# Adobe Marketo Engage vs Agentforce Sales (formerly Salesforce Sales Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Agentforce Sales excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Adobe Marketo Engage. Users appreciate its comprehensive CRM capabilities, which streamline sales processes and enhance pipeline visibility.
- **Users say** that Adobe Marketo Engage shines in its marketing automation features, particularly its intuitive journey builder and drag-and-drop email campaign creation. This allows teams to launch multichannel campaigns effectively, making it a strong choice for marketing-focused organizations.
- **Reviewers mention** that Agentforce Sales provides a more organized approach to managing leads and customer interactions, with everything accessible in one place. This integration helps sales teams maintain consistent engagement throughout the sales cycle, which is a notable advantage over Marketo's more marketing-centric focus.
- **According to verified reviews** , Adobe Marketo Engage is praised for its advanced analytics and personalization capabilities, which are essential for effective lead nurturing and campaign management. Users highlight its ability to handle complex marketing operations, making it a robust tool for marketers.
- **Users report** that while Adobe Marketo Engage has a solid feature set, it sometimes struggles with ease of setup and user experience compared to Agentforce Sales. The latter is noted for its smoother onboarding process, which helps teams get up and running quickly.
- **Reviewers highlight** that Agentforce Sales benefits from a larger user community and more extensive support resources, which can be crucial for teams needing assistance. In contrast, Adobe Marketo Engage, while powerful, may not offer the same level of support and community engagement, leading to potential challenges for users seeking help.



| | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 3,148 | 25,854 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Mid-Market (46.0% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | $25.00 1 User Per Month | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (193 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### Agentforce Sales (formerly Salesforce Sales Cloud)

Pros:
- Ease of Use (3658 reviews)
- Features (3167 reviews)

Cons:
- Learning Curve (1831 reviews)
- Limitations (1412 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2632 reviews) | 8.8 (14214 reviews) | 
  | **Ease of Use** | 7.3 (2703 reviews) | 8.2 (18232 reviews) | 
  | **Ease of Setup** | 6.8 (1352 reviews) | 7.8 (9167 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 7.9 (4501 reviews) | 
  | **Quality of Support** | 7.5 (2483 reviews) | 8.1 (12414 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1168 reviews) | 8.4 (4467 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2598 reviews) | 8.3 (13834 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### Agentforce Sales (formerly Salesforce Sales Cloud)

#### Entry-Level Pricing

Plan: Starter Edition

Price: $25.00 1 User Per Month

Description: Out-of-the-box CRM for up to 10 users

Key Features:
- Automatic data capture
- Lead Management
- Opportunity Management

[Browse all 4 editions](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.2/10 | 11203 |

#### Sales Force Automation

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 8.8 (9646 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | 8.3 (6403 reviews) ✓ Verified | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 8.7 (9377 reviews) ✓ Verified | 
| **Task / Activity Management** | Not enough data | 8.3 (9571 reviews) ✓ Verified | 
| **Territory & Quota Management** | Not enough data | 8.0 (7327 reviews) ✓ Verified | 
| **Desktop Integration** | Not enough data | 8.2 (7632 reviews) ✓ Verified | 
| **Product & Price List Management** | Not enough data | 8.0 (6768 reviews) ✓ Verified | 
| **Quote & Order Management** | Not enough data | 8.1 (6671 reviews) ✓ Verified | 
| **Customer Contract Management** | Not enough data | 8.3 (7421 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Email Marketing** | Not enough data | 8.0 (6682 reviews) ✓ Verified | 
| **Campaign Management** | Not enough data | 8.1 (7001 reviews) ✓ Verified | 
| **Lead Management** | Not enough data | 8.5 (8155 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Not enough data | 7.9 (5429 reviews) | 

#### Customer Support

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Case Management** | Not enough data | 8.3 (6841 reviews) ✓ Verified | 
| **Customer Support Portal** | Not enough data | 8.1 (6388 reviews) ✓ Verified | 
| **Knowledge Base** | Not enough data | 8.2 (6793 reviews) ✓ Verified | 
| **Call Center Features** | Not enough data | 8.0 (5499 reviews) ✓ Verified | 
| **Support Analytics** | Not enough data | 8.2 (5989 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Reporting** | Not enough data | 8.5 (9066 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.5 (9226 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | 8.2 (7490 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | 7.9 (5637 reviews) ✓ Verified | 
| **Social Network Integration** | Not enough data | 7.8 (5247 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.7 (6114 reviews) ✓ Verified | 

