# Adobe Marketo Engage vs SAS Customer Intelligence 360 Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Marketo Engage excels in its integration capabilities, particularly with Salesforce, allowing users to send emails on behalf of account managers. This flexibility enhances user experience and streamlines communication with potential clients.
- **Users say** that SAS Customer Intelligence 360 stands out for its ability to consolidate customer data, analytics, and campaign management into a single platform. This feature simplifies understanding customer behavior across various channels, making it easier to create relevant marketing strategies.
- **Reviewers mention** that Adobe Marketo Engage offers a high level of customization, enabling users to personalize the buyer journey based on different personas and stages. This adaptability is a significant advantage for marketers looking to fine-tune their campaigns.
- **According to verified reviews** , SAS Customer Intelligence 360 provides a comprehensive view of customer interactions across diverse media and data sets, which is particularly beneficial for organizations seeking to unify their customer insights.
- **G2 reviewers highlight** that while Adobe Marketo Engage has a robust feature set, some users find its setup process to be less intuitive compared to SAS Customer Intelligence 360, which is praised for its smoother onboarding experience.
- **Users report** that Adobe Marketo Engage has a higher overall satisfaction score, reflecting its strong performance in areas like email deliverability and automated responses, which are crucial for effective marketing campaigns.



| | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 3,148 | 146 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Mid-Market (45.5% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | No pricing available | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (193 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### SAS Customer Intelligence 360

Pros:
- Insights (16 reviews)
- Ease of Use (15 reviews)

Cons:
- Learning Curve (15 reviews)
- Integration Issues (11 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2632 reviews) | 8.7 (114 reviews) | 
  | **Ease of Use** | 7.3 (2703 reviews) | 8.5 (123 reviews) | 
  | **Ease of Setup** | 6.8 (1352 reviews) | 7.9 (81 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 7.5 (33 reviews) | 
  | **Quality of Support** | 7.5 (2483 reviews) | 8.8 (113 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1168 reviews) | 8.2 (34 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2598 reviews) | 9.3 (113 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### SAS Customer Intelligence 360

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1986 |
| **SAS Customer Intelligence 360** | 8.2/10 | 41 |

#### Email Marketing

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1764 reviews) ✓ Verified | 8.4 (28 reviews) | 
| **Sending Outbound Emails** | 8.7 (1749 reviews) ✓ Verified | 8.2 (29 reviews) | 
| **Manage Email Deliverability** | 8.1 (1714 reviews) ✓ Verified | 8.3 (29 reviews) | 
| **Automated Email Responses** | 8.5 (1662 reviews) ✓ Verified | 8.5 (28 reviews) | 

#### Online Marketing

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1700 reviews) ✓ Verified | 7.8 (29 reviews) | 
| **Dynamic Content** | 7.8 (1518 reviews) ✓ Verified | 8.2 (29 reviews) | 
| **A/B Testing** | 7.9 (1572 reviews) ✓ Verified | 8.2 (29 reviews) | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | 8.2 (28 reviews) | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | 8.3 (28 reviews) | 

#### Lead Management

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1358 reviews) ✓ Verified | 8.6 (28 reviews) | 
| **Data Quality Management** | 7.9 (1252 reviews) ✓ Verified | 8.7 (30 reviews) | 
| **Segmentation** | 8.2 (1637 reviews) ✓ Verified | 8.5 (31 reviews) | 
| **Lead Scoring and Grading** | 8.2 (1600 reviews) ✓ Verified | 8.1 (29 reviews) | 
| **Lead Nurturing** | 8.4 (1659 reviews) ✓ Verified | 8.2 (28 reviews) | 
| **Online Behavior Tracking** | 8.0 (1536 reviews) ✓ Verified | 8.3 (28 reviews) | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | 8.1 (27 reviews) | 
| **CRM Lead Integration** | 8.2 (1607 reviews) ✓ Verified | 8.3 (28 reviews) | 

#### Campaign Management

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Program Management** | 8.3 (1615 reviews) ✓ Verified | 8.3 (29 reviews) | 
| **Event / Webinar Marketing** | 8.3 (1498 reviews) ✓ Verified | 8.1 (26 reviews) | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | 8.3 (27 reviews) | 
| **Budgeting** | 7.0 (943 reviews) | 7.7 (27 reviews) | 

#### Social

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | 7.9 (26 reviews) | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | 8.0 (27 reviews) | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | 8.2 (27 reviews) | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | 8.0 (28 reviews) | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | 8.4 (29 reviews) | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Basic Reporting** | 7.7 (1655 reviews) ✓ Verified | 8.7 (31 reviews) | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | 8.6 (28 reviews) | 
| **ROI Analytics** | 7.2 (1234 reviews) ✓ Verified | 8.2 (28 reviews) | 
| **Revenue Analytics** | 7.2 (1160 reviews) ✓ Verified | 8.2 (28 reviews) | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | 7.8 (27 reviews) | 

