# Adobe Marketo Engage vs Sailthru by Marigold Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Marketo Engage excels in its integration capabilities, particularly with Salesforce, allowing users to send emails on behalf of account managers. This flexibility enhances user experience and streamlines communication processes.
- **Users say** that Sailthru by Marigold stands out for its advanced **behavioral personalization** and 360° customer profiling, which help businesses move beyond generic marketing strategies. This feature allows for tailored customer experiences based on user behavior across various channels.
- **Reviewers mention** that Adobe Marketo Engage provides robust tools for tracking campaign performance and tying marketing efforts to revenue, giving users valuable insights into what strategies work best for their audience.
- **According to verified reviews** , Sailthru by Marigold is praised for its user-friendly interface, complete with a drag-and-drop campaign builder, making it easier for users to manage large volumes of emails and publishing campaigns effectively.
- **G2 reviewers highlight** that while Adobe Marketo Engage offers a high level of customization for personalizing the buyer journey, some users find the setup process to be more complex compared to Sailthru, which is noted for its easier implementation.
- **Users report** that both platforms have strong support features, but Sailthru by Marigold receives higher marks for quality of support, indicating that users may find more responsive assistance when facing challenges.



| | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 3,148 | 155 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Mid-Market (59.5% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | No pricing available | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (193 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### Sailthru by Marigold

Pros:
- Automation (2 reviews)
- Automation Features (2 reviews)

Cons:
- Difficult Learning (2 reviews)
- Inadequate Reporting (2 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2631 reviews) | 8.7 (134 reviews) | 
  | **Ease of Use** | 7.3 (2702 reviews) | 8.3 (134 reviews) | 
  | **Ease of Setup** | 6.8 (1351 reviews) | 8.0 (53 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 8.5 (54 reviews) | 
  | **Quality of Support** | 7.5 (2482 reviews) | 8.5 (126 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1168 reviews) | 8.7 (51 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2597 reviews) | 7.6 (130 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### Sailthru by Marigold

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1986 |
| **Sailthru by Marigold** | 8.1/10 | 101 |

#### Email Marketing

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1764 reviews) ✓ Verified | 8.6 (95 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.7 (1748 reviews) ✓ Verified | 9.0 (94 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.1 (1714 reviews) ✓ Verified | 8.6 (95 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.5 (1661 reviews) ✓ Verified | 8.6 (78 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1700 reviews) ✓ Verified | 7.9 (57 reviews) ✓ Verified | 
| **Dynamic Content** | 7.8 (1518 reviews) ✓ Verified | 8.3 (72 reviews) ✓ Verified | 
| **A/B Testing** | 7.9 (1572 reviews) ✓ Verified | 8.6 (82 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | 8.7 (73 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | 8.1 (12 reviews) | 

#### Lead Management

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1358 reviews) ✓ Verified | 7.9 (22 reviews) ✓ Verified | 
| **Data Quality Management** | 7.9 (1252 reviews) ✓ Verified | 7.7 (37 reviews) ✓ Verified | 
| **Segmentation** | 8.2 (1636 reviews) ✓ Verified | 8.1 (41 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.2 (1599 reviews) ✓ Verified | 7.5 (25 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.4 (1658 reviews) ✓ Verified | 7.8 (30 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.0 (1536 reviews) ✓ Verified | 7.7 (35 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | 8.1 (25 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.2 (1607 reviews) ✓ Verified | 7.5 (27 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Program Management** | 8.3 (1614 reviews) ✓ Verified | 8.5 (66 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.3 (1498 reviews) ✓ Verified | 7.9 (12 reviews) | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | 9.2 (10 reviews) | 
| **Budgeting** | 7.0 (943 reviews) | 8.3 (9 reviews) | 

#### Social

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | 8.5 (10 reviews) | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | 8.2 (46 reviews) ✓ Verified | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | 7.0 (11 reviews) | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | 8.2 (10 reviews) | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | 7.5 (12 reviews) | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Basic Reporting** | 7.7 (1654 reviews) ✓ Verified | 7.9 (95 reviews) ✓ Verified | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | 7.8 (74 reviews) ✓ Verified | 
| **ROI Analytics** | 7.2 (1234 reviews) ✓ Verified | 8.0 (57 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.2 (1160 reviews) ✓ Verified | 7.7 (62 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | 7.7 (13 reviews) | 

