# Adobe Marketo Engage vs Oracle Responsys Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Marketo Engage excels in user experience, with many praising its seamless integration with Salesforce. Users appreciate the flexibility it offers, such as the ability to send emails on behalf of account managers, enhancing collaboration and communication.
- **Users say** that Oracle Responsys shines in real-time personalization, allowing marketers to pull in customer data dynamically. This feature enables the creation of highly targeted emails and SMS campaigns that feel personal, which is a significant advantage for those looking to enhance customer engagement.
- **Reviewers mention** that Adobe Marketo Engage provides a robust set of tools for tracking campaign performance and tying marketing efforts to revenue. This capability helps users fine-tune their strategies based on what works best, making it a valuable asset for data-driven marketing.
- **According to verified reviews** , Oracle Responsys is noted for its ease of initial setup, which many users find straightforward and efficient. This aspect is particularly beneficial for those who want to quickly launch their marketing campaigns without extensive technical hurdles.
- **G2 reviewers highlight** that Adobe Marketo Engage offers a high level of customization, allowing users to personalize the buyer journey based on different personas and stages. This flexibility is crucial for marketers aiming to create tailored experiences for their audiences.
- **Users report** that while Oracle Responsys has strong capabilities in cross-channel campaign management, it sometimes lacks the depth of features found in Adobe Marketo Engage, particularly in areas like advanced analytics and reporting, which can limit insights for some users.



| | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 3,148 | 130 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Mid-Market (47.6% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | No pricing available | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (192 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### Oracle Responsys

Pros:
- Ease of Use (5 reviews)
- Easy Setup (4 reviews)

Cons:
- Poor Interface Design (2 reviews)
- Poor UX (2 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2632 reviews) | 7.9 (100 reviews) | 
  | **Ease of Use** | 7.3 (2703 reviews) | 6.8 (99 reviews) | 
  | **Ease of Setup** | 6.8 (1352 reviews) | 5.8 (46 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 6.4 (45 reviews) | 
  | **Quality of Support** | 7.5 (2483 reviews) | 6.5 (98 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1168 reviews) | 7.1 (45 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2598 reviews) | 6.4 (98 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### Oracle Responsys

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1988 |
| **Oracle Responsys** | 7.8/10 | 54 |

#### Email Marketing

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1764 reviews) ✓ Verified | 8.3 (46 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.7 (1749 reviews) ✓ Verified | 8.4 (47 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.1 (1714 reviews) ✓ Verified | 8.0 (45 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.5 (1662 reviews) ✓ Verified | 8.1 (45 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1700 reviews) ✓ Verified | 6.9 (19 reviews) ✓ Verified | 
| **Dynamic Content** | 7.8 (1518 reviews) ✓ Verified | 7.9 (47 reviews) ✓ Verified | 
| **A/B Testing** | 7.9 (1572 reviews) ✓ Verified | 7.8 (48 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | 7.5 (38 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | 7.7 (33 reviews) | 

#### Lead Management

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1358 reviews) ✓ Verified | 8.0 (16 reviews) ✓ Verified | 
| **Data Quality Management** | 7.9 (1252 reviews) ✓ Verified | 7.6 (34 reviews) ✓ Verified | 
| **Segmentation** | 8.2 (1637 reviews) ✓ Verified | 7.3 (42 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.2 (1600 reviews) ✓ Verified | 7.4 (21 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.4 (1659 reviews) ✓ Verified | 8.1 (25 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.0 (1536 reviews) ✓ Verified | 7.6 (26 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | 8.2 (30 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.2 (1607 reviews) ✓ Verified | 8.1 (28 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Program Management** | 8.3 (1615 reviews) ✓ Verified | 8.3 (41 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.3 (1498 reviews) ✓ Verified | 8.1 (24 reviews) | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | 8.4 (25 reviews) ✓ Verified | 
| **Budgeting** | 7.0 (943 reviews) | 7.9 (20 reviews) | 

