# Adobe Marketo Measure (formerly Bizible) vs Funnel Comparison

| | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 147 | 165 | 
| **Largest Market Segment** | Mid-Market (73.2% of reviews) | Small-Business (50.9% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $400.00 | 

---
## Top Pros & Cons

### Adobe Marketo Measure (formerly Bizible)

**Not enough data**

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
  | **Meets Requirements** | 8.8 (136 reviews) | 8.8 (142 reviews) | 
  | **Ease of Use** | 8.2 (136 reviews) | 8.5 (145 reviews) | 
  | **Ease of Setup** | 7.6 (91 reviews) | 8.8 (104 reviews) | 
  | **Ease of Admin** | 8.3 (90 reviews) | 8.9 (95 reviews) | 
  | **Quality of Support** | 9.6 (135 reviews) | 9.1 (139 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (92 reviews) | 9.1 (94 reviews) | 
  | **Product Direction (% positive)** | 9.7 (133 reviews) | 8.7 (143 reviews) | 

---
## Pricing

### Adobe Marketo Measure (formerly Bizible)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Funnel** | 8.8/10 | 85 |

#### Metrics

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 9.0 (70 reviews) | 
| **Engagement** | Not enough data | 8.9 (68 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.4 (46 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.9 (45 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.6 (44 reviews) | 
| **Retention** | Not enough data | 8.5 (56 reviews) | 
| **Return** | Not enough data | 8.8 (56 reviews) | 
| **Conversions** | Not enough data | 9.1 (71 reviews) | 
| **Funnels** | Not enough data | 9.0 (43 reviews) | 

#### Reporting

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.7 (49 reviews) | 
| **Trending** | Not enough data | 8.8 (43 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.7 (62 reviews) | 
| **Segmentation** | Not enough data | 8.7 (52 reviews) | 
| **Mobile Reporting** | Not enough data | 8.2 (40 reviews) | 
| **Unification Across Devices** | Not enough data | 8.1 (55 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 9.2 (70 reviews) | 

#### Other

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **User Data** | Not enough data | Feature Not Available | 
| **Site Search Reporting** | Not enough data | Feature Not Available | 
| **Load Time Monitoring** | Not enough data | Feature Not Available | 
| **Campaign Tracking** | Not enough data | 8.9 (73 reviews) | 
| **E-Commerce** | Not enough data | 8.9 (59 reviews) | 
| **Promotional Messages** | Not enough data | Feature Not Available | 
| **Administration Alerts** | Not enough data | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.9 (72 reviews) | 
| **QA Testing** | Not enough data | Feature Not Available | 
| **Performance and Reliability** | Not enough data | 9.1 (75 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.9 (75 reviews) | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Funnel** | 8.4/10 | 24 |

#### Management

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Reporting** | Not enough data | 8.3 (20 reviews) | 
| **Auditing** | Not enough data | 7.0 (18 reviews) | 

#### Functionality

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Extraction** | Not enough data | 8.8 (19 reviews) | 
| **Transformation** | Not enough data | 8.5 (20 reviews) | 
| **Loading** | Not enough data | 8.8 (20 reviews) | 
| **Automation** | Not enough data | 8.8 (20 reviews) | 
| **Scalability** | Not enough data | 8.6 (20 reviews) | 
| **Non-Relational Transformations** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Data Mapping** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Integration Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Ad hoc Analysis** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Job Scheduling** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Quality Control** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Accounting Integration** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **eCommerce Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Replication** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Database Support** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Analysis Tools** | Not enough data | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Funnel** | N/A | N/A |

#### Attribution Modeling

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | Not enough data | 
| **Multi-Touch Attribution** | Not enough data | Not enough data | 
| **Algorithmic Attribution** | Not enough data | Not enough data | 
| **Cross-Device Attribution** | Not enough data | Not enough data | 
| **Offline Attribution** | Not enough data | Not enough data | 
| **Custom Attribution** | Not enough data | Not enough data | 
| **Cross Channel Attribution** | Not enough data | Not enough data | 

#### Agentic AI - Attribution

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **B2B Attribution** | Not enough data | Not enough data | 
| **B2C Attribution** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Reporting

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Dashboards** | Not enough data | Not enough data | 
| **Data Visualizations** | Not enough data | Not enough data | 
| **Custom Reporting** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Affiliate Management** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Attribution Modeling** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 

### Lead-to-Account Matching and Routing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Funnel** | N/A | N/A |

#### Matching

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Priority Matching** | Not enough data | Not enough data | 
| **Account Tiebreakers** | Not enough data | Not enough data | 
| **Fuzzy Matching** | Not enough data | Not enough data | 

#### Routing

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Match and Route** | Not enough data | Not enough data | 
| **Multi-Objects** | Not enough data | Not enough data | 
| **Territories** | Not enough data | Not enough data | 
| **Working Hours** | Not enough data | Not enough data | 

