# Adobe Marketo Engage vs Total Expert Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Marketo Engage excels in its integration capabilities, particularly with Salesforce, allowing users to send emails on behalf of account managers, which enhances flexibility and communication efficiency.
- **Users say** that Total Expert stands out for its user-friendly interface and robust reporting features, making it relatively easy to navigate while providing valuable insights into marketing performance.
- **According to verified reviews** , Adobe Marketo Engage offers a high level of customization, enabling users to tailor the buyer journey based on specific personas and stages, which is a significant advantage for targeted marketing efforts.
- **Reviewers mention** that Total Expert effectively consolidates customer data, bridging the gap between marketing and CRM, which facilitates better engagement and communication strategies for businesses.
- **G2 reviewers highlight** that while Adobe Marketo Engage has a slightly lower ease of use rating, it compensates with powerful features like automated email responses and lead nurturing, which are crucial for maintaining customer relationships.
- **Users express** that Total Expert's focus on lending and contact management provides a comprehensive approach to marketing, although some find it less versatile compared to Adobe Marketo Engage's broader marketing automation capabilities.



| | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 3,133 | 150 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Mid-Market (71.4% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | No pricing available | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (193 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### Total Expert

Pros:
- Ease of Use (15 reviews)
- Customer Support (11 reviews)

Cons:
- Learning Curve (5 reviews)
- Not Intuitive (5 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | Total Expert | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2627 reviews) | 8.4 (129 reviews) | 
  | **Ease of Use** | 7.3 (2688 reviews) | 8.3 (127 reviews) | 
  | **Ease of Setup** | 6.8 (1338 reviews) | 7.6 (98 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 8.4 (100 reviews) | 
  | **Quality of Support** | 7.5 (2477 reviews) | 8.5 (126 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1169 reviews) | 8.9 (103 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2592 reviews) | 9.4 (109 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### Total Expert

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1971 |
| **Total Expert** | 7.5/10 | 90 |

#### Email Marketing

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1756 reviews) ✓ Verified | 7.8 (77 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.7 (1744 reviews) ✓ Verified | 8.4 (72 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.1 (1713 reviews) ✓ Verified | 8.0 (74 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.5 (1660 reviews) ✓ Verified | 8.0 (70 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1698 reviews) ✓ Verified | 7.2 (64 reviews) ✓ Verified | 
| **Dynamic Content** | 7.8 (1516 reviews) ✓ Verified | 7.7 (69 reviews) ✓ Verified | 
| **A/B Testing** | 7.9 (1571 reviews) ✓ Verified | 7.0 (58 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | 7.2 (63 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | 6.8 (49 reviews) | 

#### Lead Management

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1357 reviews) ✓ Verified | 8.3 (65 reviews) ✓ Verified | 
| **Data Quality Management** | 7.9 (1250 reviews) ✓ Verified | 7.5 (63 reviews) ✓ Verified | 
| **Segmentation** | 8.2 (1633 reviews) ✓ Verified | 8.2 (59 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.2 (1597 reviews) ✓ Verified | 7.3 (53 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.4 (1656 reviews) ✓ Verified | 8.5 (62 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.0 (1535 reviews) ✓ Verified | 7.3 (49 reviews) | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | 8.6 (61 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.2 (1604 reviews) ✓ Verified | 8.4 (60 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Program Management** | 8.3 (1611 reviews) ✓ Verified | 8.0 (59 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.3 (1496 reviews) ✓ Verified | 7.6 (55 reviews) ✓ Verified | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | 7.0 (47 reviews) ✓ Verified | 
| **Budgeting** | 7.0 (943 reviews) | 6.8 (45 reviews) | 

#### Social

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | 6.1 (46 reviews) | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | 7.3 (62 reviews) ✓ Verified | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | 7.2 (51 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | 6.9 (52 reviews) | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | 6.1 (45 reviews) | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Basic Reporting** | 7.7 (1650 reviews) ✓ Verified | 7.6 (70 reviews) ✓ Verified | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | 6.5 (55 reviews) ✓ Verified | 
| **ROI Analytics** | 7.2 (1235 reviews) ✓ Verified | 6.9 (51 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.2 (1161 reviews) ✓ Verified | 6.9 (48 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | 6.1 (47 reviews) | 

