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At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
Contact Us Per Month
No pricing available
Adobe Marketo Engage
Star Rating
(3,061)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansIterable
Star Rating
(759)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Engage excels in Landing Pages and Forms with a score of 7.8, while Iterable falls short at 6.3. Reviewers mention that Marketo's intuitive form builder and customizable landing pages significantly enhance lead generation efforts.
- Reviewers mention that Iterable outperforms Adobe Marketo Engage in Email Campaigns, scoring 9.2 compared to Marketo's 8.7. Users say Iterable's user-friendly interface and robust automation features make it easier to create and manage effective email campaigns.
- Users on G2 highlight that Adobe Marketo Engage has a strong advantage in Proximity Marketing with a score of 8.3, while Iterable scores lower at 7.0. Reviewers say that Marketo's geolocation targeting capabilities allow for more personalized marketing strategies.
- Reviewers mention that Iterable shines in Quality of Support, scoring 8.9 compared to Marketo's 7.5. Users report that Iterable's responsive customer service and extensive knowledge base make troubleshooting and onboarding much smoother.
- Users say that Adobe Marketo Engage has a slight edge in Automated Email Responses with a score of 8.5, while Iterable scores 8.4. Reviewers mention that Marketo's automation workflows are highly customizable, allowing for tailored responses based on user behavior.
- G2 users report that Iterable leads in Ease of Use with a score of 8.4, while Adobe Marketo Engage scores 7.3. Reviewers mention that Iterable's clean interface and straightforward navigation make it more accessible for new users, reducing the learning curve significantly.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Iterable
No pricing availableFree Trial
Adobe Marketo Engage
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.3
2,602
8.5
611
Ease of Use
7.3
2,657
8.4
624
Ease of Setup
6.7
1,308
7.7
312
Ease of Admin
7.7
1,169
8.4
231
Quality of Support
7.5
2,453
8.8
595
Has the product been a good partner in doing business?
7.7
1,162
9.0
233
Product Direction (% positive)
8.0
2,571
9.1
604
Features by Category
Email Marketing
8.3
1750
|
Verified
8.9
467
|
Verified
8.7
1739
|
Verified
9.0
457
|
Verified
8.1
1715
|
Verified
8.2
442
|
Verified
8.5
1650
|
Verified
8.4
394
|
Verified
Online Marketing
7.8
1698
|
Verified
6.2
265
|
Verified
7.8
1518
|
Verified
8.3
399
|
Verified
7.9
1574
|
Verified
8.4
437
|
Verified
7.4
1575
|
Verified
8.1
397
|
Verified
7.4
1339
|
Verified
6.9
269
|
Verified
Lead Management
8.5
1354
|
Verified
7.3
301
|
Verified
7.9
1252
|
Verified
7.4
332
|
Verified
8.2
1624
|
Verified
8.6
428
|
Verified
8.2
1590
|
Verified
6.8
271
|
Verified
8.4
1643
|
Verified
7.7
295
|
Verified
8.0
1535
|
Verified
7.1
286
|
Verified
8.3
1548
|
Verified
7.3
275
|
Verified
8.2
1592
|
Verified
7.4
277
|
Verified
Campaign Management
8.3
1603
|
Verified
7.7
292
8.3
1495
|
Verified
6.9
264
|
Verified
7.3
1193
|
Verified
6.6
241
7.0
948
6.0
222
Social
7.3
750
|
Verified
5.7
204
7.5
802
|
Verified
6.1
210
7.6
790
|
Verified
5.8
210
7.5
757
|
Verified
5.7
210
7.5
719
|
Verified
5.8
220
Reporting & Analytics
7.7
1641
|
Verified
7.6
428
|
Verified
7.2
1416
|
Verified
6.5
286
|
Verified
7.2
1235
|
Verified
6.6
275
|
Verified
7.2
1163
|
Verified
6.5
273
|
Verified
6.9
1014
|
Verified
5.7
225
|
Verified
Platform
7.7
896
|
Verified
8.0
329
|
Verified
8.0
886
|
Verified
8.4
330
|
Verified
8.4
913
|
Verified
8.5
336
|
Verified
7.7
636
|
Verified
7.4
224
7.3
639
|
Verified
8.0
310
|
Verified
7.7
895
|
Verified
8.3
335
|
Verified
7.6
595
7.1
241
|
Verified
Agentic AI - Marketing Automation
7.4
64
7.1
22
7.4
62
7.2
21
7.4
62
7.1
21
7.1
62
7.5
22
7.3
63
7.3
23
7.5
63
7.4
22
Integration
8.0
912
|
Verified
7.7
339
|
Verified
7.9
865
|
Verified
8.1
336
|
Verified
8.1
793
|
Verified
7.6
280
|
Verified
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Integrated Workflows
7.9
31
Not enough data
8.2
31
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.5
24
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
28
Not enough data
7.7
30
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.1
24
Not enough data
8.1
25
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
12
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.1
13
Not enough data
6.8
14
Not enough data
Campaigns
Not enough data
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Analytics
Not enough data
7.8
166
Not enough data
7.4
158
Optimization
Not enough data
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Agentic AI - Push Notification
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Segmentation
Not enough data
8.7
41
Not enough data
8.5
41
Targeting
Not enough data
8.0
42
Not enough data
8.0
36
Triggered Content
Not enough data
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Personalized Content
Not enough data
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Edit
Not enough data
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Logistics
Not enough data
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Generative AI
Not enough data
7.9
11
Not enough data
7.3
11
Agentic AI - Email Template Builder
Not enough data
7.8
9
Not enough data
7.4
9
Text Messaging
Not enough data
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.5
24
Not enough data
8.5
23
SMS Platform
Not enough data
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Agentic AI - SMS Marketing
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Data Sourcing
Not enough data
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Intelligence
Not enough data
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Platform Basics
Not enough data
8.1
37
Not enough data
8.1
37
Platform Data
Not enough data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Platform Additional Functionality
Not enough data
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Agentic AI - Customer Journey Analytics
Not enough data
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Analytics
8.2
82
Not enough data
8.0
82
Not enough data
7.8
46
Not enough data
Customizations
7.7
81
Not enough data
8.4
78
Not enough data
7.9
45
Not enough data
7.5
46
Not enough data
7.9
82
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
8
Not enough data
8.1
8
Not enough data
7.7
8
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
311
Not enough data
Lead Management
8.6
309
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
231
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
7.3
123
|
Verified
8.6
117
7.7
168
|
Verified
8.1
84
|
Verified
6.4
110
|
Verified
8.3
93
|
Verified
6.9
137
|
Verified
Campaigns
8.3
103
7.0
112
8.2
103
|
Verified
8.3
143
|
Verified
8.3
101
7.7
122
|
Verified
8.1
99
|
Verified
6.0
100
|
Verified
8.7
98
|
Verified
9.2
163
|
Verified
8.5
98
|
Verified
9.1
161
|
Verified
Engagement
8.1
94
|
Verified
7.0
107
|
Verified
Platform
8.4
113
|
Verified
8.1
139
|
Verified
8.3
110
|
Verified
7.7
124
8.3
106
|
Verified
7.2
111
|
Verified
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Iterable are categorized as Marketing Automation and Mobile Marketing
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Email Tracking, and Sales Engagement
Iterable is categorized as Personalization, Personalization Engines, SMS Marketing, Push Notification, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 Comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
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