# Adobe Marketo Engage vs Kartra Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Marketo Engage excels in its integration capabilities, particularly with Salesforce, allowing users to send emails on behalf of account managers. This flexibility enhances user control over client interactions and campaign tracking, making it a strong choice for businesses focused on revenue attribution.
- **Users say** that Kartra shines in its user-friendly setup, with many appreciating the wizard-style interface that simplifies the process of building customized sales funnels. This ease of use is particularly beneficial for small businesses looking to streamline their marketing efforts without extensive technical knowledge.
- **Reviewers mention** that Adobe Marketo Engage offers robust customization options, enabling users to tailor the buyer journey based on specific personas and stages. This level of personalization is a significant advantage for mid-market companies aiming to enhance their marketing strategies.
- **According to verified reviews** , Kartra is praised for its all-in-one functionality, allowing users to manage lead generation, email marketing, and online courses from a single platform. This consolidation can be a game-changer for small businesses that want to reduce reliance on multiple tools.
- **Users highlight** that while both platforms have similar ease of use ratings, Adobe Marketo Engage faces challenges in setup compared to Kartra. Reviewers note that Marketo's implementation can be more complex, which may require additional time and resources for businesses to fully leverage its capabilities.
- **G2 reviewers indicate** that Adobe Marketo Engage has a significantly higher overall satisfaction score, reflecting its strong market presence and user trust. In contrast, Kartra, while effective for small businesses, has a lower satisfaction rating, suggesting that it may not meet the needs of all users as effectively as Marketo does.



| | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 3,148 | 62 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Small-Business (91.8% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | Free Trial With One-Time Purchase | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (192 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### Kartra

Pros:
- Affordable (1 reviews)
- Customer Support (1 reviews)

Cons:
- CRM Limitations (1 reviews)
- Interface Improvement (1 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | Kartra | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2632 reviews) | 7.9 (47 reviews) | 
  | **Ease of Use** | 7.3 (2703 reviews) | 7.3 (47 reviews) | 
  | **Ease of Setup** | 6.8 (1352 reviews) | 7.1 (22 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 7.3 (18 reviews) | 
  | **Quality of Support** | 7.5 (2483 reviews) | 7.2 (46 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1168 reviews) | 7.3 (18 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2598 reviews) | 7.8 (42 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### Kartra

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial With One-Time Purchase

Description: The Starter plan supports up to 2,500 contacts, 5 team members, and 1 custom domain. Users can send unlimited emails and SMS and create unlimited websites, pages, videos, products, and memberships and courses. 

Key Features:
- Email Marketing Automation
- Landing Page Builder
- Memberships & Online Courses

[Browse all 4 editions](https://www.g2.com/products/kartra/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Kartra** | N/A | N/A |

#### Email Marketing

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | Not enough data | 
| **Manage Email Lists** | Not enough data | Not enough data | 
| **High-Volume Sending** | Not enough data | Not enough data | 
| **Building and Personalizing Emails** | Not enough data | Not enough data | 
| **Sending Outbound Emails** | Not enough data | Not enough data | 
| **Manage Email Deliverability** | Not enough data | Not enough data | 
| **Automated Email Responses** | Not enough data | Not enough data | 
| **Multi-user Account** | Not enough data | Not enough data | 
| **Surveys** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Basic Reporting** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Email Marketing

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **E-Commerce Integration** | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1988 |
| **Kartra** | 6.9/10 | 25 |

#### Email Marketing

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1764 reviews) ✓ Verified | 7.7 (22 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.7 (1749 reviews) ✓ Verified | 7.7 (22 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.1 (1714 reviews) ✓ Verified | 7.7 (20 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.5 (1662 reviews) ✓ Verified | 8.1 (21 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1700 reviews) ✓ Verified | 8.2 (19 reviews) ✓ Verified | 
| **Dynamic Content** | 7.8 (1518 reviews) ✓ Verified | 7.5 (17 reviews) ✓ Verified | 
| **A/B Testing** | 7.9 (1572 reviews) ✓ Verified | 7.6 (12 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | 8.0 (15 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | 7.7 (8 reviews) | 

