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Compare Adobe Marketo Engage and Reply 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (80.8% of reviews)
Entry-Level Pricing
Contact Us Per Month
Free
Adobe Marketo Engage
Star Rating
(3,070)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansReply
Star Rating
(1,522)4.6 out of 5
Market Segments
Small-Business (80.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users appreciating its robust features for managing campaigns, such as flexible segmentation and comprehensive reporting tools. This makes it a strong choice for businesses looking for scalable marketing solutions.
- Users say that Reply stands out for its user-friendly interface and effective customer support. Many have highlighted the in-depth training courses and the helpful support button, which makes it easy to resolve issues quickly, enhancing the overall user experience.
- Reviewers mention that Adobe Marketo Engage's performance in email tracking and automation is commendable, with users noting that once set up, the system operates smoothly without the need for manual intervention, which is a significant time-saver.
- According to verified reviews, Reply's ability to track replies and separate responses within email campaigns is a notable feature that users find beneficial for managing outreach efforts effectively, making it particularly appealing for small businesses.
- G2 reviewers highlight that while Adobe Marketo Engage has a larger market presence and a wealth of features, some users have faced challenges with setup and configuration, indicating that it may require a steeper learning curve compared to Reply.
- Users report that Reply's overall satisfaction ratings are higher, particularly in areas like ease of use and quality of support, suggesting that it may be a better fit for smaller teams or those new to sales engagement tools.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Reply
Free
Free
Discover Reply.io and take it for a spin
- AI Sequence generator
- 200 B2B data search credits
- Jason AI
Free Trial
Adobe Marketo Engage
Free Trial is available
Reply
Free Trial is available
Ratings
Meets Requirements
8.3
2,609
9.0
1,153
Ease of Use
7.3
2,664
8.9
1,180
Ease of Setup
6.7
1,315
8.7
587
Ease of Admin
7.6
1,174
8.8
426
Quality of Support
7.5
2,459
9.3
1,142
Has the product been a good partner in doing business?
7.7
1,167
9.2
426
Product Direction (% positive)
8.0
2,578
9.1
1,090
Features by Category
Email Marketing
8.3
1753
|
Verified
Not enough data
8.7
1741
|
Verified
Not enough data
8.1
1718
|
Verified
Not enough data
8.5
1652
|
Verified
Not enough data
Online Marketing
7.8
1700
|
Verified
Not enough data
7.8
1520
|
Verified
Not enough data
7.9
1577
|
Verified
Not enough data
7.4
1576
|
Verified
Not enough data
7.4
1341
|
Verified
Not enough data
Lead Management
8.5
1357
|
Verified
Not enough data
7.9
1254
|
Verified
Not enough data
8.2
1628
|
Verified
Not enough data
8.2
1595
|
Verified
Not enough data
8.4
1647
|
Verified
Not enough data
8.0
1537
|
Verified
Not enough data
8.3
1551
|
Verified
Not enough data
8.2
1593
|
Verified
Not enough data
Campaign Management
8.3
1605
|
Verified
Not enough data
8.3
1497
|
Verified
Not enough data
7.3
1194
|
Verified
Not enough data
7.0
949
Not enough data
Social
7.3
752
|
Verified
Not enough data
7.5
803
|
Verified
Not enough data
7.6
791
|
Verified
Not enough data
7.5
758
|
Verified
Not enough data
7.5
720
|
Verified
Not enough data
Reporting & Analytics
7.7
1643
|
Verified
Not enough data
7.2
1418
|
Verified
Not enough data
7.2
1237
|
Verified
Not enough data
7.2
1165
|
Verified
Not enough data
6.9
1016
|
Verified
Not enough data
Platform
7.7
900
|
Verified
Not enough data
8.0
890
|
Verified
Not enough data
8.4
916
|
Verified
Not enough data
7.7
638
|
Verified
Not enough data
7.3
640
|
Verified
Not enough data
7.7
896
|
Verified
Not enough data
7.6
597
Not enough data
Agentic AI - Marketing Automation
7.4
65
Not enough data
7.5
64
Not enough data
7.3
64
Not enough data
7.0
64
Not enough data
7.3
64
Not enough data
7.5
64
Not enough data
Integration
8.0
915
|
Verified
Not enough data
