# Adobe Marketo Engage vs Salesloft Comparison
---
## AI Generated Summary
- **G2 reviewers report** that **Salesloft** excels in **ease of use** , with many users highlighting its intuitive interface that simplifies daily tasks. One user mentioned, "Super easy to use, find my notes, and stay on top of my work," which reflects the platform's user-friendly design.
- **According to verified reviews** , **Adobe Marketo Engage** offers robust **customization options** , allowing users to tailor the buyer journey based on specific personas and stages. A user praised its flexibility, stating, "I like that Adobe Marketo Engage is customizable," which can be a significant advantage for marketing teams.
- **Users say** that **Salesloft** significantly reduces administrative burdens by integrating seamlessly with calendars, enabling clients to book appointments directly. This feature was highlighted by a reviewer who noted, "it connects to my calendar so clients can just book a time slot with me," making scheduling more efficient.
- **Reviewers mention** that **Adobe Marketo Engage** provides excellent **integration with Salesforce** , which is a key feature for many businesses. One user appreciated the ability to send emails on behalf of account managers, enhancing collaboration and communication within teams.
- **G2 reviewers report** that **Salesloft** shines in **sales enablement** , with features that facilitate connecting with multiple customers simultaneously while maintaining a personal touch. A user noted, "The ability to connect with multiple customers on one subject at a time while appearing to speak to each one individually" as a standout capability.
- **According to verified reviews** , **Adobe Marketo Engage** has room for improvement in **ease of setup** , with some users facing challenges during the initial configuration. This feedback suggests that while the platform is powerful, the onboarding process may require additional support for new users.



| | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 3,135 | 4,286 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Mid-Market (56.4% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | Contact Us | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (192 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### Salesloft

Pros:
- Ease of Use (569 reviews)
- Features (342 reviews)

Cons:
- Missing Features (239 reviews)
- Call Issues (164 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | Salesloft | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2628 reviews) | 8.9 (3403 reviews) | 
  | **Ease of Use** | 7.3 (2690 reviews) | 8.8 (3448 reviews) | 
  | **Ease of Setup** | 6.8 (1340 reviews) | 8.6 (1039 reviews) | 
  | **Ease of Admin** | 7.6 (1175 reviews) | 8.5 (784 reviews) | 
  | **Quality of Support** | 7.5 (2478 reviews) | 8.6 (3079 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1168 reviews) | 8.9 (774 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2594 reviews) | 8.8 (3297 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### Salesloft

#### Entry-Level Pricing

Plan: Advanced

Price: Contact Us

Description: For revenue teams that need to build pipeline, increase revenue, convert deals, and win customers.

Key Features:
- Pipeline Generation
- Rep Coaching
- Full Customer Lifecycle Workflows

[Browse all 2 editions](https://www.g2.com/products/salesloft/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1975 |
| **Salesloft** | N/A | N/A |

#### Email Marketing

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1758 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.7 (1746 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.1 (1713 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.5 (1661 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1698 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.8 (1516 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.9 (1571 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1356 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 7.9 (1250 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.2 (1633 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (1596 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.4 (1656 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.0 (1535 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.2 (1604 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Program Management** | 8.3 (1612 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 8.3 (1496 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.0 (943 reviews) | Not enough data | 

#### Social

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Basic Reporting** | 7.7 (1651 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.2 (1234 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.2 (1160 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Customization ** | 7.7 (903 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.0 (902 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.7 (902 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.6 (594 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (61 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.9 (871 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.1 (792 reviews) ✓ Verified | Not enough data | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **Salesloft** | N/A | N/A |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (324 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (338 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (326 reviews) | Not enough data | 
| **Account Identification ** | 8.2 (336 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (299 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (297 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.3 (341 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (300 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Salesloft** | N/A | N/A |

#### Lead Facilitation

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Lead Follow-up** | Not enough data | Not enough data | 
| **Meeting Scheduling ** | Not enough data | Not enough data | 

#### Organization

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | Not enough data | 
| **Data Entry** | Not enough data | 10.0 (6 reviews) | 
| **Integrations / APIs** | Not enough data | 10.0 (5 reviews) | 

