# AdRoll ABM (Formerly RollWorks) vs Adobe Marketo Engage Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Marketo Engage excels in its integration with Salesforce, allowing users to send emails on behalf of account managers, which enhances flexibility and collaboration. This feature is particularly appreciated by those looking for a seamless workflow in their marketing efforts.
- **Users say** that AdRoll ABM (Formerly RollWorks) stands out for its simplicity in setting up and running campaigns. Reviewers highlight how easy it is to reduce manual overheads, making it a great choice for teams looking to streamline their account-based marketing efforts.
- **Reviewers mention** that Adobe Marketo Engage offers robust customization options, enabling users to personalize the buyer journey based on different personas and stages. This level of customization is a significant advantage for marketers aiming to tailor their strategies effectively.
- **According to verified reviews** , AdRoll ABM (Formerly RollWorks) provides strong account-based targeting and audience segmentation tools, which help users focus on high-intent audiences. This capability is particularly beneficial for businesses looking to maximize their advertising budget and messaging precision.
- **G2 reviewers highlight** that while Adobe Marketo Engage has a slightly lower ease of setup score, its comprehensive features for tracking campaign performance and tying them to revenue are invaluable for marketers who want to understand the effectiveness of their strategies.
- **Users report** that AdRoll ABM (Formerly RollWorks) benefits from a strong integration with Salesforce, which enhances its practicality for users already invested in that ecosystem. This integration allows for a more cohesive approach to managing target accounts and executing campaigns across channels.



| | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 653 | 3,148 | 
| **Largest Market Segment** | Mid-Market (57.7% of reviews) | Mid-Market (53.3% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us Per Month | 

---
## Top Pros & Cons

### AdRoll ABM (Formerly RollWorks)

Pros:
- Ease of Use (168 reviews)
- Audience Targeting (105 reviews)

Cons:
- Learning Curve (66 reviews)
- Missing Features (60 reviews)

### Adobe Marketo Engage

Pros:
- Ease of Use (193 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

---
## Ratings Comparison
| Rating | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
  | **Meets Requirements** | 8.4 (533 reviews) | 8.3 (2632 reviews) | 
  | **Ease of Use** | 8.4 (538 reviews) | 7.3 (2703 reviews) | 
  | **Ease of Setup** | 8.3 (362 reviews) | 6.8 (1352 reviews) | 
  | **Ease of Admin** | 8.5 (264 reviews) | 7.6 (1176 reviews) | 
  | **Quality of Support** | 8.9 (513 reviews) | 7.5 (2483 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (269 reviews) | 7.7 (1168 reviews) | 
  | **Product Direction (% positive)** | 8.6 (492 reviews) | 8.0 (2598 reviews) | 

---
## Pricing

### AdRoll ABM (Formerly RollWorks)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Adobe Marketo Engage** | 7.7/10 | 1986 |

#### Email Marketing

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.3 (1764 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 8.7 (1749 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.1 (1714 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.5 (1662 reviews) ✓ Verified | 

#### Online Marketing

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 7.8 (1700 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 7.8 (1518 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 7.9 (1572 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 7.4 (1570 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | 7.4 (1337 reviews) ✓ Verified | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 8.5 (1358 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 7.9 (1252 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | 8.2 (1637 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 8.2 (1600 reviews) ✓ Verified | 
| **Lead Nurturing** | Not enough data | 8.4 (1659 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 8.0 (1536 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | 8.3 (1546 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | 8.2 (1607 reviews) ✓ Verified | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Program Management** | Not enough data | 8.3 (1615 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | 8.3 (1498 reviews) ✓ Verified | 
| **Calendaring** | Not enough data | 7.3 (1188 reviews) ✓ Verified | 
| **Budgeting** | Not enough data | 7.0 (943 reviews) | 

