# Best Attribution Software

## How Many Attribution Software Products Does G2 Track?

**Total Products under this Category:** 150

### Category Stats (Aug 2026)

- **Average Rating:** 4.54/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** ThoughtMetric (+0.17%) - Among all products in this category, ThoughtMetric recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Attribution Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 48,400+ Authentic Reviews
- 150+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Attribution Software
 ![G2 Grid® for Attribution Software plotting products by satisfaction and market presence](https://www.g2.com/categories/attribution/grids.png?focus%5B%5D=364&focus%5B%5D=3326&focus%5B%5D=19813&focus%5B%5D=15218&focus%5B%5D=126318&focus%5B%5D=1351571&focus%5B%5D=3063&focus%5B%5D=47029)

Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Fibbler, Invoca, and RedTrack.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=fibbler&focus%5B%5D=invoca&focus%5B%5D=redtrack-io)

**Sponsored**

### OnRamp

OnRamp is an intelligent customer onboarding and engagement solution designed to help businesses streamline their customer success processes. By automating the onboarding project kick-off directly from the CRM, OnRamp enables organizations to provide a more efficient and personalized experience for their customers. This software solution focuses on reducing the time it takes for customers to realize value from a product or service, thereby minimizing churn risk and fostering long-term relationships. Targeted primarily at customer success teams, OnRamp is particularly beneficial for companies that prioritize customer engagement and retention. It caters to a diverse range of industries, including SaaS, e-commerce, and service-based businesses, where effective onboarding is crucial for maximizing customer satisfaction and loyalty. The platform's personalized workflows guide customers through the onboarding process, ensuring that they receive the support and resources they need at every stage of their journey. Key features of OnRamp include real-time visibility into onboarding progress, inline collaboration tools, and usage insights that keep customers engaged. The ability to monitor onboarding milestones and track customer interactions allows businesses to proactively address any challenges that may arise, further enhancing the customer experience. Additionally, the scalable workflows offered by OnRamp enable organizations to deliver a high-touch experience without the need for increasing headcount, making it a cost-effective solution for managing customer success initiatives. By leveraging OnRamp, companies can achieve faster onboarding times, higher product adoption rates, and stronger customer relationships. The platform not only helps in retaining existing customers but also supports revenue growth through expansion opportunities. As businesses utilize OnRamp to enhance their customer engagement strategies, they can expect measurable improvements in customer satisfaction and loyalty, ultimately transforming customer success into a sustainable growth engine.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=367&secure%5Bchosen_at%5D=2026-08-08T21%3A19%3A14Z&secure%5Bdisplayable_resource_id%5D=2645&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=151082&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=151082&secure%5Bresource_id%5D=367&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fattribution&secure%5Btoken%5D=af20a1945f1f138eaac90a3906b8280ca15f8e42ca4ca33c077c3f1cd8282c9d&secure%5Burl%5D=https%3A%2F%2Fhubs.la%2FQ03_ZbGR0&secure%5Burl_type%5D=custom_url)

### [HubSpot Marketing Hub](https://www.g2.com/fr/products/hubspot-marketing-hub/reviews)

Marketing Hub consolide les outils de marketing et les données clients en une plateforme unifiée, éliminant les solutions ponctuelles dispersées et simplifiant la gestion des logiciels pour les équipes marketing modernes. Proposition de valeur principale : Le Marketing Hub de HubSpot résout trois problèmes critiques découlant de logiciels déconnectés : des données clients fragmentées, une exécution inefficace et du temps perdu sur la gestion des outils. Construit dans le cadre de la plateforme CRM de HubSpot, le Marketing Hub garde les données clients au centre de toutes les activités marketing, permettant l'alignement des ventes et un suivi clair du ROI sur l'ensemble de la plateforme. Capacités clés : Architecture de données unifiée : Marketing Hub stocke tous les outils marketing et les données clients sur une seule plateforme. Cela élimine les silos de données et fournit un contexte client complet pour un marketing personnalisé à grande échelle. Efficacité temporelle : Les marketeurs gagnent du temps précédemment passé à passer d'une application à l'autre, à concilier les données entre les systèmes et à résoudre les problèmes d'intégration qui affectent les piles marketing multi-outils. Intégration CRM intelligente : Parce que Marketing Hub fonctionne dans le cadre de la plateforme CRM de HubSpot plutôt que comme un outil autonome, les informations clients, l'historique des interactions et les données d'engagement restent accessibles dans le flux de travail marketing sans transfert manuel de données. Alignement ventes-marketing : Avec la plateforme CRM complète de HubSpot, les équipes marketing et ventes travaillent en alignement. Les rapports unifiés lient les activités marketing aux revenus, prouvant le ROI. Marketing Hub vs. Alternatives : Contrairement aux outils marketing individuels nécessitant une intégration manuelle et un transfert de données, Marketing Hub offre une connexion native entre le marketing par e-mail, les pages de destination, la gestion des réseaux sociaux et l'analyse des données. Cela élimine la complexité de l'intégration et les défis de synchronisation des données qui fragmentent les opérations marketing. Marketing Hub offre des capacités puissantes sans nécessiter de formation approfondie, d'administrateurs dédiés ou d'équipes de mise en œuvre technique que les plateformes d'entreprise complexes exigent. Les équipes peuvent adopter et utiliser le système rapidement, se concentrant sur l'exécution plutôt que sur la gestion des logiciels. Qui devrait utiliser Marketing Hub : Marketing Hub sert les équipes marketing subissant une perte de productivité due à la fragmentation des outils, les marketeurs nécessitant un contexte client complet pour une personnalisation efficace, et les organisations ayant besoin de démontrer un ROI marketing clair. La plateforme s'adapte des petites équipes marketing aux grandes entreprises sans augmentation proportionnelle de la complexité du système. Résultat : Marketing Hub permet aux marketeurs de gagner un temps précieux, de fournir des expériences personnalisées qui attirent et convertissent les bons clients à grande échelle, et de garder les données au centre de tout ce qu'ils font, tout en développant leur entreprise, pas la complexité.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,250

#### How Do G2 Users Rate HubSpot Marketing Hub?

- **the product a-t-il été un bon partenaire commercial?:** 8.7/10 (Category avg: 9.4/10)
- **Intégrations tierces:** 8.3/10 (Category avg: 8.7/10)
- **Marketing multicanal:** 8.2/10 (Category avg: 9.1/10)
- **Attribution à une seule touche:** 8.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind HubSpot Marketing Hub?

- **Vendeur:** [HubSpot](https://www.g2.com/fr/sellers/hubspot)
- **Site Web de l'entreprise:** hubspot.com
- **Année de fondation:** 2006
- **Emplacement du siège social:** Cambridge, Massachusetts, United States
- **Twitter:** @HubSpot  
784,270 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website)  
12,158 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Responsable Marketing, Coordinateur Marketing
- **Top Industries:** Logiciels informatiques, Marketing et publicité
- **Company Size:** 52% Small, 41% Medium

#### What Do G2 Reviewers Say About HubSpot Marketing Hub?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs louent la **facilité d'utilisation** de HubSpot Marketing Hub, qui simplifie la gestion de toutes les activités marketing sur une seule plateforme.
- Les utilisateurs apprécient les **outils d'automatisation** dans HubSpot Marketing Hub, augmentant considérablement la productivité et simplifiant les processus de marketing par e-mail.
- Les utilisateurs adorent les **fonctionnalités conviviales pour les débutants mais puissantes** de HubSpot Marketing Hub, simplifiant les processus de marketing et d'automatisation.
- Les utilisateurs adorent les **fonctionnalités d'automatisation puissantes** de HubSpot Marketing Hub, permettant une gestion efficace des leads et des campagnes.
- Les utilisateurs apprécient les **intégrations transparentes** de HubSpot Marketing Hub, améliorant la collaboration entre les efforts de marketing et de vente.

##### Cons

- Les utilisateurs trouvent que la **pour HubSpot Marketing Hub, nécessitant du temps et de la formation pour maîtriser ses fonctionnalités.**
- Les utilisateurs trouvent les **fonctionnalités limitées** de HubSpot Marketing Hub frustrantes, manquant d'outils essentiels et de facilité d'utilisation par rapport aux concurrents.
- Les utilisateurs trouvent que HubSpot Marketing Hub est **cher** car les coûts augmentent considérablement avec l'augmentation des fonctionnalités et des contacts.
- Les utilisateurs trouvent que les **fonctionnalités manquantes** dans HubSpot Marketing Hub limitent la flexibilité et augmentent les coûts à mesure que leurs besoins augmentent.
- Les utilisateurs trouvent que le **prix élevé** de HubSpot Marketing Hub est un défi, surtout pour les petites équipes ayant besoin de fonctionnalités avancées.

