# Adobe Marketo Engage vs Listrak Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Marketo Engage excels in its integration capabilities, particularly with Salesforce, allowing users to send emails on behalf of account managers. This flexibility enhances user control over client interactions and campaign tracking, making it a strong choice for those needing comprehensive marketing automation.
- **Users say** Listrak is particularly effective for e-commerce teams, as it is designed specifically for revenue-focused marketing. Reviewers appreciate its ability to tie campaigns directly to customer behavior and sales, which is crucial for businesses looking to optimize their marketing efforts.
- **According to verified reviews** , Adobe Marketo Engage offers a customizable platform that allows users to personalize the buyer journey based on different personas and stages. This level of customization is a significant advantage for marketers aiming to tailor their strategies effectively.
- **Reviewers mention** that Listrak stands out for its intuitive journey builder, which simplifies the process of creating automated workflows. Users find this feature particularly beneficial for managing complex e-commerce scenarios, such as abandoned cart recovery and customer engagement.
- **Users highlight** that while Adobe Marketo Engage has a robust feature set, it faces challenges with ease of setup and user experience, scoring lower in these areas compared to Listrak. This can lead to a steeper learning curve for new users, which may impact day-to-day usability.
- **G2 reviewers note** that Listrak's support team receives high praise for their responsiveness and effectiveness, making it easier for users to navigate the platform. This level of support can be a deciding factor for teams that require ongoing assistance and guidance.



| | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 3,135 | 305 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Mid-Market (57.3% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | No pricing available | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (192 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### Listrak

Pros:
- Customer Support (32 reviews)
- Helpful (23 reviews)

Cons:
- Learning Curve (16 reviews)
- Not Intuitive (11 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | Listrak | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2628 reviews) | 8.8 (263 reviews) | 
  | **Ease of Use** | 7.3 (2690 reviews) | 8.3 (264 reviews) | 
  | **Ease of Setup** | 6.8 (1340 reviews) | 8.1 (139 reviews) | 
  | **Ease of Admin** | 7.6 (1175 reviews) | 8.7 (122 reviews) | 
  | **Quality of Support** | 7.5 (2478 reviews) | 9.4 (261 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1168 reviews) | 9.4 (120 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2594 reviews) | 9.2 (256 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### Listrak

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1975 |
| **Listrak** | 7.8/10 | 198 |

#### Email Marketing

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1758 reviews) ✓ Verified | 8.9 (179 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.7 (1746 reviews) ✓ Verified | 9.2 (179 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.1 (1713 reviews) ✓ Verified | 9.0 (178 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.5 (1661 reviews) ✓ Verified | 8.9 (160 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1698 reviews) ✓ Verified | 7.8 (109 reviews) ✓ Verified | 
| **Dynamic Content** | 7.8 (1516 reviews) ✓ Verified | 8.4 (144 reviews) ✓ Verified | 
| **A/B Testing** | 7.9 (1571 reviews) ✓ Verified | 8.6 (159 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | 8.6 (155 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | 8.0 (100 reviews) ✓ Verified | 

#### Lead Management

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1356 reviews) ✓ Verified | 8.3 (96 reviews) ✓ Verified | 
| **Data Quality Management** | 7.9 (1250 reviews) ✓ Verified | 8.3 (109 reviews) ✓ Verified | 
| **Segmentation** | 8.2 (1633 reviews) ✓ Verified | 8.8 (166 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.2 (1596 reviews) ✓ Verified | 7.9 (76 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.4 (1656 reviews) ✓ Verified | 8.0 (91 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.0 (1535 reviews) ✓ Verified | 8.2 (109 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | 8.6 (102 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.2 (1604 reviews) ✓ Verified | 8.2 (81 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Program Management** | 8.3 (1612 reviews) ✓ Verified | 8.6 (118 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.3 (1496 reviews) ✓ Verified | 7.5 (74 reviews) | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | 7.7 (82 reviews) ✓ Verified | 
| **Budgeting** | 7.0 (943 reviews) | 7.5 (70 reviews) | 

#### Social

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | 6.3 (56 reviews) ✓ Verified | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | 6.4 (58 reviews) ✓ Verified | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | 6.6 (57 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | 6.5 (54 reviews) ✓ Verified | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | 6.8 (60 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Basic Reporting** | 7.7 (1651 reviews) ✓ Verified | 8.6 (169 reviews) ✓ Verified | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | 8.3 (126 reviews) ✓ Verified | 
| **ROI Analytics** | 7.2 (1234 reviews) ✓ Verified | 8.3 (125 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.2 (1160 reviews) ✓ Verified | 8.3 (144 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | 7.3 (74 reviews) ✓ Verified | 