#### Social

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Social Listening** | Not enough data | 7.3 (746 reviews) ✓ Verified | 
| **Social Sharing** | Not enough data | 7.5 (797 reviews) ✓ Verified | 
| **Social Campaigns** | Not enough data | 7.6 (784 reviews) ✓ Verified | 
| **Social Media Engagement** | Not enough data | 7.5 (752 reviews) ✓ Verified | 
| **Social Media Advertising** | Not enough data | 7.5 (714 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Basic Reporting** | Not enough data | 7.7 (1655 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 7.2 (1413 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 7.2 (1234 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 7.2 (1160 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 6.9 (1010 reviews) ✓ Verified | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Customization ** | Not enough data | 7.7 (903 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.0 (905 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.4 (913 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.7 (635 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 7.3 (636 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 7.7 (903 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 7.6 (595 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (62 reviews) | 
| **Multi-step Planning** | Not enough data | 7.3 (59 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (62 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (61 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (59 reviews) | 
| **Decision Making** | Not enough data | 7.4 (59 reviews) | 

#### Integration

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.0 (912 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.9 (872 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.1 (793 reviews) ✓ Verified | 

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.3/10 | 84 |
| **Adobe Marketo Engage** | N/A | N/A |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Contact Data Availability** | 7.9 (68 reviews) | Not enough data | 
| **Company Data Availability** | 8.4 (71 reviews) | Not enough data | 
| **Industry Research Availability** | 7.0 (54 reviews) ✓ Verified | Not enough data | 
| **Technographic Data Availability** | 6.2 (21 reviews) | Not enough data | 

#### Data Accuracy

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Contact Data Accuracy** | 8.1 (62 reviews) | Not enough data | 
| **Company Data Accuracy** | 8.3 (65 reviews) | Not enough data | 
| **Technographic Data Accuracy** | 6.8 (19 reviews) | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (5 reviews) | Not enough data | 
| **Decision Making** | 6.7 (5 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Internationalization** | Feature Not Available | Not enough data | 
| **User, Role, and Access Management** | 8.5 (52 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.8 (47 reviews) | Not enough data | 
| **Reporting/Dashboards** | 8.1 (53 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 5.9 (33 reviews) ✓ Verified | Not enough data | 
| **APIs** | 7.5 (38 reviews) | Not enough data | 

#### Features

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Lead Builder** | 8.2 (58 reviews) | Not enough data | 
| **Integration to CRM/Marketing Automation** | 8.7 (65 reviews) | Not enough data | 
| **Data Cleaning/Enrichment** | 7.0 (33 reviews) | Not enough data | 
| **Data Segmentation/Filtering** | 8.0 (50 reviews) | Not enough data | 
| **Search** | 7.9 (59 reviews) ✓ Verified | Not enough data | 
| **News/People Alerts** | 7.2 (32 reviews) | Not enough data | 
| **Connections** | Feature Not Available | Not enough data | 
| **Reporting** | 8.1 (61 reviews) ✓ Verified | Not enough data | 
| **Messaging** | 7.3 (48 reviews) ✓ Verified | Not enough data | 

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.9/10 | 219 |
| **Adobe Marketo Engage** | N/A | N/A |

#### Channel Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Display Functionality** | 8.7 (189 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Close Ecosystem API** | 7.4 (75 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (19 reviews) | Not enough data | 
| **Multi-step Planning** | 6.8 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (19 reviews) | Not enough data | 
| **Decision Making** | 6.9 (19 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (185 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.5 (140 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (152 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (139 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.7/10 | 149 |
| **Adobe Marketo Engage** | 8.2/10 | 420 |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Market Insights ** | 8.2 (88 reviews) ✓ Verified | 8.3 (321 reviews) | 
| **Account-level Insights ** | 8.6 (99 reviews) | 8.2 (324 reviews) | 
| **Lead Analysis ** | 7.9 (80 reviews) | 8.4 (338 reviews) | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Segmentation ** | 8.3 (111 reviews) | 8.4 (360 reviews) | 
| **Predictive Scoring ** | 7.6 (81 reviews) | 8.0 (326 reviews) | 
| **Account Identification ** | 8.3 (112 reviews) | 8.2 (336 reviews) | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.1 (95 reviews) | 8.4 (314 reviews) | 
| **Revenue Planning ** | 7.5 (76 reviews) | 8.1 (299 reviews) | 
| **Media Attribution ** | 7.6 (88 reviews) | 8.0 (297 reviews) | 
| **Opportunity Timeline ** | 7.8 (75 reviews) ✓ Verified | 8.1 (314 reviews) ✓ Verified | 
| **Customization ** | 7.8 (90 reviews) | 8.3 (341 reviews) | 