#### Social

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | 8.3 (10 reviews) | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | 8.7 (15 reviews) ✓ Verified | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | 8.2 (15 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | 8.1 (15 reviews) ✓ Verified | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | 8.4 (15 reviews) | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Basic Reporting** | 7.7 (1655 reviews) ✓ Verified | 7.9 (45 reviews) ✓ Verified | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | 7.9 (25 reviews) ✓ Verified | 
| **ROI Analytics** | 7.2 (1234 reviews) ✓ Verified | 7.5 (26 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.2 (1160 reviews) ✓ Verified | 7.4 (26 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | 7.9 (19 reviews) | 

#### Platform

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Customization ** | 7.7 (903 reviews) ✓ Verified | 7.4 (21 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (905 reviews) ✓ Verified | 8.1 (22 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | 7.3 (22 reviews) ✓ Verified | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | 8.0 (14 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | 6.4 (17 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.7 (903 reviews) ✓ Verified | 8.0 (20 reviews) ✓ Verified | 
| **Output Document Generation** | 7.6 (595 reviews) | 7.3 (15 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (61 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | 7.6 (21 reviews) ✓ Verified | 
| **Integration APIs** | 7.9 (872 reviews) ✓ Verified | 7.7 (21 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.1 (793 reviews) ✓ Verified | 7.7 (18 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **Oracle Responsys** | N/A | N/A |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (324 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (338 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (326 reviews) | Not enough data | 
| **Account Identification ** | 8.2 (336 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (299 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (297 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.3 (341 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (300 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **Oracle Responsys** | N/A | N/A |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | Not enough data | 
| **Calls and Voice** | 6.9 (25 reviews) | Not enough data | 
| **Other Outreach Options ** | 7.7 (25 reviews) | Not enough data | 
| **CRM Integration** | 7.7 (31 reviews) | Not enough data | 
| **Calendar** | 7.6 (25 reviews) | Not enough data | 
| **Shared Records** | 8.0 (24 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | Not enough data | 
| **Workflow Management** | 7.7 (31 reviews) | Not enough data | 
| **Workflow Performance** | 7.7 (30 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | Not enough data | 
| **Gamification** | 7.6 (23 reviews) | Not enough data | 

#### AI and Automation

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | Not enough data | 
| **Lead Scoring** | 8.0 (25 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.1 (26 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (23 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (13 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (14 reviews) | Not enough data | 
| **Decision Making** | 6.8 (14 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Oracle Responsys** | 7.7/10 | 8 |

#### Campaigns

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Customize** | Not enough data | 7.5 (8 reviews) | 
| **Scheduling** | Not enough data | 8.8 (8 reviews) | 
| **Retarget** | Not enough data | 8.6 (7 reviews) | 
| **Segmentation** | Not enough data | 8.3 (8 reviews) | 
| **Triggered Notifications** | Not enough data | 8.1 (8 reviews) | 

#### Analytics

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.5 (8 reviews) | 
| **Audience Insights** | Not enough data | 7.5 (8 reviews) | 

#### Optimization

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **A/B Testing** | Not enough data | 6.7 (8 reviews) | 
| **Personalization** | Not enough data | 6.7 (8 reviews) | 
| **Rich Notifications** | Not enough data | 7.1 (7 reviews) | 
| **Integrations** | Not enough data | 7.1 (8 reviews) | 

#### Agentic AI - Push Notification

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **Oracle Responsys** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (24 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | Not enough data | 
| **Link Activity** | 8.0 (83 reviews) | Not enough data | 
| **Attachment Activity** | 7.8 (46 reviews) | Not enough data | 

#### Customizations

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | Not enough data | 
| **Email Scheduling** | 8.5 (79 reviews) | Not enough data | 
| **Notifications** | 7.8 (45 reviews) | Not enough data | 
| **Email Categorization** | 7.6 (47 reviews) | Not enough data | 
| **Templates** | 7.9 (83 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **Oracle Responsys** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | 

