# Adobe Marketo Engage vs Upsales Sales and Marketing Platform Comparison - What are their main differences? 

At a Glance

Star Rating

**Adobe Marketo Engage** [

4.1/5(3,149)

](https://www.g2.com/products/adobe-marketo-engage/reviews#reviews)

**Upsales Sales and Marketing Platform** [

4.5/5(181)

](https://www.g2.com/products/upsales-sales-and-marketing-platform/reviews#reviews)

Market Segments

**Adobe Marketo Engage**
Mid-Market (53.3% of reviews)

**Upsales Sales and Marketing Platform**
Small-Business (71.1% of reviews)

Pros & Cons

**Adobe Marketo Engage**
[
Ease of Use (193)
](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1551625&qs=pros-and-cons#reviews)[
Automation (185)
](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1549863&qs=pros-and-cons#reviews)[
Learning Curve (176)
](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1550790&qs=pros-and-cons#reviews)[
Steep Learning Curve (135)
](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1551684&qs=pros-and-cons#reviews)

**Upsales Sales and Marketing Platform**
[
Ease of Use (3)
](https://www.g2.com/products/upsales-sales-and-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=2238935&qs=pros-and-cons#reviews)[
Lead Management (3)
](https://www.g2.com/products/upsales-sales-and-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=2045372&qs=pros-and-cons#reviews)[
Limited Customization (4)
](https://www.g2.com/products/upsales-sales-and-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=2238859&qs=pros-and-cons#reviews)[
Learning Curve (3)
](https://www.g2.com/products/upsales-sales-and-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=2045375&qs=pros-and-cons#reviews)

Entry-Level Pricing

**Adobe Marketo Engage**
 **Contact Us** Per Month

**Upsales Sales and Marketing Platform**
 **Free Trial** 30 users (14 days)

Summary

AI Generated Summary

AI-generated. Powered by real user reviews.

- **G2 reviewers report** that Adobe Marketo Engage excels in its integration capabilities, particularly with Salesforce, allowing users to send emails on behalf of account managers. This flexibility enhances user experience and streamlines communication with potential clients.
- **Users say** that Upsales Sales and Marketing Platform offers a user-friendly interface that makes it easy to track leads and manage customer interactions. Reviewers appreciate the ability to see all relevant information in one place, which aids in maintaining organized communication.
- **According to verified reviews** , Adobe Marketo Engage provides robust customization options, enabling users to personalize the buyer journey based on different personas and stages. This level of customization is a significant advantage for marketers looking to tailor their campaigns effectively.
- **Reviewers mention** that while Upsales Sales and Marketing Platform is praised for its revenue intelligence approach, it may not offer the same depth of features as Adobe Marketo Engage, particularly in areas like automated email responses and advanced reporting capabilities.
- **Users highlight** that Adobe Marketo Engage has a steeper learning curve, with some mentioning challenges in setup and administration. In contrast, Upsales Sales and Marketing Platform is noted for its ease of setup, making it a more accessible option for small businesses.
- **G2 reviewers indicate** that while both platforms have strong support ratings, Upsales Sales and Marketing Platform stands out with higher scores for quality of support, suggesting that users may find more responsive assistance when facing challenges.

Pricing

Entry-Level Pricing

**Adobe Marketo Engage**

Adobe Marketo Engage

Select 

Contact Us

Per Month

Essential marketing automation and measurement with AI-powered personalization.

- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 pricing plans](/products/adobe-marketo-engage/pricing)

**Upsales Sales and Marketing Platform**

Upsales Sales and Marketing Platform

Free trial

Free Trial

30 users (14 days)

No credit card needed

- Import ERP data to maximise your trial
- Access the entire system

[Browse all 2 pricing plans](/products/upsales-sales-and-marketing-platform/pricing)

Free Trial

**Adobe Marketo Engage**

Adobe Marketo Engage

Free Trial is available

**Upsales Sales and Marketing Platform**

Upsales Sales and Marketing Platform

Free Trial is available

Ratings

Meets Requirements

8.3

2,632

8.5

128

Ease of Use

7.3

2,703

8.8

130

Ease of Setup

6.8

1,352

8.4

44

Ease of Admin

7.6

1,177

8.6

40

Quality of Support

7.5

2,483

8.9

117

Has the product been a good partner in doing business?