#### Campaign Execution

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Website Personalization ** | 7.3 (62 reviews) | 8.2 (320 reviews) | 
| **Prioritized Accounts ** | 8.4 (94 reviews) | 8.1 (310 reviews) | 
| **Trending Accounts ** | 8.4 (84 reviews) | 8.1 (300 reviews) | 
| **Email Campaigns ** | 7.4 (64 reviews) | 9.0 (160 reviews) ✓ Verified | 

#### Agentic AI - Account Data Management

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (30 reviews) | 8.2 (11 reviews) | 
| **Cross-system Integration** | 7.3 (37 reviews) | 8.0 (11 reviews) | 
| **Adaptive Learning** | 6.9 (29 reviews) | 8.1 (12 reviews) | 
| **Proactive Assistance** | 6.7 (29 reviews) | 8.3 (12 reviews) | 
| **Decision Making** | 7.0 (30 reviews) | 7.9 (12 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Adobe Marketo Engage** | N/A | N/A |

#### Lead Generation

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Adobe Marketo Engage** | 7.5/10 | 35 |

#### Integrated Workflows

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Task Management** | Not enough data | 7.9 (33 reviews) | 
| **Email Tracking/Automation** | Not enough data | 8.3 (33 reviews) | 
| **Calls and Voice** | Not enough data | 6.9 (25 reviews) | 
| **Other Outreach Options ** | Not enough data | 7.7 (25 reviews) | 
| **CRM Integration** | Not enough data | 7.7 (31 reviews) | 
| **Calendar** | Not enough data | 7.6 (25 reviews) | 
| **Shared Records** | Not enough data | 8.0 (24 reviews) | 

#### Repeatability and Reportability

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Content Management** | Not enough data | 7.6 (29 reviews) | 
| **Workflow Management** | Not enough data | 7.7 (31 reviews) | 
| **Workflow Performance** | Not enough data | 7.7 (30 reviews) | 
| **Sales Coaching and Insights** | Not enough data | 7.2 (27 reviews) | 
| **Gamification** | Not enough data | 7.6 (23 reviews) | 

#### AI and Automation

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 7.8 (24 reviews) | 
| **Lead Scoring** | Not enough data | 8.0 (25 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 8.2 (25 reviews) | 
| **Buyer Intelligence** | Not enough data | 8.1 (26 reviews) | 
| **Machine Learning** | Not enough data | 7.8 (23 reviews) | 

#### Generative AI

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (23 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (13 reviews) | 
| **Multi-step Planning** | Not enough data | 7.2 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (13 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (14 reviews) | 
| **Decision Making** | Not enough data | 6.8 (14 reviews) | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.5/10 | 154 |
| **Adobe Marketo Engage** | N/A | N/A |

#### Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **A/B Testing** | 7.4 (65 reviews) | Not enough data | 
| **Audience Segmentation** | 8.6 (142 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.2 (131 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.1 (148 reviews) | Not enough data | 
| **Geo Targeting** | 8.3 (114 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.0 (117 reviews) | Not enough data | 
| **Personalization** | 7.8 (113 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | 
| **Multi-step Planning** | 6.6 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (18 reviews) | Not enough data | 
| **Decision Making** | 7.2 (19 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.3/10 | 11 |
| **Adobe Marketo Engage** | N/A | N/A |

#### Data Sourcing

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Data Enrichment** | 9.1 (9 reviews) | Not enough data | 
| **Expandability** | 8.1 (7 reviews) | Not enough data | 
| **Content Marketing** | 8.1 (6 reviews) | Not enough data | 
| **Multiple Devices** | 7.8 (6 reviews) | Not enough data | 

#### Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Marketing Metrics** | 8.1 (8 reviews) | Not enough data | 
| **Predictive Modeling** | 8.9 (6 reviews) | Not enough data | 
| **Recommendation Engine** | 7.7 (5 reviews) | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 109 |
| **Adobe Marketo Engage** | N/A | N/A |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Contact Data Availability** | 7.4 (90 reviews) | Not enough data | 
| **Account Data Availability** | 8.1 (97 reviews) | Not enough data | 
| **Offline Data** | 6.9 (60 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Integrations** | 8.4 (96 reviews) | Not enough data | 
| **Topic Customization** | 7.9 (71 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 7.3 (51 reviews) | Not enough data | 
| **Alerts** | 8.0 (76 reviews) | Not enough data | 
| **Real-time Intent** | 8.2 (88 reviews) | Not enough data | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.1/10 | 44 |
| **Adobe Marketo Engage** | N/A | N/A |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Centralization** | 8.7 (35 reviews) | Not enough data | 
| **Account Identification and Segmentation** | 8.2 (37 reviews) | Not enough data | 
| **Lead-to-Account Matching** | 8.0 (34 reviews) | Not enough data | 
| **Multichannel Engagement** | 9.3 (9 reviews) | Not enough data | 
| **Personalized Content and Messaging** | 8.6 (6 reviews) | Not enough data | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Measurement** | 8.5 (40 reviews) | Not enough data | 
| **Revenue Analytics** | 8.2 (33 reviews) | Not enough data | 

#### Platform Additional Functionality 

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Integrations** | 8.7 (39 reviews) | Not enough data | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | 

#### Artificial Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **AI-Powered Data Analysis** | 8.6 (7 reviews) | Not enough data | 
| **AI Personalization** | 6.7 (5 reviews) | Not enough data | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 231 |
| **Adobe Marketo Engage** | N/A | N/A |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Retargeting** | 8.6 (217 reviews) | Not enough data | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Campaign Measurement** | 8.3 (216 reviews) | Not enough data | 
| **Attribution** | 7.6 (198 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Multivariate Testing** | Feature Not Available | Not enough data | 
| **Integrations** | 8.1 (207 reviews) | Not enough data | 

#### Agentic AI - Account-Based Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (22 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (21 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.1 (22 reviews) | Not enough data | 
| **Decision Making** | 6.6 (24 reviews) | Not enough data | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.1/10 | 207 |
| **Adobe Marketo Engage** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Video Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Video Functionality** | 9.0 (8 reviews) | Not enough data | 

#### Agentic AI - Video Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (185 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.5 (140 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (152 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (139 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 207 |
| **Adobe Marketo Engage** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Close Ecosystem API** | 7.3 (25 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Social Functionality** | 7.3 (48 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (185 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.5 (140 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (152 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (139 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 11 |
| **Adobe Marketo Engage** | N/A | N/A |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Lead Validation** | 7.8 (10 reviews) | Not enough data | 
| **Lead Enrichment** | 7.2 (10 reviews) | Not enough data | 
| **Lead Quality** | 7.0 (11 reviews) | Not enough data | 
| **Lead Analysis** | 7.1 (11 reviews) | Not enough data | 
| **Browser Extension** | 7.0 (10 reviews) | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.4/10 | 208 |
| **Adobe Marketo Engage** | N/A | N/A |

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (185 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.5 (140 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (152 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (139 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Machine Learning Optimization** | 9.0 (7 reviews) | Not enough data | 
| **Estimate and Projections** | 8.3 (7 reviews) | Not enough data | 
| **Cross-Device Capabilities** | 8.3 (7 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 9.1/10 | 6 |
| **Adobe Marketo Engage** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | Not enough data | 
| **Ad Serving ** | 9.0 (5 reviews) | Not enough data | 
| **Streaming Capabilites** | Not enough data | Not enough data | 
| **Performance Analytics** | Not enough data | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Creative Assets** | 9.0 (5 reviews) | Not enough data | 
| **Campaign Dashboard** | 9.3 (5 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Adobe Marketo Engage** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Adobe Marketo Engage** | 7.5/10 | 89 |

#### Agentic AI - Email Tracking

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (23 reviews) | 
| **Multi-step Planning** | Not enough data | 7.0 (23 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (23 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (23 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (24 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (24 reviews) | 
| **Decision Making** | Not enough data | 7.3 (25 reviews) | 

#### Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Open Rates** | Not enough data | 8.2 (84 reviews) | 
| **Link Activity** | Not enough data | 8.0 (83 reviews) | 
| **Attachment Activity** | Not enough data | 7.8 (46 reviews) | 

#### Customizations

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 7.7 (81 reviews) | 
| **Email Scheduling** | Not enough data | 8.5 (79 reviews) | 
| **Notifications** | Not enough data | 7.8 (45 reviews) | 
| **Email Categorization** | Not enough data | 7.6 (47 reviews) | 
| **Templates** | Not enough data | 7.9 (83 reviews) | 

