Compare Adobe Marketo Engage and Sonar 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Enterprise (64.0% of reviews)
Entry-Level Pricing
Contact Us Per Month
Contact Us Per Month
Adobe Marketo Engage
Star Rating
(3,086)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansSonar
Star Rating
(111)4.2 out of 5
Market Segments
Enterprise (64.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact Us Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users appreciating its robust features for managing campaigns and forecasting. The platform's scalability and customization options are frequently highlighted, making it a strong choice for businesses looking for comprehensive marketing solutions.
- Users say that Sonar stands out for its ease of use, with many finding the interface very user-friendly. This simplicity is a significant advantage for teams that prioritize quick onboarding and minimal training, allowing them to focus on customer engagement rather than software complexities.
- Reviewers mention that Adobe Marketo Engage has a more extensive feature set, particularly in areas like reporting and dashboard capabilities. Users have noted that these features help keep campaigns organized and data easily accessible, which is crucial for effective marketing strategies.
- According to verified reviews, Sonar's customer support receives high praise, with users noting the responsiveness of their representatives. This level of support can be a deciding factor for businesses that require ongoing assistance and quick resolutions to issues.
- G2 reviewers highlight that while Adobe Marketo Engage has a higher overall satisfaction score, some users find it challenging to set up initially. This can be a hurdle for teams that need a quick start, as the setup process may require more time and effort compared to Sonar's streamlined approach.
- Users report that both platforms offer valuable features for audience engagement, but Sonar's ability to facilitate two-way communication through MMS is particularly noted. This feature allows clients to send images, enhancing customer interactions and support, which can be a game-changer for businesses focused on customer service.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Sonar
Marchex Sonar Core
Contact Us
Per Month
Our standard package for sales, marketers, operations and support.
- Mass message campaigns
- CRM integrations
- Canned responses
Free Trial
Adobe Marketo Engage
Free Trial is available
Sonar
No trial information availableRatings
Meets Requirements
8.3
2,619
8.7
101
Ease of Use
7.3
2,674
8.9
101
Ease of Setup
6.7
1,327
9.1
35
Ease of Admin
7.6
1,177
9.2
35
Quality of Support
7.5
2,468
8.8
87
Has the product been a good partner in doing business?
7.7
1,170
9.2
38
Product Direction (% positive)
8.0
2,587
8.6
100
Features by Category
Email Marketing
8.3
1757
|
Verified
Not enough data
8.7
1742
|
Verified
Not enough data
8.1
1716
|
Verified
Not enough data
8.5
1654
|
Verified
Not enough data
Online Marketing
7.8
1700
|
Verified
Not enough data
7.8
1519
|
Verified
Not enough data
7.9
1574
|
Verified
Not enough data
7.4
1573
|
Verified
Not enough data
7.4
1339
|
Verified
Not enough data
Lead Management
8.5
1358
|
Verified
Not enough data
7.9
1253
|
Verified
Not enough data
8.2
1631
|
Verified
Not enough data
8.2
1596
|
Verified
Not enough data
8.4
1652
|
Verified
Not enough data
8.0
1536
|
Verified
Not enough data
8.3
1548
|
Verified
Not enough data
8.2
1598
|
Verified
Not enough data
Campaign Management
8.3
1605
|
Verified
Not enough data
8.3
1494
|
Verified
Not enough data
7.3
1190
|
Verified
Not enough data
7.0
945
Not enough data
Social
7.3
748
|
Verified
Not enough data
7.5
799
|
Verified
Not enough data
7.6
787
|
Verified
Not enough data
7.5
754
|
Verified
Not enough data
7.5
716
|
Verified
Not enough data
Reporting & Analytics
7.7
1648
|
Verified
Not enough data
7.2
1415
|
Verified
Not enough data
7.2
1236
|
Verified
Not enough data
7.2
1162
|
Verified
Not enough data
6.9
1012
|
Verified
Not enough data
Platform
7.7
901
|
Verified
Not enough data
8.0
895
|
Verified
Not enough data
8.4
915
|
Verified
Not enough data
7.7
636
|
Verified
Not enough data
7.3
638
|
Verified
Not enough data
7.7
899
|
Verified
Not enough data
7.6
596
Not enough data
Agentic AI - Marketing Automation
7.4
63
Not enough data
7.4
62
Not enough data
7.2
63
Not enough data
6.9
62
Not enough data
7.1
61
Not enough data
7.5
61
Not enough data
Integration
8.0
913
|
Verified
Not enough data
7.9
868
|
Verified
Not enough data
8.1
793
|
Verified
Not enough data
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Messenger
Not enough data
8.3
26
|
Verified
Not enough data
8.3
22
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.1
26
|
Verified
Channels
Not enough data
8.0
21
|
Verified
Not enough data
8.0
24
|
Verified
Not enough data
9.0
32
|
Verified
Not enough data
Not enough data
Not enough data
8.3
19
|
Verified
Customers
Not enough data
8.8
25
|
Verified
Not enough data
8.1
25
|
Verified
Not enough data
8.1
23
|
Verified
Not enough data
8.2
21
|
Verified
Not enough data
8.9
28
|
Verified
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Text Messaging
Not enough data
9.1
27
|
Verified
Not enough data
9.3
32
|
Verified
Not enough data
9.2
24
|
Verified
Not enough data
9.1
23
|
Verified
Not enough data
8.8
22
|
Verified
Not enough data
9.1
20
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
8.5
24
|
Verified
Not enough data
9.3
20
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
85
Not enough data
8.0
84
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
8.0
84
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
Not enough data
8.2
290
Not enough data
8.3
311
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
34
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
34
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
8.2
17
8.6
117
8.4
17
|
Verified
8.1
84
|
Verified
9.0
13
8.3
93
|
Verified
7.6
15
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
8.4
20
|
Verified
8.3
101
8.6
16
|
Verified
8.1
99
|
Verified
8.7
21
8.7
99
|
Verified
Feature Not Available
8.5
99
|
Verified
7.9
18
Engagement
8.1
94
|
Verified
8.2
17
Platform
8.4
113
|
Verified
9.0
19
8.3
110
|
Verified
8.1
16
|
Verified
8.3
106
|
Verified
8.8
16
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Sonar are categorized as Mobile Marketing and Sales Engagement
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, and Email Tracking
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sonar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.5%
Real Estate
47.7%
Transportation/Trucking/Railroad
13.5%
Marketing and Advertising
7.2%
Internet
7.2%
Retail
3.6%
Other
20.7%
Alternatives
Discussions
Is marketo a CRM?
3 Comments
PG
doesn't provide a built-in CRMRead more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
What is Adobe Marketo Engage used for?
2 Comments
NS
Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and...Read more
Why are the canned responses gone?
1 Comment
NB
Hello Matt - Apologize for the delay in response.
Could you email contact@sendsonar.com so we can look at your specific setup? My guess is maybe someone...Read more
how can I setup the auto response txt .
1 Comment
NB
Hello Tajmah - We offer a wide range of abilities to create and schedule automated texts. Happy to help learn more about your specific use and help provide a...Read more
How do I create Sonar pop up notifications?
1 Comment
NB
Hello Michael!
To enable desktop notifications once you log in to Sonar click the Main Menu > Settings > My Account option. From there you will see a...Read more
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