7.7

1,169

8.5

39

Product Direction (% positive)

8.0

2,597

8.4

120

Features by Category

CRM[Hide 141 FeaturesShow 141 Features](javascript:void(0);)

Not enough data

7.7

105

Sales Force Automation

Contact & Account Management

Not enough data

8.3(won by default)

89

|

Verified

Partner Relationship Mgmt. (PRM)

Not enough data

8.1(won by default)

58

Opportunity & Pipeline Mgmt.

Not enough data

8.4(won by default)

86

|

Verified

Task / Activity Management

Not enough data

8.5(won by default)

90

|

Verified

Territory & Quota Management

Not enough data

7.8(won by default)

63

|

Verified

Desktop Integration

Not enough data

8.2(won by default)

65

|

Verified

Product & Price List Management

Not enough data

7.7(won by default)

66

|

Verified

Quote & Order Management

Not enough data

7.8(won by default)

68

|

Verified

Customer Contract Management

Not enough data

7.8(won by default)

65

Contract/License Management

Not enough data

Not enough data

Marketing Automation

Email Marketing

Not enough data

7.5(won by default)

68

|

Verified

Campaign Management

Not enough data

7.6(won by default)

62

|

Verified

Lead Management

Not enough data

8.2(won by default)

67

|

Verified

Marketing ROI Analytics

Not enough data

7.6(won by default)

45

|

Verified

Email Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Deal Management

Not enough data

Not enough data

Customer Support

Case Management

Not enough data

7.8(won by default)

55

Customer Support Portal

Not enough data

7.9(won by default)

40

Knowledge Base

Not enough data

Feature Not Available

Call Center Features

Not enough data

7.4(won by default)

52

Support Analytics

Not enough data

7.4(won by default)

36

Workflow Management

Not enough data

Not enough data

Opportunity Management

Not enough data

Not enough data

Sales Pipeline Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Pipeline Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Commission Management

Not enough data

Not enough data

Field Sales Management

Not enough data

Not enough data

Reporting & Analytics

Reporting

Not enough data

8.1(won by default)

70

|

Verified

Dashboards

Not enough data

8.3(won by default)

80

|

Verified

Forecasting

Not enough data

7.7(won by default)

69

|

Verified

Mobile & Social

Social Collaboration Features

Not enough data

Feature Not Available

Social Network Integration

Not enough data

Feature Not Available

Mobile User Support

Not enough data

7.4(won by default)

55

|

Verified

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Customer Support

Not enough data

Not enough data

Multi-Channel Social Integration

Not enough data

Not enough data

Platform

Customization

Not enough data

7.2(won by default)

35

|

Verified

Workflow Capability

Not enough data

7.7(won by default)

36

|

Verified

User, Role, and Access Management

Not enough data

7.7(won by default)

36

|

Verified

Internationalization

Not enough data

7.5(won by default)

26

|

Verified

Sandbox / Test Environments

Not enough data

7.1(won by default)

24

|

Verified

Document & Content Mgmt.

Not enough data

7.2(won by default)

29

Performance and Reliability

Not enough data

7.9(won by default)

37

|

Verified

Output Document Generation

Not enough data

8.1(won by default)

26

|

Verified

Mobile Access

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Integration

Data Import & Export Tools

Not enough data

7.4(won by default)

38

|

Verified

Integration APIs

Not enough data

7.4(won by default)

30

|

Verified

Breadth of Partner Applications

Not enough data

7.4(won by default)

30

|

Verified

Third-Party Integration

Not enough data

Not enough data

Internal Chat Integration

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Prospecting Tools

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

6.8(won by default)

14

Generative AI

Not enough data

Not enough data

Proposal Generation

Not enough data

Not enough data

Agentic AI - CRM

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Calendar/Reminder System

Not enough data

Not enough data

Additional Functionality

Search/Filter

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Batch Processing

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Pipeline Reports

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Segmentation

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Quotes/Estimates

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Marketing Automation

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Lead Scoring

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Calendar Sync

Not enough data

Not enough data

For Startups

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

For iPad Devices

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

For Mac Devices

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Web-based Deployment

Not enough data

Not enough data

Softphone

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Mobile App

Not enough data

Not enough data

Email Sequences

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Lead Assignment

Not enough data

Not enough data

For Small Businesses

Not enough data

Not enough data

Live Chat

Not enough data

Not enough data

Business Card/Badge Scanning

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Customer Social Profiles

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Brand Tracking

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);)

