Compare Adobe Marketo Engage and Iterable 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
Contact Us Per Month
No pricing available
Adobe Marketo Engage
Star Rating
(3,084)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansIterable
Star Rating
(767)4.4 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexible segmentation, making it a powerful tool for managing campaigns and forecasting. Users appreciate its structured approach, which keeps campaigns, lists, and data organized, although some find the setup process a bit challenging.
- Users say Iterable stands out for its user-friendly interface and robust support team. Reviewers highlight its ability to create unified campaigns across multiple channels, including email, SMS, and push notifications, which simplifies the process of building complex automated user journeys.
- According to verified reviews, Adobe Marketo Engage has a strong reputation for scalability and customization options, which are particularly beneficial for mid-market companies. However, some users mention that it can be less intuitive compared to other platforms, impacting the ease of use.
- Reviewers mention that Iterable's workflow builder is a significant advantage, allowing users to design intricate customer journeys without needing to write code. This feature, combined with the resources available through Iterable Academy, makes it easier for users to get started and find support when needed.
- G2 reviewers highlight that while Adobe Marketo Engage has a solid performance in email campaigns and reporting features, it sometimes lacks the same level of ease in setup and administration compared to Iterable, which is praised for its straightforward onboarding process.
- Users report that Iterable's quality of support is exceptional, with many noting the responsiveness and knowledge of the support team. In contrast, while Adobe Marketo Engage offers reliable performance, some users feel that its support could be improved to match the level of assistance provided by Iterable.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Iterable
No pricing availableFree Trial
Adobe Marketo Engage
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.3
2,616
8.5
618
Ease of Use
7.3
2,671
8.4
631
Ease of Setup
6.7
1,324
7.7
318
Ease of Admin
7.6
1,177
8.4
232
Quality of Support
7.5
2,466
8.8
601
Has the product been a good partner in doing business?
7.7
1,170
9.0
234
Product Direction (% positive)
8.0
2,585
9.0
611
Features by Category
Email Marketing
8.3
1756
|
Verified
9.0
470
|
Verified
8.7
1741
|
Verified
9.0
460
|
Verified
8.1
1716
|
Verified
8.2
445
|
Verified
8.5
1652
|
Verified
8.4
396
|
Verified
Online Marketing
7.8
1700
|
Verified
6.2
267
|
Verified
7.8
1519
|
Verified
8.3
401
|
Verified
7.9
1574
|
Verified
8.4
441
|
Verified
7.4
1573
|
Verified
8.1
399
|
Verified
7.4
1339
|
Verified
6.9
271
|
Verified
Lead Management
8.5
1357
|
Verified
7.3
303
|
Verified
7.9
1253
|
Verified
7.4
334
|
Verified
8.2
1631
|
Verified
8.6
434
|
Verified
8.2
1595
|
Verified
6.8
273
|
Verified
8.4
1652
|
Verified
7.7
297
|
Verified
8.0
1535
|
Verified
7.1
289
|
Verified
8.3
1548
|
Verified
7.3
278
|
Verified
8.2
1598
|
Verified
7.4
279
|
Verified
Campaign Management
8.3
1605
|
Verified
7.7
295
8.3
1494
|
Verified
6.9
266
|
Verified
7.3
1190
|
Verified
6.6
243
7.0
945
6.0
224
Social
7.3
748
|
Verified
5.7
206
7.5
799
|
Verified
6.1
212
7.6
787
|
Verified
5.8
212
7.5
754
|
Verified
5.7
212
7.5
716
|
Verified
5.9
223
Reporting & Analytics
7.7
1647
|
Verified
7.6
433
|
Verified
7.2
1415
|
Verified
6.6
288
|
Verified
7.2
1236
|
Verified
6.6
277
|
Verified
7.2
1162
|
Verified
6.5
275
|
Verified
6.9
1012
|
Verified
5.8
227
|
Verified
Platform
7.7
901
|
Verified
8.1
331
|
Verified
8.0
894
|
Verified
8.4
332
|
Verified
8.4
915
|
Verified
8.5
336
|
Verified
7.7
636
|
Verified
7.4
224
7.3
638