#### Performance Analysis

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Coaching ** | Not enough data | Not enough data | 
| **Peformance Tracking** | Not enough data | 10.0 (6 reviews) | 

#### Sales Analysis

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | Not enough data | 
| **Sales Forecasting ** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **Salesloft** | 8.1/10 | 1820 |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | 8.7 (1525 reviews) ✓ Verified | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | 9.2 (1659 reviews) ✓ Verified | 
| **Calls and Voice** | 6.9 (25 reviews) | 8.6 (1488 reviews) ✓ Verified | 
| **Other Outreach Options ** | 7.7 (25 reviews) | 8.3 (1330 reviews) ✓ Verified | 
| **CRM Integration** | 7.7 (31 reviews) | 8.8 (1601 reviews) ✓ Verified | 
| **Calendar** | 7.6 (25 reviews) | 8.7 (751 reviews) | 
| **Shared Records** | 8.0 (24 reviews) | 8.4 (670 reviews) | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | 8.7 (1421 reviews) ✓ Verified | 
| **Workflow Management** | 7.7 (31 reviews) | 8.8 (1561 reviews) ✓ Verified | 
| **Workflow Performance** | 7.7 (30 reviews) | 8.8 (1519 reviews) ✓ Verified | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | 8.3 (1275 reviews) ✓ Verified | 
| **Gamification** | 7.6 (23 reviews) | 7.8 (600 reviews) | 

#### AI and Automation

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | 8.2 (685 reviews) | 
| **Lead Scoring** | 8.0 (25 reviews) | 8.0 (636 reviews) | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | 8.3 (663 reviews) | 
| **Buyer Intelligence** | 8.1 (26 reviews) | 7.9 (589 reviews) | 
| **Machine Learning** | 7.8 (23 reviews) | 7.7 (561 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | 7.4 (207 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | 7.2 (49 reviews) | 
| **Multi-step Planning** | 7.2 (13 reviews) | 7.3 (49 reviews) | 
| **Cross-system Integration** | 6.9 (13 reviews) | 7.6 (48 reviews) | 
| **Adaptive Learning** | 7.1 (13 reviews) | 7.6 (49 reviews) | 
| **Natural Language Interaction** | 7.3 (14 reviews) | 7.4 (49 reviews) | 
| **Proactive Assistance** | 7.0 (14 reviews) | 7.3 (49 reviews) | 
| **Decision Making** | 6.8 (14 reviews) | 7.4 (48 reviews) | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Salesloft** | 7.8/10 | 970 |

#### Call Analytics

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Call Recording** | Not enough data | 9.0 (740 reviews) ✓ Verified | 
| **Machine Learning** | Not enough data | 8.3 (594 reviews) ✓ Verified | 
| **Call Analysis** | Not enough data | 8.5 (666 reviews) ✓ Verified | 
| **Lead Qualification** | Not enough data | 8.3 (632 reviews) | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Customer Scoring** | Not enough data | 8.2 (590 reviews) ✓ Verified | 
| **Speech-to-Text** | Not enough data | 8.0 (484 reviews) ✓ Verified | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.7 (123 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (13 reviews) | 
| **Multi-step Planning** | Not enough data | 7.5 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (12 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (12 reviews) | 
| **Decision Making** | Not enough data | 7.9 (12 reviews) | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Salesloft** | 7.9/10 | 66 |

#### Revenue Sourcing and Forecasting

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Revenue History** | Not enough data | 7.6 (56 reviews) | 
| **Pipeline Management** | Not enough data | 8.1 (59 reviews) | 
| **Dashboard Analytics** | Not enough data | 8.2 (59 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 7.8 (54 reviews) | 
| **Data Segmentation** | Not enough data | 8.0 (57 reviews) | 
| **Predictive Forecasting** | Not enough data | 7.5 (52 reviews) | 
| **Revenue Operations Cadence** | Not enough data | 7.5 (53 reviews) | 

#### CRM Data Enrichment

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Calendar Sync** | Not enough data | 8.5 (55 reviews) | 
| **Email Activity Capture** | Not enough data | 8.5 (56 reviews) | 
| **Conversation Intelligence** | Not enough data | 8.2 (49 reviews) | 
| **Marketing Leads** | Not enough data | 7.8 (48 reviews) | 
| **Contact Capture** | Not enough data | 7.6 (48 reviews) | 