#### What Are Recent G2 Reviews of HubSpot Marketing Hub?

**["Rationalise les flux de travail avec des fonctionnalités robustes et une collaboration facile"](https://www.g2.com/fr/survey_responses/hubspot-marketing-hub-review-13214749)**

**Rating:** 4.5/5.0 stars

_— Chris C._

[Read full review](https://www.g2.com/fr/survey_responses/hubspot-marketing-hub-review-13214749)

**["Excellence centralisée pour la gestion CRM"](https://www.g2.com/fr/survey_responses/hubspot-marketing-hub-review-7359266)**

**Rating:** 5.0/5.0 stars

_— Brenda T._

[Read full review](https://www.g2.com/fr/survey_responses/hubspot-marketing-hub-review-7359266)

#### What Are G2 Users Discussing About HubSpot Marketing Hub?

- [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/fr/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments
- [Is HubSpot Marketing Hub worth it?](https://www.g2.com/fr/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes
- [Comment HubSpot Marketing Hub s'intègre-t-il avec d'autres outils pour créer une stratégie de marketing numérique cohérente ?](https://www.g2.com/fr/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes
- [À quoi sert HubSpot Marketing Hub ?](https://www.g2.com/fr/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes
- [What is HubSpot software?](https://www.g2.com/fr/discussions/what-is-hubspot-software) - 2 comments

### [CallRail](https://www.g2.com/products/callrail/reviews)

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,742

#### How Do G2 Users Rate CallRail?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 8.6/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 8.7/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CallRail?

- **Seller:** [CallRail](https://www.g2.com/sellers/callrail)
- **Company Website:** www.callrail.com
- **Year Founded:** 2011
- **HQ Location:** Atlanta, GA
- **Twitter:** @CallRail  
6,067 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=82fca7a26343309ac83a51e2c155ddd9ac6130b3ba2b4b54bc117ccc56375be6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2567008%2F&secure%5Burl_type%5D=linkedin_company_website)  
353 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Real Estate
- **Company Size:** 73% Small, 22% Medium

#### What Do G2 Reviewers Say About CallRail?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of CallRail, which simplifies call management and improves tracking efficiency.
- Users appreciate the **ease of use and effective tracking features** of CallRail, enhancing call management and campaign visibility.
- Users value the **detailed call tracking** capabilities of CallRail, providing clear insights into effective marketing campaigns.
- Users love the **insightful tracking capabilities** of CallRail, enabling clear campaign analysis and improved marketing strategies.
- Users value the **attribution accuracy** of CallRail, which effectively links calls to specific marketing efforts for better insights.

##### Cons

- Users find the lack of **group text messaging and outbound call recording** frustrating and limiting for their needs.
- Users experience **integration issues** with CallRail, particularly with niche CRMs and patient management software connections.
- Users find the **learning curve steep** due to unclear navigation and insufficient support for less common features.
- Users experience **call issues** with delays in call reflections and unhelpful customer support during integration challenges.
- Users often face **number issues** , including spam calls and concerns about billing based on call minutes.

#### What Are Recent G2 Reviews of CallRail?

**["Voice Assist Is a Game Changer—Clean UI, Smooth Integrations, Solid Performance"](https://www.g2.com/survey_responses/callrail-review-12646622)**

**Rating:** 4.5/5.0 stars

_— Manind G._

[Read full review](https://www.g2.com/survey_responses/callrail-review-12646622)

**["Effortless Call Tracking with AI Insights, Needs Setup Simplification"](https://www.g2.com/survey_responses/callrail-review-11188871)**

**Rating:** 4.5/5.0 stars

_— Kevin D._

[Read full review](https://www.g2.com/survey_responses/callrail-review-11188871)

#### What Are G2 Users Discussing About CallRail?

- [I'm new to CallRail and can't figure out how to integrate it with my marketing analytics. Any guidance?](https://www.g2.com/discussions/i-m-new-to-callrail-and-can-t-figure-out-how-to-integrate-it-with-my-marketing-analytics-any-guidance)
- [What is CallRail used for?](https://www.g2.com/discussions/callrail-what-is-callrail-used-for)
- [How do I temporarily disable Chrome Remote Desktop?](https://www.g2.com/discussions/how-do-i-temporarily-disable-chrome-remote-desktop)
- [How do I cancel CallRail?](https://www.g2.com/discussions/how-do-i-cancel-callrail) - 1 comment
- [Is CallRail free?](https://www.g2.com/discussions/is-callrail-free) - 2 comments

### [impact.com](https://www.g2.com/fr/products/impact-com/reviews)

Gérer des partenariats sur plusieurs plateformes nuit à l'efficacité et au potentiel de croissance. impact.com élimine cette friction avec la seule plateforme complète qui unifie les programmes d'affiliation, de créateurs et de défense. Accédez à plus de 250 000 partenaires de qualité, automatisez les tâches manuelles et suivez la véritable valeur incrémentielle, tout en laissant notre équipe d'experts s'occuper des tâches lourdes, de la migration à l'optimisation.

**Average Rating:** 4.4/5.0

**Total Reviews:** 2,351

#### How Do G2 Users Rate impact.com?

- **the product a-t-il été un bon partenaire commercial?:** 8.7/10 (Category avg: 9.4/10)
- **Intégrations tierces:** 8.1/10 (Category avg: 8.7/10)
- **Marketing multicanal:** 7.8/10 (Category avg: 9.1/10)
- **Attribution à une seule touche:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind impact.com?

- **Vendeur:** [Impact](https://www.g2.com/fr/sellers/impact-d892873b-b1cd-447a-b4c8-a0f039e62cdb)
- **Site Web de l'entreprise:** www.Impact.com
- **Année de fondation:** 2008
- **Emplacement du siège social:** Santa Barbara, CA
- **Twitter:** @impactdotcom  
7,723 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49323cd7a80387e6a92d746fefcebe116eed5718cb061b3d5da7270ae33df468&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimpact-partech%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,625 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** PDG, Propriétaire
- **Top Industries:** Marketing et publicité, Logiciels informatiques
- **Company Size:** 64% Small, 16% Medium

#### What Do G2 Reviewers Say About impact.com?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs louent la **facilité d'utilisation** de impact.com, améliorant leur expérience de marketing d'affiliation et leur satisfaction globale.
- Les utilisateurs apprécient impact.com pour sa **solution de gestion d'affiliation tout-en-un** , exceller dans l'intégration, la mesure de la performance et les paiements.
- Les utilisateurs apprécient l' **interface claire et conviviale** de impact.com, rendant la navigation et la fonctionnalité fluides pour tous les utilisateurs.
- Les utilisateurs apprécient la **solution tout-en-un transparente** de impact.com pour une gestion efficace des affiliés et un impact financier positif.
- Les utilisateurs apprécient la **solution tout-en-un** d'impact.com, appréciant sa gestion fluide des tâches de gestion des affiliés.

##### Cons

- Les utilisateurs trouvent l'interface **pas intuitive** , luttant avec des problèmes d'accessibilité et des difficultés à naviguer dans les paramètres.
- Les utilisateurs trouvent que la **, rendant la configuration initiale et la navigation difficiles pour les nouveaux venus sur impact.com.**
- Les utilisateurs trouvent une **mauvaise convivialité** dans Impact.com, surtout sur les écrans plus petits et en raison de bugs d'interface frustrants.
- Les utilisateurs trouvent le **processus de configuration initiale déroutant** , ce qui entraîne des frustrations et des défis lors de l'intégration avec impact.com.
- Les utilisateurs rencontrent **des problèmes techniques** avec l'interface et des plantages occasionnels, rendant la navigation frustrante et lourde.

#### What Are Recent G2 Reviews of impact.com?

**["Plateforme complète et évolutive pour gérer les partenariats avec des rapports puissants"](https://www.g2.com/fr/survey_responses/impact-com-review-13098671)**

**Rating:** 5.0/5.0 stars

_— Savanah B._

[Read full review](https://www.g2.com/fr/survey_responses/impact-com-review-13098671)

**["Interface utilisateur intuitive avec quelques frustrations liées aux méthodes de paiement"](https://www.g2.com/fr/survey_responses/impact-com-review-13065706)**

**Rating:** 4.0/5.0 stars

_— Jubayer H._

[Read full review](https://www.g2.com/fr/survey_responses/impact-com-review-13065706)

#### What Are G2 Users Discussing About impact.com?

- [À quoi sert impact.com ?](https://www.g2.com/fr/discussions/what-is-impact-com-used-for) - 4 comments
- [À quoi sert SaaSquatch ?](https://www.g2.com/fr/discussions/what-is-saasquatch-used-for) - 1 upvote
- [À quoi sert Forensiq ?](https://www.g2.com/fr/discussions/what-is-forensiq-used-for) - 1 comment

### [WhatConverts](https://www.g2.com/products/whatconverts/reviews)

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working. Use WhatConverts for call tracking, form tracking, and chat tracking for all leads. For PPC ads, WhatConverts offers keyword call tracking that reveals which campaigns work best. WhatConverts also has robust lead management and lead reporting. It's more than just call tracking software; it's a complete lead tracking, managing and reporting dashboard.