7.7

1,986

7.8

50

Email Marketing

Building and Personalizing Emails

8.3(won by 1.1)

1764

|

Verified

7.2

29

|

Verified

Sending Outbound Emails

8.7(won by 1.1)

1748

|

Verified

7.6

32

|

Verified

Manage Email Deliverability

8.1(won by 0.9)

1714

|

Verified

7.2

29

|

Verified

Automated Email Responses

8.5(won by 1.1)

1661

|

Verified

7.4

27

|

Verified

Online Marketing

Landing Pages and Forms

7.8

1700

|

Verified

8.3(won by 0.5)

23

|

Verified

Dynamic Content

7.8

1518

|

Verified

7.9(won by 0.1)

15

|

Verified

A/B Testing

7.9(won by default)

1572

|

Verified

Feature Not Available

Mobile Optimized

7.4(tied score)

1570

|

Verified

7.4(tied score)

26

|

Verified

Search Tracking and Optimization

7.4

1337

|

Verified

8.0(won by 0.6)

11

Conversion Rate Optimization

Not enough data

Not enough data

Multivariate Testing

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Lead Management

Marketing Lead Database

8.5(won by 0.4)

1358

|

Verified

8.1

24

|

Verified

Data Quality Management

7.9(won by 0.6)

1252

|

Verified

7.3

20

|

Verified

Segmentation

8.2

1636

|

Verified

8.5(won by 0.3)

26

|

Verified

Lead Scoring and Grading

8.2

1599

|

Verified

8.3(won by 0.1)

23

|

Verified

Lead Nurturing

8.4

1658

|

Verified

8.6(won by 0.2)

22

|

Verified

Email Tracking

8.0

1536

|

Verified

8.6(won by 0.6)

22

|

Verified

Automated Alerts and Tasks

8.3(tied score)

1546

|

Verified

8.3(tied score)

23

|

Verified

CRM Lead Integration

8.2

1607

|

Verified

8.7(won by 0.5)

21

|

Verified

Third-Party Integrations

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Social Marketing

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Search Marketing

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Website Visitor Tracking

Not enough data

Not enough data

Campaign Management

Program Management

8.3(won by 1.6)

1614

|

Verified

6.7

21

|

Verified

Event / Webinar Marketing

8.3(won by 0.2)

1498

|

Verified

8.1

25

|

Verified

Calendaring

7.3(won by default)

1188

|

Verified

Feature Not Available

Budgeting

7.0

943

7.6(won by 0.6)

11

Campaign Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Social

Social Listening

7.3(won by default)

746

|

Verified

Feature Not Available

Social Sharing

7.5(won by default)

797

|

Verified

Feature Not Available

Social Campaigns

7.6(won by default)

784

|

Verified

Feature Not Available

Social Media Engagement

7.5(won by default)

752

|

Verified

Feature Not Available

Social Media Advertising

7.5(won by default)

714

|

Verified

Feature Not Available

Drip Campaigns

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Reporting & Analytics

Basic Reporting

7.7

1654

|

Verified

8.0(won by 0.3)

27

|

Verified

Web Analytics

7.2

1413

|

Verified

7.6(won by 0.4)

26

|

Verified

ROI Analytics

7.2

1234

|

Verified

8.0(won by 0.8)

19

|

Verified

Revenue Analytics

7.2

1160

|

Verified

8.1(won by 0.9)

23

|

Verified

SEO / Keyword Analytics

6.9(won by default)

1010

|

Verified

Feature Not Available

Behavior Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Sales Analytics

Not enough data

Not enough data

Platform

Customization 

7.7(won by 0.7)

902

|

Verified

7.0

17

|

Verified

Workflow Capability

8.0(won by 0.1)

904

|

Verified

7.9

18

|

Verified

User, Role, and Access Management

8.4(won by 0.1)