#### Account Management

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Nonengaged Accounts** | Not enough data | 7.9 (49 reviews) | 
| **Account optimization** | Not enough data | 7.8 (49 reviews) | 
| **Historical Patterns** | Not enough data | 8.0 (47 reviews) | 
| **Rep Performance** | Not enough data | 8.1 (47 reviews) | 
| **Account Engagement** | Not enough data | 8.3 (50 reviews) | 
| **Historical Win/Loss Patterns** | Not enough data | 7.7 (46 reviews) | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Salesloft** | 8.0/10 | 795 |

#### Agentic AI - Sales Performance Management

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (16 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (16 reviews) | 

#### Incentives

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Badges** | Not enough data | 8.1 (348 reviews) | 
| **Triggers** | Not enough data | 8.2 (513 reviews) | 
| **Commission Calculator** | Not enough data | 7.3 (294 reviews) | 
| **Leaderboards** | Not enough data | 8.5 (549 reviews) ✓ Verified | 

#### Personalization

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Profiles** | Not enough data | 8.4 (410 reviews) | 
| **Custom Reports** | Not enough data | 8.4 (565 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.8 (691 reviews) ✓ Verified | 
| **Goal Setting** | Not enough data | 8.5 (410 reviews) ✓ Verified | 

#### Administrative

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Integration** | Not enough data | 8.8 (661 reviews) ✓ Verified | 
| **Employee Structure** | Not enough data | 8.4 (566 reviews) ✓ Verified | 
| **Behavior Monitoring** | Not enough data | 8.6 (559 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **Salesloft** | 7.9/10 | 2271 |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | 7.0 (38 reviews) | 
| **Multi-step Planning** | 7.0 (23 reviews) | 7.5 (38 reviews) | 
| **Cross-system Integration** | 7.3 (23 reviews) | 7.4 (38 reviews) | 
| **Adaptive Learning** | 7.0 (23 reviews) | 7.1 (38 reviews) | 
| **Natural Language Interaction** | 6.9 (24 reviews) | 6.7 (37 reviews) | 
| **Proactive Assistance** | 6.6 (24 reviews) | 6.7 (38 reviews) | 
| **Decision Making** | 7.3 (25 reviews) | 6.7 (38 reviews) | 

#### Analytics

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | 8.7 (2101 reviews) | 
| **Link Activity** | 8.0 (83 reviews) | 8.6 (2046 reviews) | 
| **Attachment Activity** | 7.8 (46 reviews) | 8.4 (1831 reviews) | 

#### Customizations

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | 8.9 (2050 reviews) | 
| **Email Scheduling** | 8.5 (79 reviews) | 9.1 (2034 reviews) | 
| **Notifications** | 7.8 (45 reviews) | 8.8 (2044 reviews) | 
| **Email Categorization** | 7.6 (47 reviews) | 8.6 (1766 reviews) | 
| **Templates** | 7.9 (83 reviews) | 9.0 (2056 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | 7.4 (252 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Salesloft** | 7.7/10 | 362 |

#### Agentic AI - Sales Analytics

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (24 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (24 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (24 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (24 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (24 reviews) | 

#### Data Sourcing

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Data Sourcing** | Not enough data | 7.9 (294 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.1 (301 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 7.8 (284 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.5 (315 reviews) | 
| **Data Segmentation** | Not enough data | 8.0 (289 reviews) | 

#### Predictive Analytics

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.1 (308 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.1 (310 reviews) | 
| **Risk Analysis** | Not enough data | 7.3 (288 reviews) | 
| **Live Forecasting** | Not enough data | 7.7 (292 reviews) | 

#### Sales Management

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.2 (303 reviews) | 
| **Sales Gamification** | Not enough data | 7.6 (281 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.1 (317 reviews) | 
| **Activity Tracking** | Not enough data | 9.2 (331 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **Salesloft** | 8.3/10 | 1951 |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | 6.4 (33 reviews) | 
| **Natural Language Interaction** | 8.0 (5 reviews) | 6.8 (32 reviews) | 