**Average Rating:** 4.9/5.0

**Total Reviews:** 314

#### How Do G2 Users Rate WhatConverts?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 9.1/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 9.4/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind WhatConverts?

- **Seller:** [WhatConverts](https://www.g2.com/sellers/whatconverts)
- **Company Website:** www.whatconverts.com
- **Year Founded:** 2014
- **HQ Location:** Charlotte, NC
- **Twitter:** @whatconverts  
273 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eaeea90873ead46b3791cf1d26810356ffd62f5d7d298d9708fc5177d5fc6c49&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9313296%2F&secure%5Burl_type%5D=linkedin_company_website)  
47 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Construction
- **Company Size:** 87% Small, 12% Medium

#### What Do G2 Reviewers Say About WhatConverts?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **outstanding customer support** of WhatConverts, appreciating their quick responses and effective problem resolution.
- Users praise the **outstanding support** at WhatConverts, highlighting its quick and knowledgeable assistance for seamless integration.
- Users appreciate the **ease of use** of WhatConverts, enjoying its quick setup and intuitive interface for tracking leads.
- Users praise the **quick and easy setup** of WhatConverts, ensuring reliable tracking and seamless integration for campaigns.
- Users praise the **attribution accuracy** of WhatConverts, finding its tracking capabilities unmatched in digital marketing.

##### Cons

- Users acknowledge that WhatConverts is not the cheapest solution, though they believe it offers **great value for its higher price**.
- Users experience a **steep learning curve** with WhatConverts, particularly in integrating codes and transitioning accounts.
- Users note that the **integration issues** with third-party tools require improvements for a smoother experience.
- Users desire **enhanced lead segmentation** and better CRM integration, highlighting current limitations in tracking and journey visibility.
- Users find the **learning difficulty** challenging due to the complex features and user interface of WhatConverts.

#### What Are Recent G2 Reviews of WhatConverts?

**["Complete Tracking Stack with Rock-Solid Integrations and Fast, Reliable Support"](https://www.g2.com/survey_responses/whatconverts-review-13118946)**

**Rating:** 5.0/5.0 stars

_— Asim N._

[Read full review](https://www.g2.com/survey_responses/whatconverts-review-13118946)

**["Excellent UX and a Well-Built Tracking Framework with significant unexplored potential."](https://www.g2.com/survey_responses/whatconverts-review-13123686)**

**Rating:** 4.5/5.0 stars

_— Luiz Henrique R._

[Read full review](https://www.g2.com/survey_responses/whatconverts-review-13123686)

#### What Are G2 Users Discussing About WhatConverts?

- [What is WhatConverts used for?](https://www.g2.com/discussions/what-is-whatconverts-used-for) - 1 comment

### [Dreamdata](https://www.g2.com/products/dreamdata/reviews)

Dreamdata is a B2B Attribution Platform that gives marketing teams the most complete view of their customer journey anywhere - so they always know what's working and where to invest next. Built for B2B marketers who need to show impact, Dreamdata lets you answer any question on marketing's revenue contribution instantly. Every number traces back to the source including those generated by AI. No waiting for Ops. No black-box reporting. Just numbers that you can stake your reputation on. Scalable Reporting: Measure the ROI of every GTM activity across your full customer journey - from first anonymous touch to closed deal. Campaign Optimization: See exactly which channels, campaigns, and content drive pipeline, so you know where to invest more and where to cut. Audience Targeting: Build dynamic audiences from your pipeline data and sync them directly to your ad platforms to target in-market accounts. Conversions Sync: Feed enriched pipeline data back to your ad platforms automatically, so your campaigns optimize for revenue not just clicks. Try Dreamdata with your own data before you commit.

**Average Rating:** 4.7/5.0

**Total Reviews:** 267

#### How Do G2 Users Rate Dreamdata?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 9.0/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 9.5/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Dreamdata?

- **Seller:** [dreamdata.io](https://www.g2.com/sellers/dreamdata-io)
- **Company Website:** dreamdata.io
- **Year Founded:** 2018
- **HQ Location:** Copenhagen, Capital Region
- **Twitter:** @DreamdataIO  
291 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fc383c216dc63b5372f4b1da6884c5378767ac07eaa6453e61d32d053292e0d3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdreamdata-io&secure%5Burl_type%5D=linkedin_company_website)  
103 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Head of Marketing, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 60% Medium, 33% Small

#### What Do G2 Reviewers Say About Dreamdata?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **in-depth insights** from Dreamdata, enhancing their understanding of customer journeys and marketing strategies.
- Users value the **detailed analytics** from Dreamdata, enhancing their understanding of customer journeys and performance insights.
- Users value the **attribution accuracy** of Dreamdata, providing insight into customer journeys and marketing effectiveness.
- Users praise the **invaluable insights** from Dreamdata, enabling deep understanding of customer journeys and enhancing overall strategy.
- Users praise the **easy integration** process of Dreamdata, significantly enhancing their marketing efforts with continuous updates.

##### Cons

- Users face a **steep learning curve** with Dreamdata due to setup time and complexities in data navigation.
- Users find **missing features** like time comparison and funnel reports limit Dreamdata's effectiveness for analytics.
- Users are frustrated by **inadequate reporting** , lacking custom reports and essential funnel insights for effective analysis.
- Users find the platform **not intuitive** , as it has a steep learning curve and can feel overwhelming initially.
- Users note that the **complex setup** of Dreamdata requires time and effort to ensure accurate data integration.

#### What Are Recent G2 Reviews of Dreamdata?

**["Game-changing customer journey visualization for B2B Marketing"](https://www.g2.com/survey_responses/dreamdata-review-10833036)**

**Rating:** 4.5/5.0 stars

_— Daria G._

[Read full review](https://www.g2.com/survey_responses/dreamdata-review-10833036)

**["New Customer - Powerful platform with excellent onboarding"](https://www.g2.com/survey_responses/dreamdata-review-13168688)**

**Rating:** 4.5/5.0 stars

_— Adam C._

[Read full review](https://www.g2.com/survey_responses/dreamdata-review-13168688)

#### What Are G2 Users Discussing About Dreamdata?

- [What is Dreamdata used for?](https://www.g2.com/discussions/what-is-dreamdata-used-for)

### [Fibbler](https://www.g2.com/products/fibbler/reviews)

Fibbler helps you see which companies view or engage with your LinkedIn and Google Ads, connect them to pipeline and revenue in your CRM, and alert sales when it's time to reach out.

**Average Rating:** 4.9/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate Fibbler?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 9.3/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 7.3/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Fibbler?

- **Seller:** [Fibbler](https://www.g2.com/sellers/fibbler)
- **Year Founded:** 2024
- **HQ Location:** Sweden, SE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=828406aebe5a3d10c7214388848557193fd42b5c77d5b06abed8b6d70aab58b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffibbler&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 50% Medium, 28% Small

#### What Do G2 Reviewers Say About Fibbler?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Fibbler for its **simple setup and intuitive usability** , streamlining the ad performance analysis process effectively.
- Users find the **easy setup** of Fibbler remarkable, allowing for quick integrations and immediate access to valuable insights.
- Users praise Fibbler for its **seamless integrations** with LinkedIn and HubSpot, enhancing data accessibility and actionable insights.
- Users find Fibbler **exceptionally helpful** for providing detailed insights on ad performance and campaign effectiveness.
- Users value the **attribution accuracy** of Fibbler, enabling clear insights into ad impact on pipeline and conversions.

##### Cons

- Users find the **date filtering too limited** , hindering detailed analysis and longer lookback periods in Fibbler.
- Users desire a **stronger integration with LinkedIn Ads** for improved campaign management and data utilization.
- Users suggest that improved **LinkedIn Ads integration** would enhance cleaning up campaigns using Fibbler's data.
- Users find the **limited date filtering options** of Fibbler restrict their ability to conduct detailed analysis.
- Users find the **lack of Teams integration** inconvenient, affecting their communication and workflow efficiency.

#### What Are Recent G2 Reviews of Fibbler?

**["Effortless Attribution Analysis with Fibbler"](https://www.g2.com/survey_responses/fibbler-review-11971850)**

**Rating:** 5.0/5.0 stars

_— Anand V._

[Read full review](https://www.g2.com/survey_responses/fibbler-review-11971850)

**["One Stop Shop to get Pipeline Visibility for your LinkedIn ABM Program"](https://www.g2.com/survey_responses/fibbler-review-12103387)**

**Rating:** 5.0/5.0 stars

_— Mithun R._

[Read full review](https://www.g2.com/survey_responses/fibbler-review-12103387)

### [Invoca](https://www.g2.com/products/invoca/reviews)

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit www.invoca.com/customers.

**Average Rating:** 4.5/5.0

**Total Reviews:** 926

#### How Do G2 Users Rate Invoca?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 9.0/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 9.2/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Invoca?

