# Adobe Marketo Engage vs Retention Science Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Marketo Engage excels in its integration capabilities, particularly with Salesforce, allowing users to send emails on behalf of account managers. This flexibility enhances user experience and streamlines communication with potential clients.
- **Users say** that Retention Science stands out for its predictive analytics and lifecycle-based automation, which help automate decision-making around customer retention. This feature takes the guesswork out of targeting, making it particularly valuable for businesses focused on customer engagement.
- **Reviewers mention** that Adobe Marketo Engage offers a high level of customization, enabling users to personalize the buyer journey based on different personas and stages. This capability is praised for its effectiveness in fine-tuning marketing strategies and improving campaign outcomes.
- **According to verified reviews** , Retention Science is noted for its strong performance in campaign insights, helping users reach leads effectively and achieve a good conversion ratio. This focus on actionable insights is a significant advantage for businesses looking to optimize their marketing efforts.
- **Users highlight** that while Adobe Marketo Engage has a robust feature set, some find it challenging to navigate due to its complexity, particularly during the setup phase. In contrast, Retention Science is appreciated for its user-friendly interface and ease of setup, making it more accessible for small businesses.
- **G2 reviewers indicate** that Adobe Marketo Engage has a higher overall satisfaction score, reflecting its comprehensive capabilities and market presence. However, Retention Science's recent positive feedback suggests it is a strong contender for businesses prioritizing customer retention and engagement strategies.



| | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 3,148 | 34 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Small-Business (46.9% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | No pricing available | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (192 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### Retention Science

Pros:
- AI Technology (2 reviews)
- Automation Efficiency (2 reviews)

Cons:
- Campaign Issues (2 reviews)
- Learning Curve (2 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | Retention Science | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2632 reviews) | 8.9 (29 reviews) | 
  | **Ease of Use** | 7.3 (2703 reviews) | 8.9 (29 reviews) | 
  | **Ease of Setup** | 6.8 (1352 reviews) | 8.1 (9 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 7.8 (9 reviews) | 
  | **Quality of Support** | 7.5 (2483 reviews) | 8.8 (29 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1168 reviews) | 8.0 (9 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2598 reviews) | 9.2 (28 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### Retention Science

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1988 |
| **Retention Science** | 8.7/10 | 20 |

#### Email Marketing

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1764 reviews) ✓ Verified | 8.7 (18 reviews) | 
| **Sending Outbound Emails** | 8.7 (1749 reviews) ✓ Verified | 9.2 (18 reviews) | 
| **Manage Email Deliverability** | 8.1 (1714 reviews) ✓ Verified | 8.6 (18 reviews) | 
| **Automated Email Responses** | 8.5 (1662 reviews) ✓ Verified | 9.2 (16 reviews) | 

#### Online Marketing

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1700 reviews) ✓ Verified | 9.0 (15 reviews) | 
| **Dynamic Content** | 7.8 (1518 reviews) ✓ Verified | 8.3 (17 reviews) | 
| **A/B Testing** | 7.9 (1572 reviews) ✓ Verified | 8.8 (18 reviews) | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | 9.2 (16 reviews) | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | Feature Not Available | 

#### Lead Management

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1358 reviews) ✓ Verified | 9.1 (15 reviews) | 
| **Data Quality Management** | 7.9 (1252 reviews) ✓ Verified | 8.4 (16 reviews) | 
| **Segmentation** | 8.2 (1637 reviews) ✓ Verified | 7.7 (18 reviews) | 
| **Lead Scoring and Grading** | 8.2 (1600 reviews) ✓ Verified | 8.8 (15 reviews) | 
| **Lead Nurturing** | 8.4 (1659 reviews) ✓ Verified | 8.9 (17 reviews) | 
| **Online Behavior Tracking** | 8.0 (1536 reviews) ✓ Verified | 8.5 (16 reviews) | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | Feature Not Available | 
| **CRM Lead Integration** | 8.2 (1607 reviews) ✓ Verified | Feature Not Available | 

#### Campaign Management

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Program Management** | 8.3 (1615 reviews) ✓ Verified | Feature Not Available | 
| **Event / Webinar Marketing** | 8.3 (1498 reviews) ✓ Verified | Feature Not Available | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | Feature Not Available | 
| **Budgeting** | 7.0 (943 reviews) | Feature Not Available | 

#### Social

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | Feature Not Available | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | Feature Not Available | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | Feature Not Available | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | 9.3 (15 reviews) | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | 9.0 (16 reviews) | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Basic Reporting** | 7.7 (1655 reviews) ✓ Verified | 8.5 (17 reviews) | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | 8.9 (15 reviews) | 
| **ROI Analytics** | 7.2 (1234 reviews) ✓ Verified | 8.8 (16 reviews) | 
| **Revenue Analytics** | 7.2 (1160 reviews) ✓ Verified | 8.5 (16 reviews) | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | Feature Not Available | 