#### Calling

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | 9.0 (1592 reviews) ✓ Verified | 
| **Generate Location** | 6.9 (18 reviews) | 8.3 (1410 reviews) | 
| **Call Types** | 6.7 (17 reviews) | 8.7 (1523 reviews) | 
| **Click-to-Call** | 7.0 (19 reviews) | 9.0 (1668 reviews) ✓ Verified | 
| **Auto Dialer** | 7.7 (5 reviews) | 7.7 (37 reviews) | 

#### Contacts

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | 8.8 (1682 reviews) ✓ Verified | 
| **Information Locater** | 7.0 (19 reviews) | 8.4 (1498 reviews) ✓ Verified | 
| **Record Prospect Data** | 7.4 (17 reviews) | 8.7 (1567 reviews) ✓ Verified | 

#### Insights

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | 8.8 (1678 reviews) | 
| **Daily Summary** | 6.9 (18 reviews) | 8.7 (1545 reviews) | 
| **Automated Voicemails** | 7.3 (8 reviews) | 8.5 (1274 reviews) | 
| **Automated Emails** | 9.2 (8 reviews) | 9.1 (1646 reviews) ✓ Verified | 
| **Sorts Prospects** | 6.3 (18 reviews) | 8.4 (1418 reviews) ✓ Verified | 
| **Automated Note Taking** | 8.0 (5 reviews) | 7.3 (36 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Salesloft** | 8.4/10 | 774 |

#### Agentic AI - Sales Coaching

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 8.1 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (7 reviews) | 
| **Decision Making** | Not enough data | 8.1 (7 reviews) | 

#### Training

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Knowledge Base** | Not enough data | 8.6 (589 reviews) ✓ Verified | 
| **Coaching Materials** | Not enough data | 8.5 (584 reviews) ✓ Verified | 
| **Playbook Creation** | Not enough data | 8.2 (491 reviews) ✓ Verified | 
| **Video Record** | Not enough data | 8.3 (493 reviews) ✓ Verified | 

#### Feedback

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Review** | Not enough data | 8.8 (529 reviews) ✓ Verified | 
| **Scorecard** | Not enough data | 8.6 (461 reviews) ✓ Verified | 
| **Coaching Card** | Not enough data | 8.5 (428 reviews) ✓ Verified | 
| **Leaderboard** | Not enough data | 8.7 (528 reviews) ✓ Verified | 
| **Real-Time Updates** | Not enough data | 8.8 (575 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 8.8 (572 reviews) ✓ Verified | 
| **Competition** | Not enough data | 8.5 (480 reviews) ✓ Verified | 

#### Generative AI

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 8.1 (54 reviews) | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **Salesloft** | 8.6/10 | 33 |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | 8.5 (14 reviews) | 
| **Content Creation** | 6.9 (12 reviews) | 8.9 (22 reviews) | 
| **Templates** | 8.3 (12 reviews) | 9.1 (30 reviews) | 
| **Advanced Search** | 6.9 (12 reviews) | 8.2 (17 reviews) | 
| **Content Storage** | 6.8 (11 reviews) | 8.8 (13 reviews) | 

#### Analytics

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | 9.0 (26 reviews) | 
| **Alerts** | 8.1 (12 reviews) | 9.1 (13 reviews) | 
| **Account-Based Engagement** | 8.1 (14 reviews) | 8.5 (12 reviews) | 
| **Content Utilization** | 7.2 (12 reviews) | 9.3 (18 reviews) | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **Salesloft** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (289 reviews) | Not enough data | 
| **Lead Analysis ** | 8.3 (310 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.1 (293 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (293 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (257 reviews) | Not enough data | 
| **Media Attribution ** | 8.2 (265 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | Not enough data | 
| **Customization ** | 8.3 (296 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **Salesloft** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (231 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Salesloft** | N/A | N/A |

#### Agentic AI - Revenue AI Platforms

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Predictive Forecasting** | Not enough data | Not enough data | 
| **CRM Data Enrichment** | Not enough data | Not enough data | 
| **Actionable Insights** | Not enough data | Not enough data | 
| **Risk Flagging** | Not enough data | Not enough data | 
| **Workflow Orchestration** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Pipeline & Deal Management** | Not enough data | Not enough data | 
| **Customer Data Capture** | Not enough data | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Salesloft** | N/A | N/A |