- **Seller:** [Invoca](https://www.g2.com/sellers/invoca)
- **Company Website:** www.invoca.com
- **Year Founded:** 2008
- **HQ Location:** Santa Barbara, CA
- **Twitter:** @Invoca  
4,204 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=10eb86be2549c90566d2b5d62a7baaeb2f5da1276c058e401b43f5cc99e87fd3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F210676%2F&secure%5Burl_type%5D=linkedin_company_website)  
387 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Hospital & Health Care
- **Company Size:** 38% Small, 33% Medium

#### What Do G2 Reviewers Say About Invoca?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **intuitive usability** of Invoca, which facilitates quick adoption and effective performance tracking.
- Users find Invoca to be **intuitive and easy to use** , enabling rapid adoption and improving team efficiency.
- Users appreciate the **intuitive analytics** of Invoca, enhancing visibility into marketing performance and improving conversion rates.
- Users commend Invoca's **knowledgeable and responsive customer support** , enhancing their experience with proactive assistance and tutorials.
- Users value the **attribution accuracy** of Invoca, enhancing visibility into leads and improving marketing performance insights.

##### Cons

- Users find the **learning curve steep** due to a lack of user-friendly design and inadequate training resources for new users.
- Users find Invoca's **missing features** frustrating, especially regarding integration complexities and unclear communication about enhancements.
- Users express frustrations with **call issues** , including privacy concerns, support challenges, and integration difficulties.
- Users find the **reporting setup complex** , requiring time and effort to customize dashboards effectively.
- Users find the **complex setup** of Invoca time-consuming and challenging, often requiring careful configuration for optimal use.

#### What Are Recent G2 Reviews of Invoca?

**["Smarter Call Routing and Campaign Tracking That Boosts Efficiency"](https://www.g2.com/survey_responses/invoca-review-12640140)**

**Rating:** 4.5/5.0 stars

_— Prajwal E._

[Read full review](https://www.g2.com/survey_responses/invoca-review-12640140)

**["Deep Call Insights and Proactive Support That Elevate Our Media Strategy"](https://www.g2.com/survey_responses/invoca-review-12570137)**

**Rating:** 5.0/5.0 stars

_— Verified User in Telecommunications_

[Read full review](https://www.g2.com/survey_responses/invoca-review-12570137)

#### What Are G2 Users Discussing About Invoca?

- [What is Invoca used for?](https://www.g2.com/discussions/what-is-invoca-used-for)

### [RedTrack.io](https://www.g2.com/pt/products/redtrack-io/reviews)

RedTrack é uma plataforma de marketing de performance tudo-em-um construída para compradores de mídia, baseada em dados próprios e prontos para IA. Ela reúne rastreamento de anúncios, atribuição de conversões, integrações de API de Conversão (CAPI) e automação de anúncios em um único espaço de trabalho. Em vez de depender de cookies de terceiros e pixels de navegador, o RedTrack opera com rastreamento do lado do servidor e de primeira parte, capturando as conversões que os pixels perdem para bloqueadores de anúncios, configurações de privacidade e restrições do iOS, como dados brutos e não amostrados de primeira parte que você possui. Esses dados próprios de primeira parte são então enriquecidos e enviados de volta para Meta, Google, TikTok, Snapchat, ChatGPT Ads e outras plataformas de anúncios através de conexões de API de Conversão com alta pontuação de correspondência, para que os algoritmos das plataformas aprendam com sinais precisos. O RedTrack permanece agnóstico em relação à plataforma — nenhum canal único te prende — com integrações Shopify e WooCommerce na frente da pilha. Um Score de Qualidade de Correspondência embutido mostra exatamente quão bem suas conversões estão sendo realizadas. E os dados de gastos com anúncios são atualizados a cada 5–30 minutos, até o nível do anúncio, para que você obtenha ROAS quase em tempo real em todos os canais — a frequência de atualização e a granularidade que os compradores de performance realmente utilizam. RedTrack é mais do que apenas um rastreador. É uma camada completa de infraestrutura de performance. Além do rastreamento de cliques e conversões, o RedTrack oferece uma camada de dados de clientes com relatórios de CDP e LTV, visualizações de dados na plataforma que trazem os números do RedTrack diretamente para a interface da sua plataforma de anúncios, para que você não precise alternar entre abas para ler o desempenho da campanha, e rastreamento de parceiros e referências, tudo em uma única tela. A automação é onde a calma entra. Você define as regras, e o RedTrack age com base nos dados que você possui: pausando os perdedores, escalando os vencedores, realocando orçamento de mercados fracos. O trabalho continua acontecendo quando você não está assistindo, então você não está atualizando um painel às 2 da manhã para pegar uma campanha queimando orçamento. RedTrack se encaixa em três usuários principais: 1. Compradores de mídia de afiliados e geração de leads que precisam de rastreamento a nível de clique, IDs de clique persistentes em funis complexos e regras de automação para pausar perdedores e escalar vencedores. 2. Marcas DTC e eCommerce no Shopify e WooCommerce que precisam de atribuição precisa em múltiplos canais e ROAS verdadeiro, não suposições relatadas pela plataforma. 3. Agências de performance e geração de leads gerenciando múltiplos clientes com painéis compartilháveis, acesso multiusuário e relatórios automatizados. Os compradores frequentemente avaliam o RedTrack ao lado de Triple Whale, Voluum, Binom, Keitaro, ClickFlare, AnyTrack e ThriveTracker. A vantagem do RedTrack é combinar precisão a nível de clique com métricas de lucro a nível de negócios em uma plataforma na nuvem (sem necessidade de hospedagem própria para manter) enquanto oferece um lugar limpo e unificado para ver o que realmente está te fazendo ganhar dinheiro.

**Average Rating:** 4.5/5.0

**Total Reviews:** 38

#### How Do G2 Users Rate RedTrack.io?

- **the product tem sido um bom parceiro comercial?:** 8.5/10 (Category avg: 9.4/10)
- **Integrações de Terceiros:** 10.0/10 (Category avg: 8.7/10)
- **Marketing Multicanal:** 10.0/10 (Category avg: 9.1/10)
- **Atribuição de toque único:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind RedTrack.io?

- **Vendedor:** [RedTrack](https://www.g2.com/pt/sellers/redtrack)
- **Website da Empresa:** www.redtrack.io
- **Ano de Fundação:** 2018
- **Localização da Sede:** Vilnius, Vilnius region
- **Twitter:** @redtrackio  
566 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8f85327f94868e109d69b5cf58f8dd9382e2ec06b3d8292122162020d4c13d3f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fredtrackio%2F&secure%5Burl_type%5D=linkedin_company_website)  
65 funcionários no LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e Publicidade
- **Company Size:** 77% Small, 15% Medium

#### What Do G2 Reviewers Say About RedTrack.io?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários elogiam o RedTrack.io por seu **excelente suporte ao cliente** , fornecendo assistência responsiva e conhecedora sempre que necessário.
- Os usuários elogiam a **facilidade de uso** do RedTrack.io, apreciando seu design intuitivo e o suporte ao cliente útil durante toda a sua jornada.
- Os usuários elogiam as **integrações perfeitas** do RedTrack, aprimorando sua experiência de rastreamento com as principais plataformas sem esforço.
- Os usuários valorizam o **rastreamento de desempenho** do RedTrack, beneficiando-se de insights precisos e em tempo real para estratégias de marketing eficazes.
- Os usuários valorizam os **insights em tempo real e o design amigável** do RedTrack, aprimorando suas estratégias de marketing de forma eficaz.

##### Cons

- Os usuários acham a **integração de anúncios complexa** , levando-os a preferir soluções personalizadas em vez da análise do painel do RedTrack.
- Os usuários acham a **complexidade do painel** desafiadora, preferindo soluções de gerenciamento de dados mais simples, como o Excel.
- Os usuários relatam **problemas de complexidade** com o painel do RedTrack.io, preferindo soluções personalizadas em vez de suas capacidades de análise de dados.
- Os usuários acham que a **complexidade do painel** dificulta a análise eficaz de dados, preferindo soluções personalizadas ao invés do RedTrack.io.
- Os usuários acham que a configuração do RedTrack.io tem uma **implementação complexa** , tornando difícil executar e analisar campanhas de forma eficaz.

#### What Are Recent G2 Reviews of RedTrack.io?

**["Plataforma de rastreamento confiável para anunciantes sérios"](https://www.g2.com/pt/survey_responses/redtrack-io-review-12964586)**

**Rating:** 5.0/5.0 stars

_— Ramūnas P._

[Read full review](https://www.g2.com/pt/survey_responses/redtrack-io-review-12964586)

**["Eu uso isso todos os dias"](https://www.g2.com/pt/survey_responses/redtrack-io-review-12962353)**

**Rating:** 5.0/5.0 stars

_— Andrei Z._

[Read full review](https://www.g2.com/pt/survey_responses/redtrack-io-review-12962353)

#### What Are G2 Users Discussing About RedTrack.io?

- [Para que serve o RedTrack.io?](https://www.g2.com/pt/discussions/what-is-redtrack-io-used-for)

### [CTM](https://www.g2.com/products/ctm-ctm/reviews)

CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count.

