Compare Adobe Marketo Engage and VBOUT 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (88.7% of reviews)
Entry-Level Pricing
Contact Us Per Month
Free
Adobe Marketo Engage
Star Rating
(3,085)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansVBOUT
Star Rating
(258)4.7 out of 5
Market Segments
Small-Business (88.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users appreciating its robust features for managing campaigns and forecasting. The platform's scalability and customization options are frequently highlighted, making it a strong choice for mid-market businesses.
- Users say that VBOUT stands out for its ease of use, particularly in creating landing pages and email sequences quickly. This all-in-one CRM solution is praised for simplifying the sales funnel process, which can be particularly beneficial for small businesses looking for straightforward marketing automation.
- Reviewers mention that Adobe Marketo Engage has a more structured approach to campaign management, allowing users to keep their lists and data organized. However, some users note that it may require more manual intervention compared to VBOUT, which automates many processes seamlessly.
- According to verified reviews, VBOUT's quality of support is highly rated, with users appreciating the regular updates and improvements to the software. In contrast, while Adobe Marketo Engage offers solid support, it doesn't quite match the high satisfaction levels reported by VBOUT users.
- G2 reviewers highlight that Adobe Marketo Engage's reporting and dashboard features are powerful tools for data analysis, but some users find the learning curve steep. In comparison, VBOUT's user-friendly interface allows for quicker onboarding and easier navigation, making it more accessible for new users.
- Users report that while Adobe Marketo Engage is a strong contender for larger organizations with complex needs, VBOUT's focus on small businesses and its free entry-level pricing make it an attractive option for startups and smaller teams looking to get started with marketing automation without a significant financial commitment.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
VBOUT
Free
Free
Basic email marketing and automation to help you grow.
- Lead Management
- Email Marketing (500 emails/mo)
- Marketing Automation
Free Trial
Adobe Marketo Engage
Free Trial is available
VBOUT
Free Trial is available
Ratings
Meets Requirements
8.3
2,618
9.3
188
Ease of Use
7.3
2,673
8.9
192
Ease of Setup
6.7
1,326
9.0
109
Ease of Admin
7.6
1,177
9.0
106
Quality of Support
7.5
2,468
9.7
187
Has the product been a good partner in doing business?
7.7
1,170
9.7
104
Product Direction (% positive)
8.0
2,586
9.6
172
Features by Category
Sales Force Automation
Not enough data
9.1
13
Not enough data
8.3
8
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
7.6
9
Not enough data
8.3
10
Not enough data
7.6
9
Not enough data
7.7
8
Not enough data
8.0
9
Marketing Automation
Not enough data
9.7
15
Not enough data
9.6
15
Not enough data
9.5
14
Not enough data
8.9
12
Customer Support
Not enough data
8.8
12
Not enough data
9.0
13
Not enough data
9.1
13
Not enough data
7.9
12
Not enough data
8.8
11
Reporting & Analytics
Not enough data
9.2
12
Not enough data
9.4
13
Not enough data
8.1
8
Mobile & Social
Not enough data
9.3
12
Not enough data
9.6
12
Not enough data
8.8
10
Platform
Not enough data
9.1
18
Not enough data
8.6
18
Not enough data
9.4
17
Not enough data
8.9
14
Not enough data
8.2
12
Not enough data
8.8
15
Not enough data
9.2
17
Not enough data
8.7
15
Integration
Not enough data
8.8
17
Not enough data
8.7
18
Not enough data
9.2
16
Generative AI
Not enough data
8.3
8
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.3
1757
|
Verified
9.3
133
|
Verified
8.7
1742
|
Verified
9.3
129
|
Verified
8.1
1716
|
Verified
9.3
125
|
Verified
8.5
1654
|
Verified
9.3
121
|
Verified
Online Marketing
7.8
1700
|
Verified
8.9
123
|
Verified
7.8
1519
|
Verified
8.9
103
|
Verified
7.9
1574
|
Verified
9.1
99
|
Verified
7.4
1573
|
Verified
9.0
108
|
Verified
7.4
1339
|
Verified
9.0
91
|
Verified
Lead Management
8.5