#### Statistical Tool

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Scripting** | Not enough data | Not enough data | 
| **Data Mining** | Not enough data | Not enough data | 
| **Algorithms** | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Analysis** | Not enough data | Not enough data | 
| **Data Interaction** | Not enough data | Not enough data | 

#### Decision Making

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Modeling** | Not enough data | Not enough data | 
| **Data Visualizations** | Not enough data | Not enough data | 
| **Report Generation** | Not enough data | Not enough data | 
| **Data Unification** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **Salesloft** | N/A | N/A |

#### Analysis

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (116 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | Not enough data | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.3 (100 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to Adobe Marketo Engage (5):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to Salesloft (8):** [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms), [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | Salesloft | 
|---|---|---|
| **Small-Business** | 22.0% | 22.9% | 
| **Mid-Market** | 53.3% | 56.4% | 
| **Enterprise** | 24.6% | 20.7% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.8%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.1%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.7%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 30.9%

#### Salesloft

- **Computer Software:** 33.2%
- **Information Technology and Services:** 18.0%
- **Marketing and Advertising:** 5.9%
- **Internet:** 4.1%
- **Financial Services:** 3.9%
- **Telecommunications:** 2.1%
- **Computer & Network Security:** 2.1%
- **Human Resources:** 1.9%
- **Hospital & Health Care:** 1.4%
- **E-Learning:** 1.3%
- **Other:** 26.3%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25839 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14824 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3571 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13850 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14702 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9106 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4627 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1216 reviews)

### Alternatives to Salesloft

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25839 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3571 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13850 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9675 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6671 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (577 reviews)
- [InsideSales](https://www.g2.com/products/insidesales/reviews) — 4.5/5 stars (618 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1234 reviews)
- [Bigtincan Engagement](https://www.g2.com/products/bigtincan-engagement/reviews) — 4.1/5 stars (592 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9106 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### Salesloft

- Title: [can I compare metrics of team members month on month? for example reply rate for individuals and teams over the last 3 months in a graph?](https://www.g2.com/discussions/31434-can-i-compare-metrics-of-team-members-month-on-month-for-example-reply-rate-for-individuals-and-teams-over-the-last-3-months-in-a-graph) — 7 comments, 2 upvotes
  > **Top comment:** "Hi Kat!

There are a couple different ways of getting to this information in SalesLoft. The first place I'd check out is the "Email Leaderboard" panel on..."
- Title: [Is SalesLoft a CRM?](https://www.g2.com/discussions/is-salesloft-a-crm) — 6 comments, 1 upvote
  > **Top comment:** "Yes"
- Title: [What is SalesLoft used for?](https://www.g2.com/discussions/what-is-salesloft-used-for) — 4 comments
  > **Top comment:** "Developing outreach cadences, organizing outreach, and putting email templates together for outreach purposes"
- Title: [Can salesloft be used as CRM as well? If yes I would like to have more informations? If no, do you have plan to start with CRM option as well? I would like to know more about how do you use AI? How do you integrate with which sales platform salesloft can be integrated?](https://www.g2.com/discussions/33162-can-salesloft-be-used-as-crm-as-well-if-yes-i-would-like-to-have-more-informations-if-no-do-you-have-plan-to-start-with-crm-option-as-well-i-would-like-to-know-more-about-how-do-you-use-ai-how-do-you-integrate-with-which-sales-platform-salesloft-can) — 2 comments
  > **Top comment:** "Hi Rastko, thanks for your question! SalesLoft is able to integrate with CRMs and we do have some customers that use SalesLoft without using any CRM. 

We..."
- Title: [What is the best way to not have to start sending cadences out of SL but through email or SF?](https://www.g2.com/discussions/what-is-the-best-way-to-not-have-to-start-sending-cadences-out-of-sl-but-through-email-or-sf) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Hello!

Yes, you are able to execute cadences directly from the Salesforce interface via SalesLoft..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-salesloft)