Compare Adobe Marketo Engage and WebEngage 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Mid-Market (55.1% of reviews)
Entry-Level Pricing
Contact Us Per Month
Talk To Us Up To 10K Monthly Active Users (MAU)
Adobe Marketo Engage
Star Rating
(3,088)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansWebEngage
Star Rating
(746)4.5 out of 5
Market Segments
Mid-Market (55.1% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users appreciating its robust segmentation and reporting features. Many find that once set up, the platform operates smoothly without the need for manual intervention, making campaign management more efficient.
- Users say that WebEngage stands out for its ability to unify user data and engagement across multiple channels, including email, push notifications, and WhatsApp. This multi-channel approach simplifies journey creation and enhances visibility for campaign execution, which is a significant advantage for businesses looking to streamline their marketing efforts.
- Reviewers mention that while Adobe Marketo Engage has a higher overall G2 Score, it faces challenges in ease of setup and user experience. Users have noted that the initial configuration can be complex, which may hinder quick adoption for some teams.
- According to verified reviews, WebEngage receives high marks for its customer support and ease of integration with various applications. Users appreciate the platform's straightforward setup process, which allows for quicker implementation and less downtime.
- G2 reviewers highlight that Adobe Marketo Engage is particularly strong in scalability and customization options, making it a suitable choice for mid-market companies looking to grow. Users have praised its structured approach to managing campaigns and data, which helps maintain organization as businesses expand.
- Users report that WebEngage's recent AI enhancements have significantly improved its analytics capabilities, making it easier to understand customer behavior. This focus on customer analytics is a key differentiator, as it allows businesses to make data-driven decisions more effectively.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
Adobe Marketo Engage
Free Trial is available
WebEngage
No trial information availableRatings
Meets Requirements
8.3
2,619
8.5
628
Ease of Use
7.3
2,674
8.8
632
Ease of Setup
6.7
1,327
8.3
406
Ease of Admin
7.6
1,177
8.7
266
Quality of Support
7.5
2,468
8.6
620
Has the product been a good partner in doing business?
7.7
1,170
8.8
266
Product Direction (% positive)
8.0
2,587
9.6
605
Features by Category
Email Marketing
8.3
1757
|
Verified
8.7
342
|
Verified
8.7
1742
|
Verified
8.8
332
|
Verified
8.1
1716
|
Verified
8.6
329
|
Verified
8.5
1654
|
Verified
8.5
305
|
Verified
Online Marketing
7.8
1700
|
Verified
8.1
259
7.8
1519
|
Verified
8.3
309
|
Verified
7.9
1574
|
Verified
8.6
309
|
Verified
7.4
1573
|
Verified
8.3
307
|
Verified
7.4
1339
|
Verified
Feature Not Available
Lead Management
8.5
1358
|
Verified
8.3
298
|
Verified
7.9
1253
|
Verified
8.4
295
|
Verified
8.2
1631
|
Verified
8.7
327
|
Verified
8.2
1596
|
Verified
8.2
271
|
Verified
8.4
1652
|
Verified
8.5
282
|
Verified
8.0
1536
|
Verified
8.6
301
|
Verified
8.3
1548
|
Verified
8.4
288
|
Verified
8.2
1598
|
Verified
8.4
280
|
Verified
Campaign Management
8.3
1605
|
Verified
8.4
297
|
Verified
8.3
1494
|
Verified
Feature Not Available
7.3
1190
|
Verified
Feature Not Available
7.0
945
Feature Not Available
Social
7.3
748
|
Verified
Feature Not Available
7.5
799
|
Verified
7.8
242
7.6
787
|
Verified
Feature Not Available
7.5
754
|
Verified
7.7
247
7.5
716
|
Verified
7.7
245
Reporting & Analytics
7.7
1648
|
Verified
8.4
334
|
Verified
7.2
1415
|
Verified
8.4
323
|
Verified
7.2
1236
|
Verified
8.0
307
|
Verified
7.2
1162
|
Verified
8.0
301
|
Verified
6.9
1012
|
Verified
7.5
242
Platform
7.7
901
|
Verified
8.5
303
|
Verified
8.0
895
|
Verified
8.6
293
|
Verified
8.4
915
|
Verified
8.9
302
|
Verified
7.7
636
|
Verified
8.1
256
|
Verified
7.3
638
|
Verified
8.2
272
|
Verified
7.7
899
|
Verified
8.6
291
|
Verified
7.6
596
Feature Not Available
Agentic AI - Marketing Automation
7.4
63
8.1
19
7.4
62
8.4
18
7.2
63
8.2
17
6.9
62
8.4
17
7.1
61
8.5
18
7.5
61
8.4
18
Integration
8.0
913
|
Verified
8.5
303
|
Verified
7.9
868
|
Verified
8.5
308
|
Verified
8.1
793
|
Verified
8.2
280
|
Verified
Administration
Not enough data
8.6
179
Not enough data
8.1
176
Not enough data
8.2
166
Not enough data
8.7
180
Not enough data
7.9
154
Not enough data
8.4
174
Integrations
Not enough data
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Platform
Not enough data
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
157
Not enough data
8.2
144
Not enough data
8.5
160
Not enough data
8.3
148
Not enough data
8.6
163
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Visitor Behavior
Not enough data
8.4
130
|
Verified
Not enough data
8.7
133
|
Verified
Not enough data
7.9
123
|
