Compare Adobe Marketo Engage and Nimble CRM 
Featured Products
At a Glance
Market Segments
Mid-Market (53.4% of reviews)
Small-Business (75.8% of reviews)
Entry-Level Pricing
Contact Us Per Month
$29.90 1 seat Per Month
Adobe Marketo Engage
Star Rating
(3,120)4.1 out of 5
Market Segments
Mid-Market (53.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansNimble CRM
Star Rating
(1,111)4.5 out of 5
Market Segments
Small-Business (75.8% of reviews)
Pros & Cons
Entry-Level Pricing
$29.90 1 seat Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users appreciating its robust features for managing campaigns and forecasting. The platform's ability to handle complex workflows without manual intervention is a significant advantage for teams looking for efficiency.
- Users say that Nimble CRM stands out for its user-friendly design and social media integration. Reviewers highlight the ease of accessing the platform from mobile devices and the ability to capture social footprints, making it a great choice for those who prioritize connectivity and accessibility.
- According to verified reviews, Adobe Marketo Engage has a higher overall satisfaction score, indicating that while it may have a steeper learning curve, its comprehensive features and scalability are well-regarded by mid-market users who need advanced marketing automation tools.
- Reviewers mention that Nimble CRM's ease of setup and administration is a significant plus, with many users finding it straightforward to integrate with other applications. This makes it particularly appealing for small businesses looking for a quick and efficient CRM solution.
- G2 reviewers highlight that while Adobe Marketo Engage offers powerful reporting and dashboard features, some users feel that its complexity can be a barrier for new users. In contrast, Nimble CRM's customizable reporting options are praised for being intuitive and easy to navigate.
- Users report that Adobe Marketo Engage's strong performance in email tracking and automation is a key feature for marketing teams, but they also note that the platform's entry-level pricing model may be a drawback for smaller businesses compared to Nimble CRM's more accessible pricing structure.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Nimble CRM
Monthly
$29.90
1 seat Per Month
- 25,000 Contacts
- 2 GB/User Storage
- Microsoft 365 & Google Workspace Integration
Free Trial
Adobe Marketo Engage
Free Trial is available
Nimble CRM
Free Trial is available
Ratings
Meets Requirements
8.3
2,619
8.5
940
Ease of Use
7.3
2,680
8.9
945
Ease of Setup
6.7
1,332
9.0
437
Ease of Admin
7.6
1,176
9.0
396
Quality of Support
7.5
2,470
8.9
843
Has the product been a good partner in doing business?
7.7
1,169
9.1
387
Product Direction (% positive)
8.0
2,587
9.2
937
Features by Category
Sales Force Automation
Not enough data
8.9
701
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
640
|
Verified
Not enough data
8.3
667
|
Verified
Not enough data
7.6
407
|
Verified
Not enough data
8.3
443
|
Verified
Not enough data
7.7
382
|
Verified
Not enough data
7.7
391
|
Verified
Not enough data
8.2
470
|
Verified
Marketing Automation
Not enough data
8.1
528
|
Verified
Not enough data
7.9
467
|
Verified
Not enough data
8.5
561
|
Verified
Not enough data
7.7
414
|
Verified
Customer Support
Not enough data
8.1
437
Not enough data
8.3
458
Not enough data
8.3
482
Not enough data
7.7
368
Not enough data
7.9
378
Reporting & Analytics
Not enough data
7.8
540
|
Verified
Not enough data
8.4
603
|
Verified
Not enough data
7.8
462
|
Verified
Mobile & Social
Not enough data
8.5
579
|
Verified
Not enough data
8.8
651
|
Verified
Not enough data
7.9
532
|
Verified
Platform
Not enough data
7.7
309
|
Verified
Not enough data
8.0
284
Not enough data
8.1
286
|
Verified
Not enough data
7.0
141
Not enough data
6.5
129
Not enough data
7.5
243
Not enough data
8.8
326
|
Verified
Not enough data
7.7
225
Integration
Not enough data
8.3
300
|
Verified
Not enough data
7.8
272
|
Verified
Not enough data
7.5
256
|
Verified
Generative AI
Not enough data
6.2
75
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.3
1757
|
Verified
Not enough data
8.7
1742
|
Verified
Not enough data
8.1
1714
|
Verified
Not enough data
8.5
1655
|
Verified
Not enough data
Online Marketing
7.8
1700
|
Verified
Not enough data
7.8
1517
|
Verified
Not enough data
7.9
1572
|
Verified
Not enough data
7.4
1571
|
Verified
Not enough data
7.4
1337
|
Verified
Not enough data
Lead Management
8.5
1356
|
Verified
Not enough data
7.9
1251
|
Verified
Not enough data
8.2
1631
|
Verified
Not enough data
8.2
1595
|
Verified
Not enough data
8.4
1651
|
Verified
Not enough data
8.0
1534
|
Verified
Not enough data
8.3
1546
|
Verified
Not enough data
8.2
1600
|
Verified
Not enough data
Campaign Management
8.3
1607
|
Verified
Not enough data
8.3
1495
|
Verified
Not enough data
7.3
1188
|
Verified
Not enough data
7.0
943