#### Platform

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Customization** | Not enough data | 8.5 (3712 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.5 (3715 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.6 (3650 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.4 (2906 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 8.5 (3189 reviews) ✓ Verified | 
| **Document & Content Mgmt.** | Not enough data | 8.1 (3206 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.7 (3703 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 8.1 (3033 reviews) | 

#### Integration

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.5 (2616 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.5 (3119 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.5 (2923 reviews) ✓ Verified | 

#### Generative AI

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.7 (905 reviews) | 

#### Agentic AI - CRM

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (305 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (255 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (283 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (239 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.1 (245 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (271 reviews) | 
| **Decision Making** | Not enough data | 8.3 (269 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1986 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Email Marketing

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1764 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.7 (1749 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.1 (1714 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.5 (1662 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1700 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.8 (1518 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.9 (1572 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1358 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 7.9 (1252 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.2 (1637 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (1600 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.4 (1659 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.0 (1536 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.2 (1607 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Program Management** | 8.3 (1615 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 8.3 (1498 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.0 (943 reviews) | Not enough data | 

#### Social

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Basic Reporting** | 7.7 (1655 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.2 (1234 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.2 (1160 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Customization ** | 7.7 (903 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.0 (905 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.7 (903 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.6 (595 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (61 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.9 (872 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.1 (793 reviews) ✓ Verified | Not enough data | 

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Reports

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | Not enough data | 
| **Graphs and Charts** | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 

#### Self Service 

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (324 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (338 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (326 reviews) | Not enough data | 
| **Account Identification ** | 8.2 (336 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (299 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (297 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.3 (341 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (300 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### Location Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.4/10 | 45 |

#### Cartography

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Map Design** | Not enough data | 8.6 (35 reviews) | 
| **Vector Mapping ** | Not enough data | 8.4 (31 reviews) | 
| **Data Visualization** | Not enough data | 8.6 (35 reviews) | 
| **Overlaying** | Not enough data | 8.3 (35 reviews) | 

#### Analysis

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Predictive Analysis** | Not enough data | 8.2 (28 reviews) | 
| **Distance Analysis ** | Not enough data | 8.4 (35 reviews) | 
| **Spatial Analysis** | Not enough data | 8.3 (31 reviews) | 
| **Data Stream** | Not enough data | 8.4 (30 reviews) | 

#### Reporting

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.6 (29 reviews) | 
| **WYSIWYG Design** | Not enough data | 8.3 (24 reviews) | 
| **API Integrations** | Not enough data | 8.6 (22 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Lead Generation

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.9/10 | 425 |

#### Lead Facilitation

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.5 (272 reviews) | 
| **Lead Qualification** | Not enough data | 8.8 (297 reviews) | 
| **Lead Follow-up** | Not enough data | 8.8 (320 reviews) | 
| **Meeting Scheduling ** | Not enough data | 8.6 (292 reviews) | 

#### Organization

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 9.0 (355 reviews) | 
| **Data Entry** | Not enough data | 8.8 (348 reviews) | 
| **Integrations / APIs** | Not enough data | 8.8 (343 reviews) | 

#### Performance Analysis

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Coaching ** | Not enough data | 8.4 (286 reviews) | 
| **Peformance Tracking** | Not enough data | 8.8 (310 reviews) | 