#### Lead Management

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1358 reviews) ✓ Verified | 8.3 (16 reviews) ✓ Verified | 
| **Data Quality Management** | 7.9 (1252 reviews) ✓ Verified | 7.4 (14 reviews) ✓ Verified | 
| **Segmentation** | 8.2 (1637 reviews) ✓ Verified | 7.9 (17 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.2 (1600 reviews) ✓ Verified | 6.8 (12 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.4 (1659 reviews) ✓ Verified | 8.2 (16 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.0 (1536 reviews) ✓ Verified | 7.1 (13 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | 6.9 (16 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.2 (1607 reviews) ✓ Verified | 7.6 (11 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Program Management** | 8.3 (1615 reviews) ✓ Verified | 6.7 (14 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.3 (1498 reviews) ✓ Verified | 8.3 (10 reviews) | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | 6.4 (15 reviews) ✓ Verified | 
| **Budgeting** | 7.0 (943 reviews) | 5.3 (10 reviews) | 

#### Social

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | 3.9 (6 reviews) | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | 4.7 (10 reviews) ✓ Verified | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | 5.0 (8 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | 5.3 (10 reviews) ✓ Verified | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | 4.6 (8 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Basic Reporting** | 7.7 (1655 reviews) ✓ Verified | 7.4 (17 reviews) ✓ Verified | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | 6.4 (13 reviews) ✓ Verified | 
| **ROI Analytics** | 7.2 (1234 reviews) ✓ Verified | 6.4 (12 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.2 (1160 reviews) ✓ Verified | 6.2 (11 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | 5.4 (9 reviews) | 

#### Platform

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Customization ** | 7.7 (903 reviews) ✓ Verified | 5.4 (8 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (905 reviews) ✓ Verified | 7.3 (10 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | 8.0 (9 reviews) ✓ Verified | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | 6.3 (5 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.7 (903 reviews) ✓ Verified | 8.2 (11 reviews) ✓ Verified | 
| **Output Document Generation** | 7.6 (595 reviews) | 7.1 (7 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (61 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | 7.3 (8 reviews) ✓ Verified | 
| **Integration APIs** | 7.9 (872 reviews) ✓ Verified | 7.1 (8 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.1 (793 reviews) ✓ Verified | 6.4 (6 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **Kartra** | N/A | N/A |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (324 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (338 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (326 reviews) | Not enough data | 
| **Account Identification ** | 8.2 (336 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (299 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (297 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.3 (341 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (300 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Kartra** | N/A | N/A |

#### Lead Generation

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **Kartra** | N/A | N/A |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | Not enough data | 
| **Calls and Voice** | 6.9 (25 reviews) | Not enough data | 
| **Other Outreach Options ** | 7.7 (25 reviews) | Not enough data | 
| **CRM Integration** | 7.7 (31 reviews) | Not enough data | 
| **Calendar** | 7.6 (25 reviews) | Not enough data | 
| **Shared Records** | 8.0 (24 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | Not enough data | 
| **Workflow Management** | 7.7 (31 reviews) | Not enough data | 
| **Workflow Performance** | 7.7 (30 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | Not enough data | 
| **Gamification** | 7.6 (23 reviews) | Not enough data | 

#### AI and Automation

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | Not enough data | 
| **Lead Scoring** | 8.0 (25 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.1 (26 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (23 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (13 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (14 reviews) | Not enough data | 
| **Decision Making** | 6.8 (14 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Kartra** | N/A | N/A |

#### Templates

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Text and Themes** | Not enough data | Not enough data | 
| **Stock Images** | Not enough data | Feature Not Available | 
| **Proofing** | Not enough data | Feature Not Available | 
| **Mobile Responsive** | Not enough data | Not enough data | 

#### Edit

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Pre-Made** | Not enough data | Not enough data | 
| **Build** | Not enough data | Not enough data | 
| **HTML** | Not enough data | Not enough data | 

#### Logistics

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 
| **Issues** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Shareable Link** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Email Template Builder

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Kartra** | N/A | N/A |

#### Design and Customization

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | Not enough data | 
| **Pop-Up Types** | Not enough data | Not enough data | 
| **No-Code Customization** | Not enough data | Not enough data | 
| **Mobile Optimized** | Not enough data | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Triggered Campaigns** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

