Compare Adobe Marketo Engage and Lead Forensics 
At a Glance
Market Segments
Mid-Market (53.4% of reviews)
Small-Business (61.3% of reviews)
Entry-Level Pricing
Contact Us Per Month
Variable Priced upon Website Traffic Volumes
Adobe Marketo Engage
Star Rating
(3,128)4.1 out of 5
Market Segments
Mid-Market (53.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansLead Forensics
Star Rating
(1,097)4.4 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
Variable Priced upon Website Traffic Volumes
Free Trial is available
Learn more about Lead ForensicsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Lead Forensics excels in ease of use, with many users highlighting its intuitive interface and straightforward functionality. This makes it a popular choice for small businesses looking for reliable insights without a steep learning curve.
- Users say that Adobe Marketo Engage shines in advanced marketing automation, particularly for B2B lifecycle marketing. Reviewers appreciate its ability to manage scalable nurture programs and lead-scoring models, making it a powerful tool for larger organizations.
- According to verified reviews, Lead Forensics stands out for its quality of support, with users frequently praising the responsiveness and helpfulness of the support team. This level of assistance can be crucial for businesses that need quick resolutions to technical issues.
- Reviewers mention that Adobe Marketo Engage offers robust segmentation and analytics capabilities, which are essential for personalized marketing efforts. Users value the platform's ability to create smart lists and dynamic content, enhancing their marketing strategies.
- G2 reviewers highlight that Lead Forensics provides valuable insights into potential customers, helping businesses identify companies actively seeking their services. This feature is particularly beneficial for sales teams looking to convert leads into opportunities.
- Users report that while Adobe Marketo Engage is powerful, it can sometimes be challenging to set up, with some reviewers noting configuration difficulties. In contrast, Lead Forensics is praised for its quick implementation, allowing users to start leveraging its features almost immediately.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Lead Forensics
Bespoke According to Website Visitor Volumes
Variable
Priced upon Website Traffic Volumes
To ensure a right sized solution for each of our clients, our pricing model is based upon relevant B2B traffic to a website or specified web pages. We offer a free trial period to ascertain the traffic volumes over a one week period. After which time, we will produce a bespoke proposal tailored to your business and your visitor traffic levels. We are committed to producing the right package and proposal for your business, which is why we don't have an off the shelf pricing model.
Let's work together to determine your business requirements and your traffic volumes, and get a proposal sized according to your traffic, aligned with your business goals and calculated ROI forecast.
- Based upon traffic volumes
- Full access
- Unlimited users / seats
Free Trial
Adobe Marketo Engage
Free Trial is available
Lead Forensics
Free Trial is available
Ratings
Meets Requirements
8.3
2,621
8.5
800
Ease of Use
7.3
2,682
8.6
822
Ease of Setup
6.7
1,332
8.7
507
Ease of Admin
7.6
1,176
8.5
284
Quality of Support
7.5
2,471
9.2
787
Has the product been a good partner in doing business?
7.7
1,169
8.8
284
Product Direction (% positive)
8.0
2,586
8.6
749
Features by Category
Email Marketing
8.3
1755
|
Verified
Not enough data
8.7
1742
|
Verified
Not enough data
8.1
1713
|
Verified
Not enough data
8.5
1656
|
Verified
Not enough data
Online Marketing
7.8
1698
|
Verified
Not enough data
7.8
1516
|
Verified
Not enough data
7.9
1571
|
Verified
Not enough data
7.4
1570
|
Verified
Not enough data
7.4
1337
|
Verified
Not enough data
Lead Management
8.5
1356
|
Verified
Not enough data
7.9
1250
|
Verified
Not enough data
8.2
1632
|
Verified
Not enough data
8.2
1596
|
Verified
Not enough data
8.4
1653
|
Verified
Not enough data
8.0
1534
|
Verified
Not enough data
8.3
1546
|
Verified
Not enough data
8.2
1602
|
Verified
Not enough data
Campaign Management
8.3
1610
|
Verified
Not enough data
8.3
1496
|
Verified
Not enough data
7.3
1188
|
Verified
Not enough data
7.0
943