#### Generative AI

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.7 (40 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Adobe Marketo Engage** | 7.3/10 | 20 |

#### Agentic AI - Outbound Call Tracking

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.0 (5 reviews) | 

#### Calling

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Record Calls** | Not enough data | 6.9 (18 reviews) | 
| **Generate Location** | Not enough data | 6.9 (18 reviews) | 
| **Call Types** | Not enough data | 6.7 (17 reviews) | 
| **Click-to-Call** | Not enough data | 7.0 (19 reviews) | 
| **Auto Dialer** | Not enough data | 7.7 (5 reviews) | 

#### Contacts

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Personalization** | Not enough data | 7.9 (20 reviews) | 
| **Information Locater** | Not enough data | 7.0 (19 reviews) | 
| **Record Prospect Data** | Not enough data | 7.4 (17 reviews) | 

#### Insights

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Notes** | Not enough data | 6.9 (17 reviews) | 
| **Daily Summary** | Not enough data | 6.9 (18 reviews) | 
| **Automated Voicemails** | Not enough data | 7.3 (8 reviews) | 
| **Automated Emails** | Not enough data | 9.2 (8 reviews) | 
| **Sorts Prospects** | Not enough data | 6.3 (18 reviews) | 
| **Automated Note Taking** | Not enough data | 8.0 (5 reviews) | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Adobe Marketo Engage** | 7.6/10 | 15 |

#### Agentic AI - Sales Enablement

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | 8.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Content Import** | Not enough data | 6.7 (11 reviews) | 
| **Content Creation** | Not enough data | 6.9 (12 reviews) | 
| **Templates** | Not enough data | 8.3 (12 reviews) | 
| **Advanced Search** | Not enough data | 6.9 (12 reviews) | 
| **Content Storage** | Not enough data | 6.8 (11 reviews) | 

#### Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Reporting** | Not enough data | 8.1 (13 reviews) | 
| **Alerts** | Not enough data | 8.1 (12 reviews) | 
| **Account-Based Engagement** | Not enough data | 8.1 (14 reviews) | 
| **Content Utilization** | Not enough data | 7.2 (12 reviews) | 

#### Learning Management - Sales Enablement

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 82 |
| **Adobe Marketo Engage** | 8.3/10 | 367 |

#### Agentic AI - Marketing Account Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | 5.3 (5 reviews) | 8.1 (8 reviews) | 
| **Cross-system Integration** | 4.7 (5 reviews) | 7.9 (7 reviews) | 
| **Adaptive Learning** | 5.3 (5 reviews) | 7.1 (8 reviews) | 
| **Natural Language Interaction** | 5.3 (5 reviews) | 7.9 (7 reviews) | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Market Insights ** | 8.3 (62 reviews) | 8.3 (296 reviews) | 
| **Account-level Insights ** | 8.4 (77 reviews) | 8.2 (289 reviews) | 
| **Lead Analysis ** | 7.6 (60 reviews) | 8.3 (310 reviews) | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Segmentation ** | 8.6 (71 reviews) | 8.6 (307 reviews) | 
| **Predictive Scoring ** | 7.8 (49 reviews) | 8.1 (293 reviews) | 
| **Account Identification ** | 8.4 (57 reviews) | 8.3 (293 reviews) | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (48 reviews) | 8.3 (276 reviews) | 
| **Revenue Planning ** | 7.3 (40 reviews) | 8.1 (257 reviews) | 
| **Media Attribution ** | 7.8 (42 reviews) | 8.2 (265 reviews) | 
| **Opportunity Timeline ** | 8.1 (42 reviews) | 8.2 (274 reviews) | 
| **Customization ** | 8.1 (47 reviews) | 8.3 (296 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Technographic Data Availability** | 7.1 (11 reviews) | 7.9 (33 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Technographic Data Accuracy** | 7.0 (11 reviews) | 8.0 (33 reviews) | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.6/10 | 147 |
| **Adobe Marketo Engage** | 8.1/10 | 334 |

