Compare Adobe Marketo Engage and Platformly 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (93.1% of reviews)
Entry-Level Pricing
Contact Us Per Month
$0 month
Adobe Marketo Engage
Star Rating
(3,085)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansPlatformly
Star Rating
(105)4.5 out of 5
Market Segments
Small-Business (93.1% of reviews)
Pros & Cons
Entry-Level Pricing
$0 month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users appreciating its robust features for managing campaigns, flexible segmentation, and comprehensive reporting tools. This makes it a strong choice for mid-market companies looking for scalability and customization.
- Users say that Platformly stands out for its intuitive and organized interface, which simplifies the management of marketing, sales, and automation tasks. Reviewers highlight how it saves time and keeps everything under control, making it particularly appealing for small businesses.
- According to verified reviews, Adobe Marketo Engage has a higher overall satisfaction score, reflecting its strong performance in areas like email automation and lead nurturing. Users note that once set up, the platform operates smoothly with minimal manual intervention, which is a significant advantage for busy marketing teams.
- Reviewers mention that Platformly offers excellent support and user experience, with high ratings for ease of setup and administration. Users appreciate the straightforward onboarding process and the ability to manage leads effectively through features like email automation and tagging.
- G2 reviewers highlight that while Adobe Marketo Engage has a wealth of features, some users find it complex to navigate initially, which can be a barrier for smaller teams or those new to marketing automation. This complexity contrasts with Platformly's user-friendly design, which is often praised for its simplicity.
- Users report that both platforms provide valuable insights through analytics, but Platformly's dashboards are noted for their visual clarity, helping users quickly grasp their marketing performance. This feature is particularly beneficial for small businesses that need to make data-driven decisions without getting overwhelmed by complexity.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Platformly
Starter
$0
month
All Platformly features available with such limitations: 10,000 emails/mo, 1 dashboard, 1 domain, 5 integrations, 10,000 link vists/mo, 10,000 page visits/mo + the price for the number of contacts you have (starts at $19/mo for 1000 contacts)
Free Trial
Adobe Marketo Engage
Free Trial is available
Platformly
Free Trial is available
Ratings
Meets Requirements
8.3
2,618
9.2
99
Ease of Use
7.3
2,673
8.3
98
Ease of Setup
6.7
1,326
8.1
56
Ease of Admin
7.6
1,177
8.8
53
Quality of Support
7.5
2,468
9.3
98
Has the product been a good partner in doing business?
7.7
1,170
9.3
52
Product Direction (% positive)
8.0
2,586
9.9
95
Features by Category
Sales Force Automation
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile & Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.3
1757
|
Verified
8.7
73
|
Verified
8.7
1742
|
Verified
9.0
72
|
Verified
8.1
1716
|
Verified
8.6
71
|
Verified
8.5
1654
|
Verified
8.9
70
|
Verified
Online Marketing
7.8
1700
|
Verified
7.4
65
|
Verified
7.8
1519
|
Verified
8.1
54
|
Verified
7.9
1574
|
Verified
7.9
39
|
Verified
7.4
1573
|
Verified
8.4
58
|
Verified
7.4
1339
|
Verified
8.2
50
|
Verified
Lead Management
8.5
1358
|
Verified
8.7
66
|
Verified
7.9
1253
|
Verified
9.0
12
8.2
1631
|
Verified
9.0
68
|
Verified
8.2
1596
|
Verified
8.7
51
|
Verified
8.4
1652
|
Verified
8.6
58
|
Verified
8.0
1536
|
Verified
8.6
57
|
Verified
8.3
1548
|
Verified
Not enough data
8.2
1598
|
Verified
8.8
59
|
Verified
Campaign Management
8.3
1605
|
Verified
8.3
55
|
Verified
8.3
1494
|
Verified
Not enough data
7.3
1190
|
Verified
Not enough data
7.0
945
8.8
11
Social
7.3
748
|
Verified
Not enough data
7.5
799
|
Verified
Not enough data
7.6
787
|
Verified
Not enough data
7.5
754
|
Verified
Not enough data
7.5
716
|
Verified
Not enough data
Reporting & Analytics
7.7
1648
|
Verified
9.0
68
|
Verified
7.2
1415
|
Verified
8.8
57
|
Verified
7.2
1236
|
Verified
8.7
46
|
Verified
7.2
1162
|
Verified
8.7
46
|
Verified
6.9
1012
|
Verified
Not enough data
Platform
7.7
901
|
Verified
8.6
43
|
Verified
8.0
895
|
Verified
8.8
41
|
Verified
8.4
915
|
Verified
9.0
37
|
Verified
7.7
636
|
Verified
Not enough data
7.3
638
|
Verified
Not enough data
7.7
898
|
Verified
9.0
41
|
Verified
7.6
596
Not enough data
Agentic AI - Marketing Automation
7.4
63
Not enough data
7.4
62
Not enough data
7.2
63
Not enough data
6.9
62
Not enough data
7.1
61
Not enough data
7.5
61
Not enough data
Integration
8.0
913
|
Verified
8.7
39
|
Verified
7.9
868
|
Verified
9.0
39
|
Verified
8.1
792
|
Verified
8.2
35
|
Verified
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
85
Not enough data
8.0
84
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
8.0
84
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
Not enough data
8.2
290
Not enough data
8.3
311
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
34
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
34
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
99
|
Verified
Not enough data
8.5
99
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Marketing Operations
Not enough data
9.0
32
|
Verified
Not enough data
9.0
31
|
Verified
Not enough data
8.7
25
|
Verified
Not enough data
8.8
27
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.3
32
|
Verified
Not enough data
9.5
32
|
Verified
Not enough data
8.9
25
|
Verified
Not enough data
8.6
29
|
Verified
Not enough data
8.9
25
|
Verified
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Platformly are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Platformly is categorized as Marketing Analytics and CRM
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Platformly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.4%
Marketing and Advertising
31.7%
Information Technology and Services
9.9%
E-Learning
7.9%
Computer Software
5.9%
Internet
5.0%
Other
39.6%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
Can we integrate with Bigmarker, and Create a own survey forms
1 Comment
TI
Platform.ly has webhooks. I am not familiar with Bigmaker but if it supports webhooks or Zapier you can connect them for sure. Platform.ly doesn't have...Read more
Platformly has no more discussions with answers
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