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# Adobe Marketo Engage vs Oracle Responsys Comparison - What are their main differences?

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Adobe Marketo EngageOracle Responsys[+ Add Product](#)

Pricing

**Adobe Marketo Engage**
Free Trial

**Contact Us** Per Month · Select 

**Contact Us** Per Month · Prime

**Contact Us** Per Month · Ultimate

**Contact Us** Per Month · Growth

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**Oracle Responsys**
No pricing available

**Pricing Insights**
from reviews

Perceived Cost

**Adobe Marketo Engage**
$$$$$

**Oracle Responsys**
$$$$$

Average Discount

**Adobe Marketo Engage**
17%

**Oracle Responsys**
Not enough reviews yet

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Adobe Marketo Engage** 6 months
Based on 100 responses

**Oracle Responsys** 6 months
Based on 100 responses

Return on Investment

**Adobe Marketo Engage** 6 months
Based on 100 responses

**Oracle Responsys** 6 months
Based on 100 responses

 ![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage")

 ![Oracle Responsys](https://images.g2crowd.com/uploads/product/hd_favicon/1487565483/oracle-responsys.svg "Oracle Responsys")

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**Pros & Cons**
from reviews

**Adobe Marketo Engage**

Ease of Use (193)

Automation (185)

Learning Curve (176)

Steep Learning Curve (135)

**Oracle Responsys**

Ease of Use (5)

Easy Setup (4)

Poor Interface Design (2)

Poor UX (2)

Integrations

**Adobe Marketo Engage**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image")

Adobe Acrobat

](https://www.g2.com/products/adobe-acrobat/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eea525746279035b2a227975d6ad509/adobe-express.jpg "Product Avatar Image")

Adobe Express

](https://www.g2.com/products/adobe-express/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-journey-optimizer.png "Product Avatar Image")

Adobe Journey Optimizer

](https://www.g2.com/products/adobe-journey-optimizer/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d35bd7ed5dac9c71a644f1a99af5cff6/al-advantage.png "Product Avatar Image")

AL ADVANTAGE

](https://www.g2.com/products/al-advantage/reviews)[
View all
](https://www.g2.com/products/adobe-marketo-engage/integrations)

**Oracle Responsys**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_66ffd4f613df56e55725c99cfdab848f/salesforce-b2c-commerce.jpg "Product Avatar Image")

Salesforce B2C Commerce

](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[
View all
](https://www.g2.com/products/oracle-responsys/integrations)

Screenshots

**Adobe Marketo Engage**
 ![Adobe Marketo Engage screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1457717/Marketo-Engage-CVS-Health-Summit-Session-Artwork.png)

**Oracle Responsys**
 ![Oracle Responsys screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/3852/screenshot_lrg_Program_1_Cross_Channel_Visual_Design.png)

**Ratings**
from reviews

Meets Requirements

**Adobe Marketo Engage**

**8.3** /10

Based on 2,803 responses

**Oracle Responsys**

**7.9** /10

Based on 100 responses

Ease of Use

**Adobe Marketo Engage**

**7.4** /10

Based on 2,883 responses

**Oracle Responsys**

**6.8** /10

Based on 99 responses

Ease of Setup

**Adobe Marketo Engage**

**6.9** /10

Based on 1,528 responses

**Oracle Responsys**

**5.8** /10

Based on 46 responses

Ease of Admin

**Adobe Marketo Engage**

**7.7** /10

Based on 1,181 responses

**Oracle Responsys**

**6.4** /10

Based on 45 responses

Quality of Support

**Adobe Marketo Engage**

**7.6** /10

Based on 2,658 responses

**Oracle Responsys**

**6.5** /10

Based on 98 responses

Has the product been a good partner in doing business?

**Adobe Marketo Engage**

**7.7** /10

Based on 1,174 responses

**Oracle Responsys**

**7.1** /10

Based on 45 responses

Product Direction (% positive)

**Adobe Marketo Engage**

**8.0** /10

Based on 2,608 responses

**Oracle Responsys**

**6.4** /10

Based on 98 responses

**Features**
ratings from reviews

Marketing Automation

**7.2** /10

Based on 2,167 responses

**7.8** /10

Based on 54 responses

Mobile Marketing

**8.3** /10

Based on 140 responses

**8.4** /10

Based on 8 responses

Account Data Management

**8.2** /10

Based on 423 responses

Not enough data

Uncover more feature rated insights from real users to improve your shopping experience.

