# Adobe Marketo Engage vs Visio Comparison

| | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 3,136 | 690 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Enterprise (41.9% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | $0.00 | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (192 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### Visio

Pros:
- Ease of Use (11 reviews)
- Templates (6 reviews)

Cons:
- Expensive (5 reviews)
- Learning Curve (4 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | Visio | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2629 reviews) | 8.8 (599 reviews) | 
  | **Ease of Use** | 7.3 (2691 reviews) | 8.2 (605 reviews) | 
  | **Ease of Setup** | 6.8 (1341 reviews) | 8.8 (139 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 8.1 (107 reviews) | 
  | **Quality of Support** | 7.5 (2479 reviews) | 8.1 (388 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1169 reviews) | 8.5 (95 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2595 reviews) | 6.8 (589 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### Visio

#### Entry-Level Pricing

Plan: Free

Price: $0.00

Description: A basic Visio plan is included for free as part of Microsoft 365 subscription.

Key Features:
- Great for viewing diagrams and minor editing​
- Coauthor, edit, add comments, and share diagrams in real time via the Visio web app or Microsoft Teams​
- Access dozens of templates and sample diagrams to create:​ Business diagrams, ​General flowcharts,​ Basic organization charts Infographic timelines​

[Browse all 3 editions](https://www.g2.com/products/visio/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1973 |
| **Visio** | N/A | N/A |

#### Email Marketing

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1758 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.7 (1746 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.1 (1713 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.5 (1661 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1698 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.8 (1517 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.9 (1571 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1357 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 7.9 (1250 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.2 (1634 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (1597 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.4 (1657 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.0 (1535 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.2 (1604 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Program Management** | 8.3 (1612 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 8.3 (1496 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.0 (943 reviews) | Not enough data | 

#### Social

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Basic Reporting** | 7.7 (1651 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.2 (1235 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.2 (1161 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Customization ** | 7.7 (904 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.0 (903 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.7 (902 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.6 (594 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (60 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (61 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.9 (871 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.1 (792 reviews) ✓ Verified | Not enough data | 

### Team Collaboration

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Visio** | N/A | N/A |

#### Communication

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Status Updates** | Not enough data | Not enough data | 
| **Instant Messaging** | Not enough data | Not enough data | 
| **Activity Feed** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Comments and Voting** | Not enough data | Not enough data | 
| **Discussions** | Not enough data | Not enough data | 
| **User Directory** | Not enough data | Not enough data | 
| **Online Status of Coworkers** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **File Sharing** | Not enough data | Not enough data | 
| **Document Collaboration** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Knowledge Base** | Not enough data | Not enough data | 
| **Surveys** | Not enough data | Not enough data | 

#### Productivity Tools

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Task Management** | Not enough data | Not enough data | 
| **Calendar** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Mobile** | Not enough data | Not enough data | 
| **Multi-Language Support** | Not enough data | Not enough data | 

#### Administration

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Moderation** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **Visio** | N/A | N/A |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (324 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (338 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (326 reviews) | Not enough data | 
| **Account Identification ** | 8.2 (336 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (299 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (297 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.3 (341 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (300 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **Visio** | N/A | N/A |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | Not enough data | 
| **Calls and Voice** | 6.9 (25 reviews) | Not enough data | 
| **Other Outreach Options ** | 7.7 (25 reviews) | Not enough data | 
| **CRM Integration** | 7.7 (31 reviews) | Not enough data | 
| **Calendar** | 7.6 (25 reviews) | Not enough data | 
| **Shared Records** | 8.0 (24 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | Not enough data | 
| **Workflow Management** | 7.7 (31 reviews) | Not enough data | 
| **Workflow Performance** | 7.7 (30 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | Not enough data | 
| **Gamification** | 7.6 (23 reviews) | Not enough data | 

#### AI and Automation

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | Not enough data | 
| **Lead Scoring** | 8.0 (25 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.1 (26 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (23 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (13 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (14 reviews) | Not enough data | 
| **Decision Making** | 6.8 (14 reviews) | Not enough data | 

### Org Chart

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Visio** | 8.5/10 | 151 |

#### Logistics

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Integration** | Not enough data | 8.4 (114 reviews) | 
| **Analytics** | Not enough data | 7.9 (99 reviews) | 
| **Export** | Not enough data | 8.3 (130 reviews) | 
| **Upload** | Not enough data | 8.2 (114 reviews) | 
| **Employee Directory** | Not enough data | 8.1 (54 reviews) | 

