Compare Adobe Marketo Engage and Lusha 
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Mid-Market (46.7% of reviews)
Entry-Level Pricing
Contact Us Per Month
Free Per Month
Adobe Marketo Engage
Star Rating
(3,094)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansLusha
Star Rating
(1,627)4.3 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users appreciating its robust features for managing campaigns and forecasting. The platform's ability to handle complex workflows without manual intervention is a significant advantage for teams looking for efficiency.
- Users say Lusha stands out for its quick access to accurate contact and company details, particularly through its convenient Chrome extension. This feature allows users to effortlessly gather decision-maker information directly from LinkedIn or other websites, making lead generation seamless.
- According to verified reviews, Adobe Marketo Engage is praised for its scalability and customization options, which cater well to mid-market businesses. Users highlight the structured organization of campaigns, lists, and data, which enhances overall management and reporting capabilities.
- Reviewers mention that Lusha's integration with CRMs significantly improves lead management processes. Users appreciate how the tool keeps them updated with the latest contact information, although some note that it may not always have every detail, it still provides valuable insights like LinkedIn profiles and positions.
- G2 reviewers highlight that while Adobe Marketo Engage has a higher overall satisfaction score, Lusha's ease of use and setup are notable strengths. Users commend Lusha for its intuitive interface, which allows for a smoother onboarding experience compared to the more complex setup of Marketo.
- Users report that Adobe Marketo Engage, despite its strengths, can be challenging for those unfamiliar with marketing automation tools, as some find the learning curve steep. In contrast, Lusha's straightforward functionality appeals to users who prioritize quick and efficient access to information.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Lusha
Free
Free
Per Month
40 credits per month
- Verified emails & phones
- Basic & advanced filters
- Company advanced data
Free Trial
Adobe Marketo Engage
Free Trial is available
Lusha
Free Trial is available
Ratings
Meets Requirements
8.3
2,620
8.5
1,378
Ease of Use
7.3
2,675
9.2
1,383
Ease of Setup
6.7
1,328
9.0
520
Ease of Admin
7.6
1,177
8.8
372
Quality of Support
7.5
2,469
8.1
1,164
Has the product been a good partner in doing business?
7.7
1,170
8.5
370
Product Direction (% positive)
8.0
2,587
8.3
1,348
Features by Category
Email Marketing
8.3
1757
|
Verified
Not enough data
8.7
1742
|
Verified
Not enough data
8.1
1716
|
Verified
Not enough data
8.5
1654
|
Verified
Not enough data
Online Marketing
7.8
1700
|
Verified
Not enough data
7.8
1519
|
Verified
Not enough data
7.9
1574
|
Verified
Not enough data
7.4
1573
|
Verified
Not enough data
7.4
1339
|
Verified
Not enough data
Lead Management
8.5
1358
|
Verified
Not enough data
7.9
1253
|
Verified
Not enough data
8.2
1631
|
Verified
Not enough data
8.2
1596
|
Verified
Not enough data
8.4
1652
|
Verified
Not enough data
8.0
1536
|
Verified
Not enough data
8.3
1548
|
Verified
Not enough data
8.2
1598
|
Verified
Not enough data
Campaign Management
8.3
1605
|
Verified
Not enough data
8.3
1494
|
Verified
Not enough data
7.3
1190
|
Verified
Not enough data
7.0
945
Not enough data
Social
7.3
748
|
Verified
Not enough data
7.5
799
|
Verified
Not enough data
7.6
787
|
Verified
Not enough data
7.5
754
|
Verified
Not enough data
7.5
716
|
Verified
Not enough data
Reporting & Analytics
7.7
1648
|
Verified
Not enough data
7.2
1415
|
Verified
Not enough data
7.2
1236
|
Verified
Not enough data
7.2
1162
|
Verified
Not enough data
6.9
1012
|
Verified
Not enough data
Platform
7.7
901
|
Verified
Not enough data
8.0
895
|
Verified
Not enough data
8.4
915
|
Verified
Not enough data
7.7
636
|
Verified
Not enough data
7.3
638
|
Verified
Not enough data
7.7
899
|
Verified
Not enough data
7.6
596
Not enough data
Agentic AI - Marketing Automation
7.4
63
Not enough data
7.4
62
Not enough data
7.2
63
Not enough data
7.0
63
Not enough data
7.1
61
Not enough data
7.5
61
Not enough data
Integration
8.0
913
|
Verified
Not enough data
7.9
868
|
Verified
Not enough data
8.1
793
|
Verified
Not enough data
Data Availability
Not enough data
7.9
689
Not enough data
7.8
571
Not enough data
7.6
520
|
Verified