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Sales Engagement

**7.5** /10

Based on 44 responses

Not enough data

Push Notification

Not enough data

**7.7** /10

Based on 8 responses

Email Tracking

**7.5** /10

Based on 99 responses

Not enough data

Outbound Call Tracking

**7.3** /10

Based on 24 responses

Not enough data

Sales Enablement

**7.5** /10

Based on 22 responses

Not enough data

Marketing Account Intelligence

**8.3** /10

Based on 371 responses

Not enough data

Account-Based Analytics

**8.1** /10

Based on 346 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
23.4%

Mid-Market(51-1000 emp.)
51.9%

Enterprise(\> 1000 emp.)
24.7%

Small-Business(50 or fewer emp.)
23.4%

Mid-Market(51-1000 emp.)
51.9%

Enterprise(\> 1000 emp.)
24.7%

Small-Business(50 or fewer emp.)
13.7%

Mid-Market(51-1000 emp.)
47.6%

Enterprise(\> 1000 emp.)
38.7%

Small-Business(50 or fewer emp.)
13.7%

Mid-Market(51-1000 emp.)
47.6%

Enterprise(\> 1000 emp.)
38.7%

**Reviewers' Industry**

[![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage")](https://www.g2.com/products/adobe-marketo-engage/reviews)
Adobe Marketo Engage

Computer Software
24.8%

Information Technology and Services
13.2%

Marketing and Advertising
11.8%

Internet
5.4%

Financial Services
4.3%

Other
40.4%

[![Oracle Responsys](https://images.g2crowd.com/uploads/product/hd_favicon/1487565483/oracle-responsys.svg "Oracle Responsys")](https://www.g2.com/products/oracle-responsys/reviews)
Oracle Responsys

Marketing and Advertising
26.6%

Retail
8.9%

Financial Services
7.3%

Information Technology and Services
4.8%

Internet
4.0%

Other
48.4%

Alternatives

**Adobe Marketo Engage Alternatives**

 ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft")

[
Salesloft
](/products/salesloft/reviews)

 ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud")

[
Salesforce Sales Cloud
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![Outreach](https://images.g2crowd.com/uploads/product/hd_favicon/1521467568/outreach.png "Outreach")

[
Outreach
](/products/outreach/reviews)

**Oracle Responsys Alternatives**

 ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud")

[
Salesforce Marketing Cloud
](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)

 ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital")

[
Dotdigital
](/products/dotdigital/reviews)

 ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)")

[
SAP Engagement Cloud...
](/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)

 ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze")

[
Braze
](/products/braze/reviews)

## Adobe Marketo Engage vs Oracle Responsys FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Adobe Marketo Engage vs Oracle Responsys?

Adobe Marketo Engage stands out for its higher reviewer satisfaction scores and more robust support, while Oracle Responsys is noted for its cross-channel orchestration and enterprise scalability.

| | [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) | [Oracle Responsys](https://www.g2.com/products/oracle-responsys/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.1/5 (3149 reviews) | 3.9/5 (130 reviews) |
| Largest Segment | Mid-Market | Mid-Market |
| Ease of Setup score | 6.8 | 5.8 |
| Quality of Support score | 7.5 | 6.5 |
| Top Reviewer-Cited Strength | Automation (185 all-time mentions) | Cross-channel orchestration and segmentation |

### How do the pricing models of Adobe Marketo Engage and Oracle Responsys compare?

Adobe Marketo Engage is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Oracle Responsys.

- **Adobe Marketo Engage:** In recent reviews, buyers note that while the platform is powerful, the pricing can be challenging for smaller teams, but satisfaction with value remains higher than Oracle Responsys.
- **Oracle Responsys:** Reviewers frequently cite high cost and pricing concerns, especially for small and medium-sized businesses, impacting perceived value.
- **Switching reasons:** Recent reviewers mention switching from Oracle Responsys due to cost and complexity, seeking more flexible or affordable solutions.

### What are the best alternatives to Adobe Marketo Engage and Oracle Responsys?

The top three alternatives to Adobe Marketo Engage and Oracle Responsys are Agentforce Marketing, HubSpot Marketing Hub, and Dotdigital.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) | 4.1/5 (3149 reviews) | Mid-Market | Pricing can be challenging for smaller teams | Automation (185 all-time mentions) |
| [Oracle Responsys](https://www.g2.com/products/oracle-responsys/reviews) | 3.9/5 (130 reviews) | Mid-Market | Frequently cited as expensive, especially for SMBs | Cross-channel orchestration and segmentation |
| [Agentforce Marketing](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | 4.0/5 (4629 reviews) | Enterprise | — | Enterprise-grade marketing automation |
| [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14920 reviews) | Small-Business | — | Ease of use and all-in-one marketing |
| [Dotdigital](https://www.g2.com/products/dotdigital/reviews) | 4.4/5 (1237 reviews) | Mid-Market | — | Multichannel campaign management |

### Which Marketing Automation features should I prioritize when comparing Adobe Marketo Engage and Oracle Responsys?

Buyers comparing Adobe Marketo Engage and Oracle Responsys should prioritize automation, segmentation, integrations, ease of use, and reporting.