Verified
Templates
Not enough data
8.2
120
|
Verified
Not enough data
8.6
126
|
Verified
Not enough data
8.5
128
|
Verified
Personalization
Not enough data
8.3
128
|
Verified
Not enough data
8.2
133
|
Verified
Not enough data
8.6
131
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
127
|
Verified
Not enough data
8.3
121
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.8
130
|
Verified
Multichannel
Not enough data
8.7
126
Not enough data
8.8
127
|
Verified
Not enough data
8.5
128
|
Verified
Administration
Not enough data
8.9
127
|
Verified
Not enough data
8.5
129
|
Verified
Not enough data
8.7
128
|
Verified
Not enough data
8.6
128
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.7
257
Not enough data
9.0
259
Not enough data
8.8
261
Not enough data
8.8
267
Not enough data
8.9
259
Analytics
Not enough data
8.5
272
Not enough data
8.4
257
Optimization
Not enough data
8.6
235
Not enough data
8.9
262
Not enough data
8.3
238
Not enough data
8.4
232
Agentic AI - Push Notification
Not enough data
7.6
11
Not enough data
7.3
11
Not enough data
7.3
11
Text Messaging
Not enough data
8.8
224
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
211
|
Verified
Not enough data
8.0
180
Not enough data
8.5
213
|
Verified
Not enough data
7.5
163
Not enough data
8.9
203
|
Verified
Not enough data
8.8
200
|
Verified
SMS Platform
Not enough data
8.3
223
|
Verified
Not enough data
8.8
224
|
Verified
Not enough data
7.9
151
Not enough data
Feature Not Available
Not enough data
7.9
171
Not enough data
8.7
205
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.3
8
Data Sourcing
Not enough data
8.3
121
Not enough data
8.2
120
Not enough data
8.4
119
Not enough data
8.4
124
Intelligence
Not enough data
8.6
123
Not enough data
7.8
124
Not enough data
7.9
118
Platform Basics
Not enough data
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Agentic AI - Customer Journey Mapping
Not enough data
6.7
5
Platform Basics
Not enough data
8.6
274
|
Verified
Not enough data
8.9
275
|
Verified
Platform Data
Not enough data
8.7
282
|
Verified
Not enough data
8.4
265
|
Verified
Not enough data
8.7
276
|
Verified
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
8.8
273
|
Verified
Not enough data
8.7
272
|
Verified
Not enough data
8.4
267
Agentic AI - Customer Journey Analytics
Not enough data
8.2
12
Not enough data
7.1
11
Not enough data
8.3
12
Not enough data
8.1
12
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.1
50
Not enough data
8.9
51
Not enough data
8.4
50
Not enough data
9.0
49
Not enough data
9.1
50
Not enough data
8.2
50
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.9
49
Not enough data
8.8
50
Not enough data
8.2
48
Not enough data
8.6
51
Agentic AI - Personalization
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.3
5
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
85
Not enough data
8.0
84
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
8.0
84
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
Not enough data
8.2
290
Not enough data
8.3
311
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
34
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
34
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
8.4
123
8.6
117
8.9
132
|
Verified
8.1
84
|
Verified
8.2
116
8.3
93
|
Verified
8.4
120
Campaigns
8.3
103
8.3
112
|
Verified
8.2
103
|
Verified
9.1
131
|
Verified
8.3
101
8.9
121
|
Verified
8.1
99
|
Verified
Feature Not Available
8.7
99
|
Verified
9.0
122
8.5
99
|
Verified
8.9
125
Engagement
8.1
94
|
Verified
8.3
112
Platform
8.4
113
|
Verified
8.8
122
8.3
110
|
Verified
8.7
112
|
Verified
8.3
106
|
Verified
8.6
106
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
9.3
5
Marketing Operations
Not enough data
8.3
217
|
Verified
Not enough data
8.6
226
|
Verified
Not enough data
8.6
236
|
Verified
Not enough data
8.9
233
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
234
|
Verified
Not enough data
8.5
239
|
Verified
Not enough data
8.4
231
|
Verified
Not enough data
8.6
232
|
Verified
Not enough data
8.3
224
|
Verified
Not enough data
8.0
199
Agentic AI - Marketing Analytics
Not enough data
8.5
9
Not enough data
8.3
8
Not enough data
8.3
7
Categories
Categories
Shared Categories
Adobe Marketo Engage and WebEngage are categorized as Marketing Automation and Mobile Marketing
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Email Tracking, and Sales Engagement
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.5%
Financial Services
11.6%
Education Management
11.4%
Marketing and Advertising
7.2%
Information Technology and Services
5.4%
E-Learning
5.4%
Other
59.0%
Alternatives
Discussions
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3 Comments
PG
doesn't provide a built-in CRMRead more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
What is Adobe Marketo Engage used for?
2 Comments
NS
Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and...Read more
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