# Adobe Marketo Engage vs xiQ Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Marketo Engage excels in its integration capabilities, particularly with Salesforce, allowing users to send emails on behalf of account managers. This flexibility is a significant advantage for teams looking to streamline their communication processes.
- **Users say** that xiQ stands out for its ease of use, with many praising the straightforward setup process. Reviewers appreciate how quickly they can find accurate information about potential clients, which enhances their lead research efforts.
- **According to verified reviews** , Adobe Marketo Engage offers robust customization options that allow users to tailor the buyer journey based on specific personas and stages. This level of personalization is highly valued by marketers aiming to optimize their campaigns.
- **Reviewers mention** that xiQ provides valuable insights into communication styles, helping users connect more effectively with leads. This feature is particularly beneficial for sales teams looking to enhance their engagement strategies.
- **Users highlight** that while Adobe Marketo Engage has a slightly lower ease of setup score, it compensates with strong support and guidance throughout the implementation process, ensuring that users can effectively leverage its features over time.
- **G2 reviewers note** that xiQ's focus on small businesses allows it to cater specifically to their needs, but some users feel that it may lack the depth of features found in Adobe Marketo Engage, which is more suited for mid-market companies looking for comprehensive marketing solutions.



| | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 3,148 | 365 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Small-Business (72.4% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | No pricing available | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (192 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### xiQ

Pros:
- Helpful (78 reviews)
- Lead Generation (70 reviews)

Cons:
- Lack of Information (36 reviews)
- Learning Curve (28 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | xiQ | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2632 reviews) | 8.6 (257 reviews) | 
  | **Ease of Use** | 7.3 (2703 reviews) | 8.3 (290 reviews) | 
  | **Ease of Setup** | 6.8 (1352 reviews) | 8.4 (190 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 9.0 (21 reviews) | 
  | **Quality of Support** | 7.5 (2483 reviews) | 8.8 (224 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1168 reviews) | 9.6 (19 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2598 reviews) | 9.4 (254 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### xiQ

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1988 |
| **xiQ** | N/A | N/A |

#### Email Marketing

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1764 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.7 (1749 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.1 (1714 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.5 (1662 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1700 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.8 (1518 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.9 (1572 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1358 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 7.9 (1252 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.2 (1637 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (1600 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.4 (1659 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.0 (1536 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.2 (1607 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Program Management** | 8.3 (1615 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 8.3 (1498 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.0 (943 reviews) | Not enough data | 

#### Social

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Basic Reporting** | 7.7 (1655 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.2 (1234 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.2 (1160 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Customization ** | 7.7 (903 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.0 (905 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.7 (903 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.6 (595 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (61 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.9 (872 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.1 (793 reviews) ✓ Verified | Not enough data | 

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **xiQ** | 8.2/10 | 147 |

#### Data Availability

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.4 (131 reviews) | 
| **Company Data Availability** | Not enough data | 8.2 (130 reviews) | 
| **Industry Research Availability** | Not enough data | 8.4 (128 reviews) ✓ Verified | 
| **Technographic Data Availability** | Not enough data | 8.4 (64 reviews) | 

#### Data Accuracy

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Contact Data Accuracy** | Not enough data | 8.2 (114 reviews) | 
| **Company Data Accuracy** | Not enough data | 8.5 (116 reviews) | 
| **Technographic Data Accuracy** | Not enough data | 8.4 (57 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.1 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (10 reviews) | 
| **Decision Making** | Not enough data | 8.2 (11 reviews) | 

#### Platform

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Internationalization** | Not enough data | 7.9 (89 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.3 (97 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.3 (99 reviews) | 
| **Reporting/Dashboards** | Not enough data | 8.3 (99 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 8.2 (95 reviews) ✓ Verified | 
| **APIs** | Not enough data | 7.9 (90 reviews) | 