#### Editing & Design

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Drag-and-Drop** | Not enough data | 9.1 (143 reviews) | 
| **Update** | Not enough data | 8.7 (132 reviews) | 
| **Customize** | Not enough data | 8.8 (140 reviews) | 
| **Details** | Not enough data | 8.7 (142 reviews) | 
| **Restructure** | Not enough data | 8.6 (137 reviews) | 

#### Agentic AI - Org Chart

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Collaborative Whiteboard

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Visio** | N/A | N/A |

#### Design Tools

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Drawing** | Not enough data | 9.0 (7 reviews) | 
| **Marker Colors** | Not enough data | 9.4 (6 reviews) | 
| **Mind Mapping** | Not enough data | 9.3 (5 reviews) | 
| **Templates** | Not enough data | 9.0 (5 reviews) | 
| **Drag-and-Drop** | Not enough data | 8.3 (5 reviews) | 

#### Communication Tools

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Voting** | Not enough data | Not enough data | 
| **Commenting** | Not enough data | Not enough data | 

#### Integrations

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **CMS Integrations** | Not enough data | Not enough data | 
| **Sharing** | Not enough data | Not enough data | 

#### Software Offering

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **In-Browser** | Not enough data | Not enough data | 
| **Desktop App** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 

#### Agentic AI - Collaborative Whiteboard

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

### Mind Mapping

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Visio** | N/A | N/A |

#### Collaboration Tools

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Collaborative Editing** | Not enough data | 8.6 (6 reviews) | 
| **Task Management** | Not enough data | 7.8 (6 reviews) | 
| **Notes and Comments** | Not enough data | 8.9 (6 reviews) | 

#### Visual Tools

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Styles and Themes** | Not enough data | 9.4 (6 reviews) | 
| **Image Import** | Not enough data | 9.4 (6 reviews) | 
| **Custom Icons** | Not enough data | 8.3 (6 reviews) | 

#### Mind Map Availability 

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **File Formats** | Not enough data | 9.4 (6 reviews) | 
| **Cloud Storage Integration** | Not enough data | 9.7 (6 reviews) | 
| **Mobile Application** | Not enough data | 6.7 (6 reviews) | 
| **Desktop Availability** | Not enough data | 9.2 (6 reviews) | 

#### Agentic AI - Mind Mapping

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Visual Collaboration Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Visio** | N/A | N/A |

#### Collaboration

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Integrated Communications** | Not enough data | Not enough data | 
| **Native Communications** | Not enough data | Not enough data | 
| **Board Overview** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 

#### Hardware

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Required Hardware** | Not enough data | Not enough data | 
| **Bring Your Own Device** | Not enough data | Not enough data | 

####  Security

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Permissions** | Not enough data | Not enough data | 
| **Single Sign-On (SSO)** | Not enough data | Not enough data | 

#### Agentic AI - Visual Collaboration Platforms

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Wireframing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Visio** | N/A | N/A |

#### Platform Basics

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Importing Abilities** | Not enough data | Not enough data | 
| **Content Design Tools** | Not enough data | Not enough data | 
| **Framework Libraries** | Not enough data | Not enough data | 
| **Outlining Tools** | Not enough data | Not enough data | 
| **Mockup Creations** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Collaboration Software Integration** | Not enough data | Not enough data | 
| **Feedback Communication** | Not enough data | Not enough data | 
| **Exporting Capabilities** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **Visio** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (24 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | Not enough data | 
| **Link Activity** | 8.0 (83 reviews) | Not enough data | 
| **Attachment Activity** | 7.8 (46 reviews) | Not enough data | 

#### Customizations

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | Not enough data | 
| **Email Scheduling** | 8.5 (79 reviews) | Not enough data | 
| **Notifications** | 7.8 (45 reviews) | Not enough data | 
| **Email Categorization** | 7.6 (47 reviews) | Not enough data | 
| **Templates** | 7.9 (83 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **Visio** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | 

#### Calling

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | Not enough data | 
| **Generate Location** | 6.9 (18 reviews) | Not enough data | 
| **Call Types** | 6.7 (17 reviews) | Not enough data | 
| **Click-to-Call** | 7.0 (19 reviews) | Not enough data | 
| **Auto Dialer** | 7.7 (5 reviews) | Not enough data | 

#### Contacts

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | Not enough data | 
| **Information Locater** | 7.0 (19 reviews) | Not enough data | 
| **Record Prospect Data** | 7.4 (17 reviews) | Not enough data | 