#### Platform

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Customization ** | 7.7 (904 reviews) ✓ Verified | 7.6 (66 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (903 reviews) ✓ Verified | 8.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | 8.3 (67 reviews) ✓ Verified | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | 7.2 (48 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | 6.8 (50 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.7 (902 reviews) ✓ Verified | 7.9 (65 reviews) ✓ Verified | 
| **Output Document Generation** | 7.6 (594 reviews) | 7.5 (53 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (60 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (61 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | 8.1 (66 reviews) ✓ Verified | 
| **Integration APIs** | 7.9 (871 reviews) ✓ Verified | 7.5 (65 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.1 (792 reviews) ✓ Verified | 7.8 (57 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **Total Expert** | N/A | N/A |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (324 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (338 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (326 reviews) | Not enough data | 
| **Account Identification ** | 8.2 (336 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (299 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (297 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.3 (341 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (300 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **Total Expert** | N/A | N/A |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | Not enough data | 
| **Calls and Voice** | 6.9 (25 reviews) | Not enough data | 
| **Other Outreach Options ** | 7.7 (25 reviews) | Not enough data | 
| **CRM Integration** | 7.7 (31 reviews) | Not enough data | 
| **Calendar** | 7.6 (25 reviews) | Not enough data | 
| **Shared Records** | 8.0 (24 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | Not enough data | 
| **Workflow Management** | 7.7 (31 reviews) | Not enough data | 
| **Workflow Performance** | 7.7 (30 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | Not enough data | 
| **Gamification** | 7.6 (23 reviews) | Not enough data | 

#### AI and Automation

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | Not enough data | 
| **Lead Scoring** | 8.0 (25 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.1 (26 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (23 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (13 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (14 reviews) | Not enough data | 
| **Decision Making** | 6.8 (14 reviews) | Not enough data | 

### Mortgage CRM

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Total Expert** | 7.1/10 | 72 |

#### Loan Services

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **LOS Integration - Mortage CRM** | Not enough data | 8.4 (62 reviews) | 
| **Alerts - Mortgage CRM** | Not enough data | 8.2 (58 reviews) | 
| **Lender Relationship - Mortgage CRM** | Not enough data | 8.1 (58 reviews) | 
| **Compliance - Mortgage CRM** | Not enough data | 7.9 (56 reviews) | 

#### Client Management

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Contact Management - Mortgage CRM** | Not enough data | 8.4 (60 reviews) | 
| **Real Estate CRM - Mortgage CRM** | Not enough data | 8.2 (58 reviews) | 
| **Email Marketing Automation - Mortgage CRM** | Not enough data | 8.6 (64 reviews) | 

#### Agentic AI - Mortgage CRM

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.3 (10 reviews) | 
| **Multi-step Planning** | Not enough data | 5.7 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 5.8 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 5.9 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 5.7 (10 reviews) | 
| **Decision Making** | Not enough data | 6.0 (10 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **Total Expert** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (24 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | Not enough data | 
| **Link Activity** | 8.0 (83 reviews) | Not enough data | 
| **Attachment Activity** | 7.8 (46 reviews) | Not enough data | 

#### Customizations

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | Not enough data | 
| **Email Scheduling** | 8.5 (79 reviews) | Not enough data | 
| **Notifications** | 7.8 (45 reviews) | Not enough data | 
| **Email Categorization** | 7.6 (47 reviews) | Not enough data | 
| **Templates** | 7.9 (83 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **Total Expert** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | 

#### Calling

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | Not enough data | 
| **Generate Location** | 6.9 (18 reviews) | Not enough data | 
| **Call Types** | 6.7 (17 reviews) | Not enough data | 
| **Click-to-Call** | 7.0 (19 reviews) | Not enough data | 
| **Auto Dialer** | 7.7 (5 reviews) | Not enough data | 

#### Contacts

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | Not enough data | 
| **Information Locater** | 7.0 (19 reviews) | Not enough data | 
| **Record Prospect Data** | 7.4 (17 reviews) | Not enough data | 