**Average Rating:** 4.5/5.0

**Total Reviews:** 727

#### How Do G2 Users Rate CTM?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 9.1/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 9.5/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CTM?

- **Seller:** [CTM](https://www.g2.com/sellers/ctm)
- **Company Website:** www.ctm.com
- **Year Founded:** 2009
- **HQ Location:** 231 Najoles Rd Suite 500, Millersville, MD 21108
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e90e1ba65d05b8a5b4f0d3bd6c992024b816c8b1feafc4f490ff94cd66b60a39&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5377709%2F&secure%5Burl_type%5D=linkedin_company_website)  
119 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, President
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 65% Small, 30% Medium

#### What Do G2 Reviewers Say About CTM?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **exceptional customer support** of CallTrackingMetrics, emphasizing their reliability and dedication to assisting users.
- Users appreciate the **user-friendly interface** of CTM, making setup and navigation straightforward and efficient.
- Users appreciate the **excellent customer service** provided by CallTrackingMetrics, enhancing their overall experience and satisfaction.
- Users appreciate the **easy access to data** for tracking marketing success and improved call routing features.
- Users value the **user-friendly interface** and exceptional support of CallTrackingMetrics, enhancing efficiency and scalability in operations.

##### Cons

- Users find the **learning curve steep** , making navigation and reporting functionalities challenging to master over time.
- Users find the **complexity of navigating reports** and settings challenging, impacting their efficiency with CTM.
- Users find the **difficult navigation** of CTM frustrating, making data access and reporting a complex task.
- Users face a **steep learning curve** with CTM, requiring time to master the UI and features effectively.
- Users face significant **missing functionality** issues, leading to unresolved problems and a frustrating experience with CTM.

#### What Are Recent G2 Reviews of CTM?

**["CallTrackingMetrics the #1 call center VOIP software."](https://www.g2.com/survey_responses/ctm-review-5310809)**

**Rating:** 5.0/5.0 stars

_— Alex F._

[Read full review](https://www.g2.com/survey_responses/ctm-review-5310809)

**["CallTrackingMetrics: A Strong Solution for Optimizing Call Tracking and Marketing Performance"](https://www.g2.com/survey_responses/ctm-review-10369199)**

**Rating:** 4.5/5.0 stars

_— Loganathan V._

[Read full review](https://www.g2.com/survey_responses/ctm-review-10369199)

#### What Are G2 Users Discussing About CTM?

- [What is CallTrackingMetrics used for?](https://www.g2.com/discussions/what-is-calltrackingmetrics-used-for)

### [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews)

Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth.

**Average Rating:** 4.7/5.0

**Total Reviews:** 142

#### How Do G2 Users Rate Adobe Marketo Measure (formerly Bizible)?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 7.5/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 9.2/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 9.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Adobe Marketo Measure (formerly Bizible)?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®
- **Ownership:** NASDAQ:ADBE

#### Who Uses This Product?

- **Who Uses This:** Marketing Operations Manager, Digital Marketing Manager
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 71% Medium, 18% Small

#### What Are Recent G2 Reviews of Adobe Marketo Measure (formerly Bizible)?

**["Aligning with my Marketing Goals"](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946)**

**Rating:** 4.0/5.0 stars

_— Kanhaiya B._

[Read full review](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946)

**["Clearly Shows Which Marketing Efforts Drive Deals and Revenue"](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-12285045)**

**Rating:** 4.5/5.0 stars

_— Akshay M._

[Read full review](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-12285045)

### [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,242

#### How Do G2 Users Rate ActiveCampaign?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 7.9/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 7.3/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 7.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ActiveCampaign?

- **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign)
- **Company Website:** www.activecampaign.com
- **Year Founded:** 2003
- **HQ Location:** Chicago, IL
- **Twitter:** @ActiveCampaign  
13,203 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ecaffa7a4dd54b3f72ef9abc63c48d5efe51974c2974dfaa5d09b34c1e0c97bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F221390%2F&secure%5Burl_type%5D=linkedin_company_website)  
848 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 92% Small, 7% Medium

#### What Do G2 Reviewers Say About ActiveCampaign?

_AI-generated summary from verified user reviews_

##### Pros

- Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features.
- Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively.
- Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement.
- Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently.
- Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting.

##### Cons

- Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently.
- Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost.
- Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities.
- Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics.
- Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate.

#### What Are Recent G2 Reviews of ActiveCampaign?

**["Powerful Automations and Reporting That Drive Strategic Decisions"](https://www.g2.com/survey_responses/activecampaign-review-13200587)**

**Rating:** 4.5/5.0 stars

_— Pamela S._

[Read full review](https://www.g2.com/survey_responses/activecampaign-review-13200587)

**["Super Intuitive Email & Automation Builder That’s Easy to Use"](https://www.g2.com/survey_responses/activecampaign-review-13195469)**

**Rating:** 4.5/5.0 stars

_— Irit L._

[Read full review](https://www.g2.com/survey_responses/activecampaign-review-13195469)

#### What Are G2 Users Discussing About ActiveCampaign?

- [What are some creative ways businesses are using ActiveCampaign to automate their marketing efforts?](https://www.g2.com/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment
- [How much does ActiveCampaign cost?](https://www.g2.com/discussions/how-much-does-activecampaign-cost) - 1 comment
- [What is ActiveCampaign CRM?](https://www.g2.com/discussions/what-is-activecampaign-crm) - 1 comment
- [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) - 7 comments
- [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) - 20 comments

### [CAKE](https://www.g2.com/products/cake/reviews)

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform.

**Average Rating:** 4.5/5.0

**Total Reviews:** 60

#### How Do G2 Users Rate CAKE?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 8.3/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 8.9/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CAKE?

- **Seller:** [Perseus Group](https://www.g2.com/sellers/perseus-group)
- **Year Founded:** 1995
- **HQ Location:** Markham, ON
- **Twitter:** @perseus  
3,394 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9e07a31095d972aa9c3a6ddf22c0f652f1c67ea0ca956204c6de62727215f66&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F25050544%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,982 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 70% Small, 25% Medium

#### What Do G2 Reviewers Say About CAKE?

_AI-generated summary from verified user reviews_

##### Pros

- Users value CAKE for its **customization options** , adapting perfectly to specific affiliate program needs.
- Users value the **ease of use** of CAKE, enjoying its intuitive design and straightforward affiliate management features.
- Users value the **responsive support team** of CAKE, always available to assist with any inquiries or issues.
- Users value CAKE for its **customizability** , easily adapting to their specific affiliate program needs for enhanced performance.
- Users appreciate the **integrated data management** of CAKE, allowing seamless collaboration and task organization in one platform.

##### Cons

- Users find the **reporting and analytics complex** and underdeveloped compared to more mature enterprise solutions.
- Users feel that the **reporting and analytics** features of CAKE are less mature compared to competitors, affecting usability.
- Users find the **reporting and analytics** in CAKE lacking maturity compared to more established enterprise solutions.
- Users express concern over **slow reporting** , with requests for more flexible options and better customization for efficiency.
- Users experience a **steep learning curve** with CAKE, finding advanced features and navigation challenging to master.

#### What Are Recent G2 Reviews of CAKE?

**["Great platform! Very intuitive. Amazing Customer Service!"](https://www.g2.com/survey_responses/cake-review-4518751)**

**Rating:** 5.0/5.0 stars

_— Noy E._

[Read full review](https://www.g2.com/survey_responses/cake-review-4518751)

**["Modern all-in-one workspace with a lightweight UI and easy onboarding"](https://www.g2.com/survey_responses/cake-review-12264205)**

**Rating:** 5.0/5.0 stars

_— Rahul c._

[Read full review](https://www.g2.com/survey_responses/cake-review-12264205)

### [Factors.AI](https://www.g2.com/products/factors-ai/reviews)

Factors.ai is an AI ABM built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/

**Average Rating:** 4.5/5.0

**Total Reviews:** 210

#### How Do G2 Users Rate Factors.AI?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 8.9/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 9.1/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Factors.AI?

- **Seller:** [Factors.AI](https://www.g2.com/sellers/factors-ai)
- **Company Website:** www.factors.ai
- **Year Founded:** 2020
- **HQ Location:** Stamford, US
- **Twitter:** @factorsai  
219 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cee9baa56b2aed181bca779b82b519d82d7e027fa34fed311bbb4e62416fa082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffactors-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
102 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 53% Medium, 35% Small

#### What Do G2 Reviewers Say About Factors.AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** in Factors.AI to be superior, enhancing their everyday data analysis experience.
- Users value the **rich data and insights** from Factors.AI, enabling swift, informed decision-making effortlessly.
- Users value the **detailed analytics** of Factors.AI, enabling swift insights and informed decision-making effortlessly.
- Users praise the **outstanding customer support** from Factors.AI, highlighting proactive assistance and weekly syncs for optimal use.
- Users find that Factors.AI provides valuable **intent data** , enhancing outreach effectiveness by revealing real-time website visitor insights.