#### Features

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Lead Builder** | Not enough data | 8.5 (110 reviews) | 
| **Integration to CRM/Marketing Automation** | Not enough data | 8.2 (106 reviews) | 
| **Data Cleaning/Enrichment** | Not enough data | 8.0 (111 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | Not enough data | 8.1 (114 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.6 (119 reviews) ✓ Verified | 
| **News/People Alerts** | Not enough data | 8.2 (120 reviews) ✓ Verified | 
| **Connections** | Not enough data | Feature Not Available | 
| **Reporting** | Not enough data | 8.2 (113 reviews) ✓ Verified | 
| **Messaging** | Not enough data | 8.1 (111 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **xiQ** | 9.0/10 | 21 |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | 9.2 (17 reviews) ✓ Verified | 
| **Account-level Insights ** | 8.2 (324 reviews) | 9.4 (18 reviews) | 
| **Lead Analysis ** | 8.4 (338 reviews) | 9.1 (18 reviews) | 

#### Lead Management

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | 8.7 (15 reviews) | 
| **Predictive Scoring ** | 8.0 (326 reviews) | 8.7 (15 reviews) | 
| **Account Identification ** | 8.2 (336 reviews) | 8.8 (17 reviews) | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | 8.9 (17 reviews) | 
| **Revenue Planning ** | 8.1 (299 reviews) | 8.6 (16 reviews) | 
| **Media Attribution ** | 8.0 (297 reviews) | 8.9 (16 reviews) | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | 9.0 (15 reviews) | 
| **Customization ** | 8.3 (341 reviews) | 9.4 (17 reviews) | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | 9.1 (16 reviews) | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | 9.1 (19 reviews) | 
| **Trending Accounts ** | 8.1 (300 reviews) | 9.0 (17 reviews) | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | 9.2 (15 reviews) | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **xiQ** | 8.4/10 | 99 |

#### Lead Facilitation

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 7.9 (86 reviews) | 
| **Lead Qualification** | Not enough data | 8.4 (91 reviews) | 
| **Lead Follow-up** | Not enough data | 8.1 (87 reviews) | 
| **Meeting Scheduling ** | Not enough data | 7.9 (86 reviews) | 

#### Organization

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 8.4 (83 reviews) | 
| **Data Entry** | Not enough data | 8.1 (84 reviews) | 
| **Integrations / APIs** | Not enough data | 8.4 (84 reviews) | 

#### Performance Analysis

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Coaching ** | Not enough data | 8.1 (85 reviews) | 
| **Peformance Tracking** | Not enough data | 8.4 (84 reviews) | 

#### Sales Analysis

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 8.1 (84 reviews) | 
| **Sales Forecasting ** | Not enough data | 8.5 (81 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.5 (70 reviews) | 
| **AI Text Summarization** | Not enough data | 8.4 (69 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 9.0 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.3 (5 reviews) | 
| **Decision Making** | Not enough data | 8.8 (7 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **xiQ** | N/A | N/A |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | Not enough data | 
| **Calls and Voice** | 6.9 (25 reviews) | Not enough data | 
| **Other Outreach Options ** | 7.7 (25 reviews) | Not enough data | 
| **CRM Integration** | 7.7 (31 reviews) | Not enough data | 
| **Calendar** | 7.6 (25 reviews) | Not enough data | 
| **Shared Records** | 8.0 (24 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | Not enough data | 
| **Workflow Management** | 7.7 (31 reviews) | Not enough data | 
| **Workflow Performance** | 7.7 (30 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | Not enough data | 
| **Gamification** | 7.6 (23 reviews) | Not enough data | 

#### AI and Automation

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | Not enough data | 
| **Lead Scoring** | 8.0 (25 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.1 (26 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (23 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (13 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (14 reviews) | Not enough data | 
| **Decision Making** | 6.8 (14 reviews) | Not enough data | 

### Account-Based Web and Content Experiences

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **xiQ** | 8.7/10 | 35 |

#### Platform Basics

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Website Personalization** | Not enough data | 8.6 (30 reviews) | 
| **Content Creation and Distribution** | Not enough data | 8.8 (32 reviews) | 

