Compare Adobe Marketo Engage and Higher Logic Thrive 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (55.5% of reviews)
Entry-Level Pricing
Contact Us Per Month
No pricing available
Adobe Marketo Engage
Star Rating
(3,086)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansHigher Logic Thrive
Star Rating
(430)4.4 out of 5
Market Segments
Small-Business (55.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Higher Logic ThriveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users highlighting its robust segmentation and reporting features that simplify campaign management and forecasting. This makes it a strong choice for businesses looking for scalable solutions.
- Users say that Higher Logic Thrive fosters community engagement effectively, with features like community forums that help members connect and share information. This is particularly beneficial for organizations focused on building strong member networks.
- Reviewers mention that Adobe Marketo Engage has a more complex setup process, which some users find challenging. However, once established, it operates smoothly with minimal manual intervention, making it a reliable tool for ongoing marketing efforts.
- According to verified reviews, Higher Logic Thrive shines in its quality of support, with users appreciating the responsive assistance they receive. This can be a crucial factor for smaller businesses that may require more hands-on help during implementation.
- G2 reviewers highlight that while Adobe Marketo Engage has a higher overall satisfaction score, Higher Logic Thrive offers a more user-friendly experience, particularly in areas like ease of use and admin capabilities, making it suitable for teams with less technical expertise.
- Users report that Adobe Marketo Engage's advanced features, such as AI marketing automation, provide significant advantages for larger organizations, while Higher Logic Thrive's focus on community engagement tools makes it ideal for small businesses looking to enhance member interaction.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Higher Logic Thrive
No pricing availableFree Trial
Adobe Marketo Engage
Free Trial is available
Higher Logic Thrive
No trial information availableRatings
Meets Requirements
8.3
2,619
8.5
372
Ease of Use
7.3
2,674
8.1
374
Ease of Setup
6.7
1,327
7.8
234
Ease of Admin
7.6
1,177
8.2
248
Quality of Support
7.5
2,468
8.9
362
Has the product been a good partner in doing business?
7.7
1,170
9.0
242
Product Direction (% positive)
8.0
2,587
9.2
357
Features by Category
Email Marketing
8.3
1757
|
Verified
8.7
155
8.7
1742
|
Verified
9.0
157
8.1
1716
|
Verified
8.6
154
8.5
1654
|
Verified
8.4
89
Online Marketing
7.8
1700
|
Verified
7.8
87
7.8
1519
|
Verified
8.2
86
7.9
1574
|
Verified
8.6
108
7.4
1573
|
Verified
8.2
128
7.4
1339
|
Verified
8.3
78
Lead Management
8.5
1358
|
Verified
7.9
58
7.9
1253
|
Verified
8.0
68
8.2
1631
|
Verified
8.5
77
8.2
1596
|
Verified
8.4
42
8.4
1652
|
Verified
8.2
42
8.0
1536
|
Verified
8.4
65
8.3
1548
|
Verified
8.2
42
8.2
1598
|
Verified
7.9
52
Campaign Management
8.3
1605
|
Verified
Feature Not Available
8.3
1494
|
Verified
8.3
61
7.3
1190
|
Verified
Feature Not Available
7.0
945
Feature Not Available
Social
7.3
748
|
Verified
Feature Not Available
7.5
799
|
Verified
Feature Not Available
7.6
787
|
Verified
Feature Not Available
7.5
754
|
Verified
Feature Not Available
7.5
716
|
Verified
Feature Not Available
Reporting & Analytics
7.7
1648
|
Verified
8.5
147
7.2
1415
|
Verified
Feature Not Available
7.2
1236
|
Verified
7.5
57
7.2
1162
|
Verified
Feature Not Available
6.9
1012
|
Verified
Feature Not Available
Platform
7.7
901
|
Verified
8.2
69
8.0
895
|
Verified
8.0
62
8.4
915
|
Verified
8.7
75
7.7
636
|
Verified
8.1
31
7.3
638
|
Verified
7.5
36
7.7
899
|
Verified
8.8
78
7.6
596
7.7
39
Agentic AI - Marketing Automation
7.4
63
Not enough data
7.4
62
Not enough data
7.2
63
Not enough data
6.9
62
Not enough data
7.1
61
Not enough data
7.5
61
Not enough data
Integration
8.0
913
|
Verified
8.2
72
7.9
868
|
Verified
8.1
58
8.1
793
|
Verified
7.9
41
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
85
Not enough data
8.0
84
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
8.0
84
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
Not enough data
8.2
290
Not enough data
8.3
311
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
34
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
34
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Community Building
Not enough data
7.8
59
Not enough data
8.0
14
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Community Improvement
Not enough data
7.9
18
Not enough data
6.7
13
Not enough data
Not enough data
Customer Analytics
Not enough data
7.7
48
Not enough data
8.0
60
Not enough data
7.8
63
Not enough data
7.0
27
Community Management
Not enough data
7.6
47
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Online Community Management
Not enough data
7.3
5
Not enough data
6.3
5
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
99
|
Verified
Not enough data
8.5
99
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Higher Logic Thrive are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Higher Logic Thrive is categorized as Online Community Management
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Higher Logic Thrive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.5%
Non-Profit Organization Management
36.3%
Hospital & Health Care
5.7%
Marketing and Advertising
5.0%
Education Management
4.5%
Higher Education
2.8%
Other
45.7%
Alternatives
Discussions
Is marketo a CRM?
3 Comments
PG
doesn't provide a built-in CRMRead more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
What is Adobe Marketo Engage used for?
2 Comments
NS
Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and...Read more
What is Higher Logic Thrive used for?
1 Comment
Official Response from Higher Logic Thrive
Higher Logic Thrive is used by associations to strengthen member engagement, acquire new members, and retain existing members. Read more
What is an online community platform?
1 Comment
Official Response from Higher Logic Thrive
An online community is a dedicated online space created by an organization where users can connect with each other and with you.Read more
What is the main function of online community groups?
1 Comment
Official Response from Higher Logic Thrive
Online communities build a sense of belonging that delivers a lasting impact. An impact that helps to foster engagement, build support, enhance connection...Read more
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