#### Sales Analysis

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 8.4 (284 reviews) | 
| **Sales Forecasting ** | Not enough data | 8.8 (302 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.4 (125 reviews) | 
| **AI Text Summarization** | Not enough data | 8.5 (124 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.1 (31 reviews) | 
| **Multi-step Planning** | Not enough data | 9.2 (30 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (27 reviews) | 
| **Adaptive Learning** | Not enough data | 9.0 (26 reviews) | 
| **Natural Language Interaction** | Not enough data | 9.3 (27 reviews) | 
| **Proactive Assistance** | Not enough data | 9.1 (27 reviews) | 
| **Decision Making** | Not enough data | 9.3 (29 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.3/10 | 619 |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | 8.7 (521 reviews) | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | 8.5 (510 reviews) | 
| **Calls and Voice** | 6.9 (25 reviews) | 8.1 (465 reviews) | 
| **Other Outreach Options ** | 7.7 (25 reviews) | 8.1 (459 reviews) | 
| **CRM Integration** | 7.7 (31 reviews) | 8.8 (524 reviews) | 
| **Calendar** | 7.6 (25 reviews) | 8.4 (467 reviews) | 
| **Shared Records** | 8.0 (24 reviews) | 8.6 (480 reviews) | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | 8.4 (482 reviews) | 
| **Workflow Management** | 7.7 (31 reviews) | 8.7 (501 reviews) | 
| **Workflow Performance** | 7.7 (30 reviews) | 8.7 (498 reviews) | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | 8.3 (481 reviews) | 
| **Gamification** | 7.6 (23 reviews) | 7.8 (414 reviews) | 

#### AI and Automation

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | 8.5 (463 reviews) | 
| **Lead Scoring** | 8.0 (25 reviews) | 8.4 (470 reviews) | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | 8.3 (426 reviews) | 
| **Buyer Intelligence** | 8.1 (26 reviews) | 8.0 (430 reviews) | 
| **Machine Learning** | 7.8 (23 reviews) | 7.8 (415 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | 7.4 (268 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | 8.3 (87 reviews) | 
| **Multi-step Planning** | 7.2 (13 reviews) | 8.5 (88 reviews) | 
| **Cross-system Integration** | 6.9 (13 reviews) | 8.6 (86 reviews) | 
| **Adaptive Learning** | 7.1 (13 reviews) | 8.4 (87 reviews) | 
| **Natural Language Interaction** | 7.3 (14 reviews) | 8.3 (87 reviews) | 
| **Proactive Assistance** | 7.0 (14 reviews) | 8.2 (87 reviews) | 
| **Decision Making** | 6.8 (14 reviews) | 8.5 (87 reviews) | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.9/10 | 184 |

#### Call Analytics

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Call Recording** | Not enough data | 8.7 (133 reviews) | 
| **Machine Learning** | Not enough data | 8.6 (137 reviews) | 
| **Call Analysis** | Not enough data | 8.7 (133 reviews) | 
| **Lead Qualification** | Not enough data | 8.9 (134 reviews) | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Customer Scoring** | Not enough data | 8.7 (142 reviews) | 
| **Speech-to-Text** | Not enough data | 8.7 (126 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 8.3 (60 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.8 (14 reviews) | 
| **Multi-step Planning** | Not enough data | 9.2 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 9.3 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 9.2 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.8 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 8.8 (15 reviews) | 
| **Decision Making** | Not enough data | 9.1 (15 reviews) | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.4/10 | 83 |

#### Revenue Sourcing and Forecasting

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Revenue History** | Not enough data | 8.7 (66 reviews) | 
| **Pipeline Management** | Not enough data | 8.6 (69 reviews) | 
| **Dashboard Analytics** | Not enough data | 8.9 (69 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.5 (63 reviews) | 
| **Data Segmentation** | Not enough data | 8.6 (67 reviews) | 
| **Predictive Forecasting** | Not enough data | 8.4 (58 reviews) | 
| **Revenue Operations Cadence** | Not enough data | 8.2 (58 reviews) | 

#### CRM Data Enrichment

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Calendar Sync** | Not enough data | 8.1 (64 reviews) | 
| **Email Activity Capture** | Not enough data | 8.4 (62 reviews) | 
| **Conversation Intelligence** | Not enough data | 8.2 (59 reviews) | 
| **Marketing Leads** | Not enough data | 8.2 (65 reviews) | 
| **Contact Capture** | Not enough data | 8.5 (56 reviews) | 