Not enough data
Social
7.3
746
|
Verified
Not enough data
7.5
797
|
Verified
Not enough data
7.6
784
|
Verified
Not enough data
7.5
752
|
Verified
Not enough data
7.5
714
|
Verified
Not enough data
Reporting & Analytics
7.7
1648
|
Verified
Not enough data
7.2
1413
|
Verified
Not enough data
7.2
1235
|
Verified
Not enough data
7.2
1161
|
Verified
Not enough data
6.9
1010
|
Verified
Not enough data
Platform
7.7
902
|
Verified
Not enough data
8.0
898
|
Verified
Not enough data
8.4
913
|
Verified
Not enough data
7.7
635
|
Verified
Not enough data
7.3
636
|
Verified
Not enough data
7.7
901
|
Verified
Not enough data
7.6
594
Not enough data
Agentic AI - Marketing Automation
7.3
61
Not enough data
7.4
60
Not enough data
7.1
61
Not enough data
6.9
61
Not enough data
7.0
59
Not enough data
7.4
59
Not enough data
Integration
8.0
912
|
Verified
Not enough data
7.9
870
|
Verified
Not enough data
8.1
792
|
Verified
Not enough data
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Data Availability
Not enough data
7.9
179
Not enough data
Feature Not Available
Not enough data
7.4
110
Platform Additional Functionality
Not enough data
8.2
137
Not enough data
8.3
128
Not enough data
7.9
103
Not enough data
8.8
153
Not enough data
9.0
143
Agentic AI - Visitor Identification
Not enough data
7.5
157
Agentic AI - Email Tracking
7.1
23
Not enough data
7.0
23
Not enough data
7.3
23
Not enough data
7.0
23
Not enough data
6.9
24
Not enough data
6.6
24
Not enough data
7.3
25
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
46
Not enough data
Customizations
7.7
81
Not enough data
8.5
79
Not enough data
7.8
45
Not enough data
7.6
47
Not enough data
7.9
83
Not enough data
Generative AI
6.7
40
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.1
8
7.1
45
7.9
7
7.1
45
7.1
8
7.1
43
7.9
7
7.1
41
Lead Intelligence
8.3
296
Feature Not Available
8.2
289
8.5
229
8.3
310
8.6
245
Lead Management
8.6
307
8.4
216
8.1
294
Feature Not Available
8.3
293
8.7
251
Marketing Campaigns
8.3
276
Feature Not Available
8.1
257
Feature Not Available
8.2
265
8.1
178
8.2
274
Feature Not Available
8.3
296
8.5
216
Data Availability - Marketing Account Intelligence
7.9
33
8.1
95
Data Accuracy - Marketing Account Intelligence
8.0
33
8.2
97
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.4
106
|
Verified
Not enough data
8.6
116
Not enough data
8.1
83
|
Verified
Not enough data
8.3
92
|
Verified
Not enough data
Campaigns
8.3
102
Not enough data
8.2
102
|
Verified
Not enough data
8.3
100
Not enough data
8.1
98
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
93
|
Verified
Not enough data
Platform
8.4
112
|
Verified
Not enough data
8.3
109
|
Verified
Not enough data
8.3
105
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Lead Forensics are categorized as Marketing Account Intelligence
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Lead Forensics is categorized as Visitor Identification and Buyer Intent Data Providers
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lead Forensics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.1%
Internet
5.7%
Financial Services
4.1%
Other
39.5%
Computer Software
11.7%
Information Technology and Services
9.2%
Marketing and Advertising
6.6%
Manufacturing
5.7%
Mechanical or Industrial Engineering
4.7%
Other
62.1%
Alternatives
Discussions
Is marketo a CRM?
3 Comments
PG
doesn't provide a built-in CRMRead more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
What is Adobe Marketo Engage used for?
2 Comments
NS
Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and...Read more
How can we get more accurate visitor details ?
2 Comments
MB
Hi Andy,
Thanks for reaching out. If you could please let me know the name of your company, I'll arrange for your Account Manager to contact you and help...Read more
How can I integrate Lead Forensics to my email campaigns
1 Comment
SC
Hey Eli - yes, you can! Lead Forensics can provide a ton of insights by interlinking with your marketing automation or CRM platform.Read more
For some reason, regardless of the size of screen I am using, the top part on the Visitor List tab is always half-hidden under the welcome back banner.
1 Comment
LW
Hi Wayne, let me get someone to look at that for you! I'll have your CSM reach out directly to resolve. Many thanks Lilah, Lead ForensicsRead more
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