# Adobe Marketo Engage vs InsideSales Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Marketo Engage excels in its integration capabilities, particularly with Salesforce, allowing users to send emails on behalf of account managers. This flexibility is a significant advantage for teams looking to streamline their communication processes.
- **Users say** that InsideSales offers a user-friendly experience, especially during the onboarding process. Reviewers appreciate the ease of setting up integrations and the overall intuitive interface, which helps new users get up to speed quickly.
- **According to verified reviews** , Adobe Marketo Engage provides robust customization options that allow users to tailor the buyer journey based on specific personas and stages. This level of personalization is highly valued by marketers aiming to optimize their campaigns.
- **Reviewers mention** that InsideSales shines in task management, with features that notify users when to call leads. This functionality significantly reduces the time spent on planning outreach, enabling sales teams to focus on making calls instead.
- **Users highlight** that while Adobe Marketo Engage has a solid feature set, it sometimes struggles with ease of setup compared to InsideSales, which has received praise for its straightforward implementation process and ongoing support.
- **G2 reviewers note** that InsideSales scores higher in overall support quality, with users appreciating the responsive assistance they receive. This aspect can be crucial for teams that rely heavily on timely support to resolve issues and maintain productivity.



| | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 3,148 | 618 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Enterprise (48.4% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | No pricing available | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (192 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### InsideSales

**Not enough data**

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | InsideSales | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2632 reviews) | 8.9 (487 reviews) | 
  | **Ease of Use** | 7.3 (2703 reviews) | 8.9 (491 reviews) | 
  | **Ease of Setup** | 6.8 (1352 reviews) | 8.4 (94 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 8.4 (96 reviews) | 
  | **Quality of Support** | 7.5 (2483 reviews) | 9.1 (479 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1168 reviews) | 9.2 (92 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2598 reviews) | 9.0 (473 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### InsideSales

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1988 |
| **InsideSales** | N/A | N/A |

#### Email Marketing

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1764 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.7 (1749 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.1 (1714 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.5 (1662 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1700 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.8 (1518 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.9 (1572 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1358 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 7.9 (1252 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.2 (1637 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (1600 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.4 (1659 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.0 (1536 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.2 (1607 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Program Management** | 8.3 (1615 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 8.3 (1498 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.0 (943 reviews) | Not enough data | 

#### Social

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Basic Reporting** | 7.7 (1655 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.2 (1234 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.2 (1160 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Customization ** | 7.7 (903 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.0 (905 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.7 (903 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.6 (595 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (61 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.9 (872 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.1 (793 reviews) ✓ Verified | Not enough data | 

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **InsideSales** | 8.7/10 | 123 |

#### Data Availability

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.8 (94 reviews) | 
| **Company Data Availability** | Not enough data | 8.6 (92 reviews) | 
| **Industry Research Availability** | Not enough data | 8.4 (77 reviews) ✓ Verified | 
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Contact Data Accuracy** | Not enough data | 8.5 (85 reviews) | 
| **Company Data Accuracy** | Not enough data | 8.5 (81 reviews) | 
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Internationalization** | Not enough data | 8.7 (22 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.2 (29 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.8 (31 reviews) | 
| **Reporting/Dashboards** | Not enough data | 8.3 (29 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | Not enough data | 
| **APIs** | Not enough data | 9.1 (23 reviews) | 

#### Features

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Lead Builder** | Not enough data | 8.6 (67 reviews) | 
| **Integration to CRM/Marketing Automation** | Not enough data | 9.1 (89 reviews) | 
| **Data Cleaning/Enrichment** | Not enough data | 8.4 (73 reviews) | 
| **Data Segmentation/Filtering** | Not enough data | 8.7 (77 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.8 (95 reviews) ✓ Verified | 
| **News/People Alerts** | Not enough data | 8.7 (79 reviews) ✓ Verified | 
| **Connections** | Not enough data | 8.7 (79 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 8.6 (80 reviews) ✓ Verified | 
| **Messaging** | Not enough data | 8.9 (83 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **InsideSales** | N/A | N/A |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (324 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (338 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (326 reviews) | Not enough data | 
| **Account Identification ** | 8.2 (336 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (299 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (297 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.3 (341 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (300 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **InsideSales** | 9.2/10 | 35 |