#### Platform Reporting

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Measurement** | Not enough data | 8.7 (30 reviews) | 
| **Dashboards** | Not enough data | 8.7 (33 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **xiQ** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (24 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | Not enough data | 
| **Link Activity** | 8.0 (83 reviews) | Not enough data | 
| **Attachment Activity** | 7.8 (46 reviews) | Not enough data | 

#### Customizations

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | Not enough data | 
| **Email Scheduling** | 8.5 (79 reviews) | Not enough data | 
| **Notifications** | 7.8 (45 reviews) | Not enough data | 
| **Email Categorization** | 7.6 (47 reviews) | Not enough data | 
| **Templates** | 7.9 (83 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **xiQ** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | 

#### Calling

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | Not enough data | 
| **Generate Location** | 6.9 (18 reviews) | Not enough data | 
| **Call Types** | 6.7 (17 reviews) | Not enough data | 
| **Click-to-Call** | 7.0 (19 reviews) | Not enough data | 
| **Auto Dialer** | 7.7 (5 reviews) | Not enough data | 

#### Contacts

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | Not enough data | 
| **Information Locater** | 7.0 (19 reviews) | Not enough data | 
| **Record Prospect Data** | 7.4 (17 reviews) | Not enough data | 

#### Insights

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | Not enough data | 
| **Daily Summary** | 6.9 (18 reviews) | Not enough data | 
| **Automated Voicemails** | 7.3 (8 reviews) | Not enough data | 
| **Automated Emails** | 9.2 (8 reviews) | Not enough data | 
| **Sorts Prospects** | 6.3 (18 reviews) | Not enough data | 
| **Automated Note Taking** | 8.0 (5 reviews) | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **xiQ** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **xiQ** | 8.2/10 | 30 |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | 8.3 (28 reviews) | 
| **Account-level Insights ** | 8.2 (289 reviews) | 8.3 (25 reviews) | 
| **Lead Analysis ** | 8.3 (310 reviews) | 8.7 (27 reviews) | 

#### Lead Management

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | 8.1 (25 reviews) | 
| **Predictive Scoring ** | 8.1 (293 reviews) | 8.4 (26 reviews) | 
| **Account Identification ** | 8.3 (293 reviews) | 8.6 (25 reviews) | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | 8.3 (20 reviews) | 
| **Revenue Planning ** | 8.1 (257 reviews) | Feature Not Available | 
| **Media Attribution ** | 8.2 (265 reviews) | Feature Not Available | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | 8.2 (20 reviews) | 
| **Customization ** | 8.3 (296 reviews) | 8.4 (21 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | 7.5 (8 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | 7.5 (8 reviews) | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **xiQ** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (231 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **xiQ** | N/A | N/A |

#### Marketing Distribution

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **xiQ** | N/A | N/A |

#### Analysis

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (116 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | Not enough data | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.3 (100 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management)

**Unique to Adobe Marketo Engage (7):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to xiQ (3):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | xiQ | 
|---|---|---|
| **Small-Business** | 21.9% | 72.4% | 
| **Mid-Market** | 53.3% | 14.1% | 
| **Enterprise** | 24.7% | 13.5% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.7%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.2%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.8%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 31.0%

#### xiQ

- **Higher Education:** 15.2%
- **Marketing and Advertising:** 13.2%
- **Wholesale:** 10.3%
- **Computer Software:** 9.7%
- **Information Technology and Services:** 8.1%
- **Market Research:** 6.1%
- **Education Management:** 3.9%
- **Business Supplies and Equipment:** 3.2%
- **E-Learning:** 2.6%
- **Accounting:** 2.6%
- **Other:** 25.2%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25851 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14851 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
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- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13867 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14708 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4628 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)

### Alternatives to xiQ

- [D&B Hoovers](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews) — 4.1/5 stars (781 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Datanyze](https://www.g2.com/products/datanyze/reviews) — 4.1/5 stars (447 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1446 reviews)
- [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) — 4.4/5 stars (2205 reviews)
- [Winmo](https://www.g2.com/products/winmo/reviews) — 4.4/5 stars (423 reviews)
- [Crystal](https://www.g2.com/products/crystal/reviews) — 4.6/5 stars (457 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### xiQ

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-xiq)