|
Verified
8.0
310
|
Verified
7.7
897
|
Verified
8.3
337
|
Verified
7.6
596
7.1
241
|
Verified
Agentic AI - Marketing Automation
7.4
63
6.9
24
7.4
62
7.0
23
7.3
62
7.3
25
6.9
62
7.5
24
7.1
61
7.3
25
7.5
61
7.5
25
Integration
8.0
913
|
Verified
7.8
340
|
Verified
7.9
868
|
Verified
8.1
338
|
Verified
8.1
792
|
Verified
7.6
281
|
Verified
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Campaigns
Not enough data
8.3
158
Not enough data
8.7
159
Not enough data
8.1
144
Not enough data
8.7
167
Not enough data
8.5
165
Analytics
Not enough data
7.8
169
Not enough data
7.5
160
Optimization
Not enough data
8.3
165
Not enough data
8.5
166
Not enough data
7.7
133
Not enough data
7.8
148
Agentic AI - Push Notification
Not enough data
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Segmentation
Not enough data
8.8
43
Not enough data
8.5
42
Targeting
Not enough data
8.1
44
Not enough data
8.1
38
Triggered Content
Not enough data
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Personalized Content
Not enough data
7.8
34
Not enough data
7.3
31
Not enough data
6.3
28
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Edit
Not enough data
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Logistics
Not enough data
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Generative AI
Not enough data
8.1
12
Not enough data
7.5
12
Agentic AI - Email Template Builder
Not enough data
8.0
10
Not enough data
7.7
10
Text Messaging
Not enough data
8.6
30
Not enough data
6.9
27
Not enough data
8.7
29
Not enough data
6.9
26
Not enough data
8.3
26
Not enough data
6.7
25
Not enough data
8.5
27
Not enough data
8.5
26
SMS Platform
Not enough data
7.9
29
Not enough data
8.2
29
Not enough data
7.4
22
Not enough data
6.2
21
Not enough data
7.2
24
Not enough data
8.6
25
Agentic AI - SMS Marketing
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Data Sourcing
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Intelligence
Not enough data
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Platform Basics
Not enough data
8.1
38
Not enough data
8.2
38
Platform Data
Not enough data
7.4
39
Not enough data
7.1
38
Not enough data
6.8
38
Not enough data
7.1
37
Platform Additional Functionality
Not enough data
7.3
35
Not enough data
7.4
33
Not enough data
6.9
35
Agentic AI - Customer Journey Analytics
Not enough data
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
85
Not enough data
8.0
84
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
8.0
84
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
Not enough data
8.2
290
Not enough data
8.3
311
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
34
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
34
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
7.3
124
|
Verified
8.6
117
7.7
169
|
Verified
8.1
84
|
Verified
6.5
111
|
Verified
8.3
93
|
Verified
6.9
138
|
Verified
Campaigns
8.3
103
7.0
113
8.2
103
|
Verified
8.3
145
|
Verified
8.3
101
7.7
123
|
Verified
8.1
99
|
Verified
6.0
101
|
Verified
8.7
99
|
Verified
9.2
165
|
Verified
8.5
99
|
Verified
9.1
162
|
Verified
Engagement
8.1
94
|
Verified
7.1
108
|
Verified
Platform
8.4
113
|
Verified
8.2
140
|
Verified
8.3
110
|
Verified
7.7
125
8.3
106
|
Verified
7.2
112
|
Verified
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Iterable are categorized as Marketing Automation and Mobile Marketing
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Email Tracking, and Sales Engagement
Iterable is categorized as Personalization, Personalization Engines, SMS Marketing, Push Notification, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.4%
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.5%
Financial Services
7.6%
Information Technology and Services
5.6%
Computer Software
4.5%
Other
62.7%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
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