#### Calling

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | Not enough data | 
| **Generate Location** | 6.9 (18 reviews) | Not enough data | 
| **Call Types** | 6.7 (17 reviews) | Not enough data | 
| **Click-to-Call** | 7.0 (19 reviews) | Not enough data | 
| **Auto Dialer** | 7.7 (5 reviews) | Not enough data | 

#### Contacts

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | Not enough data | 
| **Information Locater** | 7.0 (19 reviews) | Not enough data | 
| **Record Prospect Data** | 7.4 (17 reviews) | Not enough data | 

#### Insights

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | Not enough data | 
| **Daily Summary** | 6.9 (18 reviews) | Not enough data | 
| **Automated Voicemails** | 7.3 (8 reviews) | Not enough data | 
| **Automated Emails** | 9.2 (8 reviews) | Not enough data | 
| **Sorts Prospects** | 6.3 (18 reviews) | Not enough data | 
| **Automated Note Taking** | 8.0 (5 reviews) | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **Oracle Responsys** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **Oracle Responsys** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (289 reviews) | Not enough data | 
| **Lead Analysis ** | 8.3 (310 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.1 (293 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (293 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (257 reviews) | Not enough data | 
| **Media Attribution ** | 8.2 (265 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | Not enough data | 
| **Customization ** | 8.3 (296 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **Oracle Responsys** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (231 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **Oracle Responsys** | 8.4/10 | 8 |

#### Analysis

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | 8.1 (8 reviews) ✓ Verified | 
| **Campaign Analysis** | 8.6 (116 reviews) | 8.5 (8 reviews) ✓ Verified | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | 8.6 (6 reviews) ✓ Verified | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | 7.8 (6 reviews) ✓ Verified | 

#### Campaigns

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | 8.3 (8 reviews) | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | 7.5 (8 reviews) ✓ Verified | 
| **Bulk SMS** | 8.3 (100 reviews) | 8.6 (7 reviews) | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | 8.1 (7 reviews) ✓ Verified | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | 9.2 (6 reviews) ✓ Verified | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | 8.9 (6 reviews) ✓ Verified | 

#### Engagement

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | 8.5 (8 reviews) ✓ Verified | 

#### Platform

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | 8.8 (8 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | 8.8 (8 reviews) | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | 8.5 (8 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to Adobe Marketo Engage (7):** [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to Oracle Responsys (1):** [Push Notification Software](https://www.g2.com/categories/push-notification)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | Oracle Responsys | 
|---|---|---|
| **Small-Business** | 21.9% | 13.7% | 
| **Mid-Market** | 53.3% | 47.6% | 
| **Enterprise** | 24.7% | 38.7% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.7%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.2%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.8%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 31.0%

#### Oracle Responsys

- **Marketing and Advertising:** 26.6%
- **Retail:** 8.9%
- **Financial Services:** 7.3%
- **Information Technology and Services:** 4.8%
- **Internet:** 4.0%
- **Sporting Goods:** 4.0%
- **Computer Software:** 3.2%
- **Insurance:** 2.4%
- **Hospitality:** 2.4%
- **Consumer Goods:** 2.4%
- **Other:** 33.9%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25849 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14849 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3572 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13864 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14708 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4627 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)

### Alternatives to Oracle Responsys

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4627 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1219 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (635 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)
- [Listrak](https://www.g2.com/products/listrak/reviews) — 4.5/5 stars (305 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1138 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14849 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### Oracle Responsys

- Title: [Marketing to Millenials](https://www.g2.com/discussions/marketing-to-millenials) — 2 comments, 1 upvote
  > **Top comment:** "I think most marketers use Oracle Responsys and if anyone wants to migrate their marketing automation system, you can choose Oracle Responsys for your..."
- Title: [What is Oracle Responsys used for?](https://www.g2.com/discussions/what-is-oracle-responsys-used-for) — 1 comment
  > **Top comment:** "Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-oracle-responsys)