#### Platform Operations

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Service level Agreements** | Not enough data | Not enough data | 
| **Audit Logs** | Not enough data | Not enough data | 
| **Duplicate Match** | Not enough data | Not enough data | 
| **Capping** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Alerts & Notifications** | Not enough data | Not enough data | 
| **AI Lead Matching & Routing** | Not enough data | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | 9.0/10 | 22 |
| **Funnel** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Market Insights ** | 9.0 (14 reviews) | Not enough data | 
| **Account-level Insights ** | 8.8 (18 reviews) | Not enough data | 
| **Lead Analysis ** | 9.3 (15 reviews) | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Segmentation ** | 9.4 (11 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.8 (10 reviews) | Not enough data | 
| **Account Identification ** | 8.9 (14 reviews) | Not enough data | 
| **Lead Scoring** | Not enough data | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Omni-Channel Tracking ** | 9.6 (19 reviews) | Not enough data | 
| **Revenue Planning ** | 8.9 (12 reviews) | Not enough data | 
| **Media Attribution ** | 8.8 (18 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.8 (13 reviews) | Not enough data | 
| **Customization ** | 9.2 (15 reviews) | Not enough data | 
| **Journey Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Content Delivery** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Pipeline Reports** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Content Creation** | Not enough data | Not enough data | 

### Marketing Resource Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Funnel** | N/A | N/A |

#### Agentic AI - Marketing Resource Management

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Activity Planning** | Not enough data | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **API** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Approval Workflow** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Brand Management** | Not enough data | Not enough data | 
| **Budgeting/Forecasting** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Marketing Calendar** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Resource Management** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Project Templates** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Digital Asset Management** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Expense Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Asset Lifecycle Management** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Funnel** | N/A | N/A |

#### Marketing Distribution

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | 8.7/10 | 61 |
| **Funnel** | 8.0/10 | 99 |

#### Marketing Operations

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **ROI Tracking** | 8.6 (52 reviews) ✓ Verified | 8.3 (76 reviews) ✓ Verified | 
| **Data Collection** | 8.9 (55 reviews) ✓ Verified | 9.0 (87 reviews) ✓ Verified | 
| **Customer Insights** | 8.9 (11 reviews) | 7.7 (43 reviews) | 
| **Multi-User Access** | 8.5 (48 reviews) ✓ Verified | 8.4 (75 reviews) ✓ Verified | 
| **Spend Management** | Feature Not Available | 8.1 (47 reviews) ✓ Verified | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Tag Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Campaign Insights** | 8.8 (56 reviews) ✓ Verified | 8.5 (81 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.3 (58 reviews) ✓ Verified | 8.7 (84 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.4 (44 reviews) ✓ Verified | 8.2 (68 reviews) ✓ Verified | 
| **Multichannel Tracking** | 9.5 (55 reviews) ✓ Verified | 8.9 (84 reviews) ✓ Verified | 
| **Brand Optimization** | 8.3 (7 reviews) | 7.8 (41 reviews) | 
| **Predictive Analytics** | Feature Not Available | 7.6 (41 reviews) ✓ Verified | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (7 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Event Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Source Connectors** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Adobe Marketo Measure (formerly Bizible) (4):** [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Marketing Resource Management Software](https://www.g2.com/categories/marketing-resource-management), [Lead-to-Account Matching and Routing Software](https://www.g2.com/categories/lead-to-account-matching-and-routing)

**Unique to Funnel (2):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Measure (formerly Bizible) | Funnel | 
|---|---|---|
| **Small-Business** | 16.2% | 50.9% | 
| **Mid-Market** | 73.2% | 43.5% | 
| **Enterprise** | 10.6% | 5.6% | 

### By Industry

#### Adobe Marketo Measure (formerly Bizible)

- **Computer Software:** 36.6%
- **Internet:** 14.1%
- **Marketing and Advertising:** 12.7%
- **Information Technology and Services:** 12.0%
- **Computer Networking:** 2.8%
- **Higher Education:** 2.1%
- **Computer & Network Security:** 2.1%
- **Education Management:** 1.4%
- **Financial Services:** 1.4%
- **Computer Hardware:** 1.4%
- **Other:** 13.4%

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

---
## Alternatives

### Alternatives to Adobe Marketo Measure (formerly Bizible)

- [Attribution](https://www.g2.com/products/attribution/reviews) — 4.5/5 stars (51 reviews)
- [Full Circle Insights](https://www.g2.com/products/full-circle-insights/reviews) — 4.0/5 stars (135 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14907 reviews)
- [LeanData](https://www.g2.com/products/leandata/reviews) — 4.6/5 stars (1051 reviews)
- [CaliberMind](https://www.g2.com/products/calibermind/reviews) — 4.5/5 stars (194 reviews)
- [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — 4.7/5 stars (270 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1656 reviews)
- [Factors.AI](https://www.g2.com/products/factors-ai/reviews) — 4.5/5 stars (215 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.2/5 stars (1480 reviews)

### Alternatives to Funnel

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (326 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (337 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1656 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (828 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (311 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14907 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.4/5 stars (89 reviews)

---
## Top Discussions

### Adobe Marketo Measure (formerly Bizible)

No discussions available for this product.

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-measure-formerly-bizible-vs-funnel)