Link copied to clipboard # Adobe Marketo Engage vs HubSpot Sales Hub Comparison - What are their main differences? Share [ Export ](/compare/adobe-marketo-engage/hubspot-sales-hub/export.csv) Adobe Marketo EngageHubSpot Sales Hub[+ Add Product](#) Pricing **Adobe Marketo Engage** Free Trial **Contact Us** Per Month · Select **Contact Us** Per Month · Prime **Contact Us** Per Month · Ultimate **Contact Us** Per Month · Growth Show more **HubSpot Sales Hub** Free Trial **$0.00** · Free **$15.00** Per User Per Month · Starter **$90.00** Per User Per Month · Professional **$150.00** Per User Per Month · Enterprise Show more **Pricing Insights** from reviews Perceived Cost **Adobe Marketo Engage** $$$$$ **HubSpot Sales Hub** $$$$$ Average Discount **Adobe Marketo Engage** 17%1% more **HubSpot Sales Hub** 16% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Adobe Marketo Engage** 6 months Based on 100 responses **HubSpot Sales Hub** 6 months Based on 100 responses Return on Investment **Adobe Marketo Engage** 6 months Based on 100 responses **HubSpot Sales Hub** 6 months Based on 100 responses ![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage") ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Adobe Marketo Engage** Ease of Use (193) Automation (185) Learning Curve (176) Steep Learning Curve (135) **HubSpot Sales Hub** Easy Daily Use (924) Time-Saving Sales Work (373) Rising Costs At Scale (251) Advanced Features Behind Tiers (190) Integrations **Adobe Marketo Engage** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image") Adobe Acrobat ](https://www.g2.com/products/adobe-acrobat/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eea525746279035b2a227975d6ad509/adobe-express.jpg "Product Avatar Image") Adobe Express ](https://www.g2.com/products/adobe-express/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-journey-optimizer.png "Product Avatar Image") Adobe Journey Optimizer ](https://www.g2.com/products/adobe-journey-optimizer/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d35bd7ed5dac9c71a644f1a99af5cff6/al-advantage.png "Product Avatar Image") AL ADVANTAGE ](https://www.g2.com/products/al-advantage/reviews)[ View all ](https://www.g2.com/products/adobe-marketo-engage/integrations) **HubSpot Sales Hub** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f701c2bc8e8128a9090458644727a7a4/3cx.jpg "Product Avatar Image") 3CX ](https://www.g2.com/products/3cx/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5fef15936627dac55873302a7b11add3/absorb-software-absorb-lms.png "Product Avatar Image") Absorb LMS ](https://www.g2.com/products/absorb-software-absorb-lms/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_da24ab8969ae1c7989ab7867d0dd2142/aircall.png "Product Avatar Image") Aircall ](https://www.g2.com/products/aircall/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ View all ](https://www.g2.com/products/hubspot-sales-hub/integrations) Screenshots **Adobe Marketo Engage** ![Adobe Marketo Engage screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1457717/Marketo-Engage-CVS-Health-Summit-Session-Artwork.png) **HubSpot Sales Hub** ![HubSpot Sales Hub screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1478161/conversation-intelligence-en.png) **Ratings** from reviews Meets Requirements **Adobe Marketo Engage** **8.3** /10 Based on 2,803 responses **HubSpot Sales Hub** **8.6** /10 Based on 10,182 responses Ease of Use **Adobe Marketo Engage** **7.4** /10 Based on 2,883 responses **HubSpot Sales Hub** **8.7** /10 Based on 11,370 responses Ease of Setup **Adobe Marketo Engage** **6.9** /10 Based on 1,528 responses **HubSpot Sales Hub** **8.3** /10 Based on 5,326 responses Ease of Admin **Adobe Marketo Engage** **7.7** /10 Based on 1,181 responses **HubSpot Sales Hub** **8.5** /10 Based on 3,224 responses Quality of Support **Adobe Marketo Engage** **7.6** /10 Based on 2,658 responses **HubSpot Sales Hub** **8.6** /10 Based on 9,172 responses Has the product been a good partner in doing business? **Adobe Marketo Engage** **7.7** /10 Based on 1,174 responses **HubSpot Sales Hub** **8.7** /10 Based on 3,173 responses Product Direction (% positive) **Adobe Marketo Engage** **8.0** /10 Based on 2,608 responses **HubSpot Sales Hub** **8.7** /10 Based on 9,705 responses **Features** ratings from reviews Sales Engagement **7.5** /10 Based on 44 responses **8.0** /10 Based on 1,906 responses Email Tracking **7.5** /10 Based on 99 responses **7.8** /10 Based on 2,528 responses Outbound Call Tracking **7.3** /10 Based on 24 responses **8.3** /10 Based on 1,508 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Sales Enablement **7.5** /10 Based on 22 responses **7.7** /10 Based on 1,027 responses CRM Not enough data **8.4** /10 Based on 8,058 responses Marketing Automation **7.2** /10 Based on 2,167 responses Not enough data Account Data Management **8.2** /10 Based on 423 responses Not enough data AI Sales Assistant Not enough data **8.4** /10 Based on 840 responses Conversation Intelligence