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Compare Adobe Marketo Engage and Simon AI 
At a Glance
Market Segments
Mid-Market (53.4% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
Contact Us Per Month
Contact Us Per Year
Adobe Marketo Engage
Star Rating
(3,073)4.1 out of 5
Market Segments
Mid-Market (53.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansSimon AI
Star Rating
(264)4.2 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users highlighting its robust segmentation and reporting features that simplify campaign management and forecasting.
- Users say that Simon AI offers a smooth user experience, with its unified platform for customer journeys, SMS, and paid media making it easy to manage multiple marketing channels from one place.
- Reviewers mention that Adobe Marketo Engage has a structured approach to organizing campaigns and data, which helps users avoid manual intervention after setup, enhancing overall efficiency.
- According to verified reviews, Simon AI's customer support is frequently praised for being responsive and personable, with users appreciating the quick assistance they receive when navigating the platform.
- G2 reviewers highlight that while Adobe Marketo Engage has a higher overall satisfaction score, Simon AI's ease of use and setup are notable, with users finding it intuitive despite its complexity.
- Users report that Adobe Marketo Engage's scalability and customization options are significant advantages for mid-market companies, while Simon AI's integration capabilities with third-party services are a strong point for those looking for flexibility.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Simon AI
Simon Activate
Contact Us
Per Year
- Unify customer data from your cloud data warehouse and all other sources
- Create sophisticated audiences in minutes with code or SQL
- Sync audiences to marketing and ad platforms in real-time
Free Trial
Adobe Marketo Engage
Free Trial is available
Simon AI
No trial information availableRatings
Meets Requirements
8.3
2,611
8.1
171
Ease of Use
7.3
2,666
8.2
178
Ease of Setup
6.7
1,318
7.9
44
Ease of Admin
7.6
1,175
8.1
45
Quality of Support
7.5
2,461
9.0
168
Has the product been a good partner in doing business?
7.7
1,168
8.8
49
Product Direction (% positive)
8.0
2,580
7.5
166
Features by Category
Email Marketing
8.3
1755
|
Verified
Not enough data
8.7
1740
|
Verified
Not enough data
8.1
1716
|
Verified
Not enough data
8.5
1651
|
Verified
Not enough data
Online Marketing
7.8
1700
|
Verified
Not enough data
7.8
1519
|
Verified
Not enough data
7.9
1576
|
Verified
Not enough data
7.4
1574
|
Verified
Not enough data
7.4
1340
|
Verified
Not enough data
Lead Management
8.5
1356
|
Verified
Not enough data
7.9
1253
|
Verified
Not enough data
8.2
1629
|
Verified
Not enough data
8.2
1594
|
Verified
Not enough data
8.4
1646
|
Verified
Not enough data
8.0
1535
|
Verified
Not enough data
8.3
1550
|
Verified
Not enough data
8.2
1592
|
Verified
Not enough data
Campaign Management
8.3
1605
|
Verified
Not enough data
8.3
1495
|
Verified
Not enough data
7.3
1193
|
Verified
Not enough data
7.0
947
Not enough data
Social
7.3
750
|
Verified
Not enough data
7.5
801
|
Verified
Not enough data
7.6
789
|
Verified
Not enough data
7.5
756
|
Verified
Not enough data
7.5
718
|
Verified
Not enough data
Reporting & Analytics
7.7
1644
|
Verified
Not enough data
7.2
1417
|
Verified
Not enough data
7.2
1235
|
Verified
Not enough data
7.2
1164
|
Verified
Not enough data
6.9
1014
|
Verified
Not enough data
Platform
7.7
899
|
Verified
Not enough data
8.0
890
|
Verified
Not enough data
8.4
915
|
Verified
Not enough data
7.7
637
|
Verified
Not enough data
7.3
639
|
Verified
Not enough data
7.7
895
|
Verified
Not enough data
7.6
597
Not enough data
Agentic AI - Marketing Automation
7.4
65
Not enough data
7.5
64
Not enough data
7.3
64
Not enough data
7.1
65
Not enough data
7.3
64
Not enough data
7.5
64
Not enough data
Integration
8.0
913
|
Verified
Not enough data
7.9
867
|
Verified
Not enough data
8.1
792
|
Verified
Not enough data
Lead Intelligence
8.2
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Data Sourcing
Not enough data
8.2
84
|
Verified
Not enough data
8.2
89
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
80
|
Verified
Intelligence
Not enough data
7.7
88
|
Verified
Not enough data
6.4
51
|
Verified
Not enough data
6.8
51
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.2
15
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
290
Not enough data
8.3
312
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Simon AI are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Simon AI is categorized as Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Simon AI
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Retail
13.5%
Marketing and Advertising
13.1%
Leisure, Travel & Tourism
10.0%
Consumer Goods
9.3%
Health, Wellness and Fitness
6.2%
Other
47.9%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
Simon AI has no discussions with answers
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