##### Cons

- Users note a **lack of information** on individual prospects when personal data is unavailable, limiting the tool’s effectiveness.
- Users note a **steep learning curve** with Factors.AI, suggesting better tutorials for easier navigation of its features.
- Users find the lack of **granular data and basic reporting views** a limitation in utilizing Factors.AI effectively.
- Users note a **steep learning curve** with Factors.AI, wishing for better tutorials to aid in mastering the platform.
- Users desire improved **identification capabilities** from Factors.AI, as it often lacks precise data on individual visitors.

#### What Are Recent G2 Reviews of Factors.AI?

**["Our go-to layer for account prioritization and deanonymization, signals for our sales team to act on"](https://www.g2.com/survey_responses/factors-ai-review-13088481)**

**Rating:** 4.5/5.0 stars

_— Sai K._

[Read full review](https://www.g2.com/survey_responses/factors-ai-review-13088481)

**["Clear Account-Level Attribution and Easy High-Intent Audience Activation"](https://www.g2.com/survey_responses/factors-ai-review-11775163)**

**Rating:** 4.0/5.0 stars

_— Muthukumar A._

[Read full review](https://www.g2.com/survey_responses/factors-ai-review-11775163)

#### What Are G2 Users Discussing About Factors.AI?

- [What is Factors.AI used for?](https://www.g2.com/discussions/what-is-factors-ai-used-for) - 1 comment

### [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews)

Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your audience. Our powerful digital marketing platform helps you be more efficient with your marketing so you can focus on your building your business. Engage Your Audience where They are with Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. Our Campaign Builder tool will help you launch a multi-channel campaign across email, social, and SMS to help you achieve your goals. Get Started Fast With Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to help you send timely SMS and email messages. Easily Manage Your Contacts - Manage customer segments automatically using customer tags. Then, trigger automations based on how customers engage with your businesses. Automate Your Messaging - Deliver timely, relevant content with SMS and email marketing automation using our drag-and-drop Automation Path Builder. Make sure that your audience receives the right message, at the right time: automatically. Learn more at www.constantcontact.com

**Average Rating:** 4.4/5.0

**Total Reviews:** 938

#### How Do G2 Users Rate Constant Contact Advanced Automation?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 9.0/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 9.1/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Constant Contact Advanced Automation?

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact  
67,137 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8b1f70774b20876cbd6f2e58e03d1e39c91352c8e3e3b2c4795aca37ecef11c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconstant-contact%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,156 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 80% Small, 17% Medium

#### What Do G2 Reviewers Say About Constant Contact Advanced Automation?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Constant Contact Advanced Automation, making email marketing simple and efficient.
- Users appreciate the **automatic posting and email automation** features of Constant Contact, streamlining their workflow efficiently.
- Users love the **automation features** of Constant Contact, making email management effortless during busy times.
- Users find the **time-saving automation** of Constant Contact invaluable for managing email sequences effortlessly.
- Users appreciate the **advanced automation tools** for seamless cold outreach and effective lead nurturing.

##### Cons

- Users find that the **limited customization** options hinder their ability to fully tailor the automation features.
- Users express frustration with the **missing features** in Constant Contact's Advanced Automation, impacting customization and editing capabilities.
- Users find the **limited features** of Constant Contact Advanced Automation restrict workflow customization and deeper analytics.
- Users find the **automation issues** in Constant Contact Advanced Automation hinder effective workflow management and limit functionality.
- Users experience **editing issues** with Constant Contact, facing frustration from glitches and limited customization options.

#### What Are Recent G2 Reviews of Constant Contact Advanced Automation?

**["Simple, All-in-One Marketing Platform with Easy Email Campaigns"](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733)**

**Rating:** 4.0/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733)

**["Easy Set-Up, Multi-Domain Capability"](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236)**

**Rating:** 5.0/5.0 stars

_— James C._

[Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236)

#### What Are G2 Users Discussing About Constant Contact Advanced Automation?

- [What is SharpSpring used for?](https://www.g2.com/discussions/what-is-sharpspring-used-for)
- [How do I cancel SharpSpring?](https://www.g2.com/discussions/how-do-i-cancel-sharpspring) - 1 comment
- [How much does SharpSpring cost?](https://www.g2.com/discussions/how-much-does-sharpspring-cost) - 1 comment, 1 upvote
- [Is SharpSpring a CRM?](https://www.g2.com/discussions/is-sharpspring-a-crm) - 1 comment
- [What is SharpSpring?](https://www.g2.com/discussions/what-is-sharpspring) - 2 comments

### [AdRoll](https://www.g2.com/products/adroll/reviews)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

**Average Rating:** 4.1/5.0

**Total Reviews:** 765

#### How Do G2 Users Rate AdRoll?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 7.7/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 8.2/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind AdRoll?

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** www.nextroll.com
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 56% Small, 35% Medium

#### What Do G2 Reviewers Say About AdRoll?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing.
- Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting.
- Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels.
- Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration.
- Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability.

##### Cons

- Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns.
- Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll.
- Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs.
- Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets.
- Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement.

#### What Are Recent G2 Reviews of AdRoll?

**["Effortless Campaign Launch with Powerful Retargeting"](https://www.g2.com/survey_responses/adroll-review-13128954)**

**Rating:** 4.0/5.0 stars

_— Raad S._

[Read full review](https://www.g2.com/survey_responses/adroll-review-13128954)

**["Fast Setup and Effective Retargeting That Drives Conversions"](https://www.g2.com/survey_responses/adroll-review-13138681)**

**Rating:** 4.0/5.0 stars

_— Muhammed Kawsar A._

[Read full review](https://www.g2.com/survey_responses/adroll-review-13138681)

#### What Are G2 Users Discussing About AdRoll?

- [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment
- [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment
- [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google)
- [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment
- [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment

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- [Account-Based Advertising](/categories/account-based-advertising)

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[Browse Attribution Themes](/categories/attribution/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 10, 2026

Attribution software helps companies determine how marketing and sales touchpoints contribute to conversion success, assigning value to interactions across channels using models such as single-touch, fractional, and algorithmic attribution to help teams understand which activities drive the best outcomes.

### Core Capabilities of Attribution Software

To qualify for inclusion in the Attribution category, a product must:

- Track multiple marketing and communication channels, including TV, social media, phone, email, and digital advertising, to capture data on interactions between the company and its prospects or customers
- Use multiple attribution models such as single-touch, fractional (equal or weighted), or algorithmic attribution
- Provide dashboards and visualizations based on historical data and user-defined KPIs to understand which activities performed better and why
- Integrate with software solutions used by sales, marketing, or public relations departments

### Common Use Cases for Attribution Software

Marketing and revenue teams use [attribution software](https://learn.g2.com/best-attribution-software) to optimize spend allocation and understand the true ROI of their campaigns. Common use cases include:

- Identifying which channels and touchpoints most influence pipeline generation and closed revenue
- Comparing attribution models to evaluate the contribution of individual campaigns and interactions
- Consolidating cross-channel performance data to inform budget decisions and marketing strategy

### How Attribution Software Differs from Other Tools

Attribution software typically acts as a data hub, integrating with tools across sales and marketing stacks including [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), [email marketing software](https://www.g2.com/categories/email-marketing), [email tracking software](https://www.g2.com/categories/email-tracking), and [sales analytics software](https://www.g2.com/categories/sales-analytics). Some all-in-one platforms include attribution as a feature alongside broader marketing capabilities, while standalone attribution tools focus exclusively on this function.

### Insights from G2 on Attribution Software

Based on category trends on G2, multi-touch attribution modeling and cross-channel reporting dashboards stand out as the most valued features. Improved budget allocation decisions and clearer ROI visibility stand out as primary outcomes of adoption.