#### Insights

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | Not enough data | 
| **Daily Summary** | 6.9 (18 reviews) | Not enough data | 
| **Automated Voicemails** | 7.3 (8 reviews) | Not enough data | 
| **Automated Emails** | 9.2 (8 reviews) | Not enough data | 
| **Sorts Prospects** | 6.3 (18 reviews) | Not enough data | 
| **Automated Note Taking** | 8.0 (5 reviews) | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **Total Expert** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **Total Expert** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (289 reviews) | Not enough data | 
| **Lead Analysis ** | 8.3 (310 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.1 (294 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (293 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (257 reviews) | Not enough data | 
| **Media Attribution ** | 8.2 (265 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | Not enough data | 
| **Customization ** | 8.3 (296 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **Total Expert** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (232 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **Total Expert** | N/A | N/A |

#### Analysis

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (116 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | Not enough data | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.3 (100 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Financial Services CRM

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Total Expert** | 7.5/10 | 30 |

#### Content

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Automation** | Not enough data | 8.2 (29 reviews) | 

#### Platform Additional Functionality

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Pre-Built Connectors** | Not enough data | 7.1 (22 reviews) | 
| **Dashboard** | Not enough data | 7.6 (29 reviews) | 
| **Cloud** | Not enough data | 7.9 (22 reviews) | 
| **Mobility** | Not enough data | 6.7 (25 reviews) | 
| **Messaging** | Not enough data | 7.7 (23 reviews) | 

#### Platform Reporting and Analytics

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Reporting** | Not enough data | 6.5 (28 reviews) | 
| **Forecasting** | Not enough data | 6.5 (20 reviews) | 

#### Customer Support

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Case Management** | Not enough data | Feature Not Available | 
| **Customer Support Portal** | Not enough data | 7.6 (26 reviews) | 
| **Knowledge Base** | Not enough data | 8.1 (25 reviews) | 
| **Support Analytics** | Not enough data | 7.3 (24 reviews) | 

#### Marketing Automation

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Campaign Management** | Not enough data | 8.1 (28 reviews) | 
| **Lead Management** | Not enough data | 7.8 (27 reviews) | 
| **Marketing Analytics** | Not enough data | 7.5 (29 reviews) | 

#### Sales Force Automation

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Pipeline Management** | Not enough data | 7.4 (22 reviews) | 
| **Task Management** | Not enough data | 8.0 (23 reviews) | 
| **Product and Price List Management** | Not enough data | Feature Not Available | 
| **Quote and Order Management** | Not enough data | Feature Not Available | 
| **Contract Management** | Not enough data | Feature Not Available | 

#### Agentic AI - Financial Services CRM

| Feature | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Adobe Marketo Engage (8):** [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to Total Expert (2):** [Financial Services CRM Software](https://www.g2.com/categories/financial-services-crm), [Mortgage CRM Software](https://www.g2.com/categories/mortgage-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | Total Expert | 
|---|---|---|
| **Small-Business** | 22.0% | 9.5% | 
| **Mid-Market** | 53.3% | 71.4% | 
| **Enterprise** | 24.7% | 19.0% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.9%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.1%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.7%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 30.9%

#### Total Expert

- **Financial Services:** 64.6%
- **Banking:** 14.3%
- **Real Estate:** 9.5%
- **Marketing and Advertising:** 5.4%
- **Wine and Spirits:** 0.7%
- **Primary/Secondary Education:** 0.7%
- **Internet:** 0.7%
- **Information Technology and Services:** 0.7%
- **Human Resources:** 0.7%
- **Hospital & Health Care:** 0.7%
- **Other:** 2.0%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25784 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3568 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1943 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13797 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) — 4.5/5 stars (9092 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)

### Alternatives to Total Expert

- [Agentforce Financial Services (formerly Salesforce Financial Services Cloud)](https://www.g2.com/products/agentforce-financial-services-formerly-salesforce-financial-services-cloud/reviews) — 4.3/5 stars (226 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (638 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [Maximizer](https://www.g2.com/products/maximizer/reviews) — 4.0/5 stars (673 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### Total Expert

- Title: [Is total expert free?](https://www.g2.com/discussions/is-total-expert-free) — 1 comment
  > **Top comment:** "No"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-total-expert)