913

|

Verified

8.3

21

|

Verified

Internationalization

7.7

635

|

Verified

8.0(won by 0.3)

10

|

Verified

Sandbox / Test Environments

7.3

636

|

Verified

9.0(won by 1.7)

8

|

Verified

Performance and Reliability

7.7

902

|

Verified

8.3(won by 0.6)

19

|

Verified

Output Document Generation

7.6

595

8.3(won by 0.7)

12

|

Verified

Lead Generation

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

List Management

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Agentic AI - Marketing Automation

Autonomous Task Execution

7.3(won by default)

62

Not enough data

Multi-step Planning

7.3(won by default)

59

Not enough data

Cross-system Integration

7.2(won by default)

62

Not enough data

Adaptive Learning

6.9(won by default)

61

Not enough data

Proactive Assistance

7.0(won by default)

59

Not enough data

Decision Making

7.4(won by default)

59

Not enough data

Campaign Planning

Not enough data

Not enough data

Integration

Data Import & Export Tools

8.0(won by 0.5)

913

|

Verified

7.5

18

|

Verified

Integration APIs

7.9(won by 0.4)

873

|

Verified

7.5

16

|

Verified

Breadth of Partner Applications

8.1(tied score)

793

|

Verified

8.1(tied score)

13

|

Verified

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Social Promotion

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Live Chat

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Marketing Automation

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Marketing Calendar

Not enough data

Not enough data

Customizable CTAs

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Account Data Management[Hide 20 FeaturesShow 20 Features](javascript:void(0);)

8.2

420

Not enough data

Lead Intelligence

Market Insights 

8.3(won by default)

321

Not enough data

Account-level Insights 

8.2(won by default)

324

Not enough data

Lead Analysis 

8.4(won by default)

338

Not enough data

Lead Management

Segmentation 

8.4(won by default)

360

Not enough data

Predictive Scoring 

8.0(won by default)

326

Not enough data

Account Identification 

8.2(won by default)

336

Not enough data

Marketing Campaigns

Omni-Channel Tracking 

8.4(won by default)

314

Not enough data

Revenue Planning 

8.1(won by default)

299

Not enough data

Media Attribution 

8.0(won by default)

297

Not enough data

Opportunity Timeline 

8.1(won by default)

314

|

Verified

Not enough data

Customization 

8.3(won by default)

341

Not enough data

Campaign Execution

Website Personalization 

8.2(won by default)

320

Not enough data

Prioritized Accounts 

8.1(won by default)

310

Not enough data

Trending Accounts 

8.1(won by default)

300

Not enough data

Email Campaigns 

9.0(won by default)

160

|

Verified

Not enough data

Agentic AI - Account Data Management

Autonomous Task Execution

8.2(won by default)

11

Not enough data

Cross-system Integration

8.0(won by default)

11

Not enough data

Adaptive Learning

8.1(won by default)

12

Not enough data

Proactive Assistance

8.3(won by default)

12

Not enough data

Decision Making

7.9(won by default)

12

Not enough data

Sales Engagement[Hide 39 FeaturesShow 39 Features](javascript:void(0);)

7.5

35

Not enough data

Integrated Workflows

Task Management

7.9(won by default)

33

Not enough data

Email Tracking/Automation

8.3(won by default)

33

Not enough data

Calls and Voice

6.9(won by default)

25

Not enough data

Other Outreach Options 

7.7(won by default)

25

Not enough data

CRM Integration

7.7(won by default)

31

Not enough data

Calendar

7.6(won by default)

25

Not enough data

Shared Records

8.0(won by default)

24

Not enough data

Business Process Automation

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Sales Pipeline Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Repeatability and Reportability

Content Management

7.6(won by default)

29

Not enough data

Workflow Management

7.7(won by default)

31

Not enough data

Workflow Performance

7.7(won by default)

30

Not enough data

Sales Coaching and Insights

7.2(won by default)

27

Not enough data

Gamification

7.6(won by default)

23

Not enough data

AI and Automation

Lead Prioritization

7.8(won by default)

24

Not enough data

Lead Scoring

8.0(won by default)

25

Not enough data

Best Time of Day Scheduling

8.2(won by default)

25

Not enough data

Buyer Intelligence

8.1(won by default)

