Introducing G2.ai, the future of software buying.Try now
Compare Adobe Marketo Engage and Higher Logic Thrive 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (55.3% of reviews)
Entry-Level Pricing
Contact Us Per Month
No pricing available
Adobe Marketo Engage
Star Rating
(3,070)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansHigher Logic Thrive
Star Rating
(429)4.4 out of 5
Market Segments
Small-Business (55.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Higher Logic ThriveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users highlighting its robust segmentation and reporting features that simplify campaign management and forecasting. This makes it a strong choice for businesses looking for scalable solutions.
- Users say that Higher Logic Thrive fosters community engagement effectively, with features like community forums that help members connect and share information. This is particularly beneficial for organizations focused on building strong member networks.
- Reviewers mention that Adobe Marketo Engage has a more complex setup process, which some users find challenging. However, once established, it operates smoothly with minimal manual intervention, making it a reliable tool for ongoing marketing efforts.
- According to verified reviews, Higher Logic Thrive shines in its quality of support, with users appreciating the responsive assistance they receive. This can be a crucial factor for smaller businesses that may require more hands-on help during implementation.
- G2 reviewers highlight that while Adobe Marketo Engage has a higher overall satisfaction score, Higher Logic Thrive offers a more user-friendly experience, particularly in areas like ease of use and admin capabilities, making it suitable for teams with less technical expertise.
- Users report that Adobe Marketo Engage's advanced features, such as AI marketing automation, provide significant advantages for larger organizations, while Higher Logic Thrive's focus on community engagement tools makes it ideal for small businesses looking to enhance member interaction.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Higher Logic Thrive
No pricing availableFree Trial
Adobe Marketo Engage
Free Trial is available
Higher Logic Thrive
No trial information availableRatings
Meets Requirements
8.3
2,608
8.5
371
Ease of Use
7.3
2,663
8.1
373
Ease of Setup
6.7
1,314
7.8
233
Ease of Admin
7.6
1,173
8.3
247
Quality of Support
7.5
2,458
8.9
361
Has the product been a good partner in doing business?
7.7
1,166
9.0
241
Product Direction (% positive)
8.0
2,577
9.1
356
Features by Category
Email Marketing
8.3
1753
|
Verified
8.7
155
8.7
1741
|
Verified
9.0
157
8.1
1718
|
Verified
8.6
154
8.5
1652
|
Verified
8.4
88
Online Marketing
7.8
1700
|
Verified
7.8
87
7.8
1520
|
Verified
8.2
86
7.9
1577
|
Verified
8.6
108
7.4
1576
|
Verified
8.2
128
7.4
1341
|
Verified
8.3
78
Lead Management
8.5
1357
|
Verified
7.9
58
7.9
1254
|
Verified
8.0
68
8.2
1628
|
Verified
8.5
77
8.2
1595
|
Verified
8.4
42
8.4
1647
|
Verified
8.2
42
8.0
1537
|
Verified
8.4
65
8.3
1551
|
Verified
8.2
42
8.2
1593
|
Verified
7.9
52
Campaign Management
8.3
1605
|
Verified
Feature Not Available
8.3
1497
|
Verified
8.3
61
7.3
1194
|
Verified
Feature Not Available
7.0
949
Feature Not Available
Social
7.3
752
|
Verified
Feature Not Available
7.5
803
|
Verified
Feature Not Available
7.6
791
|
Verified
Feature Not Available
7.5
758
|
Verified
Feature Not Available
7.5
720
|
Verified
Feature Not Available
Reporting & Analytics
7.7
1643
|
Verified
8.5
147
7.2
1418
|
Verified
Feature Not Available
7.2
1237
|
Verified
7.5
57
7.2
1165
|
Verified
Feature Not Available
6.9
1016
|
Verified
Feature Not Available
Platform
7.7
900
|
Verified
8.2
69
8.0
890
|
Verified
8.0
61
8.4
916
|
Verified
8.7
75
7.7
638
|
Verified
8.1
31
7.3
640
|
Verified
7.5
36
7.7
896
|
Verified
8.7
77
7.6
597
7.7
39
Agentic AI - Marketing Automation
7.4
65
Not enough data
7.5
64
Not enough data
7.3
64
Not enough data
7.0
64
Not enough data
7.3
64
Not enough data
7.5
64
Not enough data
Integration
8.0
915
|
Verified
8.2
71
7.9
868
|
Verified
8.1
58
8.1
794
|
Verified
7.9
41
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Integrated Workflows
7.9
32
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Not enough data
Lead Management
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Not enough data
Marketing Campaigns
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Community Building
Not enough data
6.8
31
Not enough data
7.8
59
Not enough data
8.0
14
Not enough data
Feature Not Available
Not enough data
8.2
15
Not enough data
8.3
16
Community Improvement
Not enough data
7.9
18
Not enough data
7.4
15
Not enough data
7.3
14
Not enough data
6.7
13
Customer Analytics
Not enough data
7.7
48
Not enough data
8.0
60
Not enough data
7.8
63
Not enough data
7.0
27
Community Management
Not enough data
7.6
47
Not enough data
7.2
50
Not enough data
8.3
15
Community Analytics
Not enough data
8.5
17
Not enough data
7.6
13
Not enough data
8.0
17
Not enough data
8.3
16
Agentic AI - Online Community Management
Not enough data
7.3
5
Not enough data
6.3
5
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Higher Logic Thrive are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Higher Logic Thrive is categorized as Online Community Management
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Higher Logic Thrive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.0%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Non-Profit Organization Management
36.1%
Hospital & Health Care
5.7%
Marketing and Advertising
5.0%
Education Management
4.5%
Higher Education
2.9%
Other
45.8%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 Comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
CEO AMA?
1 Comment
JP
Hi Becca! Without a lot of context, we would say an Ask Me Anything (AMA) with the CEO could be a good way to boost engagement, as long as your member base...Read more
What benefits do these users get from the online community?
1 Comment
Official Response from Higher Logic Thrive
We often hear from our association customers that their community has become their members’ number one benefit. In an online member community, your members...Read more
What is an online community platform?
1 Comment
Official Response from Higher Logic Thrive
An online community is a dedicated online space created by an organization where users can connect with each other and with you.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
