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Compare Adobe Marketo Engage and Nimble CRM 
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (75.7% of reviews)
Entry-Level Pricing
Contact Us Per Month
$29.90 1 seat Per Month
Adobe Marketo Engage
Star Rating
(3,070)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansNimble CRM
Star Rating
(1,107)4.5 out of 5
Market Segments
Small-Business (75.7% of reviews)
Pros & Cons
Entry-Level Pricing
$29.90 1 seat Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users appreciating its robust features for managing campaigns and forecasting. The platform's ability to handle complex workflows without manual intervention is a significant advantage for teams looking for efficiency.
- Users say that Nimble CRM stands out for its user-friendly design and social media integration. Reviewers highlight the ease of accessing the platform from mobile devices and the ability to capture social footprints, making it a great choice for those who prioritize connectivity and accessibility.
- According to verified reviews, Adobe Marketo Engage has a higher overall satisfaction score, indicating that while it may have a steeper learning curve, its comprehensive features and scalability are well-regarded by mid-market users who need advanced marketing automation tools.
- Reviewers mention that Nimble CRM's ease of setup and administration is a significant plus, with many users finding it straightforward to integrate with other applications. This makes it particularly appealing for small businesses looking for a quick and efficient CRM solution.
- G2 reviewers highlight that while Adobe Marketo Engage offers powerful reporting and dashboard features, some users feel that its complexity can be a barrier for new users. In contrast, Nimble CRM's customizable reporting options are praised for being intuitive and easy to navigate.
- Users report that Adobe Marketo Engage's strong performance in email tracking and automation is a key feature for marketing teams, but they also note that the platform's entry-level pricing model may be a drawback for smaller businesses compared to Nimble CRM's more accessible pricing structure.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Nimble CRM
Monthly
$29.90
1 seat Per Month
- 25,000 Contacts
- 2 GB/User Storage
- Microsoft 365 & Google Workspace Integration
Free Trial
Adobe Marketo Engage
Free Trial is available
Nimble CRM
Free Trial is available
Ratings
Meets Requirements
8.3
2,609
8.5
936
Ease of Use
7.3
2,664
8.9
941
Ease of Setup
6.7
1,315
9.0
433
Ease of Admin
7.6
1,174
9.0
394
Quality of Support
7.5
2,459
8.9
839
Has the product been a good partner in doing business?
7.7
1,167
9.1
385
Product Direction (% positive)
8.0
2,578
9.2
933
Features by Category
Sales Force Automation
Not enough data
8.9
697
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
640
|
Verified
Not enough data
8.3
667
|
Verified
Not enough data
7.6
408
|
Verified
Not enough data
8.3
443
|
Verified
Not enough data
7.7
383
|
Verified
Not enough data
7.7
391
|
Verified
Not enough data
8.2
471
|
Verified
Marketing Automation
Not enough data
8.0
527
|
Verified
Not enough data
7.9
468
|
Verified
Not enough data
8.4
559
|
Verified
Not enough data
7.7
414
|
Verified
Customer Support
Not enough data
8.1
438
Not enough data
8.3
459
Not enough data
8.3
483
Not enough data
7.7
369
Not enough data
7.9
379
Reporting & Analytics
Not enough data
7.8
541
|
Verified
Not enough data
8.4
604
|
Verified
Not enough data
7.9
463
|
Verified
Mobile & Social
Not enough data
8.5
580
|
Verified
Not enough data
8.7
650
|
Verified
Not enough data
7.9
532
|
Verified
Platform
Not enough data
7.7
309
|
Verified
Not enough data
8.0
283
Not enough data
8.1
286
|
Verified
Not enough data
7.0
142
Not enough data
6.5
129
Not enough data
7.5
243
Not enough data
8.8
325
|
Verified
Not enough data
7.7
226
Integration
Not enough data
8.3
300
|
Verified
Not enough data
7.8
273
|
Verified
Not enough data
7.5
257
|
Verified
Generative AI
Not enough data
6.2
75
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.3
1753
|
Verified
Not enough data
8.7
1741
|
Verified
Not enough data
8.1
1718
|
Verified
Not enough data
8.5
1652
|
Verified
Not enough data
Online Marketing
7.8
1700
|
Verified
Not enough data
7.8
1520
|
Verified
Not enough data
7.9
1577
|
Verified
Not enough data
7.4
1576
|
Verified
Not enough data