#### Platform

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Customization ** | 7.7 (902 reviews) ✓ Verified | 7.9 (33 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (904 reviews) ✓ Verified | 7.8 (29 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | 8.8 (32 reviews) ✓ Verified | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | 7.3 (5 reviews) | 
| **Performance and Reliability** | 7.7 (902 reviews) ✓ Verified | 8.6 (32 reviews) ✓ Verified | 
| **Output Document Generation** | 7.6 (595 reviews) | 8.2 (22 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (61 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | 8.4 (30 reviews) ✓ Verified | 
| **Integration APIs** | 7.9 (872 reviews) ✓ Verified | 8.6 (30 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.1 (793 reviews) ✓ Verified | 7.5 (24 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Administration

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Template Creation** | Not enough data | Not enough data | 
| **Preset Template Availability** | Not enough data | Not enough data | 
| **Custom Unsubscribe** | Not enough data | Not enough data | 
| **Email Segmentation** | Not enough data | Not enough data | 
| **Detailed Server Logs** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

#### Integrations

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Webhooks** | Not enough data | Not enough data | 
| **Event Tracking API** | Not enough data | Not enough data | 
| **Mail Send API** | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | Not enough data | 
| **Multiple Domains** | Not enough data | Not enough data | 
| **Dedicated IP** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Sender Reputation Management** | Not enough data | Not enough data | 
| **Tracking & Reporting** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **Sailthru by Marigold** | N/A | N/A |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (324 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (338 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (326 reviews) | Not enough data | 
| **Account Identification ** | 8.2 (336 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (299 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (297 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.3 (341 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (300 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Diagnosis

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 
| **Domains** | Not enough data | Not enough data | 
| **Content ** | Not enough data | Not enough data | 
| **Policy Compliance** | Not enough data | Not enough data | 

#### Tracking

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Processing Time** | Not enough data | Not enough data | 
| **Placement ** | Not enough data | Not enough data | 
| **Open Rate** | Not enough data | Not enough data | 
| **Time to Open** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 

#### Reporting

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Domain Reputation** | Not enough data | Not enough data | 
| **Brand Reputation** | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **Sailthru by Marigold** | N/A | N/A |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | Not enough data | 
| **Calls and Voice** | 6.9 (25 reviews) | Not enough data | 
| **Other Outreach Options ** | 7.7 (25 reviews) | Not enough data | 
| **CRM Integration** | 7.7 (31 reviews) | Not enough data | 
| **Calendar** | 7.6 (25 reviews) | Not enough data | 
| **Shared Records** | 8.0 (24 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | Not enough data | 
| **Workflow Management** | 7.7 (31 reviews) | Not enough data | 
| **Workflow Performance** | 7.7 (30 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | Not enough data | 
| **Gamification** | 7.6 (23 reviews) | Not enough data | 

#### AI and Automation

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | Not enough data | 
| **Lead Scoring** | 8.0 (25 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.1 (26 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (23 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (13 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (14 reviews) | Not enough data | 
| **Decision Making** | 6.8 (14 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Campaigns

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Customize** | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | 
| **Retarget** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Triggered Notifications** | Not enough data | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 

#### Optimization

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Rich Notifications** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Segmentation

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.0 (8 reviews) | 
| **Customer Profiles** | Not enough data | 9.2 (6 reviews) | 

#### Targeting

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 8.9 (6 reviews) | 
| **Contextual Targeting** | Not enough data | 9.0 (5 reviews) | 

#### Triggered Content

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Geofencing** | Not enough data | 10.0 (5 reviews) | 
| **Triggered Emails** | Not enough data | 9.6 (9 reviews) | 
| **Triggered Messages** | Not enough data | 9.5 (7 reviews) | 

#### Personalized Content

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 8.3 (7 reviews) | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Templates

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Text and Themes** | Not enough data | Not enough data | 
| **Stock Images** | Not enough data | Not enough data | 
| **Proofing** | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | 

#### Edit

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Pre-Made** | Not enough data | Not enough data | 
| **Build** | Not enough data | Not enough data | 
| **HTML** | Not enough data | Not enough data | 

#### Logistics

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 
| **Issues** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Shareable Link** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Text Messaging

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Not enough data | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 
| **MMS Marketing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 
| **Text-to-Landline** | Not enough data | Not enough data | 
| **Short Codes** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### Email Testing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Platform Basics

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Editing Platform** | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Deliverability Testing** | Not enough data | Not enough data | 
| **Design Testing** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Performance** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Email Testing

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Platform Basics

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Exporting** | Not enough data | Not enough data | 
| **Multi-user Access and Collaboration** | Not enough data | Not enough data | 
| **Multiple Personas** | Not enough data | Not enough data | 
| **Data Analytics ** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Design and Customization

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | Not enough data | 
| **Pop-Up Types** | Not enough data | Not enough data | 
| **No-Code Customization** | Not enough data | Not enough data | 
| **Mobile Optimized** | Not enough data | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Triggered Campaigns** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