#### Integrations

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | Not enough data | 
| **WCM Integrations** | Not enough data | Not enough data | 
| **E-Commerce Integrations** | Not enough data | Not enough data | 
| **Social Media Integrations** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 

#### Agentic AI - Vulnerability Scanner

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Kartra** | 7.7/10 | 8 |

#### Page Customization

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Drag and Drop** | Not enough data | 7.9 (7 reviews) ✓ Verified | 
| **Templates** | Not enough data | 8.1 (7 reviews) ✓ Verified | 
| **Advanced Customization** | Not enough data | 7.5 (6 reviews) ✓ Verified | 
| **Content Library** | Not enough data | 7.2 (6 reviews) ✓ Verified | 

#### Page Optimization

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.3 (5 reviews) | 
| **Mobile Responsive** | Not enough data | 7.8 (6 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 7.7 (5 reviews) ✓ Verified | 
| **SEO** | Not enough data | Not enough data | 

#### Integrations

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | Not enough data | 
| **Email Marketing Integration** | Not enough data | 8.3 (6 reviews) ✓ Verified | 
| **Domain Integration** | Not enough data | 7.5 (6 reviews) ✓ Verified | 

#### Generative AI

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Kartra** | N/A | N/A |

#### Lead Monitoring

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Features** | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | 
| **Identification** | Not enough data | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Mobile** | Not enough data | Feature Not Available | 
| **Websites** | Not enough data | Not enough data | 
| **Social Media** | Not enough data | Not enough data | 
| **Data** | Not enough data | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Export/Import** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 

#### Customization

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Forms** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Kartra** | N/A | N/A |

#### Customization

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | Not enough data | 
| **Multi-page Forms** | Not enough data | Not enough data | 
| **Design** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Embedded Forms** | Not enough data | Not enough data | 
| **Offline Capability** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Kartra** | N/A | N/A |

#### Computing

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **WYSIWYG** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Little to No Coding** | Not enough data | Not enough data | 

#### Experimental Design

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | Not enough data | 
| **Concurrent Testing** | Not enough data | Not enough data | 
| **Mobile Testing** | Not enough data | Not enough data | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Feature Not Available | 

#### Agentic AI - A/B Testing

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Kartra** | N/A | N/A |

#### Generative AI

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 
| **AI Text-to-Speech** | Not enough data | Feature Not Available | 

#### Communication

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Pop-up Chat** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Targeted Emails** | Not enough data | Not enough data | 
| **In-App Messaging** | Not enough data | Not enough data | 
| **Co-Browsing** | Not enough data | Not enough data | 

####  Internal Use

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Customization ** | Not enough data | Not enough data | 
| **Conversation Archiving** | Not enough data | Not enough data | 
| **Lead Development** | Not enough data | Not enough data | 
| **Knowledge Base** | Not enough data | Not enough data | 
| **Team Inbox ** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Kartra** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Lead Opportunity** | Not enough data | Not enough data | 
| **Lead Assignment** | Not enough data | Not enough data | 
| **Pipeline Acceleration** | Not enough data | Not enough data | 

#### Discovery

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Lead Management** | Not enough data | Not enough data | 
| **Scoring/Ranking** | Not enough data | Not enough data | 
| **Lead Context** | Not enough data | Not enough data | 

#### Management

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Conversion Viability** | Not enough data | Not enough data | 
| **Workflow** | Not enough data | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Data Synchronization** | Not enough data | Not enough data | 
| **Analysis** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **Kartra** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (24 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | Not enough data | 
| **Link Activity** | 8.0 (83 reviews) | Not enough data | 
| **Attachment Activity** | 7.8 (46 reviews) | Not enough data | 

#### Customizations

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | Not enough data | 
| **Email Scheduling** | 8.5 (79 reviews) | Not enough data | 
| **Notifications** | 7.8 (45 reviews) | Not enough data | 
| **Email Categorization** | 7.6 (47 reviews) | Not enough data | 
| **Templates** | 7.9 (83 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **Kartra** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | 

#### Calling

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | Not enough data | 
| **Generate Location** | 6.9 (18 reviews) | Not enough data | 
| **Call Types** | 6.7 (17 reviews) | Not enough data | 
| **Click-to-Call** | 7.0 (19 reviews) | Not enough data | 
| **Auto Dialer** | 7.7 (5 reviews) | Not enough data | 