#### Agentic AI - Account-Based Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (18 reviews) | 8.1 (9 reviews) | 
| **Cross-system Integration** | 7.1 (18 reviews) | 8.7 (9 reviews) | 
| **Adaptive Learning** | 6.8 (18 reviews) | 8.1 (9 reviews) | 
| **Natural Language Interaction** | 6.7 (17 reviews) | 8.1 (9 reviews) | 
| **Proactive Assistance** | 6.6 (18 reviews) | 7.8 (9 reviews) | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Market Insights ** | 8.0 (112 reviews) | 8.2 (258 reviews) | 
| **Account-level Insights ** | 8.4 (132 reviews) | 8.1 (262 reviews) | 
| **Lead Analysis ** | 7.5 (110 reviews) | 8.1 (274 reviews) | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Segmentation ** | 8.3 (125 reviews) | 8.4 (284 reviews) | 
| **Predictive Scoring ** | 7.8 (103 reviews) | 8.0 (258 reviews) | 
| **Account Identification ** | 8.4 (124 reviews) | 8.1 (264 reviews) | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (107 reviews) | 8.2 (237 reviews) | 
| **Revenue Planning ** | 7.4 (94 reviews) | 8.0 (211 reviews) | 
| **Media Attribution ** | 7.6 (110 reviews) | 8.0 (231 reviews) | 
| **Opportunity Timeline ** | 7.5 (102 reviews) | 8.0 (231 reviews) | 
| **Customization ** | 7.5 (111 reviews) | 8.1 (263 reviews) | 
| **Journey Analytics** | 8.3 (121 reviews) | 8.3 (124 reviews) | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Adobe Marketo Engage** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 6.2/10 | 7 |
| **Adobe Marketo Engage** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 6.2 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | 
| **Decision Making** | 6.2 (7 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Adobe Marketo Engage** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Adobe Marketo Engage** | 8.3/10 | 138 |

#### Analysis

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.4 (106 reviews) ✓ Verified | 
| **Campaign Analysis** | Not enough data | 8.6 (116 reviews) | 
| **Uninstall Tracking** | Not enough data | 8.1 (83 reviews) ✓ Verified | 
| **Custom Dashboards** | Not enough data | 8.3 (92 reviews) ✓ Verified | 

#### Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 8.3 (102 reviews) | 
| **Push Notifications** | Not enough data | 8.2 (102 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 8.3 (100 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.1 (98 reviews) ✓ Verified | 
| **Email Campaigns** | Not enough data | 8.7 (98 reviews) ✓ Verified | 
| **Audience Segmentation** | Not enough data | 8.5 (98 reviews) ✓ Verified | 

#### Engagement

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.1 (93 reviews) ✓ Verified | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Optimization** | Not enough data | 8.4 (112 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | Not enough data | 8.3 (109 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.3 (105 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management)

**Unique to AdRoll ABM (Formerly RollWorks) (15):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Retargeting Software](https://www.g2.com/categories/retargeting), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to Adobe Marketo Engage (6):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)


---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Engage | 
|---|---|---|
| **Small-Business** | 27.5% | 21.9% | 
| **Mid-Market** | 57.7% | 53.3% | 
| **Enterprise** | 14.8% | 24.7% | 

### By Industry

#### AdRoll ABM (Formerly RollWorks)

- **Computer Software:** 27.4%
- **Information Technology and Services:** 15.5%
- **Marketing and Advertising:** 11.4%
- **Financial Services:** 5.0%
- **Hospital & Health Care:** 2.7%
- **Computer & Network Security:** 2.6%
- **Health, Wellness and Fitness:** 1.9%
- **Human Resources:** 1.9%
- **Telecommunications:** 1.8%
- **Internet:** 1.8%
- **Other:** 28.2%

#### Adobe Marketo Engage

- **Computer Software:** 25.7%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.2%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.8%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 31.0%

---
## Alternatives

### Alternatives to AdRoll ABM (Formerly RollWorks)

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1447 reviews)
- [Metadata.io](https://www.g2.com/products/metadata-io/reviews) — 4.6/5 stars (300 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) — 4.2/5 stars (206 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (873 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14864 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25855 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14864 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13874 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14724 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)

---
## Top Discussions

### AdRoll ABM (Formerly RollWorks)

- Title: [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kate, Thanks for your question! 

RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks..."
- Title: [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) — 1 comment, 1 upvote
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."
- Title: [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "https://help.rollworks.com/"

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-adobe-marketo-engage)