#### Account Management

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Nonengaged Accounts** | Not enough data | 8.3 (63 reviews) | 
| **Account optimization** | Not enough data | 8.1 (63 reviews) | 
| **Historical Patterns** | Not enough data | 8.1 (60 reviews) | 
| **Rep Performance** | Not enough data | 8.2 (59 reviews) | 
| **Account Engagement** | Not enough data | 8.7 (56 reviews) | 
| **Historical Win/Loss Patterns** | Not enough data | 8.4 (56 reviews) | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (22 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (23 reviews) | 
| **Adaptive Learning** | Not enough data | 8.4 (21 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (21 reviews) | 
| **Decision Making** | Not enough data | 8.3 (23 reviews) | 

### Field Sales

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.6/10 | 39 |

#### Territory Mapping

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Custom Territory Mapping** | Not enough data | 8.7 (31 reviews) | 
| **Strategic Selling** | Not enough data | 8.6 (29 reviews) | 
| **Automatic Rep Assignment** | Not enough data | 8.4 (29 reviews) | 

#### Route Planning

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Lead Priority** | Not enough data | 8.9 (28 reviews) | 
| **Optimized Sales Routes** | Not enough data | 9.0 (30 reviews) | 
| **Map Directions** | Not enough data | 9.1 (31 reviews) | 

#### Sales Performance Management

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Gamification** | Not enough data | 8.3 (26 reviews) | 
| **Performance Dashboards** | Not enough data | 8.3 (29 reviews) | 
| **Sales Rep Tracker** | Not enough data | 9.0 (29 reviews) | 

#### Presentation and Forms

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Video and Interactive Media** | Not enough data | 8.0 (25 reviews) | 
| **Digital Contracts** | Not enough data | 8.2 (28 reviews) | 
| **E-signature** | Not enough data | 8.5 (28 reviews) | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.3/10 | 182 |

#### Integrations

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **MS Teams Integration** | Not enough data | 8.1 (159 reviews) | 
| **Email Integration** | Not enough data | 8.6 (161 reviews) | 
| **Zoom Integration** | Not enough data | 8.1 (160 reviews) | 
| **Google Meet Integration** | Not enough data | 8.1 (159 reviews) | 
| **Salesforce Integration** | Not enough data | 8.8 (162 reviews) | 

#### Branding & Customizatio

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Custom Booking Page** | Not enough data | 8.1 (154 reviews) | 
| **Personalized Links** | Not enough data | 8.2 (158 reviews) | 
| **Personalized Web Embed** | Not enough data | 8.3 (157 reviews) | 

#### Automatic Rules & Configurations

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Set Working Hours** | Not enough data | 8.4 (158 reviews) | 
| **Automatic Updates** | Not enough data | 8.3 (158 reviews) | 
| **Buffer Times** | Not enough data | 8.1 (160 reviews) | 

#### Agentic AI - Business Scheduling

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (35 reviews) | 
| **Multi-step Planning** | Not enough data | 8.5 (36 reviews) | 

### Sales Planning

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.5/10 | 197 |

#### Sales Performance Features - Sales Planning

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Account Scoring** | Not enough data | 8.5 (173 reviews) | 
| **Revenue Planning** | Not enough data | 8.5 (162 reviews) | 
| **Account Segmentation** | Not enough data | 8.5 (167 reviews) | 
| **Sales Performance** | Not enough data | 8.6 (169 reviews) | 
| **Sales Forecasting** | Not enough data | 8.7 (171 reviews) | 
| **Integrations** | Not enough data | 8.9 (167 reviews) | 
| **Scenario Modeling** | Not enough data | 8.2 (162 reviews) | 

#### Territory Management - Sales Planning

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Territory Management** | Not enough data | 8.6 (164 reviews) | 
| **Territory Planning** | Not enough data | 8.5 (170 reviews) | 

#### Quota & Capacity Management - Sales Planning

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Quota Management** | Not enough data | 8.4 (166 reviews) | 
| **Capacity Management** | Not enough data | 8.4 (174 reviews) | 
| **Quota Planning** | Not enough data | 8.4 (166 reviews) | 

#### Agentic AI - Sales Planning

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (56 reviews) | 
| **Multi-step Planning** | Not enough data | 8.6 (55 reviews) | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.5/10 | 515 |