#### Platform

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Customization ** | 7.7 (903 reviews) ✓ Verified | 8.1 (26 reviews) | 
| **Workflow Capability** | 8.0 (905 reviews) ✓ Verified | 8.6 (29 reviews) | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | 8.8 (28 reviews) | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | 8.6 (25 reviews) | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | 8.1 (26 reviews) | 
| **Performance and Reliability** | 7.7 (903 reviews) ✓ Verified | 8.1 (28 reviews) | 
| **Output Document Generation** | 7.6 (595 reviews) | 8.1 (27 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (61 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | 8.9 (34 reviews) | 
| **Integration APIs** | 7.9 (872 reviews) ✓ Verified | 8.5 (30 reviews) | 
| **Breadth of Partner Applications** | 8.1 (793 reviews) ✓ Verified | 8.5 (28 reviews) | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **SAS Customer Intelligence 360** | 8.7/10 | 18 |

#### Metrics

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.9 (17 reviews) | 
| **Engagement** | Not enough data | 8.6 (17 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.8 (17 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.6 (15 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.7 (15 reviews) | 
| **Retention** | Not enough data | 8.3 (13 reviews) | 
| **Return** | Not enough data | 8.8 (14 reviews) | 
| **Conversions** | Not enough data | 8.8 (13 reviews) | 
| **Funnels** | Not enough data | 8.8 (14 reviews) | 

#### Reporting

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.7 (13 reviews) | 
| **Trending** | Not enough data | 8.3 (14 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.6 (14 reviews) | 
| **Segmentation** | Not enough data | 8.8 (13 reviews) | 
| **Mobile Reporting** | Not enough data | 8.7 (14 reviews) | 
| **Unification Across Devices** | Not enough data | 8.8 (13 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.8 (14 reviews) | 

#### Other

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **User Data** | Not enough data | 8.9 (14 reviews) | 
| **Site Search Reporting** | Not enough data | 8.5 (13 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.8 (12 reviews) | 
| **Campaign Tracking** | Not enough data | 8.6 (13 reviews) | 
| **E-Commerce** | Not enough data | 8.8 (13 reviews) | 
| **Promotional Messages** | Not enough data | 8.7 (13 reviews) | 
| **Administration Alerts** | Not enough data | 8.8 (13 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.2 (14 reviews) | 
| **QA Testing** | Not enough data | 8.6 (13 reviews) | 
| **Performance and Reliability** | Not enough data | 8.7 (13 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.8 (13 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (324 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (338 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (326 reviews) | Not enough data | 
| **Account Identification ** | 8.2 (336 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (299 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (297 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.3 (341 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (300 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | Not enough data | 
| **Calls and Voice** | 6.9 (25 reviews) | Not enough data | 
| **Other Outreach Options ** | 7.7 (25 reviews) | Not enough data | 
| **CRM Integration** | 7.7 (31 reviews) | Not enough data | 
| **Calendar** | 7.6 (25 reviews) | Not enough data | 
| **Shared Records** | 8.0 (24 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | Not enough data | 
| **Workflow Management** | 7.7 (31 reviews) | Not enough data | 
| **Workflow Performance** | 7.7 (30 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | Not enough data | 
| **Gamification** | 7.6 (23 reviews) | Not enough data | 

#### AI and Automation

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | Not enough data | 
| **Lead Scoring** | 8.0 (25 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.1 (26 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (23 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (13 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (14 reviews) | Not enough data | 
| **Decision Making** | 6.8 (14 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Segmentation

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **SAS Customer Intelligence 360** | 8.7/10 | 25 |

#### Data Sourcing

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.8 (22 reviews) | 
| **Expandability** | Not enough data | 8.6 (21 reviews) | 
| **Content Marketing** | Not enough data | 8.9 (22 reviews) | 
| **Multiple Devices** | Not enough data | 8.7 (21 reviews) | 

#### Intelligence

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.7 (21 reviews) | 
| **Predictive Modeling** | Not enough data | 8.5 (21 reviews) | 
| **Recommendation Engine** | Not enough data | 8.8 (21 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **SAS Customer Intelligence 360** | 8.5/10 | 31 |

#### Platform Basics

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Templates** | Not enough data | 8.6 (22 reviews) | 
| **Exporting** | Not enough data | 8.2 (21 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 8.8 (20 reviews) | 
| **Multiple Personas** | Not enough data | 8.3 (20 reviews) | 
| **Data Analytics ** | Not enough data | 9.0 (27 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | 

### Publisher Ad Server

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Ad Serving & Management - Publisher Ad Server