26

Not enough data

Machine Learning

7.8(won by default)

23

Not enough data

Generative AI

AI Text Generation

7.5(won by default)

23

Not enough data

Generative AI

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Agentic AI - Sales Engagement

Autonomous Task Execution

6.7(won by default)

13

Not enough data

Multi-step Planning

7.2(won by default)

13

Not enough data

Cross-system Integration

6.9(won by default)

13

Not enough data

Adaptive Learning

7.1(won by default)

13

Not enough data

Natural Language Interaction

7.3(won by default)

14

Not enough data

Proactive Assistance

7.0(won by default)

14

Not enough data

Decision Making

6.8(won by default)

14

Not enough data

Strategic Planning

Not enough data

Not enough data

Additional Functionality

Prospecting Tools

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Auto-Dialer

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Email Tracking[Hide 48 FeaturesShow 48 Features](javascript:void(0);)

7.5

89

Not enough data

Agentic AI - Email Tracking

Autonomous Task Execution

7.1(won by default)

23

Not enough data

Multi-step Planning

7.0(won by default)

23

Not enough data

Cross-system Integration

7.3(won by default)

23

Not enough data

Adaptive Learning

7.0(won by default)

23

Not enough data

Natural Language Interaction

6.9(won by default)

24

Not enough data

Proactive Assistance

6.6(won by default)

24

Not enough data

Decision Making

7.3(won by default)

25

Not enough data

Analytics

Open Rates

8.2(won by default)

84

Not enough data

Link Activity

8.0(won by default)

83

Not enough data

Attachment Activity

7.8(won by default)

46

Not enough data

Customizations

Email Platform Integration

7.7(won by default)

81

Not enough data

Email Scheduling

8.5(won by default)

79

Not enough data

Real-Time Notifications

7.8(won by default)

45

Not enough data

Email Categorization

7.6(won by default)

47

Not enough data

Templates

7.9(won by default)

83

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Generative AI

AI Text Generation

6.7(won by default)

40

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

Contact Management

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Team Management

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Subscription Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

API

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Geolocation

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Mailing List Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Email Distribution

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Outbound Call Tracking[Hide 51 FeaturesShow 51 Features](javascript:void(0);)

7.3

20

Not enough data

Agentic AI - Outbound Call Tracking

Autonomous Task Execution

7.3(won by default)

5

Not enough data

Natural Language Interaction

8.0(won by default)

5

Not enough data

Calling

Record Calls

6.9(won by default)

18

Not enough data

Generate Location

6.9(won by default)

18

Not enough data

Call Types

6.7(won by default)

17

Not enough data

Click-to-Call

7.0(won by default)

19

Not enough data

Auto Dialer

7.7(won by default)

5

Not enough data

Contacts

Personalization

7.9(won by default)

20

Not enough data

Information Locater

7.0(won by default)

19

Not enough data

Record Prospect Data

7.4(won by default)

17

Not enough data

Contact Management

Not enough data

Not enough data

Insights

Notes

6.9(won by default)

17

Not enough data

Daily Summary

6.9(won by default)

18

Not enough data

Automated Voicemails

7.3(won by default)

8

Not enough data

Automated Emails

9.2(won by default)

8

Not enough data

Sorts Prospects

6.3(won by default)

18

Not enough data

Automated Note Taking

8.0(won by default)

5

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Additional Functionality

Meeting Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Recommendations

Not enough data

Not enough data

Lead Distribution

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Sales Pipeline Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Automatic Call Distribution

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Deal Management

Not enough data

Not enough data

Call List Management

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

For Contact Centers

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Data Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

API

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Sales Enablement[Hide 81 FeaturesShow 81 Features](javascript:void(0);)

7.6

15

Not enough data

Agentic AI - Sales Enablement

Autonomous Task Execution

Not enough data

Not enough data

Natural Language Interaction

8.7(won by default)

5

Not enough data

Proactive Assistance

Not enough data

Not enough data

Content Management

Content Import

6.7(won by default)

11

Not enough data

Content Creation

6.9(won by default)

12

Not enough data

Templates

8.3(won by default)

12

Not enough data

Advanced Search

6.9(won by default)

12

Not enough data

Content Library

6.8(won by default)

