Compare Adobe Marketo Engage and UserGems 
Featured Products
At a Glance
Market Segments
Mid-Market (53.4% of reviews)
Mid-Market (77.2% of reviews)
Entry-Level Pricing
Contact Us Per Month
No pricing available
Adobe Marketo Engage
Star Rating
(3,122)4.1 out of 5
Market Segments
Mid-Market (53.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansUserGems
Star Rating
(146)4.7 out of 5
Market Segments
Mid-Market (77.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about UserGemsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in its automation and flexible segmentation capabilities, making it easier for users to manage campaigns and forecast results. Users appreciate the structured organization of campaigns, lists, and data, which enhances overall efficiency.
- Users say that UserGems stands out for its data enrichment and automatic CRM updates, allowing sales representatives to focus more on engaging with prospects rather than spending time on research. This seamless integration with tools like Salesforce is frequently highlighted as a major benefit.
- Reviewers mention that while Adobe Marketo Engage has a robust feature set, some users find it challenging to configure for their specific workflows, which can lead to a steeper learning curve compared to UserGems, which is noted for its intuitive setup process.
- According to verified reviews, UserGems provides valuable insights into customer behavior, enabling users to make data-driven decisions and implement targeted strategies. This capability is particularly praised by users who rely on understanding customer dynamics for growth.
- G2 reviewers highlight that Adobe Marketo Engage's scalability and customization options are significant advantages, especially for mid-market companies. However, some users feel that the platform's complexity can hinder quick implementation, contrasting with UserGems' more straightforward onboarding experience.
- Users report that the quality of support for UserGems is notably high, with many praising the responsiveness and helpfulness of the support team. In comparison, while Adobe Marketo Engage offers solid support, some users have expressed a desire for more proactive assistance during the setup phase.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
UserGems
No pricing availableFree Trial
Adobe Marketo Engage
Free Trial is available
UserGems
No trial information availableRatings
Meets Requirements
8.3
2,619
9.3
103
Ease of Use
7.3
2,680
9.2
111
Ease of Setup
6.7
1,332
8.8
35
Ease of Admin
7.6
1,176
8.7
21
Quality of Support
7.5
2,470
9.3
84
Has the product been a good partner in doing business?
7.7
1,169
9.5
21
Product Direction (% positive)
8.0
2,587
8.4
93
Features by Category
Email Marketing
8.3
1757
|
Verified
Not enough data
8.7
1742
|
Verified
Not enough data
8.1
1714
|
Verified
Not enough data
8.5
1655
|
Verified
Not enough data
Online Marketing
7.8
1700
|
Verified
Not enough data
7.8
1517
|
Verified
Not enough data
7.9
1572
|
Verified
Not enough data
7.4
1571
|
Verified
Not enough data
7.4
1337
|
Verified
Not enough data
Lead Management
8.5
1356
|
Verified
Not enough data
7.9
1251
|
Verified
Not enough data
8.2
1631
|
Verified
Not enough data
8.2
1595
|
Verified
Not enough data
8.4
1651
|
Verified
Not enough data
8.0
1534
|
Verified
Not enough data
8.3
1546
|
Verified
Not enough data
8.2
1600
|
Verified
Not enough data
Campaign Management
8.3
1607
|
Verified
Not enough data
8.3
1495
|
Verified
Not enough data
7.3
1188
|
Verified
Not enough data
7.0
943
Not enough data
Social
7.3
746
|
Verified
Not enough data
7.5
797
|
Verified
Not enough data
7.6
785
|
Verified
Not enough data
7.5
752
|
Verified
Not enough data
7.5
714
|
Verified
Not enough data
Reporting & Analytics
7.7
1647
|
Verified
Not enough data
7.2
1413
|
Verified
Not enough data
7.2
1235
|
Verified
Not enough data
7.2
1161
|
Verified
Not enough data
6.9
1010
|
Verified
Not enough data
Platform
7.7
901
|
Verified
Not enough data
8.0
896
|
Verified
Not enough data
8.4
913
|
Verified
Not enough data
7.7
635
|
Verified
Not enough data
7.3
636
|
Verified
Not enough data
7.8
898
|
Verified
Not enough data
7.6
594
Not enough data
Agentic AI - Marketing Automation
7.4
61
Not enough data
7.5
60
Not enough data
7.3
61
Not enough data
7.0
61
Not enough data
7.2
59
Not enough data
7.5
59
Not enough data
Integration
8.0
912
|
Verified
Not enough data
7.9
869
|
Verified
Not enough data
8.1
792
|
Verified
Not enough data
Data Availability
Not enough data
8.6
71
Not enough data
8.8
69
Not enough data
8.5
65
|
Verified
Not enough data
8.4
20
Data Accuracy
Not enough data
8.5
73
Not enough data
8.5
70
Not enough data
8.8
20
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
8.9
35
Not enough data
9.0
37
|
Verified
Not enough data
9.1
39
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
35
Features
Not enough data
9.0
64
Not enough data
9.0
70
Not enough data
8.7
63
|
Verified
Not enough data
8.8
60
|
Verified
Not enough data
8.6
58
|
Verified
Not enough data
8.8
61
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
58
|
Verified
Not enough data
Feature Not Available
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Data Availability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Outbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Inbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Email Tracking
7.2
23
Not enough data
7.2
23
Not enough data
7.5
23
Not enough data
7.2
23
Not enough data
7.0
24
Not enough data
6.8
24
Not enough data
7.4
25
Not enough data
Analytics
8.2
84
Not enough data
8.1
83
Not enough data
7.8
46
Not enough data
Customizations
7.8
81
Not enough data
8.5
79
Not enough data
7.9
45
Not enough data
7.7
47
Not enough data
8.0
83
Not enough data
Generative AI
6.7
40
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
9.2
8
Not enough data
9.0
7
Not enough data
8.1
8
Not enough data
9.0
7
Not enough data
Lead Intelligence
8.4
296
Not enough data
8.2
289
Not enough data
8.3
310
Not enough data
Lead Management
8.6
307
Not enough data
8.1
294
Not enough data
8.3
293
Not enough data
Marketing Campaigns
8.3
276
Not enough data
8.1
257
Not enough data
8.3
265
Not enough data
8.2
274
Not enough data
8.3
296
Not enough data
Data Availability - Marketing Account Intelligence
7.9
33
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
33
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
99
|
Verified
Not enough data
8.5
99
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and UserGems are categorized as Marketing Account Intelligence
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
UserGems is categorized as AI Sales Assistant, Lead Intelligence, Sales Intelligence, Account-Based Orchestration Platforms, AI SDRs, Buyer Intent Data Providers, and Visitor Identification
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
UserGems
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.6%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.5%
Computer Software
64.8%
Information Technology and Services
10.3%
Computer & Network Security
4.1%
Construction
2.8%
Accounting
2.1%
Other
15.9%
Alternatives
Discussions
Is marketo a CRM?
3 Comments
PG
doesn't provide a built-in CRMRead more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
What is Adobe Marketo Engage used for?
2 Comments
NS
Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and...Read more
UserGems has no discussions with answers
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