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Real-Time Bidding (RTB) Support** | Not enough data | Not enough data | 
| **Ad Delivery Optimization  & Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Dynamic Ad Placement** | Not enough data | Not enough data | 
| **Ad Tag Management** | Not enough data | Not enough data | 

#### Targeting & Personalization - Publisher Ad Server

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Geo-Targeting** | Not enough data | Not enough data | 
| **A/B Testing for Ads** | Not enough data | Not enough data | 
| **Multi-Device & Cross-Platform Delivery** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Frequency Capping** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Monetization & Reporting - Publisher Ad Server

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Header Bidding Support** | Not enough data | Not enough data | 
| **Ad Revenue Share & Payout Management** | Not enough data | Not enough data | 
| **Revenue Forecasting** | Not enough data | Not enough data | 
| **Performance & Engagement Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Publisher Ad Server

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Personalization - Personalization

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Predictive Recommendations** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Adaptive Content** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (24 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | Not enough data | 
| **Link Activity** | 8.0 (83 reviews) | Not enough data | 
| **Attachment Activity** | 7.8 (46 reviews) | Not enough data | 

#### Customizations

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | Not enough data | 
| **Email Scheduling** | 8.5 (79 reviews) | Not enough data | 
| **Notifications** | 7.8 (45 reviews) | Not enough data | 
| **Email Categorization** | 7.6 (47 reviews) | Not enough data | 
| **Templates** | 7.9 (83 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | 

#### Calling

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | Not enough data | 
| **Generate Location** | 6.9 (18 reviews) | Not enough data | 
| **Call Types** | 6.7 (17 reviews) | Not enough data | 
| **Click-to-Call** | 7.0 (19 reviews) | Not enough data | 
| **Auto Dialer** | 7.7 (5 reviews) | Not enough data | 

#### Contacts

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | Not enough data | 
| **Information Locater** | 7.0 (19 reviews) | Not enough data | 
| **Record Prospect Data** | 7.4 (17 reviews) | Not enough data | 

#### Insights

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | Not enough data | 
| **Daily Summary** | 6.9 (18 reviews) | Not enough data | 
| **Automated Voicemails** | 7.3 (8 reviews) | Not enough data | 
| **Automated Emails** | 9.2 (8 reviews) | Not enough data | 
| **Sorts Prospects** | 6.3 (18 reviews) | Not enough data | 
| **Automated Note Taking** | 8.0 (5 reviews) | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (289 reviews) | Not enough data | 
| **Lead Analysis ** | 8.3 (310 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.1 (293 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (293 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (257 reviews) | Not enough data | 
| **Media Attribution ** | 8.2 (265 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | Not enough data | 
| **Customization ** | 8.3 (296 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (231 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **SAS Customer Intelligence 360** | N/A | N/A |

#### Analysis

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (116 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | Not enough data | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.3 (100 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **SAS Customer Intelligence 360** | 8.8/10 | 26 |

#### Marketing Operations

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.8 (24 reviews) | 
| **Data Collection** | Not enough data | 8.9 (24 reviews) | 
| **Customer Insights** | Not enough data | 9.1 (25 reviews) | 
| **Multi-User Access** | Not enough data | 9.0 (24 reviews) | 
| **Spend Management** | Not enough data | 8.7 (23 reviews) | 
| **White Label** | Not enough data | 8.5 (23 reviews) | 

#### Campaign Activity

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Campaign Insights** | Not enough data | 9.0 (24 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.6 (23 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.9 (24 reviews) | 
| **Multichannel Tracking** | Not enough data | 8.9 (24 reviews) | 
| **Brand Optimization** | Not enough data | 9.3 (24 reviews) | 
| **Predictive Analytics** | Not enough data | 8.4 (23 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Adobe Marketo Engage (8):** [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to SAS Customer Intelligence 360 (7):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | SAS Customer Intelligence 360 | 
|---|---|---|
| **Small-Business** | 21.9% | 22.4% | 
| **Mid-Market** | 53.3% | 45.5% | 
| **Enterprise** | 24.7% | 32.2% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.7%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.2%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.8%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 31.0%

#### SAS Customer Intelligence 360

- **Marketing and Advertising:** 12.1%
- **Banking:** 10.7%
- **Information Technology and Services:** 7.1%
- **Telecommunications:** 6.4%
- **Consulting:** 5.7%
- **Financial Services:** 5.0%
- **Retail:** 4.3%
- **Market Research:** 4.3%
- **Education Management:** 3.6%
- **Higher Education:** 3.6%
- **Other:** 37.1%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25854 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14863 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13873 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14721 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)

### Alternatives to SAS Customer Intelligence 360

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1412 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (637 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (665 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1243 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6858 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14863 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### SAS Customer Intelligence 360

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-sas-customer-intelligence-360-sas)