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Compare Adobe Marketo Engage and Highspot 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Mid-Market (55.9% of reviews)
Entry-Level Pricing
Contact Us Per Month
No pricing available
Adobe Marketo Engage
Star Rating
(3,071)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansHighspot
Star Rating
(1,197)4.7 out of 5
Market Segments
Mid-Market (55.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about HighspotSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Highspot excels in user-friendliness, making it easy for sales teams to share marketing collateral and gain insights into usage. Users appreciate the intuitive interface, which allows for quick access to essential tools, enhancing productivity.
- According to verified reviews, Adobe Marketo Engage shines in its automation capabilities and flexible segmentation. Users highlight how these features simplify campaign management and forecasting, making it a robust choice for marketing teams looking for scalability and customization.
- Users say that Highspot's ease of setup is a significant advantage, with many finding the onboarding process straightforward. This allows teams to quickly start utilizing the platform without extensive training, which is a common pain point in other tools.
- Reviewers mention that while Adobe Marketo Engage offers powerful reporting and dashboard features, some users face challenges with its configuration, indicating that it may require more time to tailor to specific workflows compared to Highspot.
- G2 reviewers highlight the quality of support provided by Highspot, with many praising the responsiveness and helpfulness of the support team. In contrast, while Adobe Marketo Engage has a solid support system, users have noted that it could be improved to match the level of service offered by Highspot.
- According to recent feedback, Highspot's content organization features are particularly well-received, allowing users to keep marketing assets neatly arranged and easily accessible. This contrasts with Adobe Marketo Engage, where users have expressed a desire for more streamlined content management options.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Highspot
No pricing availableFree Trial
Adobe Marketo Engage
Free Trial is available
Highspot
No trial information availableRatings
Meets Requirements
8.3
2,610
9.2
918
Ease of Use
7.3
2,665
9.1
933
Ease of Setup
6.7
1,317
8.8
363
Ease of Admin
7.6
1,175
8.7
331
Quality of Support
7.5
2,460
9.4
772
Has the product been a good partner in doing business?
7.7
1,168
9.6
324
Product Direction (% positive)
8.0
2,579
9.2
866
Features by Category
Email Marketing
8.3
1753
|
Verified
Not enough data
8.7
1739
|
Verified
Not enough data
8.1
1716
|
Verified
Not enough data
8.5
1650
|
Verified
Not enough data
Online Marketing
7.8
1699
|
Verified
Not enough data
7.8
1519
|
Verified
Not enough data
7.9
1576
|
Verified
Not enough data
7.4
1574
|
Verified
Not enough data
7.4
1339
|
Verified
Not enough data
Lead Management
8.5
1355
|
Verified
Not enough data
7.9
1252
|
Verified
Not enough data
8.2
1628
|
Verified
Not enough data
8.2
1593
|
Verified
Not enough data
8.4
1645
|
Verified
Not enough data
8.0
1535
|
Verified
Not enough data
8.3
1549
|
Verified
Not enough data
8.2
1591
|
Verified
Not enough data
Campaign Management
8.3
1605
|
Verified
Not enough data
8.3
1495
|
Verified
Not enough data
7.3
1193
|
Verified
Not enough data
7.0
947
Not enough data
Social
7.3
750
|
Verified
Not enough data
7.5
801
|
Verified
Not enough data
7.6
789
|
Verified
Not enough data
7.5
756
|
Verified
Not enough data
7.5
718
|
Verified
Not enough data
Reporting & Analytics
7.7
1643
|
Verified
Not enough data
7.2
1417
|
Verified
Not enough data
7.2
1235
|
Verified
Not enough data
7.2
1164
|
Verified
Not enough data
6.9
1014
|
Verified
Not enough data
Platform
7.7
899
|
Verified
Not enough data
8.0
890
|
Verified
Not enough data
8.4
915
|
Verified
Not enough data
7.7
637
|
Verified
Not enough data
7.3
639
|
Verified
Not enough data
7.7
895
|
Verified
Not enough data
7.6
597
Not enough data
Agentic AI - Marketing Automation
7.4
65
Not enough data
7.5
64
Not enough data
7.3
64
Not enough data
7.0
64
Not enough data
7.3
64
Not enough data
7.5
64
Not enough data
Integration
8.0
913
|
Verified
Not enough data
7.9
867
|
Verified
Not enough data
8.1
792
|
Verified
Not enough data
Lead Intelligence
8.2
320
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Integrated Workflows
7.9
32
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
9.3
606
6.9
12
8.8
568
8.2
11
8.6
561
6.9
12
8.9
637
6.8
11
9.4
625
Analytics
7.9
12
8.5
557
8.1
12
8.7
557
8.2
14
8.7
502
7.2
12
9.1
619
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
290
Not enough data
8.3
312
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Highspot are categorized as Sales Enablement
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Highspot has no unique categories
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Highspot
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Computer Software
27.6%
Information Technology and Services
15.0%
Marketing and Advertising
13.4%
Internet
6.6%
Financial Services
2.9%
Other
34.5%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
is there a way to "archive" material?
2 Comments
EM
Yes, you can archive content in Highspot. Archiving content hides older content without fully deleting the item. You can restore them if needed.
Also,...Read more
Why do I need Highspot?
2 Comments
Official Response from Highspot
Highspot helps companies create better customer experiences by ensuring go-to-market teams are aligned and prepared for any conversation with dynamic...Read more
How is Highspot different than other solutions?
2 Comments
MM
I don't where other solutions in this space of the market stand today, but the biggest differentiator that I have noticed that has had a substantial impact...Read more
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