- **Automation:** Adobe Marketo Engage (185 all-time mentions), Oracle Responsys (2 all-time mentions).
- **Segmentation:** Adobe Marketo Engage (120 all-time mentions for marketing automation, 84 for capabilities), Oracle Responsys (2 all-time mentions for segmentation, 2 for market segmentation).
- **Integrations:** Adobe Marketo Engage (131 all-time mentions), Oracle Responsys (3 all-time mentions).
- **Ease of Use:** Adobe Marketo Engage (7.3/10), Oracle Responsys (6.8/10).
- **Reporting:** Adobe Marketo Engage reviewers frequently cite the need for third-party BI tools for advanced reporting, while Oracle Responsys reviewers mention reporting limitations and complexity.

### What are the pros and cons of Adobe Marketo Engage vs Oracle Responsys?

Adobe Marketo Engage's headline strength is its automation capabilities, while Oracle Responsys is recognized for cross-channel orchestration and segmentation.

- **Adobe Marketo Engage strengths:** Automation (185 all-time mentions), integrations (131), ease of use (193), robust marketing automation (120), and flexibility for complex campaigns.
- **Adobe Marketo Engage trade-offs:** Steep learning curve (135), complexity (100), outdated interface (57), and reporting limitations requiring third-party tools.
- **Oracle Responsys strengths:** Cross-channel orchestration, advanced segmentation, enterprise scalability, and dynamic content personalization.
- **Oracle Responsys trade-offs:** High cost, complex setup, less intuitive interface, limited integrations (3 all-time mentions), and reporting challenges.

### Is Adobe Marketo Engage or Oracle Responsys better for small businesses?

HubSpot Marketing Hub is the better fit for small businesses, as both Adobe Marketo Engage and Oracle Responsys primarily serve the mid-market segment.

- **Adobe Marketo Engage:** Largest reviewer segment is Mid-Market; reviewers note the platform's complexity and pricing can be challenging for smaller teams.
- **Oracle Responsys:** Largest reviewer segment is Mid-Market; reviewers cite high cost and complexity as barriers for small businesses.

### Which Marketing Automation platform has better integrations?

Adobe Marketo Engage is favored for integrations, with more reviewer-cited integrations and higher all-time mention counts.

- **Adobe Marketo Engage:** Integrations are cited in 131 all-time reviews, with Qualified (70 all-time mentions) and Knak (6 all-time mentions) specifically named in recent reviews.
- **Oracle Responsys:** Integrations are mentioned in 3 all-time reviews, with reviewers noting integration with other Oracle products and some third-party applications.

### How do Adobe Marketo Engage and Oracle Responsys compare on customer support?

Adobe Marketo Engage scores higher on Quality of Support by a full point (7.5 vs 6.5), indicating a material advantage over Oracle Responsys.

- **Adobe Marketo Engage:** Reviewers frequently cite responsive support, though some mention inconsistent experiences and the need for more guided onboarding.
- **Oracle Responsys:** Reviewers describe support as less responsive, with several noting slow response times and challenges resolving complex issues.

### Which is easier to implement, Adobe Marketo Engage or Oracle Responsys?

Adobe Marketo Engage is rated higher for Ease of Setup (6.8 vs 5.8), with reviewers noting a less complex implementation experience than Oracle Responsys.

- **Adobe Marketo Engage:** Reviewers describe setup as moderately challenging due to technical complexity, but many cite helpful onboarding and support resources.
- **Oracle Responsys:** Reviewers frequently mention complex setup, often requiring technical expertise or professional services, and note that the process can be time-consuming for non-technical users.

### Which product has better Segmentation?

Adobe Marketo Engage is favored for Segmentation, with higher all-time mention counts and more robust reviewer sentiment.

- **Adobe Marketo Engage:** Segmentation and dynamic content are frequently praised, with 120 all-time mentions for marketing automation and 84 for capabilities related to segmentation.
- **Oracle Responsys:** Segmentation is cited in 2 all-time reviews, with reviewers noting advanced audience segmentation and dynamic content personalization, but with less frequency than Adobe Marketo Engage.