11

Not enough data

Email Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Analytics

Reporting

8.1(won by default)

13

Not enough data

Alerts

8.1(won by default)

12

Not enough data

Account-Based Engagement

8.1(won by default)

14

Not enough data

Content Utilization

7.2(won by default)

12

Not enough data

Prioritization

Not enough data

Not enough data

Learning Management - Sales Enablement

Sales Training 

Not enough data

Not enough data

Sales Coaching

Not enough data

Not enough data

Sales Onboarding

Not enough data

Not enough data

Revenue Enablement - Sales Enablement

Cross-Functional Alignment

Not enough data

Not enough data

AI and Automation

Not enough data

Not enough data

End-to-End Customer Journey Insights

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

Chat/Messaging

Not enough data

Not enough data

Prospecting Tools

Not enough data

Not enough data

Content Delivery

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

API

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Audio/Video Recording

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Appointment Scheduling

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Scheduling

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

Microsoft Outlook Integration

Not enough data

Not enough data

Audio File Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Goal Management

Not enough data

Not enough data

Sales Planning

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

Pipeline Management

Not enough data

Not enough data

Conversation Intelligence

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Lead Scoring

Not enough data

Not enough data

Opportunity Management

Not enough data

Not enough data

Microlearning

Not enough data

Not enough data

Content Sharing

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Marketing Account Intelligence[Hide 17 FeaturesShow 17 Features](javascript:void(0);)

8.3

367

Not enough data

Agentic AI - Marketing Account Intelligence

Autonomous Task Execution

8.1(won by default)

8

Not enough data

Cross-system Integration

7.9(won by default)

7

Not enough data

Adaptive Learning

7.1(won by default)

8

Not enough data

Natural Language Interaction

7.9(won by default)

7

Not enough data

Lead Intelligence

Market Insights 

8.3(won by default)

296

Not enough data

Account-level Insights 

8.2(won by default)

289

Not enough data

Lead Analysis 

8.3(won by default)

310

Not enough data

Lead Management

Segmentation 

8.6(won by default)

307

Not enough data

Predictive Scoring 

8.1(won by default)

293

Not enough data

Account Identification 

8.3(won by default)

293

Not enough data

Marketing Campaigns

Omni-Channel Tracking 

8.3(won by default)

276

Not enough data

Revenue Planning 

8.1(won by default)

257

Not enough data

Media Attribution 

8.2(won by default)

265

Not enough data

Opportunity Timeline 

8.2(won by default)

274

Not enough data

Customization 

8.3(won by default)

296

Not enough data

Data Availability - Marketing Account Intelligence 

Technographic Data Availability

7.9(won by default)

33

Not enough data

Data Accuracy - Marketing Account Intelligence 

Technographic Data Accuracy

8.0(won by default)

33

Not enough data

Account-Based Analytics[Hide 35 FeaturesShow 35 Features](javascript:void(0);)

8.1

334

Not enough data

Agentic AI - Account-Based Analytics

Autonomous Task Execution

8.1(won by default)

9

Not enough data

Cross-system Integration

8.7(won by default)

9

Not enough data

Adaptive Learning

8.1(won by default)

9

Not enough data

Natural Language Interaction

8.1(won by default)

9

Not enough data

Proactive Assistance

7.8(won by default)

9

Not enough data

Lead Intelligence

Market Insights 

8.2(won by default)

258

Not enough data

Account-level Insights 

8.1(won by default)

262

Not enough data

Lead Analysis 

8.1(won by default)

274

Not enough data

Trend Analysis

Not enough data

Not enough data

Lead Management

Segmentation 

8.4(won by default)

284

Not enough data

Predictive Scoring 

8.0(won by default)

258

Not enough data

Account Identification 

8.1(won by default)

264

Not enough data

Lead Scoring

Not enough data

Not enough data

Marketing Campaigns

Omni-Channel Tracking 

8.2(won by default)

237

Not enough data

Revenue Planning 

8.0(won by default)

211

Not enough data

Media Attribution 

8.0(won by default)

231

Not enough data

Opportunity Timeline 

8.0(won by default)

231

Not enough data

Customization 

8.1(won by default)

263

Not enough data

Journey Analytics

8.3(won by default)

