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At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Mid-Market (47.9% of reviews)
Entry-Level Pricing
Contact Us Per Month
No pricing available
Adobe Marketo Engage
Star Rating
(3,053)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansOracle Responsys
Star Rating
(127)3.9 out of 5
Market Segments
Mid-Market (47.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Engage excels in email marketing capabilities, particularly in "Sending Outbound Emails" with a score of 8.7, while Oracle Responsys also performs well but slightly lower at 8.3. Reviewers mention that Marketo's user-friendly interface for email campaigns makes it easier to create and manage personalized emails.
- Reviewers mention that Adobe Marketo Engage has a stronger lead management system, scoring 8.5 in "Marketing Lead Database" compared to Oracle Responsys's 8.0. Users on G2 appreciate Marketo's robust lead nurturing features, which help in effectively managing and scoring leads.
- G2 users highlight that Oracle Responsys shines in social media engagement, particularly in "Social Sharing" with a score of 8.7, while Marketo scores lower at 7.5. Users report that Responsys offers more comprehensive tools for social media campaigns, making it easier to integrate social strategies into marketing efforts.
- Users say that Adobe Marketo Engage provides superior analytics capabilities, especially in "Campaign Analysis" with a score of 8.7, compared to Responsys's 8.5. Reviewers mention that Marketo's custom dashboards allow for better visualization and tracking of campaign performance.
- Reviewers mention that Oracle Responsys offers better mobile marketing integration, scoring 8.8 in "Integrations - Mobile Marketing," while Marketo scores slightly lower at 8.4. Users report that Responsys's mobile features are more intuitive and effective for reaching customers on mobile devices.
- Users on G2 report that Adobe Marketo Engage has a more user-friendly setup process, scoring 6.6 compared to Oracle Responsys's 5.6 in "Ease of Setup." Reviewers mention that Marketo's onboarding process is more streamlined, making it easier for new users to get started with the platform.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Oracle Responsys
No pricing availableFree Trial
Adobe Marketo Engage
Free Trial is available
Oracle Responsys
No trial information availableRatings
Meets Requirements
8.3
2,598
8.0
97
Ease of Use
7.3
2,653
6.8
96
Ease of Setup
6.7
1,304
5.7
43
Ease of Admin
7.6
1,168
6.4
45
Quality of Support
7.5
2,449
6.5
95
Has the product been a good partner in doing business?
7.7
1,161
7.1
45
Product Direction (% positive)
8.0
2,567
6.7
95
Features by Category
Email Marketing
8.3
1749
|
Verified
8.3
45
|
Verified
8.7
1738
|
Verified
8.3
45
|
Verified
8.1
1714
|
Verified
8.0
45
|
Verified
8.5
1649
|
Verified
8.1
44
|
Verified
Online Marketing
7.8
1697
|
Verified
7.0
18
|
Verified
7.8
1517
|
Verified
8.0
46
|
Verified
7.9
1573
|
Verified
7.8
47
|
Verified
7.4
1574
|
Verified
7.5
38
|
Verified
7.4
1338
|
Verified
7.7
33
Lead Management
8.5
1353
|
Verified
8.0
16
|
Verified
7.9
1251
|
Verified
7.6
34
|
Verified
8.2
1623
|
Verified
7.3
41
|
Verified
8.2
1589
|
Verified
7.4
21
|
Verified
8.4
1642
|
Verified
8.1
25
|
Verified
8.0
1534
|
Verified
7.6
26
|
Verified
8.3
1547
|
Verified
8.2
30
|
Verified
8.2
1591
|
Verified
8.1
28
|
Verified
Campaign Management
8.3
1601
|
Verified
8.3
41
|
Verified
8.3
1494
|
Verified
8.1
24
7.3
1192
|
Verified
8.4
25
|
Verified
7.0
947
7.9
20
Social
7.3
749
|
Verified
8.3
10
7.5
801
|
Verified
8.7
15
|
Verified
7.6
789
|
Verified
8.2
15
|
Verified
7.5
756
|
Verified
8.1
15
|
Verified
7.5
718
|
Verified
8.4
15
Reporting & Analytics
7.7
1640
|
Verified
7.9
45
|
Verified
7.2
1415
|
Verified
7.9
25
|
Verified
7.2
1234
|
Verified
7.5
26
|
Verified
7.2
1162
|
Verified
7.4
26
|
Verified
6.9
1013
|
Verified
7.9
19
Platform
7.7
895
|
Verified
7.4
21
|
Verified
7.9
885
|
Verified
7.9
20
|
Verified
8.4
912
|
Verified
7.3
22
|
Verified
7.7
635
|
Verified
8.0
14
|
Verified
7.3
638
|
Verified
6.4
17
|
Verified
7.7
894
|
Verified
8.0
20
|
Verified
7.6
594
7.3
15
|
Verified
Agentic AI - Marketing Automation
7.3
61
Not enough data
7.4
60
Not enough data
7.4
61
Not enough data
7.0
61
Not enough data
7.3
62
Not enough data
7.5
62
Not enough data
Integration
8.0
911
|
Verified
7.6
21
|
Verified
7.9
864
|
Verified
7.8
20
|
Verified
8.1
792
|
Verified
7.8
17
|
Verified
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Integrated Workflows
7.9
31
Not enough data
8.2
31
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.5
24
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
28
Not enough data
7.7
30
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.1
24
Not enough data
8.1
25
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
12
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.1
13
Not enough data
6.8
14
Not enough data
Campaigns
Not enough data
7.5
8
Not enough data
8.8
8
Not enough data
8.6
7
Not enough data
8.3
8
Not enough data
8.1
8
Analytics
Not enough data
8.5
8
Not enough data
7.5
8
Optimization
Not enough data
6.7
8
Not enough data
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Analytics
8.2
82
Not enough data
8.0
82
Not enough data
7.8
46
Not enough data
Customizations
7.7
81
Not enough data
8.4
78
Not enough data
7.9
45
Not enough data
7.5
46
Not enough data
7.9
82
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
8
Not enough data
8.1
8
Not enough data
7.7
8
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
311
Not enough data
Lead Management
8.6
309
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
231
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
8.1
8
|
Verified
8.6
117
8.5
8
|
Verified
8.1
84
|
Verified
8.6
6
|
Verified
8.3
93
|
Verified
7.8
6
|
Verified
Campaigns
8.3
103
8.3
8
8.2
103
|
Verified
7.5
8
|
Verified
8.3
101
8.6
7
8.1
99
|
Verified
8.1
7
|
Verified
8.7
98
|
Verified
9.2
6
|
Verified
8.5
98
|
Verified
8.9
6
|
Verified
Engagement
8.1
94
|
Verified
8.5
8
|
Verified
Platform
8.4
113
|
Verified
8.8
8
|
Verified
8.3
110
|
Verified
8.8
8
8.3
106
|
Verified
8.5
8
|
Verified
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Oracle Responsys are categorized as Marketing Automation and Mobile Marketing
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Email Tracking, and Sales Engagement
Oracle Responsys is categorized as Push Notification
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.0%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Marketing and Advertising
25.6%
Retail
9.1%
Financial Services
7.4%
Information Technology and Services
5.0%
Sporting Goods
4.1%
Other
48.8%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
Marketing to Millenials
2 Comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
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