#### Integrations

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | Not enough data | 
| **WCM Integrations** | Not enough data | Not enough data | 
| **E-Commerce Integrations** | Not enough data | Not enough data | 
| **Social Media Integrations** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Page Customization

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Drag and Drop** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Advanced Customization** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 

#### Page Optimization

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | 
| **SEO** | Not enough data | Not enough data | 

#### Integrations

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | Not enough data | 
| **Email Marketing Integration** | Not enough data | Not enough data | 
| **Domain Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Personalization - Personalization

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Predictive Recommendations** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Adaptive Content** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **Sailthru by Marigold** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (24 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | Not enough data | 
| **Link Activity** | 8.0 (83 reviews) | Not enough data | 
| **Attachment Activity** | 7.8 (46 reviews) | Not enough data | 

#### Customizations

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | Not enough data | 
| **Email Scheduling** | 8.5 (79 reviews) | Not enough data | 
| **Notifications** | 7.8 (45 reviews) | Not enough data | 
| **Email Categorization** | 7.6 (47 reviews) | Not enough data | 
| **Templates** | 7.9 (83 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **Sailthru by Marigold** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | 

#### Calling

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | Not enough data | 
| **Generate Location** | 6.9 (18 reviews) | Not enough data | 
| **Call Types** | 6.7 (17 reviews) | Not enough data | 
| **Click-to-Call** | 7.0 (19 reviews) | Not enough data | 
| **Auto Dialer** | 7.7 (5 reviews) | Not enough data | 

#### Contacts

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | Not enough data | 
| **Information Locater** | 7.0 (19 reviews) | Not enough data | 
| **Record Prospect Data** | 7.4 (17 reviews) | Not enough data | 

#### Insights

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | Not enough data | 
| **Daily Summary** | 6.9 (18 reviews) | Not enough data | 
| **Automated Voicemails** | 7.3 (8 reviews) | Not enough data | 
| **Automated Emails** | 9.2 (8 reviews) | Not enough data | 
| **Sorts Prospects** | 6.3 (18 reviews) | Not enough data | 
| **Automated Note Taking** | 8.0 (5 reviews) | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **Sailthru by Marigold** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **Sailthru by Marigold** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (289 reviews) | Not enough data | 
| **Lead Analysis ** | 8.3 (310 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.1 (293 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (293 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (257 reviews) | Not enough data | 
| **Media Attribution ** | 8.2 (265 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | Not enough data | 
| **Customization ** | 8.3 (296 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **Sailthru by Marigold** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (231 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **Sailthru by Marigold** | 8.6/10 | 18 |

#### Analysis

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | 8.3 (9 reviews) ✓ Verified | 
| **Campaign Analysis** | 8.6 (116 reviews) | 8.6 (13 reviews) | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | 8.3 (6 reviews) ✓ Verified | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | 9.0 (7 reviews) ✓ Verified | 

#### Campaigns

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | 8.1 (9 reviews) | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | 8.5 (9 reviews) ✓ Verified | 
| **Bulk SMS** | 8.3 (100 reviews) | 8.9 (6 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | 9.0 (5 reviews) ✓ Verified | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | 9.2 (12 reviews) ✓ Verified | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | 8.3 (10 reviews) ✓ Verified | 

#### Engagement

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | 8.5 (11 reviews) ✓ Verified | 

#### Platform

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | 8.3 (13 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | 7.9 (12 reviews) ✓ Verified | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | 9.2 (12 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to Adobe Marketo Engage (7):** [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to Sailthru by Marigold (11):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Email Testing Software](https://www.g2.com/categories/email-testing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | Sailthru by Marigold | 
|---|---|---|
| **Small-Business** | 21.9% | 20.9% | 
| **Mid-Market** | 53.3% | 59.5% | 
| **Enterprise** | 24.7% | 19.6% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.7%
- **Information Technology and Services:** 12.7%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.2%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.8%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 31.0%

#### Sailthru by Marigold

- **Retail:** 12.5%
- **Publishing:** 12.5%
- **Marketing and Advertising:** 8.6%
- **Media Production:** 7.9%
- **Apparel & Fashion:** 7.2%
- **Consumer Goods:** 6.6%
- **Internet:** 6.6%
- **Online Media:** 6.6%
- **Newspapers:** 4.6%
- **Entertainment:** 4.6%
- **Other:** 22.4%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25860 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14869 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13879 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14726 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)

### Alternatives to Sailthru by Marigold

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (731 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1228 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12981 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2608 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1139 reviews)
- [Emma](https://www.g2.com/products/emma/reviews) — 4.0/5 stars (560 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### Sailthru by Marigold

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-sailthru-by-marigold)