Not enough data **7.6** /10 Based on 386 responses AI Agents For Business Operations Not enough data **8.4** /10 Based on 11 responses Business Scheduling Not enough data **8.4** /10 Based on 771 responses Visitor Identification Not enough data **6.1** /10 Based on 17 responses Sales Performance Management Not enough data **8.0** /10 Based on 1,391 responses Sales Analytics Not enough data **8.0** /10 Based on 1,870 responses Marketing Account Intelligence **8.3** /10 Based on 371 responses Not enough data Account-Based Analytics **8.1** /10 Based on 346 responses Not enough data Mobile Marketing **8.3** /10 Based on 140 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 23.4% Mid-Market(51-1000 emp.) 51.9% Enterprise(\> 1000 emp.) 24.7% Small-Business(50 or fewer emp.) 23.4% Mid-Market(51-1000 emp.) 51.9% Enterprise(\> 1000 emp.) 24.7% Small-Business(50 or fewer emp.) 60.5% Mid-Market(51-1000 emp.) 35.5% Enterprise(\> 1000 emp.) 4.0% Small-Business(50 or fewer emp.) 60.5% Mid-Market(51-1000 emp.) 35.5% Enterprise(\> 1000 emp.) 4.0% **Reviewers' Industry** [![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage")](https://www.g2.com/products/adobe-marketo-engage/reviews) Adobe Marketo Engage Computer Software 24.8% Information Technology and Services 13.2% Marketing and Advertising 11.8% Internet 5.4% Financial Services 4.3% Other 40.4% [![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub")](https://www.g2.com/products/hubspot-sales-hub/reviews) HubSpot Sales Hub Computer Software 15.7% Information Technology and Services 12.1% Marketing and Advertising 9.8% Financial Services 4.3% Education Management 3.2% Other 54.8% Alternatives **Adobe Marketo Engage Alternatives** ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft") [ Salesloft ](/products/salesloft/reviews) ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![Outreach](https://images.g2crowd.com/uploads/product/hd_favicon/1521467568/outreach.png "Outreach") [ Outreach ](/products/outreach/reviews) **HubSpot Sales Hub Alternatives** ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft") [ Salesloft ](/products/salesloft/reviews) ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") [ Freshsales ](/products/freshsales/reviews) ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") [ Apollo.io ](/products/apollo-io/reviews) ## Adobe Marketo Engage vs HubSpot Sales Hub FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Adobe Marketo Engage vs HubSpot Sales Hub? HubSpot Sales Hub stands out for its higher ease of use, setup, and support scores, while Adobe Marketo Engage is favored for its advanced automation and segmentation capabilities. | [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) | [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) | | --- | --- | | 4.1/5 (3,149 reviews) | 4.4/5 (13,909 reviews) | | Mid-Market | Small-Business | | 6.8 | 8.3 | | 7.5 | 8.6 | | Automation (185 all-time mentions) | Ease of Use (1,216 all-time mentions) | ### How do the pricing models of Adobe Marketo Engage and HubSpot Sales Hub compare? HubSpot Sales Hub is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure. - **Adobe Marketo Engage:** Reviewers note that while the platform is powerful, its pricing can be hard to justify for smaller teams or organizations with simpler needs, and some capabilities feel gated behind higher tiers. - **HubSpot Sales Hub:** In recent reviews, many buyers highlight that the platform's core functionality is strong and easy to use, but advanced features are often locked behind higher pricing tiers, which can be limiting for smaller teams. - **Switching reasons:** Reviewers who switched away from HubSpot Sales Hub cite dissatisfaction with contract terms and the cost of advanced features, while those moving to HubSpot often mention improved usability and consolidated workflows. ### What are the best alternatives to Adobe Marketo Engage and HubSpot Sales Hub? The top three alternatives to Adobe Marketo Engage and HubSpot Sales Hub are Agentforce Sales, HubSpot Marketing Hub, and Apollo.io. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) | 4.1/5 (3,149 reviews) | Mid-Market | Pricing can be hard to justify for smaller teams; advanced features gated behind higher tiers | Automation and advanced segmentation | | [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) | 4.4/5 (13,909 reviews) | Small-Business | Core functionality strong and easy to use; advanced features often locked behind higher pricing tiers | Ease of use and lead management | | [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25,876 reviews) | Mid-Market | — | Customizability and scalability | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14,921 reviews) | Small-Business | — | Marketing automation and campaign management | | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9,792 reviews) | Small-Business | — | Prospecting and data enrichment | ### Which Marketing Automation features should I prioritize when comparing Adobe Marketo Engage