#### Contacts

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | Not enough data | 
| **Information Locater** | 7.0 (19 reviews) | Not enough data | 
| **Record Prospect Data** | 7.4 (17 reviews) | Not enough data | 

#### Insights

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | Not enough data | 
| **Daily Summary** | 6.9 (18 reviews) | Not enough data | 
| **Automated Voicemails** | 7.3 (8 reviews) | Not enough data | 
| **Automated Emails** | 9.2 (8 reviews) | Not enough data | 
| **Sorts Prospects** | 6.3 (18 reviews) | Not enough data | 
| **Automated Note Taking** | 8.0 (5 reviews) | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **Kartra** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **Kartra** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (289 reviews) | Not enough data | 
| **Lead Analysis ** | 8.3 (310 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.1 (293 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (293 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (257 reviews) | Not enough data | 
| **Media Attribution ** | 8.2 (265 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | Not enough data | 
| **Customization ** | 8.3 (296 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **Kartra** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (231 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **Kartra** | N/A | N/A |

#### Analysis

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (116 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | Not enough data | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.3 (100 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Kartra** | N/A | N/A |

#### Customizations

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Drag and Drop** | Not enough data | Not enough data | 
| **HTML Input** | Not enough data | Not enough data | 
| **Domain Name** | Not enough data | Not enough data | 

#### Growth

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **Site Analytics** | Not enough data | Not enough data | 
| **Marketing Tools** | Not enough data | Not enough data | 
| **E-Commerce** | Not enough data | Not enough data | 
| **Hosting** | Not enough data | Feature Not Available | 

#### Content

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Email Integrations** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 
| **WordPress Tool** | Not enough data | Not enough data | 

#### Support

| Feature | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Customer Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Adobe Marketo Engage (8):** [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to Kartra (10):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Website Builder Software](https://www.g2.com/categories/website-builder), [Live Chat Software](https://www.g2.com/categories/live-chat), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Email Marketing Software](https://www.g2.com/categories/email-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | Kartra | 
|---|---|---|
| **Small-Business** | 21.9% | 91.8% | 
| **Mid-Market** | 53.3% | 4.9% | 
| **Enterprise** | 24.7% | 3.3% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.7%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.2%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.8%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 31.0%

#### Kartra

- **Marketing and Advertising:** 32.2%
- **Health, Wellness and Fitness:** 13.6%
- **Professional Training & Coaching:** 11.9%
- **Information Technology and Services:** 5.1%
- **Computer Software:** 3.4%
- **Design:** 3.4%
- **E-Learning:** 3.4%
- **Alternative Medicine:** 1.7%
- **Apparel & Fashion:** 1.7%
- **Arts and Crafts:** 1.7%
- **Other:** 22.0%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25853 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14855 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13867 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)

### Alternatives to Kartra

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14855 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1138 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5428 reviews)
- [ClickFunnels](https://www.g2.com/products/clickfunnels/reviews) — 4.6/5 stars (417 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2575 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1357 reviews)
- [AWeber](https://www.g2.com/products/aweber/reviews) — 4.2/5 stars (649 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1884 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### Kartra

- Title: [How do I learn the platform with ease?](https://www.g2.com/discussions/how-do-i-learn-the-platform-with-ease) — 6 comments, 1 upvote
  > **Top comment:** "Ease and "learn Kartra" do not belong in the same sentence :) While it's an incredibly robust platform and so good and efficient at what it provides, the..."
- Title: [Does Kartra have a CRM?](https://www.g2.com/discussions/does-kartra-have-a-crm) — 1 comment
  > **Top comment:** "NO "
- Title: [What does Kartra cost?](https://www.g2.com/discussions/what-does-kartra-cost) — 1 comment
  > **Top comment:** "Kartra charges $1 for 14 days then $99 per Month
Gives discounts on annual basis"
- Title: [What is Kartra used for?](https://www.g2.com/discussions/what-is-kartra-used-for) — 1 comment
  > **Top comment:** "Email server and membership platform. Can create leadpages for checkout and courses"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-kartra)