#### Platform

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Customization ** | 7.7 (903 reviews) ✓ Verified | 8.4 (15 reviews) | 
| **Workflow Capability** | 8.0 (905 reviews) ✓ Verified | Feature Not Available | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | 8.4 (16 reviews) | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | Feature Not Available | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 7.7 (903 reviews) ✓ Verified | 8.9 (16 reviews) | 
| **Output Document Generation** | 7.6 (595 reviews) | Feature Not Available | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (61 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | 8.7 (15 reviews) | 
| **Integration APIs** | 7.9 (872 reviews) ✓ Verified | 8.4 (15 reviews) | 
| **Breadth of Partner Applications** | 8.1 (793 reviews) ✓ Verified | 8.3 (14 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **Retention Science** | N/A | N/A |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (324 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (338 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (326 reviews) | Not enough data | 
| **Account Identification ** | 8.2 (336 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (299 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (297 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.3 (341 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (300 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **Retention Science** | N/A | N/A |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | Not enough data | 
| **Calls and Voice** | 6.9 (25 reviews) | Not enough data | 
| **Other Outreach Options ** | 7.7 (25 reviews) | Not enough data | 
| **CRM Integration** | 7.7 (31 reviews) | Not enough data | 
| **Calendar** | 7.6 (25 reviews) | Not enough data | 
| **Shared Records** | 8.0 (24 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | Not enough data | 
| **Workflow Management** | 7.7 (31 reviews) | Not enough data | 
| **Workflow Performance** | 7.7 (30 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | Not enough data | 
| **Gamification** | 7.6 (23 reviews) | Not enough data | 

#### AI and Automation

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | Not enough data | 
| **Lead Scoring** | 8.0 (25 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.1 (26 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (23 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (13 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (14 reviews) | Not enough data | 
| **Decision Making** | 6.8 (14 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Retention Science** | 9.1/10 | 15 |

#### Data Sourcing

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Data Enrichment** | Not enough data | 9.2 (14 reviews) | 
| **Expandability** | Not enough data | 9.3 (14 reviews) | 
| **Content Marketing** | Not enough data | 9.1 (15 reviews) | 
| **Multiple Devices** | Not enough data | 9.2 (14 reviews) | 

#### Intelligence

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 9.2 (14 reviews) | 
| **Predictive Modeling** | Not enough data | 8.9 (14 reviews) | 
| **Recommendation Engine** | Not enough data | 8.9 (14 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **Retention Science** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (24 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | Not enough data | 
| **Link Activity** | 8.0 (83 reviews) | Not enough data | 
| **Attachment Activity** | 7.8 (46 reviews) | Not enough data | 

#### Customizations

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | Not enough data | 
| **Email Scheduling** | 8.5 (79 reviews) | Not enough data | 
| **Notifications** | 7.8 (45 reviews) | Not enough data | 
| **Email Categorization** | 7.6 (47 reviews) | Not enough data | 
| **Templates** | 7.9 (83 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **Retention Science** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | 

#### Calling

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | Not enough data | 
| **Generate Location** | 6.9 (18 reviews) | Not enough data | 
| **Call Types** | 6.7 (17 reviews) | Not enough data | 
| **Click-to-Call** | 7.0 (19 reviews) | Not enough data | 
| **Auto Dialer** | 7.7 (5 reviews) | Not enough data | 

#### Contacts

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | Not enough data | 
| **Information Locater** | 7.0 (19 reviews) | Not enough data | 
| **Record Prospect Data** | 7.4 (17 reviews) | Not enough data | 

#### Insights

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | Not enough data | 
| **Daily Summary** | 6.9 (18 reviews) | Not enough data | 
| **Automated Voicemails** | 7.3 (8 reviews) | Not enough data | 
| **Automated Emails** | 9.2 (8 reviews) | Not enough data | 
| **Sorts Prospects** | 6.3 (18 reviews) | Not enough data | 
| **Automated Note Taking** | 8.0 (5 reviews) | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **Retention Science** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **Retention Science** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (289 reviews) | Not enough data | 
| **Lead Analysis ** | 8.3 (310 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.1 (293 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (293 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (257 reviews) | Not enough data | 
| **Media Attribution ** | 8.2 (265 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | Not enough data | 
| **Customization ** | 8.3 (296 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **Retention Science** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (231 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **Retention Science** | N/A | N/A |

#### Analysis

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (116 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | Not enough data | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.3 (100 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Adobe Marketo Engage (8):** [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to Retention Science (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | Retention Science | 
|---|---|---|
| **Small-Business** | 21.9% | 46.9% | 
| **Mid-Market** | 53.3% | 40.6% | 
| **Enterprise** | 24.7% | 12.5% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.7%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.2%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.8%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 31.0%

#### Retention Science

- **Retail:** 12.5%
- **Marketing and Advertising:** 12.5%
- **Education Management:** 12.5%
- **Apparel & Fashion:** 12.5%
- **Information Technology and Services:** 9.4%
- **Computer Software:** 9.4%
- **Health, Wellness and Fitness:** 6.3%
- **Staffing and Recruiting:** 3.1%
- **Non-Profit Organization Management:** 3.1%
- **Music:** 3.1%
- **Other:** 15.6%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25853 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14859 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13870 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14710 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)

### Alternatives to Retention Science

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14859 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (637 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1411 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14710 reviews)
- [Drip](https://www.g2.com/products/drip/reviews) — 4.4/5 stars (480 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (479 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### Retention Science

- Title: [What is least helpful about Retention Science? What are the downsides of using Retention Science?](https://www.g2.com/discussions/46420-what-is-least-helpful-about-retention-science-what-are-the-downsides-of-using-retention-science) — 1 comment, 1 upvote
  > **Top comment:** "What is least helpful about Retention Science? What are the downsides of using Retention Science?"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-retention-science)