7.9
868
|
Verified
Not enough data
8.1
794
|
Verified
Not enough data
Data Availability
Not enough data
8.2
60
Not enough data
8.1
61
Not enough data
7.9
56
Not enough data
7.6
27
Data Accuracy
Not enough data
8.2
57
Not enough data
8.3
55
Not enough data
8.3
27
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
8.9
61
Not enough data
9.1
64
Not enough data
9.2
65
Not enough data
9.3
65
Not enough data
8.4
58
Not enough data
8.6
60
Features
Not enough data
8.7
58
Not enough data
8.9
59
Not enough data
8.5
56
Not enough data
8.9
55
Not enough data
8.9
59
Not enough data
8.1
53
Not enough data
8.5
52
Not enough data
9.2
55
Not enough data
9.4
56
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.1
73
Not enough data
8.3
69
Not enough data
9.4
69
Not enough data
8.5
66
Organization
Not enough data
8.4
67
Not enough data
8.8
68
Not enough data
8.7
68
Performance Analysis
Not enough data
8.3
67
Not enough data
8.8
71
Sales Analysis
Not enough data
7.8
65
Not enough data
8.0
65
Generative AI
Not enough data
8.5
42
Not enough data
8.0
41
Agentic AI - AI Sales Assistant
Not enough data
7.8
6
Not enough data
7.5
6
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
7.8
6
Integrated Workflows
7.9
32
8.0
437
|
Verified
8.2
32
9.1
590
|
Verified
6.9
25
7.4
305
|
Verified
7.7
25
8.2
386
|
Verified
7.6
30
8.0
410
|
Verified
7.6
25
7.9
279
8.0
24
8.0
275
Repeatability and Reportability
7.6
29
8.2
396
|
Verified
7.7
31
8.5
456
|
Verified
7.7
30
8.5
456
|
Verified
7.2
27
8.0
374
7.6
23
7.2
258
AI and Automation
7.8
24
8.0
280
8.0
25
7.8
275
8.2
25
8.4
303
8.1
26
7.5
258
7.8
23
7.9
272
Generative AI
7.5
23
8.1
153
Agentic AI - Sales Engagement
6.7
13
6.9
42
7.2
13
6.5
42
6.9
13
6.8
42
7.1
13
6.7
41
7.3
14
6.6
41
7.0
14
6.6
41
6.8
14
6.6
40
Lead Intelligence
Not enough data
8.9
87
Not enough data
8.7
87
Not enough data
8.5
87
Not enough data
8.6
86
Not enough data
8.3
86
Agentic AI - Lead Intelligence
Not enough data
8.7
9
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Outbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Inbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
7.2
24
6.4
26
7.2
24
7.0
27
7.4
24
7.0
26
7.1
24
6.7
26
7.0
25
6.5
26
6.7
25
6.7
26
7.4
26
6.4
26
Analytics
8.2
84
8.6
671
8.0
83
8.2
486
7.8
47
8.1
449
Customizations
7.7
82
8.7
568
8.5
80
9.0
662
7.9
46
8.4
568
7.6
48
8.5
543
7.9
83
8.6
601
Generative AI
6.7
41
7.9
145
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
8.0
58
|
Verified
6.9
18
8.2
61
|
Verified
6.7
17
7.9
61
|
Verified
7.0
19
8.4
59
7.7
5
6.4
6
Contacts
7.9
20
8.9
84
|
Verified
7.0
19
8.6
64
|
Verified
7.4
17
8.4
72
|
Verified
Insights
6.9
17
8.6
69
|
Verified
6.9
18
8.6
73
|
Verified
7.3
8
8.0
54
|
Verified
9.2
8
9.1
86
|
Verified
6.3
18
8.5
68
|
Verified
8.0
5
6.0
5
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Not enough data
Lead Management
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Not enough data
Marketing Campaigns
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Reply are categorized as Outbound Call Tracking, Email Tracking, and Sales Engagement
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, and Mobile Marketing
Reply is categorized as SAP Store, AI Sales Assistant, Lead Intelligence, Sales Intelligence, and AI SDRs
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Reply
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Computer Software
18.2%
Marketing and Advertising
16.3%
Information Technology and Services
11.7%
Financial Services
5.5%
Staffing and Recruiting
5.2%
Other
43.1%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
Is there any plans to implement importing phone numbers from LinkedIn into the Chrome extensions?
2 Comments
OM
Hi Chris, sure, that's what we are working on right now! Please stay in touch, we will announce that shortlyRead more
Have you considered implementing the lead scoring and custom size of A/B test group?
2 Comments
TC
......Read more
What key feature beside the automated emails do you find the most helpful in outreach sequences?
2 Comments
AD
Extracting emails from LinkedInRead more
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