#### Agentic AI - Lead Scoring

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (55 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (54 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (55 reviews) | 
| **Decision Making** | Not enough data | 8.1 (56 reviews) | 

#### Attribution

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Lead Opportunity** | Not enough data | 8.9 (454 reviews) | 
| **Lead Assignment** | Not enough data | 8.9 (460 reviews) | 
| **Pipeline Acceleration** | Not enough data | 8.6 (434 reviews) | 

#### Discovery

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Lead Management** | Not enough data | 8.9 (464 reviews) | 
| **Scoring/Ranking** | Not enough data | 8.6 (453 reviews) | 
| **Lead Context** | Not enough data | 8.6 (431 reviews) | 

#### Management

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Conversion Viability** | Not enough data | 8.5 (418 reviews) | 
| **Workflow** | Not enough data | 8.7 (440 reviews) | 

#### Platform

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Data Synchronization** | Not enough data | 8.6 (430 reviews) | 
| **Analysis** | Not enough data | 8.6 (431 reviews) | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.5/10 | 684 |

#### Agentic AI - Sales Performance Management

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.4 (67 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.7 (67 reviews) | 
| **Proactive Assistance** | Not enough data | 8.5 (68 reviews) | 

#### Incentives

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Badges** | Not enough data | 8.2 (431 reviews) | 
| **Triggers** | Not enough data | 8.4 (494 reviews) | 
| **Commission Calculator** | Not enough data | 8.0 (428 reviews) | 
| **Leaderboards** | Not enough data | 8.6 (506 reviews) | 

#### Personalization

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Profiles** | Not enough data | 8.6 (476 reviews) | 
| **Custom Reports** | Not enough data | 8.8 (554 reviews) | 
| **Dashboards** | Not enough data | 8.9 (587 reviews) | 
| **Goal Setting** | Not enough data | 8.6 (530 reviews) | 

#### Administrative

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Integration** | Not enough data | 8.7 (558 reviews) | 
| **Employee Structure** | Not enough data | 8.5 (521 reviews) | 
| **Behavior Monitoring** | Not enough data | 8.4 (501 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.4/10 | 715 |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | 8.2 (62 reviews) | 
| **Multi-step Planning** | 7.0 (23 reviews) | 8.4 (60 reviews) | 
| **Cross-system Integration** | 7.3 (23 reviews) | 8.4 (60 reviews) | 
| **Adaptive Learning** | 7.0 (23 reviews) | 8.3 (62 reviews) | 
| **Natural Language Interaction** | 6.9 (24 reviews) | 8.4 (61 reviews) | 
| **Proactive Assistance** | 6.6 (24 reviews) | 8.3 (60 reviews) | 
| **Decision Making** | 7.3 (25 reviews) | 8.4 (63 reviews) | 

#### Analytics

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | 8.3 (569 reviews) | 
| **Link Activity** | 8.0 (83 reviews) | 8.4 (576 reviews) | 
| **Attachment Activity** | 7.8 (46 reviews) | 8.3 (590 reviews) | 

#### Customizations

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | 8.7 (623 reviews) | 
| **Email Scheduling** | 8.5 (79 reviews) | 8.5 (592 reviews) | 
| **Notifications** | 7.8 (45 reviews) | 8.6 (625 reviews) | 
| **Email Categorization** | 7.6 (47 reviews) | 8.4 (570 reviews) | 
| **Templates** | 7.9 (83 reviews) | 8.4 (598 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | 7.5 (289 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.5/10 | 1199 |

#### Agentic AI - Sales Analytics

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (77 reviews) | 
| **Cross-system Integration** | Not enough data | 8.6 (78 reviews) | 
| **Adaptive Learning** | Not enough data | 8.4 (77 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.3 (76 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (77 reviews) | 

#### Data Sourcing

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.5 (966 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.7 (996 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.4 (898 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.7 (1027 reviews) | 
| **Data Segmentation** | Not enough data | 8.6 (958 reviews) | 

#### Predictive Analytics

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.4 (944 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.6 (958 reviews) | 
| **Risk Analysis** | Not enough data | 8.1 (851 reviews) | 
| **Live Forecasting** | Not enough data | 8.3 (892 reviews) | 