#### Lead Facilitation

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 9.4 (8 reviews) | 
| **Lead Qualification** | Not enough data | 8.7 (21 reviews) | 
| **Lead Follow-up** | Not enough data | 9.4 (27 reviews) | 
| **Meeting Scheduling ** | Not enough data | 9.4 (20 reviews) | 

#### Organization

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 9.4 (24 reviews) | 
| **Data Entry** | Not enough data | 9.4 (27 reviews) | 
| **Integrations / APIs** | Not enough data | 9.1 (18 reviews) | 

#### Performance Analysis

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Coaching ** | Not enough data | 8.9 (17 reviews) | 
| **Peformance Tracking** | Not enough data | 9.1 (25 reviews) | 

#### Sales Analysis

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 9.4 (13 reviews) | 
| **Sales Forecasting ** | Not enough data | 9.0 (18 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **InsideSales** | 8.8/10 | 244 |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | 9.1 (225 reviews) ✓ Verified | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | 9.0 (228 reviews) ✓ Verified | 
| **Calls and Voice** | 6.9 (25 reviews) | 9.0 (228 reviews) | 
| **Other Outreach Options ** | 7.7 (25 reviews) | 8.8 (173 reviews) ✓ Verified | 
| **CRM Integration** | 7.7 (31 reviews) | 9.1 (219 reviews) ✓ Verified | 
| **Calendar** | 7.6 (25 reviews) | 8.9 (19 reviews) | 
| **Shared Records** | 8.0 (24 reviews) | 8.6 (11 reviews) | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | 8.9 (197 reviews) ✓ Verified | 
| **Workflow Management** | 7.7 (31 reviews) | 9.1 (209 reviews) ✓ Verified | 
| **Workflow Performance** | 7.7 (30 reviews) | 9.1 (200 reviews) ✓ Verified | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | 8.7 (175 reviews) ✓ Verified | 
| **Gamification** | 7.6 (23 reviews) | 8.2 (15 reviews) | 

#### AI and Automation

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | 8.8 (20 reviews) | 
| **Lead Scoring** | 8.0 (25 reviews) | 8.4 (17 reviews) | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | 8.7 (17 reviews) | 
| **Buyer Intelligence** | 8.1 (26 reviews) | 8.9 (15 reviews) | 
| **Machine Learning** | 7.8 (23 reviews) | 8.2 (15 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (13 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (14 reviews) | Not enough data | 
| **Decision Making** | 6.8 (14 reviews) | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **InsideSales** | 8.4/10 | 35 |

#### Agentic AI - Sales Performance Management

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Incentives

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Badges** | Not enough data | 8.1 (16 reviews) | 
| **Triggers** | Not enough data | 8.2 (19 reviews) | 
| **Commission Calculator** | Not enough data | 6.3 (8 reviews) | 
| **Leaderboards** | Not enough data | 8.8 (25 reviews) ✓ Verified | 

#### Personalization

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Profiles** | Not enough data | 8.3 (17 reviews) ✓ Verified | 
| **Custom Reports** | Not enough data | 8.3 (17 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.8 (23 reviews) ✓ Verified | 
| **Goal Setting** | Not enough data | 8.3 (18 reviews) | 

#### Administrative

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Integration** | Not enough data | 9.2 (28 reviews) ✓ Verified | 
| **Employee Structure** | Not enough data | 9.1 (18 reviews) ✓ Verified | 
| **Behavior Monitoring** | Not enough data | 8.8 (18 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **InsideSales** | 9.2/10 | 196 |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (24 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | 9.1 (175 reviews) | 
| **Link Activity** | 8.0 (83 reviews) | 9.1 (169 reviews) | 
| **Attachment Activity** | 7.8 (46 reviews) | 9.2 (171 reviews) | 

#### Customizations

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | 9.2 (186 reviews) | 
| **Email Scheduling** | 8.5 (79 reviews) | 9.3 (174 reviews) | 
| **Notifications** | 7.8 (45 reviews) | 9.3 (180 reviews) | 
| **Email Categorization** | 7.6 (47 reviews) | 8.9 (155 reviews) | 
| **Templates** | 7.9 (83 reviews) | 9.3 (184 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **InsideSales** | 8.8/10 | 208 |

#### Agentic AI - Sales Analytics

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.9 (131 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 9.0 (124 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 9.0 (107 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.9 (156 reviews) | 
| **Data Segmentation** | Not enough data | 8.7 (127 reviews) | 