and HubSpot Sales Hub? Buyers should prioritize automation, ease of use, integrations, reporting, and lead management when comparing Adobe Marketo Engage and HubSpot Sales Hub. - **Automation:** Adobe Marketo Engage (185 all-time mentions), HubSpot Sales Hub (453 all-time mentions) - **Ease of Use:** Adobe Marketo Engage (7.3), HubSpot Sales Hub (8.7); all-time mentions: Adobe Marketo Engage (193), HubSpot Sales Hub (1,216) - **Integrations:** Adobe Marketo Engage (131 all-time mentions), HubSpot Sales Hub (511 all-time mentions) - **Reporting:** Both products are frequently cited for reporting, with reviewers noting differences in depth and presentation - **Lead Management:** HubSpot Sales Hub (571 all-time mentions), Adobe Marketo Engage (frequent recent mentions for lead scoring and segmentation) ### What are the pros and cons of Adobe Marketo Engage vs HubSpot Sales Hub? HubSpot Sales Hub's headline strength is ease of use, while Adobe Marketo Engage is recognized for advanced automation and segmentation. - **Adobe Marketo Engage strengths:** Automation (185 all-time mentions), advanced segmentation and targeting, robust CRM integration, and flexibility for complex campaigns. - **Adobe Marketo Engage trade-offs:** Steep learning curve (135 all-time mentions), complexity (100), outdated interface (57), and reporting that often requires third-party tools for executive-level insights. - **HubSpot Sales Hub strengths:** Ease of use (1,216 all-time mentions), intuitive interface (538), lead management (571), integrations (511), and time-saving automation (467). - **HubSpot Sales Hub trade-offs:** Learning curve for advanced features (384), complexity as features scale (223), and advanced reporting and automation often gated behind higher pricing tiers. ### Is Adobe Marketo Engage or HubSpot Sales Hub better for small businesses? HubSpot Sales Hub is the better fit for small businesses, as it is most popular in the Small-Business segment and consistently praised for ease of use and quick setup. - **Adobe Marketo Engage:** Most popular in the Mid-Market segment; reviewers note its power and flexibility but mention a steep learning curve and higher complexity, making it less ideal for small teams without dedicated technical resources. - **HubSpot Sales Hub:** Most popular in the Small-Business segment; reviewers highlight its intuitive interface, fast onboarding, and suitability for teams seeking an easy-to-use, all-in-one sales and marketing platform. ### Which Marketing Automation platform has better integrations? HubSpot Sales Hub is favored for integrations, with a higher all-time mention count and broader reviewer-cited integration experiences. - **Adobe Marketo Engage:** Integrations mentioned in 131 all-time reviews, with recent reviewers citing Qualified and Knak as notable integrations. - **HubSpot Sales Hub:** Integrations mentioned in 511 all-time reviews, with recent reviewers highlighting integrations with Google Workspace, WhatsApp, and Gmail. ### How do Adobe Marketo Engage and HubSpot Sales Hub compare on customer support? HubSpot Sales Hub scores materially higher on Quality of Support, with an 8.6 versus Adobe Marketo Engage's 7.5. - **Adobe Marketo Engage:** Reviewers describe support as helpful but note inconsistent response times and a need for more guided onboarding and role-based learning paths. - **HubSpot Sales Hub:** Reviewers consistently praise support for being responsive, helpful, and instrumental in onboarding and workflow optimization, with many citing positive experiences with training and troubleshooting. ### Which is easier to implement, Adobe Marketo Engage or HubSpot Sales Hub? HubSpot Sales Hub is easier to implement, with an Ease of Setup score of 8.3 compared to Adobe Marketo Engage's 6.8. - **Adobe Marketo Engage:** Reviewers frequently mention a steep learning curve, technical setup requirements, and the need for dedicated resources or specialists for initial configuration and ongoing management. - **HubSpot Sales Hub:** Reviewers highlight fast onboarding, intuitive setup, and the ability to get started quickly without extensive technical expertise, making it accessible for new users and small teams. ### Which product has better Reporting? HubSpot Sales Hub is favored for reporting, with reviewers citing easier access to dashboards and real-time insights, while Adobe Marketo Engage is noted for advanced segmentation but requires third-party tools for executive-level reporting. - **Adobe Marketo Engage:** Reporting is frequently mentioned in reviews, but native reports are described as basic and often require export to Excel, Tableau, or Power BI for deeper analysis; reviewers note the need for more visually compelling, C-suite-ready dashboards. - **HubSpot Sales Hub:** Reviewers highlight clear, accessible dashboards and real-time reporting, with an 8.6 Meets Requirements score and 1,216 all-time mentions for ease of use, though some advanced reporting features are reserved for higher tiers.