Compare Adobe Marketo Engage and Manychat 
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (89.5% of reviews)
Entry-Level Pricing
Contact Us Per Month
Free Trial Per Month
Adobe Marketo Engage
Star Rating
(3,086)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansManychat
Star Rating
(160)4.5 out of 5
Market Segments
Small-Business (89.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users appreciating its robust features for managing campaigns and forecasting. Many users highlight the platform's ability to handle complex tasks without manual intervention, making it a reliable choice for mid-market businesses.
- Users say Manychat stands out for its user-friendly interface and ease of setup, particularly for small businesses. Reviewers commend its intuitive design and the availability of pre-made templates, which simplify the process of creating chat funnels for various industries.
- According to verified reviews, Adobe Marketo Engage offers advanced reporting and dashboard features that help users track performance effectively. This capability is particularly beneficial for organizations looking to analyze their marketing efforts in detail.
- Reviewers mention that Manychat is particularly effective for driving client engagement across multiple social platforms, such as Instagram and Facebook Messenger. Users appreciate how it automates conversations, improving response rates and saving time.
- G2 reviewers highlight that while Adobe Marketo Engage has a higher overall satisfaction score, Manychat's ease of use and setup are significant advantages for those who may not have extensive technical expertise. This makes Manychat a compelling option for smaller teams or businesses just starting with marketing automation.
- Users report that Adobe Marketo Engage, despite its complexity, provides scalability and customization options that are highly valued by mid-market companies. In contrast, Manychat's focus on simplicity and quick deployment appeals to small businesses looking for immediate results without a steep learning curve.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Manychat
Free
Free Trial
Per Month
Our free plan includes:
- Unlimited custom flows
- Up to 1,000 contacts
- 10 customer Tags
Free Trial
Adobe Marketo Engage
Free Trial is available
Manychat
Free Trial is available
Ratings
Meets Requirements
8.3
2,619
9.0
111
Ease of Use
7.3
2,674
8.8
115
Ease of Setup
6.7
1,327
8.9
77
Ease of Admin
7.6
1,177
9.1
64
Quality of Support
7.5
2,468
8.3
102
Has the product been a good partner in doing business?
7.7
1,170
8.9
62
Product Direction (% positive)
8.0
2,587
9.1
104
Features by Category
Email Marketing
8.3
1757
|
Verified
8.5
33
|
Verified
8.7
1742
|
Verified
8.8
32
|
Verified
8.1
1716
|
Verified
8.9
14
8.5
1654
|
Verified
8.8
30
|
Verified
Online Marketing
7.8
1700
|
Verified
8.0
36
|
Verified
7.8
1519
|
Verified
8.6
38
|
Verified
7.9
1574
|
Verified
8.3
28
|
Verified
7.4
1573
|
Verified
9.1
41
|
Verified
7.4
1339
|
Verified
8.7
15
Lead Management
8.5
1358
|
Verified
9.1
40
|
Verified
7.9
1253
|
Verified
8.6
16
8.2
1631
|
Verified
9.1
37
|
Verified
8.2
1596
|
Verified
8.8
33
|
Verified
8.4
1652
|
Verified
9.1
35
|
Verified
8.0
1536
|
Verified
8.6
33
|
Verified
8.3
1548
|
Verified
9.1
36
|
Verified
8.2
1598
|
Verified
8.7
34
|
Verified
Campaign Management
8.3
1605
|
Verified
8.4
15
8.3
1494
|
Verified
8.9
34
|
Verified
7.3
1190
|
Verified
8.8
31
|
Verified
7.0
945
8.1
13
Social
7.3
748
|
Verified
8.7
14
7.5
799
|
Verified
9.0
14
7.6
787
|
Verified
9.4
13
7.5
754
|
Verified
9.3
41
|
Verified
7.5
716
|
Verified
9.5
38
|
Verified
Reporting & Analytics
7.7
1648
|
Verified
8.7
39
|
Verified
7.2
1415
|
Verified
8.0
16
7.2
1236
|
Verified
8.3
34
|
Verified
7.2
1162
|
Verified
8.3
32
|
Verified
6.9
1012
|
Verified
8.8
12
Platform
7.7
901
|
Verified
9.2
10
8.0
895
|
Verified
9.0
13
8.4
915
|
Verified
8.8
34
|
Verified
7.7
636
|
Verified
8.9
11
7.3
638
|
Verified
8.5
24
|
Verified
7.7
899
|
Verified
9.2
30
|
Verified
7.6
596
9.1
27
|
Verified
Agentic AI - Marketing Automation
7.4
63
Not enough data
7.4
62
Not enough data
7.2
63
Not enough data
6.9
62
Not enough data
7.1
61
Not enough data
7.5
61
Not enough data
Integration
8.0
913
|
Verified
9.0
31
|
Verified
7.9
868
|
Verified
8.9
30
|
Verified
8.1
793
|
Verified
8.9
27
|
Verified
User Provisioning and Governance ToolsHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
User on/off Boarding
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Maintenance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Governance
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Messenger
Not enough data
9.0
57
|
Verified
Not enough data
7.8
55
|
Verified
Not enough data
8.7
63
|
Verified
Not enough data
8.9
55
|
Verified
Channels
Not enough data
9.2
63
|
Verified
Not enough data
8.8
52
|
Verified
Not enough data
7.3
35
|
Verified
Not enough data
7.1
14
Not enough data
7.4
28
|
Verified
Customers
Not enough data
8.6
54
|
Verified
Not enough data
8.5
53
|
Verified
Not enough data
7.9
56
|
Verified
Not enough data
9.2
55
|
Verified
Not enough data
8.7
59
|
Verified
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Text Messaging
Not enough data
8.9
12
|
Verified
Not enough data
9.1
9
|
Verified
Not enough data
9.5
11
|
Verified
Not enough data
10.0
13
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
SMS Platform
Not enough data
8.9
11
|
Verified
Not enough data
9.9
13
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Shopping
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
85
Not enough data
8.0
84
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
8.0
84
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
Not enough data
8.2
290
Not enough data
8.3
311
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
34
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
34
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
99
|
Verified
Not enough data
8.5
99
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Manychat are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Manychat is categorized as Conversational Marketing, SMS Marketing, Social Commerce Platforms, and User Provisioning and Governance Tools
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Manychat
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.5%
Marketing and Advertising
36.1%
Real Estate
5.6%
Health, Wellness and Fitness
4.9%
Education Management
3.5%
Information Technology and Services
3.5%
Other
46.5%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
What is Adobe Marketo Engage used for?
2 Comments
NS
Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and...Read more
What is ManyChat?
1 Comment
RC
It's a web based application used for creating chatbots for facebook, Instagram & whatsapp. It's a great tool to improve your online sales.
I have been...Read more
What's your current struggle in using Many chat to grow an audience for your Business.
1 Comment
BA
it's my first time to use many chat botRead more
Is it possible to send voice messages? Or is it even considerable from your side in the future?
1 Comment
BA
Yes I believe that would be another better idea...Read more
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