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image")](https://www.g2.com/products/hubspot-marketing-hub/reviews)[HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)[4.4/5(14,908)](https://www.g2.com/products/hubspot-marketing-hub/reviews) | CRM-native multi-touch campaign attribution | "Centralized Excellence for CRM Management" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e90f804c2657749825f68807ea7c193/callrail.png "Product Avatar Image")](https://www.g2.com/products/callrail/reviews)[CallRail](https://www.g2.com/products/callrail/reviews)[4.5/5(1,835)](https://www.g2.com/products/callrail/reviews) | Phone-call attribution to keyword-level campaigns | "Voice Assist Is a Game Changer—Clean UI, Smooth Integrations, Solid Performance" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_49eb198937c53a11ad12cb8166165b16/impact-com.png "Product Avatar Image")](https://www.g2.com/products/impact-com/reviews)[impact.com](https://www.g2.com/products/impact-com/reviews)[4.4/5(2,403)](https://www.g2.com/products/impact-com/reviews) | Multi-touch affiliate attribution with flexible commissioning | "Comprehensive, Scalable Platform for Managing Partnerships with Powerful Reporting" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e98867ccb75b0a1b2d6e055d6ec8f0f5/whatconverts.png "Product Avatar Image")](https://www.g2.com/products/whatconverts/reviews)[WhatConverts](https://www.g2.com/products/whatconverts/reviews)[4.9/5(316)](https://www.g2.com/products/whatconverts/reviews) | Multi-channel lead attribution with offline conversion tracking | "Complete Tracking Stack with Rock-Solid Integrations and Fast, Reliable Support" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_83059ed9cb36448594a23f7db15bac3c/dreamdata.png "Product Avatar Image")](https://www.g2.com/products/dreamdata/reviews)[Dreamdata](https://www.g2.com/products/dreamdata/reviews)[4.7/5(270)](https://www.g2.com/products/dreamdata/reviews) | Multi-touch B2B revenue attribution with account-level journeys | "New Customer - Powerful platform with excellent onboarding" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9456ecd20ad198ae5162a4ff989b1a3c/fibbler.png "Product Avatar Image")](https://www.g2.com/products/fibbler/reviews)[Fibbler](https://www.g2.com/products/fibbler/reviews)[4.9/5(32)](https://www.g2.com/products/fibbler/reviews) | LinkedIn ad attribution to CRM pipeline | "Effortless Attribution Analysis with Fibbler" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_67a0c56efc52b62414d9237d57d7f52a/invoca.png "Product Avatar Image")](https://www.g2.com/products/invoca/reviews)[Invoca](https://www.g2.com/products/invoca/reviews)[4.5/5(967)](https://www.g2.com/products/invoca/reviews) | Online-to-offline call conversion attribution | "Smarter Call Routing and Campaign Tracking That Boosts Efficiency" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0975c1053df1dfb503190df3cb4c9036/redtrack-io.png "Product Avatar Image")](https://www.g2.com/products/redtrack-io/reviews)[RedTrack.io](https://www.g2.com/products/redtrack-io/reviews)[4.5/5(39)](https://www.g2.com/products/redtrack-io/reviews) | Cross-channel conversion attribution with server-side CAPI | "Reliable tracking platform for serious advertisers" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2fbd26e86afed37ec5f26c5310428ae/ctm-ctm.jpg "Product Avatar Image")](https://www.g2.com/products/ctm-ctm/reviews)[CTM (formerly...](https://www.g2.com/products/ctm-ctm/reviews)[4.5/5(761)](https://www.g2.com/products/ctm-ctm/reviews) | Inbound call attribution with Google Ads integration | "CallTrackingMetrics: A Strong Solution for Optimizing Call Tracking and Marketing Performance" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-measure-formerly-bizible.png "Product Avatar Image")](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews)[Adobe Marketo Measure...](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews)[4.7/5(147)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) | Salesforce-native multi-touch B2B revenue attribution | "Aligning with my Marketing Goals" |

* * *

Show More

### Attribution Topics

- [What is Attribution Software?](#what-is-attribution-software)
- [What are the Common Features of Attribution Software? ](#what-are-the-common-features-of-attribution-software)
- [What are the Benefits of Attribution Software? ](#what-are-the-benefits-of-attribution-software)
- [Who Uses Attribution Software? ](#who-uses-attribution-software)
- [Challenges with Attribution Software](#challenges-with-attribution-software)
- [Which Companies Should Buy Attribution Software?](#which-companies-should-buy-attribution-software)
- [How to Buy Attribution Software](#how-to-buy-attribution-software)
- [What Does Attribution Software Cost?](#what-does-attribution-software-cost)
- [Implementation of Attribution Software](#implementation-of-attribution-software)
- [Attribution Software Trends](#attribution-software-trends)

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### Attribution Topics
Expand/Collapse ](#)
- [What is Attribution Software?](#what-is-attribution-software)
- [What are the Common Features of Attribution Software? ](#what-are-the-common-features-of-attribution-software)
- [What are the Benefits of Attribution Software? ](#what-are-the-benefits-of-attribution-software)
- [Who Uses Attribution Software? ](#who-uses-attribution-software)
- [Challenges with Attribution Software](#challenges-with-attribution-software)
- [Which Companies Should Buy Attribution Software?](#which-companies-should-buy-attribution-software)
- [How to Buy Attribution Software](#how-to-buy-attribution-software)
- [What Does Attribution Software Cost?](#what-does-attribution-software-cost)
- [Implementation of Attribution Software](#implementation-of-attribution-software)
- [Attribution Software Trends](#attribution-software-trends)

## Learn More About Attribution Software

### What is Attribution Software?

Attribution software, or marketing attribution software, is used to determine the marketing tactics that are contributing to sales or conversions. Marketing teams use a variety of software and marketing tools to funnel prospects from product awareness all the way down to purchase. During this customer journey, prospects go through various channels or touchpoints; there is usually a point where a prospect goes from being interested to becoming a committed buyer. Attribution platforms allow marketers to determine which touchpoint or channel was most effective in convincing that prospect to become a committed buyer and finally make a purchase.

There are various attribution models that marketers use to determine which touchpoints are the most effective for their business, such as first-touch, last-touch, and multi-touch attribution. To choose a model, it is important for a business to evaluate their sales cycle and determine how much of it is done online and offline. For example, most e-commerce sites rely heavily on touchpoints such as [display advertising](https://www.g2.com/categories/display-advertising) and [native advertising](https://www.g2.com/categories/native-advertising). Conversely, a local service such as an auto mechanic may prefer traditional methods like newspaper advertising. Ultimately, most organizations may utilize several attribution models to evaluate which marketing campaigns are the most effective. The best way to begin using attribution software is by mapping out a typical customer journey and identifying which channels and touchpoints are the most important for the particular business model. 

Lastly, it’s important to note that attribution software should not be mistaken for [mobile attribution software](https://www.g2.com/categories/mobile-attribution). Rather than focusing on which touchpoints convert a prospect into a buyer, mobile attribution software focuses specifically on the techniques that drove each user to install a mobile application. Mobile attribution provides insight into where each mobile application install came from across every marketing channel, device, and advertising network.

#### What Types of Attribution Software Exist? 

Since there are so many different touchpoints and channels that a buyer sifts through during the sales funnel, there are various types of attribution software to help determine the channel that influenced a purchase the most. Listed below are some of the types of attribution software: 

**Multi-touch attribution**

Multi-touch attribution helps determine which touchpoint is the most responsible for a final sale. Rather than testing major sales channels, multi-touch attribution focuses on granular touchpoints such as marketing messages and native ads. For example, if a customer is searching for new phones on the internet, they may soon see ads from various phone companies. If a customer sees an ad for a phone they like and immediately proceeds to the company website, then marketers can accurately determine that particular ad is what influenced that buyer to come to the website. Multi-touch attribution is beneficial because it offers specific granular data for marketers rather than broad assumptions on what contributed to a sale. 

Additionally, there are two major types of multi-touch attribution: first-touch attribution and last-touch attribution. First-touch attribution gives credit to the first marketing touchpoint as the most influential touchpoint that contributed to a sale. For example, if a customer’s first interaction with a company is by clicking on a display advertisement, then the display advertisement would be considered the most important touchpoint in a first-touch attribution model. Even if the customer went through various other touchpoints after clicking on the display advertisement, it wouldn’t matter in this model because the first touchpoint is considered the most important. Last-touch attribution is the complete opposite, where the last touchpoint is considered the most important. Let’s say a customer clicked on the display advertisement and then proceeded to a video advertisement before making the final purchase. In a last-touch attribution model, the video advertisement would be considered the most important touchpoint since this is the last touchpoint before the purchase.

There are other models of multi-touch attribution that consider all touchpoints equally important or weigh each touchpoint differently. The key takeaway is that attribution software allows marketers to choose from many different models to measure touchpoints and their importance. Marketers can play around with various models and choose the ones they consider most effective in their strategy. 

**Marketing mix modeling**

Marketing mix modeling is a more complex type of attribution because it takes into account a variety of factors that contribute to a sale. The four major factors that marketing mix modeling focuses on include product, price, place, and promotion. Marketing mix modeling tries to find the optimal balance across these four marketing efforts to determine the weight of importance that should be given to each. This offers insight into which marketing channels are working and which ones are not.

### What are the Common Features of Attribution Software? 

From [custom attribution](https://www.g2.com/categories/attribution/f/custom-attribution) modeling to conversion summary reports, attribution software provides all the necessary tools to track how buyers funneled through the customer journey and converted into a purchase. 