#### Predictive Analytics

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.6 (135 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.7 (114 reviews) | 
| **Risk Analysis** | Not enough data | 8.5 (99 reviews) | 
| **Live Forecasting** | Not enough data | 8.8 (112 reviews) | 

#### Sales Management

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.9 (128 reviews) | 
| **Sales Gamification** | Not enough data | 8.8 (153 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.9 (150 reviews) | 
| **Activity Tracking** | Not enough data | 9.1 (183 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **InsideSales** | 8.9/10 | 386 |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | 

#### Calling

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | 8.9 (291 reviews) | 
| **Generate Location** | 6.9 (18 reviews) | 8.9 (312 reviews) | 
| **Call Types** | 6.7 (17 reviews) | 9.1 (322 reviews) | 
| **Click-to-Call** | 7.0 (19 reviews) | 9.3 (372 reviews) | 
| **Auto Dialer** | 7.7 (5 reviews) | Not enough data | 

#### Contacts

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | 8.9 (333 reviews) | 
| **Information Locater** | 7.0 (19 reviews) | 8.8 (309 reviews) | 
| **Record Prospect Data** | 7.4 (17 reviews) | 8.8 (308 reviews) | 

#### Insights

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | 8.9 (341 reviews) | 
| **Daily Summary** | 6.9 (18 reviews) | 8.7 (303 reviews) | 
| **Automated Voicemails** | 7.3 (8 reviews) | 8.9 (254 reviews) | 
| **Automated Emails** | 9.2 (8 reviews) | 9.0 (309 reviews) | 
| **Sorts Prospects** | 6.3 (18 reviews) | 8.7 (308 reviews) | 
| **Automated Note Taking** | 8.0 (5 reviews) | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **InsideSales** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **InsideSales** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (289 reviews) | Not enough data | 
| **Lead Analysis ** | 8.3 (310 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.1 (293 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (293 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (257 reviews) | Not enough data | 
| **Media Attribution ** | 8.2 (265 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | Not enough data | 
| **Customization ** | 8.3 (296 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **InsideSales** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (231 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **InsideSales** | N/A | N/A |

#### Analysis

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (116 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | Not enough data | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.3 (100 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to Adobe Marketo Engage (6):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to InsideSales (4):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | InsideSales | 
|---|---|---|
| **Small-Business** | 21.9% | 15.5% | 
| **Mid-Market** | 53.3% | 36.1% | 
| **Enterprise** | 24.7% | 48.4% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.7%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.2%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.8%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 31.0%

#### InsideSales

- **Information Technology and Services:** 22.7%
- **Computer Software:** 16.0%
- **Marketing and Advertising:** 12.9%
- **Telecommunications:** 6.9%
- **Financial Services:** 5.6%
- **Internet:** 3.8%
- **Transportation/Trucking/Railroad:** 2.9%
- **Consumer Services:** 2.3%
- **Chemicals:** 2.0%
- **Hospital & Health Care:** 1.6%
- **Other:** 23.2%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25853 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14853 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13867 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)

### Alternatives to InsideSales

- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5609 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13867 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (577 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1236 reviews)
- [Reply](https://www.g2.com/products/reply/reviews) — 4.6/5 stars (1545 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9689 reviews)
- [Vendasta Yesware](https://www.g2.com/products/vendasta-yesware/reviews) — 4.4/5 stars (821 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### InsideSales

- Title: [Do you think Playbooks will integrate more "Plays" into the system by the end of 2020?](https://www.g2.com/discussions/26128-do-you-think-playbooks-will-integrate-more-plays-into-the-system-by-the-end-of-2020) — 1 comment, 2 upvotes
  > **Top comment:** "Plays are written by users with permission, not by playbooks"
- Title: [Does Playbooks work with the Microsoft Dynamics cloud solution?](https://www.g2.com/discussions/work-with-miscrosoft-dynamics) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Playbooks works with the cloud Microsoft Dynamics CRM. "
- Title: [Is Playbooks Salesforce lightning ready?](https://www.g2.com/discussions/salesforce-lightning-capable-f9f5a24d-500f-4b05-8b22-2ef70a1f8b83) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Playbooks works seamlessly with Salesforce lightning. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-insidesales)