124

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Additional Functionality

Content Delivery

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Pipeline Reports

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Marketing Automation

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Content Creation

Not enough data

Not enough data

Mobile Marketing[Hide 65 FeaturesShow 65 Features](javascript:void(0);)

8.3

138

Not enough data

Analysis

Application Attribution

8.4(won by default)

106

|

Verified

Not enough data

Campaign Analysis

8.6(won by default)

116

Not enough data

Uninstall Tracking

8.1(won by default)

83

|

Verified

Not enough data

Activity Dashboard

8.3(won by default)

92

|

Verified

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Campaigns

Proximity Marketing

8.3(won by default)

102

Not enough data

Alerts/Notifications

8.2(won by default)

102

|

Verified

Not enough data

Bulk SMS

8.3(won by default)

100

Not enough data

Two-Way Text Messaging

8.1(won by default)

98

|

Verified

Not enough data

Email Campaigns

8.7(won by default)

98

|

Verified

Not enough data

Audience Segmentation

8.5(won by default)

98

|

Verified

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Location-Based Marketing

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Engagement

Coupons and Promotions

8.1(won by default)

93

|

Verified

Not enough data

Social Promotion

Not enough data

Not enough data

Platform

Optimization

8.4(won by default)

112

|

Verified

Not enough data

Integrations - Mobile Marketing

8.3(won by default)

109

|

Verified

Not enough data

Internationalization

8.3(won by default)

105

|

Verified

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Agentic AI - Mobile Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Visual Analytics

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

CRM

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Coupons

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Reviews

Reviewers' Company Size

[![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage")](https://www.g2.com/products/adobe-marketo-engage/reviews)

Adobe Marketo Engage

Small-Business(50 or fewer emp.)

21.9%

Mid-Market(51-1000 emp.)

53.3%

Enterprise(\> 1000 emp.)

24.8%

[![Upsales Sales and Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/ae01c876652acb31337945ed444391f5/upsales-sales-and-marketing-platform.svg "Upsales Sales and Marketing Platform")](https://www.g2.com/products/upsales-sales-and-marketing-platform/reviews)

Upsales Sales and Marketing Platform

Small-Business(50 or fewer emp.)

71.1%

Mid-Market(51-1000 emp.)

24.3%

Enterprise(\> 1000 emp.)

4.6%

Small-Business

(50 or fewer emp.)

21.9%

71.1%

Mid-Market

(51-1000 emp.)

53.3%

24.3%

Enterprise

(\> 1000 emp.)

24.8%

4.6%

Reviewers' Industry

[![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage")](https://www.g2.com/products/adobe-marketo-engage/reviews)
Adobe Marketo Engage

Computer Software

25.7%

Information Technology and Services

12.7%

Marketing and Advertising

12.1%

Internet

5.7%

Financial Services

4.2%

Other

39.6%

[![Upsales Sales and Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/ae01c876652acb31337945ed444391f5/upsales-sales-and-marketing-platform.svg "Upsales Sales and Marketing Platform")](https://www.g2.com/products/upsales-sales-and-marketing-platform/reviews)
Upsales Sales and Marketing Platform

Marketing and Advertising

13.4%

Computer Software

8.7%

Accounting

7.6%

Staffing and Recruiting

5.2%

Telecommunications

4.7%

Other

60.5%

Alternatives

**Adobe Marketo Engage Alternatives**

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Agentforce Sales
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HubSpot Marketing Hub
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 ![Outreach](https://images.g2crowd.com/uploads/product/hd_favicon/1521467568/outreach.png "Outreach")

[
Outreach
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 ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One")

[
Demandbase One
](/products/demandbase-one/reviews)

**Upsales Sales and Marketing Platform Alternatives**

 ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub")

[
HubSpot Sales Hub
](/products/hubspot-sales-hub/reviews)

 ![Agentforce Sales (formerly Salesforce Sales Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Agentforce Sales (formerly Salesforce Sales Cloud)")

[
Agentforce Sales
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![Pipedrive](https://images.g2crowd.com/uploads/product/hd_favicon/4012f2359ca0b1f88b2455f83adaa4ef/pipedrive.svg "Pipedrive")

[
Pipedrive
](/products/pipedrive/reviews)

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