#### Sales Management

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.7 (982 reviews) | 
| **Sales Gamification** | Not enough data | 8.1 (853 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.6 (976 reviews) | 
| **Activity Tracking** | Not enough data | 8.8 (1045 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.7/10 | 222 |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | 8.6 (38 reviews) | 
| **Natural Language Interaction** | 8.0 (5 reviews) | 8.6 (39 reviews) | 

#### Calling

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | 8.5 (185 reviews) | 
| **Generate Location** | 6.9 (18 reviews) | 8.4 (176 reviews) | 
| **Call Types** | 6.7 (17 reviews) | 8.7 (185 reviews) | 
| **Click-to-Call** | 7.0 (19 reviews) | 8.7 (183 reviews) | 
| **Auto Dialer** | 7.7 (5 reviews) | 8.6 (44 reviews) | 

#### Contacts

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | 8.8 (176 reviews) | 
| **Information Locater** | 7.0 (19 reviews) | 8.7 (179 reviews) | 
| **Record Prospect Data** | 7.4 (17 reviews) | 8.7 (181 reviews) | 

#### Insights

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | 9.1 (189 reviews) | 
| **Daily Summary** | 6.9 (18 reviews) | 8.9 (182 reviews) | 
| **Automated Voicemails** | 7.3 (8 reviews) | 8.3 (178 reviews) | 
| **Automated Emails** | 9.2 (8 reviews) | 8.5 (188 reviews) | 
| **Sorts Prospects** | 6.3 (18 reviews) | 8.4 (182 reviews) | 
| **Automated Note Taking** | 8.0 (5 reviews) | 8.7 (38 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.7/10 | 310 |

#### Agentic AI - Sales Coaching

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 9.0 (20 reviews) | 
| **Cross-system Integration** | Not enough data | 8.9 (20 reviews) | 
| **Adaptive Learning** | Not enough data | 9.1 (20 reviews) | 
| **Decision Making** | Not enough data | 9.2 (20 reviews) | 

#### Training

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Knowledge Base** | Not enough data | 8.8 (255 reviews) | 
| **Coaching Materials** | Not enough data | 8.8 (247 reviews) | 
| **Playbook Creation** | Not enough data | 8.5 (207 reviews) | 
| **Video Record** | Not enough data | 8.5 (242 reviews) | 

#### Feedback

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Review** | Not enough data | 8.8 (236 reviews) | 
| **Scorecard** | Not enough data | 8.6 (232 reviews) | 
| **Coaching Card** | Not enough data | 8.6 (213 reviews) | 
| **Leaderboard** | Not enough data | 8.6 (200 reviews) | 
| **Real-Time Updates** | Not enough data | 8.8 (225 reviews) | 
| **Notifications** | Not enough data | 8.9 (226 reviews) | 
| **Competition** | Not enough data | 8.7 (198 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.6 (70 reviews) | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.4/10 | 444 |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (33 reviews) | 
| **Natural Language Interaction** | 8.7 (5 reviews) | 8.0 (33 reviews) | 
| **Proactive Assistance** | Not enough data | 8.2 (33 reviews) | 

#### Content Management

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | 8.3 (351 reviews) | 
| **Content Creation** | 6.9 (12 reviews) | 8.1 (342 reviews) | 
| **Templates** | 8.3 (12 reviews) | 8.2 (328 reviews) | 
| **Advanced Search** | 6.9 (12 reviews) | 8.5 (318 reviews) | 
| **Content Storage** | 6.8 (11 reviews) | 8.3 (335 reviews) | 

#### Analytics

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | 8.7 (347 reviews) | 
| **Alerts** | 8.1 (12 reviews) | 8.4 (345 reviews) | 
| **Account-Based Engagement** | 8.1 (14 reviews) | 8.5 (226 reviews) | 
| **Content Utilization** | 7.2 (12 reviews) | 8.3 (351 reviews) | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Sales Training ** | Not enough data | 8.4 (27 reviews) | 
| **Sales Coaching** | Not enough data | 8.4 (27 reviews) | 
| **Sales Onboarding** | Not enough data | 8.5 (27 reviews) | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | 8.3 (26 reviews) | 
| **AI and Automation** | Not enough data | 8.3 (28 reviews) | 
| **End-to-End Customer Journey Insights** | Not enough data | 8.8 (27 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (289 reviews) | Not enough data | 
| **Lead Analysis ** | 8.3 (310 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.1 (293 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (293 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (257 reviews) | Not enough data | 
| **Media Attribution ** | 8.2 (265 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | Not enough data | 
| **Customization ** | 8.3 (296 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (231 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Agentic AI - Revenue AI Platforms