Not enough data
8.1
72
Data Accuracy
Not enough data
7.6
691
Not enough data
7.7
567
Not enough data
7.8
72
Agentic AI - Sales Intelligence
Not enough data
7.7
41
Not enough data
7.7
42
Not enough data
7.4
42
Not enough data
7.5
43
Not enough data
7.7
42
Not enough data
7.6
46
Platform
Not enough data
Feature Not Available
Not enough data
8.4
239
|
Verified
Not enough data
8.5
263
Not enough data
8.1
226
|
Verified
Not enough data
7.7
61
Not enough data
8.1
189
Features
Not enough data
8.5
107
Not enough data
7.9
434
Not enough data
7.8
443
|
Verified
Not enough data
7.9
98
Not enough data
8.2
497
Not enough data
7.4
94
Not enough data
7.8
101
Not enough data
7.7
326
Not enough data
7.2
95
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.9
33
Feature Not Available
8.2
32
8.1
42
6.9
25
Feature Not Available
7.7
25
Feature Not Available
7.7
31
8.3
41
7.6
25
7.8
19
8.0
24
7.6
39
Repeatability and Reportability
7.6
29
8.0
38
7.7
31
Feature Not Available
7.7
30
Feature Not Available
7.2
27
8.1
18
7.6
23
Feature Not Available
AI and Automation
7.8
24
Feature Not Available
8.0
25
Feature Not Available
8.2
25
8.1
16
8.1
26
8.1
36
7.8
23
Feature Not Available
Generative AI
7.5
23
7.6
37
Agentic AI - Sales Engagement
6.7
13
7.4
24
7.2
13
7.0
24
6.9
13
7.4
24
7.1
13
7.1
25
7.3
14
7.1
25
7.0
14
7.2
24
6.8
14
7.3
23
Data Availability
Not enough data
7.8
15
Not enough data
7.4
15
Not enough data
6.6
15
Platform Additional Functionality
Not enough data
7.1
15
Not enough data
6.9
15
Not enough data
7.0
15
Not enough data
7.2
15
Not enough data
7.1
15
Lead Intelligence
Not enough data
8.1
199
|
Verified
Not enough data
8.2
202
|
Verified
Not enough data
8.1
207
|
Verified
Not enough data
7.9
185
|
Verified
Not enough data
9.0
202
|
Verified
Agentic AI - Lead Intelligence
Not enough data
7.5
25
Lead Monitoring
Not enough data
8.2
231
|
Verified
Not enough data
8.2
228
|
Verified
Not enough data
8.0
92
Agentic AI - Lead Capture
Not enough data
7.6
28
Not enough data
7.4
27
Data Capture
Not enough data
7.8
65
Not enough data
8.2
189
Not enough data
Feature Not Available
Not enough data
8.0
222
|
Verified
Analytics
Not enough data
8.2
223
|
Verified
Not enough data
8.1
90
Customization
Not enough data
7.6
191
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
193
|
Verified
Not enough data
8.3
207
|
Verified
Agentic AI - Lead Mining
Not enough data
8.0
29
Not enough data
7.9
30
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
85
Not enough data
8.0
84
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
8.0
84
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
8.5
10
8.2
290
9.1
9
8.3
311
9.1
9
Lead Management
8.6
308
Feature Not Available
8.1
295
Feature Not Available
8.3
294
Feature Not Available
Marketing Campaigns
8.3
277
Feature Not Available
8.1
258
Feature Not Available
8.2
266
Feature Not Available
8.2
275
Feature Not Available
8.3
297
Feature Not Available
Data Availability - Marketing Account Intelligence
7.9
34
8.6
7
Data Accuracy - Marketing Account Intelligence
8.0
34
9.3
7
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
99
|
Verified
Not enough data
8.5
99
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Lusha are categorized as Marketing Account Intelligence and Sales Engagement
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Account Data Management, Mobile Marketing, Outbound Call Tracking, and Email Tracking
Lusha is categorized as Lead Mining, AI Sales Assistant, Lead Intelligence, Lead Capture, Sales Intelligence, and Buyer Intent Data Providers
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lusha
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.6%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.5%
Information Technology and Services
21.0%
Computer Software
18.9%
Staffing and Recruiting
9.7%
Human Resources
5.8%
Marketing and Advertising
5.4%
Other
39.1%
Alternatives
Discussions
Is marketo a CRM?
3 Comments
PG
doesn't provide a built-in CRMRead more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
What is Adobe Marketo Engage used for?
2 Comments
NS
Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and...Read more
How do I connect LinkedIn to Lusha?
3 Comments
JM
Just download its extension from Chrome or it's websiteRead more
Where does Lusha get data from?
2 Comments
DT
Lusha gathers business contact information and other data associated with business professionals from a variety of sources, including:
Company...Read more
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