1358
|
Verified
9.0
111
|
Verified
7.9
1253
|
Verified
9.0
67
|
Verified
8.2
1631
|
Verified
9.2
107
|
Verified
8.2
1596
|
Verified
9.3
102
|
Verified
8.4
1652
|
Verified
9.3
95
|
Verified
8.0
1536
|
Verified
9.2
101
|
Verified
8.3
1548
|
Verified
9.2
99
|
Verified
8.2
1598
|
Verified
9.1
83
|
Verified
Campaign Management
8.3
1605
|
Verified
8.9
65
|
Verified
8.3
1494
|
Verified
8.8
57
|
Verified
7.3
1190
|
Verified
9.3
87
|
Verified
7.0
945
8.3
39
Social
7.3
748
|
Verified
8.9
91
|
Verified
7.5
799
|
Verified
9.2
99
|
Verified
7.6
787
|
Verified
9.1
97
|
Verified
7.5
754
|
Verified
9.1
93
|
Verified
7.5
716
|
Verified
8.7
47
Reporting & Analytics
7.7
1648
|
Verified
9.0
118
|
Verified
7.2
1415
|
Verified
9.2
104
|
Verified
7.2
1236
|
Verified
8.8
78
|
Verified
7.2
1162
|
Verified
8.9
76
|
Verified
6.9
1012
|
Verified
8.7
47
Platform
7.7
901
|
Verified
9.2
69
|
Verified
8.0
895
|
Verified
9.1
69
|
Verified
8.4
915
|
Verified
9.2
71
|
Verified
7.7
636
|
Verified
8.8
26
7.3
638
|
Verified
8.1
26
7.7
898
|
Verified
9.2
39
7.6
596
8.5
28
Agentic AI - Marketing Automation
7.4
63
Not enough data
7.4
62
Not enough data
7.2
63
Not enough data
6.9
62
Not enough data
7.1
61
Not enough data
7.5
61
Not enough data
Integration
8.0
913
|
Verified
9.3
71
|
Verified
7.9
868
|
Verified
9.1
63
|
Verified
8.1
792
|
Verified
9.0
63
|
Verified
Social Analytics
Not enough data
8.8(won by default)
7
Not enough data
8.8(won by default)
8
Not enough data
9.2(won by default)
8
Not enough data
8.8(won by default)
7
Not enough data
8.6(won by default)
6
Not enough data
7.3(won by default)
8
Not enough data
8.6(won by default)
7
Reports & Dashboards
Not enough data
8.9(won by default)
9
Not enough data
8.9(won by default)
9
Not enough data
9.4(won by default)
8
Not enough data
9.1(won by default)
9
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Content & Collaboration
Not enough data
9.2
14
Not enough data
8.8
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
9.4
13
Not enough data
9.0
13
Social Management
Not enough data
9.2
13
Not enough data
8.9
14
Not enough data
8.9
12
Not enough data
9.2
13
Not enough data
8.0
11
Not enough data
9.0
13
Not enough data
9.3
5
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
8.5
17
Not enough data
8.4
16
Not enough data
8.6
14
Not enough data
8.8
13
Page Optimization
Not enough data
9.5
11
Not enough data
9.0
10
Not enough data
9.5
11
Not enough data
8.5
8
Integrations
Not enough data
8.9
12
Not enough data
9.3
19
Not enough data
9.5
17
Generative AI
Not enough data
7.6
7
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
85
Not enough data
8.0
84
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
8.0
84
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
Not enough data
8.2
290
Not enough data
8.3
311
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
34
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
34
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
99
|
Verified
Not enough data
8.5
99
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and VBOUT are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
VBOUT is categorized as Landing Page Builders, Social Media Analytics, Social Media Management, and CRM
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VBOUT
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.4%
Marketing and Advertising
33.1%
Information Technology and Services
5.4%
E-Learning
3.9%
Financial Services
3.5%
Education Management
3.5%
Other
50.6%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
How is a marketing automation platform different from Constant Contact, MailChimp and LeadPages?
1 Comment
EG
Hi Richard, I'm Emily Malis, a Research Principal in the Marketing and Advertising Market at G2. That’s a great question! There are definitely differences...Read more
Do you help me with the setup process?
1 Comment
PS
The onboarding is a tremendous help and the VBOUT team is outstanding.Read more
Do you have a WordPress plug-in?
1 Comment
MM
Yeah, they have. https://wordpress.org/plugins/marketing-automation/Read more
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