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Predictive Forecasting** | Not enough data | Not enough data | 
| **CRM Data Enrichment** | Not enough data | 10.0 (5 reviews) | 
| **Actionable Insights** | Not enough data | Not enough data | 
| **Risk Flagging** | Not enough data | Not enough data | 
| **Workflow Orchestration** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Pipeline & Deal Management** | Not enough data | Not enough data | 
| **Customer Data Capture** | Not enough data | 10.0 (5 reviews) | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Analysis

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (116 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | Not enough data | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.3 (100 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to Adobe Marketo Engage (5):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to Agentforce Sales (formerly Salesforce Sales Cloud) (13):** [Sales Planning Software](https://www.g2.com/categories/sales-planning), [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Location Intelligence Software](https://www.g2.com/categories/location-intelligence), [Field Sales Software](https://www.g2.com/categories/field-sales), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [CRM Software](https://www.g2.com/categories/crm), [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Small-Business** | 21.9% | 20.6% | 
| **Mid-Market** | 53.3% | 46.0% | 
| **Enterprise** | 24.7% | 33.4% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.7%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.2%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.8%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 31.0%

#### Agentforce Sales (formerly Salesforce Sales Cloud)

- **Computer Software:** 13.5%
- **Information Technology and Services:** 11.8%
- **Financial Services:** 6.8%
- **Marketing and Advertising:** 4.9%
- **Internet:** 3.2%
- **Non-Profit Organization Management:** 3.0%
- **Telecommunications:** 2.9%
- **Hospital & Health Care:** 2.6%
- **Consulting:** 2.4%
- **Education Management:** 2.4%
- **Other:** 46.6%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14863 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13874 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14724 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1226 reviews)

### Alternatives to Agentforce Sales (formerly Salesforce Sales Cloud)

- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5609 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13874 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2939 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1236 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6678 reviews)
- [Membrain](https://www.g2.com/products/membrain/reviews) — 4.6/5 stars (224 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (299 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### Agentforce Sales (formerly Salesforce Sales Cloud)

- Title: [When do you need a CRM?](https://www.g2.com/discussions/31049-when-do-you-need-a-crm) — 11 comments, 3 upvotes
  > **Top comment:** "Hi there! It's best to start with a CRM as soon as you can so you can start to track all your customer interactions and revenue. Salesforce offers editions..."
- Title: [How can total cost of ownership (TCO) be made better using Salesforce?](https://www.g2.com/discussions/10232-how-can-total-cost-of-ownership-tco-be-made-better-using-salesforce) — 11 comments, 1 upvote
  > **Top comment:** "TCO can be reduced by hiring the right salesforce admin so that the data which is entered inside the CRM is maintained and used to the fullest "
- Title: [What are the features of CRM software?](https://www.g2.com/discussions/salesforce-sales-cloud-what-are-the-features-of-crm-software) — 8 comments, 1 upvote
  > **Top comment:** " 1. Workflow automation , Customization , Third-party integration , Customer service , Employee tracking , Lead management , Real-time data , CRM analytics ,..."
- Title: [What is the benefit of Salesforce CRM?](https://www.g2.com/discussions/what-is-the-benefit-of-salesforce-crm) — 7 comments
  > **Top comment:** "unify email, social, phone, and chat support and helps manage every channel from one view"
- Title: [How do I figure out how to run report of my own sales techniques](https://www.g2.com/discussions/how-do-i-figure-out-how-to-run-report-of-my-own-sales-techniques) — 7 comments, 1 upvote
  > **Top comment:** "I would need to know about your set up and exactly what you are trying to accomplish."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-agentforce-sales-formerly-salesforce-sales-cloud)