**Attribution modeling:** Attribution modeling allows users to select from a variety of attribution models. Whether it’s single-touch or multi-touch attribution, users can select from a variety of attribution models that place varying importance on marketing touchpoints across the customer journey.

**Cross-channel attribution:** It’s important that marketers are able to use attribution software to connect campaigns across channels and fully understand a customer’s journey. Cross-channel attribution means that marketers can follow prospects and understand the different steps they take across the entire customer journey. 

**Offline attribution:** [Offline attribution](https://www.g2.com/categories/attribution/f/offline-attribution) allows users to track touchpoints through offline channels such as traditional ads, marketing events, or in-store promotions.

**Dashboards** : Marketing dashboards consolidate all data on touchpoints and marketing channel performance. This allows users to view and manage this data to evaluate which campaigns are working better than the others.

**Promotion analysis** : Promotion analysis tools allow users to measure the performance of sales and promotions. By evaluating how often users click on ads that display promotions or sales, users can evaluate the effectiveness of price cuts.

**Integrations** : It’s important for attribution software to integrate with different tools and systems, like CRM software and marketing automation software, to ensure that all marketing data is being utilized across the entire marketing strategy. 

### What are the Benefits of Attribution Software? 

**Spend optimization:** Attribution platforms allows businesses to optimize spend across all marketing efforts. For example, marketers can use attribution software to pull cost data from all major ad platforms, correlate those costs to specific accounts, and then track revenue from touchpoints over time. 

**Personalized content:** Marketers can utilize attribution software to present more effective personalized content to potential buyers. This software provides companies with visibility on how digital assets impact sales opportunities and revenue, which enables marketers to automatically optimize user journeys with personalized, revenue-driven recommendations. 

**Improved product development:** This type of software enables businesses to improve product development through attribution data analysis. Contact-level attribution offers a unique insight into the needs and wants of customers, and this data can be referenced during product updates so teams can focus on the features and functionalities that matter most. 

**Revenue tracking:** Attribution software allows marketers to accurately determine if sales and promotions are effective drivers of revenue. This type of software enables marketers to track, connect, and credit marketing efforts to their downstream revenue generation. 

### Who Uses Attribution Software? 

Attribution platforms are used across a wide variety of industries. From business to business software providers, as well as service industries, every business must evaluate the performance of their marketing efforts. With this in mind, attribution software is usually found within the marketing departments of these businesses. Below are some of the most common industries that take advantage of attribution software: 

**E-commerce:** Any business that sells goods online can greatly benefit from using attribution software. E-commerce businesses generally funnel their consumers through many touchpoints and marketing channels, which makes it difficult to determine which ones contributed the most to a final sale. From native ads to video advertising, attribution software helps e-commerce businesses ascertain which channels are the most effective.

**Retailers:** While e-commerce businesses only have to focus on online conversions, retailers must focus on both online and offline conversions. Although it might be more difficult to track, retailers that log sales in store can gather customer information such as emails to target their marketing efforts on that particular customer. This can help track if promotional emails lead to customer conversions in stores.

#### Software Related to Attribution Software

Related solutions that can be used together with attribution software include:

[CRM software](https://www.g2.com/categories/crm): A CRM is usually one of the core products in a businesses’ software stack that helps them track and manage customer interactions in a single system of record. It houses all relevant customer data including contact information, history, and transaction summaries. It makes sense for users to integrate attribution software alongside CRM software to monitor how a certain deal closes in the sales funnel. Once that is recorded, users can also use customer information to reiterate back into the attribution process. This facilitates the use of customer information to understand products they like and send out personalized messages and offers. The two can work in tandem to complete sales on a more regular basis.

[E-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) **:** It can be very beneficial to integrate attribution software with e-commerce platforms to more accurately track sales conversions. Every time a purchase is made online, users can then analyze if the product sales was due to a particular ad or any other marketing touchpoint.

[Marketing automation software](https://www.g2.com/categories/marketing-automation): Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. Since attribution software also focuses on measuring the outcome of marketing campaigns, it makes sense to integrate both marketing automation software and attribution software.

### Challenges with Attribution Software

A lot of the issues that arise out of attribution software are due to incorrect attribution. This can be caused by biases in data or other factors. Here are some of the most common pitfalls to look out for.

**Correlation-based biases:** Correlation-based biases occur when marketers believe that certain marketing efforts caused a chain of events when they did not. For example, if attribution software picks up on clicking a display advertisement as being the first touchpoint in the customer journey when it was really a customer going to the physical store, then this can be an incorrect correlation. This may make marketers weigh more importance on display advertising, leading to misguided efforts.

**In-market bias:** In-market bias refers to customers who would have purchased a product whether or not they clicked on an advertisement in the first place. Once again, this can cause marketers to increase spend on display advertising because this is what they think caused the customer to make a purchase.

**Integrations:** There is an abundance of marketing touchpoints, or any interaction between the company and a potential buyer, that customers experience. These touchpoints could be any activity, from viewing marketing content mentioned on social media or attending a company’s virtual event or webinar. As the number of marketing touchpoints increases, it is even more imperative that all of a company’s marketing technology stack integrates with attribution software correctly so marketers can measure the impact of all these touchpoints. 

### Which Companies Should Buy Attribution Software?

Any company that invests in marketing efforts could benefit from purchasing attribution software. Attribution software assists businesses in determining the most appropriate channel to focus their marketing efforts on and the best time to reach buyers. Businesses don’t want to spend money on a particular marketing campaign or channel that isn’t driving results; attribution software helps solve that problem. 

**E-commerce:** When a business sells products online, it is important to effectively market those products using various channels. Attribution marketing is imperative for e-commerce businesses to track their marketing campaign’s performance across various channels as many e-commerce brands have a multichannel digital marketing strategy. 

### How to Buy Attribution Software

#### Selection of Attribution Software

When a company is ready to start evaluating different attribution tools, there are a few aspects that are important to consider.

**Security:** It’s important to choose an attribution software that is secure and will safely house customer data. Due to an increasing number of data privacy regulations, like the GDPR and CCPA, it is imperative that attribution software has exceptional security features. 

**Integrations:** Ease and breadth of integrations is also an important factor to consider when choosing an attribution tool. There is an abundance of sources that attribution software pulls in data from, and that is contingent on having exceptional integrations with other types of software (i.e., CRM, marketing automation, [email marketing](https://www.g2.com/categories/email-marketing), digital advertising, [SEO](https://www.g2.com/categories/seo), etc.). 

**Attribution sources:** Varying attribution software specialize in certain types of attribution, so companies should evaluate which type of marketing activities they want to track and measure. Some attribution tools specialize in tracking offline marketing activities, mobile-only marketing activities, [social media advertising](https://www.g2.com/categories/social-media-advertising) activities, etc. When evaluating for which attribution tool is best for the organization, buyers must consider if they need a specialized or a general tool. 

### What Does Attribution Software Cost?

The cost for attribution software varies depending on multiple factors, including the amount of channels it supports, the breadth and ease of APIs and integrations, the robustness of reporting and drill-down capabilities, support hours, and the ability to set up custom attribution models. 

#### Return on Investment (ROI)

While some attribution tools will include offline marketing activity channels, other attribution tools may charge extra to set up offline marketing attribution. Additionally, attribution tools that support multichannel methods may cost more as they enable marketers to see the ROI across all marketing channels, which can ensure marketing budgets are being allocated effectively. To measure the ROI of the attribution tool of choice, buyers should look at the drill down of every click, conversion, and budget allocation for all marketing campaigns and determine how these campaigns are performing against how much revenue is coming into the company. 

### Implementation of Attribution Software

**How is Attribution Software Implemented?**

There are multiple steps marketers should take before implementing attribution software. First, it’s important for marketers to evaluate what questions they want their attribution tool to answer. For example, if the director of customer success is involved in this decision process, it might be important to see if the attribution tool can measure the impact of marketing campaigns on customer renewals. 

Then, during implementation, marketers should be ready to connect their other marketing technology. Marketers should think about all the tools that make these touchpoints possible so all the tools are communicating with each other. IT teams may need to help out when connecting various systems with the attribution tool that is selected. Finally, when implementing attribution software, marketers should keep in mind that it takes time to implement the attribution model that works best for a company. It will take time to understand and test which model is performing well against company goals. 

### Attribution Software Trends

**Account-based marketing attribution **

Some attribution tools specialize in account-based marketing attribution, which surfaces each touchpoint for each lead and contact under specific accounts. These tools help marketers better understand engagement with multiple contacts associated within an account or buying group, as well as gain complete visibility into touchpoints across contacts and leads within a matched account. Attribution tools with the specialization can also tie how much revenue each engagement within an account is worth and measure the progress of a customized account journey. 

**Offline tracking**

Offline tracking, in combination with tracking digital channels, is becoming increasingly important for marketers. Tracking leads, conversions, and engagement from offline channels (i.e., events) alongside channels like digital advertising enables marketers to measure the effectiveness of all marketing touchpoints throughout a customer journey.