#### Platform

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Customization ** | 7.7 (903 reviews) ✓ Verified | 8.0 (117 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (902 reviews) ✓ Verified | 8.3 (106 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | 8.8 (121 reviews) ✓ Verified | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | 7.3 (70 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | 7.6 (77 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.7 (902 reviews) ✓ Verified | 8.8 (124 reviews) ✓ Verified | 
| **Output Document Generation** | 7.6 (594 reviews) | 8.2 (83 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | 5.7 (7 reviews) | 
| **Multi-step Planning** | 7.3 (59 reviews) | 6.7 (6 reviews) | 
| **Cross-system Integration** | 7.2 (62 reviews) | 6.0 (7 reviews) | 
| **Adaptive Learning** | 6.9 (61 reviews) | 6.0 (7 reviews) | 
| **Proactive Assistance** | 7.0 (59 reviews) | 6.2 (7 reviews) | 
| **Decision Making** | 7.4 (59 reviews) | 6.4 (7 reviews) | 

#### Integration

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | 8.7 (122 reviews) ✓ Verified | 
| **Integration APIs** | 7.9 (871 reviews) ✓ Verified | 8.3 (116 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.1 (792 reviews) ✓ Verified | 7.9 (98 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **Listrak** | N/A | N/A |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (324 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (338 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (326 reviews) | Not enough data | 
| **Account Identification ** | 8.2 (336 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (299 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (297 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.3 (341 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (300 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **Listrak** | N/A | N/A |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | Not enough data | 
| **Calls and Voice** | 6.9 (25 reviews) | Not enough data | 
| **Other Outreach Options ** | 7.7 (25 reviews) | Not enough data | 
| **CRM Integration** | 7.7 (31 reviews) | Not enough data | 
| **Calendar** | 7.6 (25 reviews) | Not enough data | 
| **Shared Records** | 8.0 (24 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | Not enough data | 
| **Workflow Management** | 7.7 (31 reviews) | Not enough data | 
| **Workflow Performance** | 7.7 (30 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | Not enough data | 
| **Gamification** | 7.6 (23 reviews) | Not enough data | 

#### AI and Automation

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | Not enough data | 
| **Lead Scoring** | 8.0 (25 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.1 (26 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (23 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (13 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (14 reviews) | Not enough data | 
| **Decision Making** | 6.8 (14 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Listrak** | 8.4/10 | 88 |

#### Text Messaging

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Bulk SMS** | Not enough data | 9.0 (77 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 7.7 (42 reviews) | 
| **Text Scheduler** | Not enough data | 9.2 (70 reviews) | 
| **Automatic Replies** | Not enough data | 9.0 (58 reviews) | 
| **Automatic URL Shortening** | Not enough data | 8.8 (69 reviews) | 
| **MMS Marketing** | Not enough data | 8.7 (71 reviews) | 
| **Personalization** | Not enough data | 8.3 (74 reviews) | 
| **Transactional SMS** | Not enough data | 8.2 (58 reviews) | 

#### SMS Platform

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Reporting** | Not enough data | 8.4 (81 reviews) | 
| **Automation** | Not enough data | 8.5 (76 reviews) | 
| **White Label** | Not enough data | 7.5 (37 reviews) | 
| **Text-to-Landline** | Not enough data | 6.6 (30 reviews) | 
| **Short Codes** | Not enough data | 8.9 (75 reviews) | 
| **API Integration** | Not enough data | 8.5 (59 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Listrak** | 7.8/10 | 53 |

#### Data Sourcing

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Data Enrichment** | Not enough data | 7.7 (33 reviews) ✓ Verified | 
| **Expandability** | Not enough data | 7.9 (31 reviews) ✓ Verified | 
| **Content Marketing** | Not enough data | Feature Not Available | 
| **Multiple Devices** | Not enough data | 7.7 (34 reviews) ✓ Verified | 

#### Intelligence

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.3 (37 reviews) ✓ Verified | 
| **Predictive Modeling** | Not enough data | 7.1 (37 reviews) ✓ Verified | 
| **Recommendation Engine** | Not enough data | 7.9 (36 reviews) ✓ Verified | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Listrak** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Listrak** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **Listrak** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (24 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | Not enough data | 
| **Link Activity** | 8.0 (83 reviews) | Not enough data | 
| **Attachment Activity** | 7.8 (46 reviews) | Not enough data | 

#### Customizations

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | Not enough data | 
| **Email Scheduling** | 8.5 (79 reviews) | Not enough data | 
| **Notifications** | 7.8 (45 reviews) | Not enough data | 
| **Email Categorization** | 7.6 (47 reviews) | Not enough data | 
| **Templates** | 7.9 (83 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **Listrak** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | 