Not enough data
Social
7.3
746
|
Verified
Not enough data
7.5
797
|
Verified
Not enough data
7.6
785
|
Verified
Not enough data
7.5
752
|
Verified
Not enough data
7.5
714
|
Verified
Not enough data
Reporting & Analytics
7.7
1647
|
Verified
Not enough data
7.2
1413
|
Verified
Not enough data
7.2
1235
|
Verified
Not enough data
7.2
1161
|
Verified
Not enough data
6.9
1010
|
Verified
Not enough data
Platform
7.7
901
|
Verified
Not enough data
8.0
896
|
Verified
Not enough data
8.4
913
|
Verified
Not enough data
7.7
635
|
Verified
Not enough data
7.3
636
|
Verified
Not enough data
7.8
898
|
Verified
Not enough data
7.6
594
Not enough data
Agentic AI - Marketing Automation
7.4
61
Not enough data
7.5
60
Not enough data
7.3
61
Not enough data
7.0
61
Not enough data
7.2
59
Not enough data
7.5
59
Not enough data
Integration
8.0
912
|
Verified
Not enough data
7.9
869
|
Verified
Not enough data
8.1
792
|
Verified
Not enough data
Data Availability
Not enough data
9.0
428
Not enough data
8.7
414
Not enough data
8.1
322
|
Verified
Not enough data
6.7
24
Data Accuracy
Not enough data
8.7
416
Not enough data
8.7
404
Not enough data
6.9
23
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Feature Not Available
Not enough data
8.7
186
|
Verified
Not enough data
9.1
210
Not enough data
8.3
196
|
Verified
Not enough data
8.2
187
|
Verified
Not enough data
8.0
155
Features
Not enough data
8.5
338
Not enough data
8.4
344
Not enough data
8.4
334
|
Verified
Not enough data
8.6
367
|
Verified
Not enough data
8.8
405
|
Verified
Not enough data
Feature Not Available
Not enough data
8.8
395
|
Verified
Not enough data
8.1
363
|
Verified
Not enough data
8.6
375
|
Verified
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Customization
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
8.1
6
Additional Functionality
Not enough data
7.8
6
Not enough data
4.7
6
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
5.7
5
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Not enough data
5.1
13
Not enough data
5.4
13
Not enough data
4.9
13
Not enough data
5.6
13
Personalization
Not enough data
6.4
15
Not enough data
5.5
14
Not enough data
7.4
14
Not enough data
5.8
15
Administrative
Not enough data
6.1
14
Not enough data
6.9
14
Not enough data
6.0
13
Agentic AI - Email Tracking
7.2
23
Not enough data
7.2
23
Not enough data
7.5
23
Not enough data
7.2
23
Not enough data
7.0
24
Not enough data
6.8
24
Not enough data
7.4
25
Not enough data
Analytics
8.2
84
8.5
268
8.1
83
8.5
261
7.8
46
8.3
252
Customizations
7.8
81
8.6
281
8.5
79
8.3
259
7.9
45
8.6
279
7.7
47
8.1
251
8.0
83
8.5
273
Generative AI
6.7
40
6.3
60
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
9.2
8
Not enough data
9.0
7
Not enough data
8.1
8
Not enough data
9.0
7
Not enough data
Lead Intelligence
8.4
296
Not enough data
8.2
289
Not enough data
8.3
310
Not enough data
Lead Management
8.6
307
Not enough data
8.1
294
Not enough data
8.3
293
Not enough data
Marketing Campaigns
8.3
276
Not enough data
8.1
257
Not enough data
8.3
265
Not enough data
8.2
274
Not enough data
8.3
296
Not enough data
Data Availability - Marketing Account Intelligence
7.9
33
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
33
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
99
|
Verified
Not enough data
8.5
99
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Nimble CRM are categorized as Email Tracking
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, and Sales Engagement
Nimble CRM is categorized as CRM, Sales Intelligence, Online Form Builder, Sales Performance Management, and Email Marketing
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Nimble CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.6%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.5%
Marketing and Advertising
14.9%
Information Technology and Services
9.5%
Computer Software
5.9%
Management Consulting
4.7%
Internet
4.5%
Other
60.6%
Alternatives
Discussions
Is marketo a CRM?
3 Comments
PG
doesn't provide a built-in CRMRead more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
What is Adobe Marketo Engage used for?
2 Comments
NS
Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and...Read more
Does Nimble integrate with Quick Books Online Simple Start?
4 Comments
JK
Hi Kathy,
We do not integrate directly with Quickbooks Online Simple Start or QBO at this time. But you may use the Nimble Smart Contacts App while in QBO...Read more
Does Nimble integrate with Gmail/Outlook?
3 Comments
CA
Yes, under the Setup Your Networks and Import Contacts area of nimble you can add IMAP accounts to integrate your email accounts to nimble. You can also...Read more
Pre-populated database
3 Comments
CA
I am not familiar with salesgenie but when you sign up to nimble part of the process is populating your contacts and connecting your social networks as a...Read more
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