7.4
1341
|
Verified
Not enough data
Lead Management
8.5
1357
|
Verified
Not enough data
7.9
1254
|
Verified
Not enough data
8.2
1628
|
Verified
Not enough data
8.2
1595
|
Verified
Not enough data
8.4
1647
|
Verified
Not enough data
8.0
1537
|
Verified
Not enough data
8.3
1551
|
Verified
Not enough data
8.2
1593
|
Verified
Not enough data
Campaign Management
8.3
1605
|
Verified
Not enough data
8.3
1497
|
Verified
Not enough data
7.3
1194
|
Verified
Not enough data
7.0
949
Not enough data
Social
7.3
752
|
Verified
Not enough data
7.5
803
|
Verified
Not enough data
7.6
791
|
Verified
Not enough data
7.5
758
|
Verified
Not enough data
7.5
720
|
Verified
Not enough data
Reporting & Analytics
7.7
1643
|
Verified
Not enough data
7.2
1418
|
Verified
Not enough data
7.2
1237
|
Verified
Not enough data
7.2
1165
|
Verified
Not enough data
6.9
1016
|
Verified
Not enough data
Platform
7.7
900
|
Verified
Not enough data
8.0
890
|
Verified
Not enough data
8.4
916
|
Verified
Not enough data
7.7
638
|
Verified
Not enough data
7.3
640
|
Verified
Not enough data
7.7
896
|
Verified
Not enough data
7.6
597
Not enough data
Agentic AI - Marketing Automation
7.4
65
Not enough data
7.5
64
Not enough data
7.3
64
Not enough data
7.0
64
Not enough data
7.3
64
Not enough data
7.5
64
Not enough data
Integration
8.0
915
|
Verified
Not enough data
7.9
868
|
Verified
Not enough data
8.1
794
|
Verified
Not enough data
Data Availability
Not enough data
9.0
429
Not enough data
8.7
415
Not enough data
8.1
323
|
Verified
Not enough data
6.7
25
Data Accuracy
Not enough data
8.7
417
Not enough data
8.7
405
Not enough data
6.9
24
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Feature Not Available
Not enough data
8.7
187
|
Verified
Not enough data
9.1
211
Not enough data
8.3
197
|
Verified
Not enough data
8.2
188
|
Verified
Not enough data
8.0
156
Features
Not enough data
8.5
339
Not enough data
8.4
345
Not enough data
8.4
335
|
Verified
Not enough data
8.6
368
|
Verified
Not enough data
8.8
406
|
Verified
Not enough data
Feature Not Available
Not enough data
8.8
396
|
Verified
Not enough data
8.1
364
|
Verified
Not enough data
8.6
376
|
Verified
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Integrated Workflows
7.9
32
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Customization
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
8.1
6
Additional Functionality
Not enough data
7.8
6
Not enough data
4.7
6
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
5.7
5
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Not enough data
5.4
14
Not enough data
5.7
14
Not enough data
5.1
14
Not enough data
5.8
14
Personalization
Not enough data
6.7
16
Not enough data
5.8
15
Not enough data
7.6
15
Not enough data
5.9
16
Administrative
Not enough data
6.2
15
Not enough data
6.8
14
Not enough data
6.2
14
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
8.5
268
8.0
83
8.5
261
7.8
47
8.3
252
Customizations
7.7
82
8.6
281
8.5
80
8.3
259
7.9
46
8.6
279
7.6
48
8.1
251
7.9
83
8.5
273
Generative AI
6.7
41
6.3
60
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Not enough data
Lead Management
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Not enough data
Marketing Campaigns
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Nimble CRM are categorized as Email Tracking
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, and Sales Engagement
Nimble CRM is categorized as CRM, Sales Intelligence, Online Form Builder, Sales Performance Management, and Email Marketing
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Nimble CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Marketing and Advertising
14.8%
Information Technology and Services
9.4%
Computer Software
5.9%
Management Consulting
4.8%
Internet
4.5%
Other
60.6%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
Does Nimble integrate with Quick Books Online Simple Start?
4 Comments
JK
Hi Kathy,
We do not integrate directly with Quickbooks Online Simple Start or QBO at this time. But you may use the Nimble Smart Contacts App while in QBO...Read more
Pre-populated database
3 Comments
BM
No. Nimble doesn't offer any leads. You have to populate your database with your own contacts.Read more
Does Nimble integrate with Gmail/Outlook?
3 Comments
BM
Yes, Nimble integrates with both + with G Suite and Office365.Read more
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