#### Insights

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | Not enough data | 
| **Daily Summary** | 6.9 (18 reviews) | Not enough data | 
| **Automated Voicemails** | 7.3 (8 reviews) | Not enough data | 
| **Automated Emails** | 9.2 (8 reviews) | Not enough data | 
| **Sorts Prospects** | 6.3 (18 reviews) | Not enough data | 
| **Automated Note Taking** | 8.0 (5 reviews) | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **Visio** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **Visio** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (289 reviews) | Not enough data | 
| **Lead Analysis ** | 8.3 (310 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.1 (294 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (293 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (257 reviews) | Not enough data | 
| **Media Attribution ** | 8.2 (265 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | Not enough data | 
| **Customization ** | 8.3 (296 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **Visio** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (232 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **Visio** | N/A | N/A |

#### Analysis

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (116 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | Not enough data | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.3 (100 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories

**Unique to Adobe Marketo Engage (9):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to Visio (6):** [Org Chart Software](https://www.g2.com/categories/org-chart), [Diagramming Software](https://www.g2.com/categories/diagramming), [Collaborative Whiteboard Software](https://www.g2.com/categories/collaborative-whiteboard), [Mind Mapping Software](https://www.g2.com/categories/mind-mapping-software), [Visual Collaboration Platforms](https://www.g2.com/categories/visual-collaboration-platforms), [Wireframing Software](https://www.g2.com/categories/wireframing)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | Visio | 
|---|---|---|
| **Small-Business** | 22.0% | 25.9% | 
| **Mid-Market** | 53.3% | 32.2% | 
| **Enterprise** | 24.7% | 41.9% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.8%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.1%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.7%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 30.9%

#### Visio

- **Information Technology and Services:** 9.9%
- **Hospital & Health Care:** 6.3%
- **Computer Software:** 5.2%
- **Higher Education:** 4.5%
- **Computer Networking:** 3.1%
- **Electrical/Electronic Manufacturing:** 2.7%
- **Management Consulting:** 2.7%
- **Design:** 2.2%
- **Financial Services:** 2.2%
- **Chemicals:** 2.2%
- **Other:** 59.0%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25791 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14758 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13810 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14690 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9096 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4462 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)

### Alternatives to Visio

- [Miro](https://www.g2.com/products/miro/reviews) — 4.6/5 stars (13086 reviews)
- [Lucid Visual Collaboration Suite](https://www.g2.com/products/lucid-software-inc-lucid-visual-collaboration-suite/reviews) — 4.5/5 stars (8642 reviews)
- [Mural](https://www.g2.com/products/mural/reviews) — 4.6/5 stars (1459 reviews)
- [SmartDraw](https://www.g2.com/products/smartdraw/reviews) — 4.5/5 stars (384 reviews)
- [Creately](https://www.g2.com/products/creately/reviews) — 4.4/5 stars (1391 reviews)
- [Gliffy](https://www.g2.com/products/gliffy/reviews) — 4.4/5 stars (222 reviews)
- [Sketch](https://www.g2.com/products/sketch/reviews) — 4.5/5 stars (1226 reviews)
- [Whimsical](https://www.g2.com/products/whimsical/reviews) — 4.6/5 stars (189 reviews)
- [FigJam](https://www.g2.com/products/fig-jam/reviews) — 4.6/5 stars (462 reviews)
- [Figma](https://www.g2.com/products/figma/reviews) — 4.7/5 stars (1549 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### Visio

- Title: [What is most interesting thing you like on Visio?](https://www.g2.com/discussions/what-is-most-interesting-thing-you-like-on-visio) — 4 comments, 1 upvote
  > **Top comment:** "That depends what are you trying to do. In my opinion. the ability to draw different types of diagrams using forms libraries, either built-in or that you can..."
- Title: [Can I use this software for drawing diagrams easily?](https://www.g2.com/discussions/can-i-use-this-software-for-drawing-diagrams-easily) — 3 comments, 1 upvote
  > **Top comment:** "For sure, yes"
- Title: [Is Visio better than PowerPoint?](https://www.g2.com/discussions/is-visio-better-than-powerpoint) — 2 comments
  > **Top comment:** "PowerPoint And Visio are two different products."
- Title: [Is Visio free with Office 365?](https://www.g2.com/discussions/is-visio-free-with-office-365) — 2 comments
  > **Top comment:** "No, it is separate license and it is not cheap. "
- Title: [Is there any option (search engine) available in software, where I can import shapes from Internet?](https://www.g2.com/discussions/is-there-any-option-search-engine-available-in-software-where-i-can-import-shapes-from-internet) — 2 comments, 1 upvote
  > **Top comment:** "On the Insert tab, click Pictures or Online Pictures. Browse to the location of the file that you want to insert, select the file, and then click Open . Tip:..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-visio)