#### Calling

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | Not enough data | 
| **Generate Location** | 6.9 (18 reviews) | Not enough data | 
| **Call Types** | 6.7 (17 reviews) | Not enough data | 
| **Click-to-Call** | 7.0 (19 reviews) | Not enough data | 
| **Auto Dialer** | 7.7 (5 reviews) | Not enough data | 

#### Contacts

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | Not enough data | 
| **Information Locater** | 7.0 (19 reviews) | Not enough data | 
| **Record Prospect Data** | 7.4 (17 reviews) | Not enough data | 

#### Insights

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | Not enough data | 
| **Daily Summary** | 6.9 (18 reviews) | Not enough data | 
| **Automated Voicemails** | 7.3 (8 reviews) | Not enough data | 
| **Automated Emails** | 9.2 (8 reviews) | Not enough data | 
| **Sorts Prospects** | 6.3 (18 reviews) | Not enough data | 
| **Automated Note Taking** | 8.0 (5 reviews) | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **Listrak** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **Listrak** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (289 reviews) | Not enough data | 
| **Lead Analysis ** | 8.3 (310 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.1 (293 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (293 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (257 reviews) | Not enough data | 
| **Media Attribution ** | 8.2 (265 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | Not enough data | 
| **Customization ** | 8.3 (296 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **Listrak** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (231 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **Listrak** | 8.3/10 | 81 |

#### Analysis

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | 8.2 (46 reviews) ✓ Verified | 
| **Campaign Analysis** | 8.6 (116 reviews) | 8.6 (69 reviews) | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | 7.6 (31 reviews) ✓ Verified | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | 7.7 (46 reviews) ✓ Verified | 

#### Campaigns

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | 7.6 (37 reviews) | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | 8.4 (40 reviews) | 
| **Bulk SMS** | 8.3 (100 reviews) | 8.4 (59 reviews) | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | 7.4 (31 reviews) ✓ Verified | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | 9.2 (71 reviews) ✓ Verified | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | 8.9 (69 reviews) ✓ Verified | 

#### Engagement

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | 8.7 (58 reviews) ✓ Verified | 

#### Platform

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | 8.7 (63 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | 8.5 (53 reviews) | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | 7.9 (39 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to Adobe Marketo Engage (7):** [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to Listrak (4):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | Listrak | 
|---|---|---|
| **Small-Business** | 22.0% | 32.4% | 
| **Mid-Market** | 53.3% | 57.3% | 
| **Enterprise** | 24.6% | 10.2% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.8%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.1%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.7%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 30.9%

#### Listrak

- **Retail:** 36.9%
- **Consumer Goods:** 13.1%
- **Apparel & Fashion:** 9.0%
- **Marketing and Advertising:** 5.9%
- **Food & Beverages:** 5.2%
- **Sporting Goods:** 4.5%
- **Automotive:** 2.8%
- **Health, Wellness and Fitness:** 2.4%
- **Cosmetics:** 2.1%
- **Furniture:** 1.7%
- **Other:** 16.6%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25842 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14835 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3571 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4286 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13856 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14702 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9106 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4627 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)

### Alternatives to Listrak

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (769 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1219 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4627 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (633 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1411 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14835 reviews)
- [Attentive](https://www.g2.com/products/attentive/reviews) — 4.5/5 stars (1383 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### Listrak

- Title: [Have you ever been acquired?](https://www.g2.com/discussions/more-about-listrak-23a7543f-e33c-468d-8db8-0e8f264891f6) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No; we have not participated in any mergers or acquisition activities."
- Title: [Are you privately-owned?](https://www.g2.com/discussions/more-about-listrak) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes; since 1999 we’ve been privately-owned by the same team."
- Title: [How often do you release new features?](https://www.g2.com/discussions/product-innovation-51a00d47-ec7b-4ac9-a650-09f2a0a37543) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "New features and functionalities are released daily by our in-house development team. As a privately-owned company, we enjoy the ability to innovate quickly..."
- Title: [What dictates your product roadmap?](https://www.g2.com/discussions/product-innovation) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Our roadmap is driven by our clients' needs and requests, as well as emerging technologies and market trends. "
- Title: [Do you offer technical support?](https://www.g2.com/discussions/support-234dd96b-dd48-4b1f-a044-374c0922e1e2) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes; our in-house Client Success & Support Team is available 24/7/365 via phone, email, and live-chat. Response times are generally fewer than 5-minutes, and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-listrak)