# Adobe Marketo Engage vs Guru Comparison

| | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 3,136 | 2,317 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Mid-Market (56.4% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | Contact Us | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (192 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### Guru

Pros:
- Ease of Use (726 reviews)
- Helpful (418 reviews)

Cons:
- Search Functionality (148 reviews)
- Inefficient Search (146 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | Guru | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2629 reviews) | 9.3 (1884 reviews) | 
  | **Ease of Use** | 7.3 (2691 reviews) | 9.3 (1906 reviews) | 
  | **Ease of Setup** | 6.8 (1341 reviews) | 9.3 (919 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 9.0 (475 reviews) | 
  | **Quality of Support** | 7.5 (2479 reviews) | 9.4 (1482 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1169 reviews) | 9.4 (428 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2595 reviews) | 9.2 (1781 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation &amp; Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### Guru

#### Entry-Level Pricing

Plan: AI Source of Truth Platform

Price: Contact Us

Description: Guru is an enterprise AI knowledge platform paired with expert guidance to design, implement, and optimize your AI knowledge strategy.

Every deployment is tailored to your organization’s scale, knowledge complexity, and AI maturity—so your teams and AI tools get trusted, permission-aware answers from day one.

Key Features:
- AI Knowledge Platform
- Knowledge Quality &amp; Automation
- Enterprise Governance &amp; Security

[Learn more about Guru](https://www.g2.com/products/guru/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1973 |
| **Guru** | N/A | N/A |

#### Email Marketing

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1758 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.7 (1746 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.1 (1713 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.5 (1661 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1698 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.8 (1517 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.9 (1571 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1357 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 7.9 (1250 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.2 (1634 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (1597 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.4 (1657 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.0 (1535 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.2 (1604 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Program Management** | 8.3 (1612 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 8.3 (1496 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.0 (943 reviews) | Not enough data | 

#### Social

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | Not enough data | 

#### Reporting &amp; Analytics

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Basic Reporting** | 7.7 (1651 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.2 (1235 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.2 (1161 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Customization ** | 7.7 (904 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.0 (903 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.7 (902 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.6 (594 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (60 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (61 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Data Import &amp; Export Tools** | 8.0 (912 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.9 (871 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.1 (792 reviews) ✓ Verified | Not enough data | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **Guru** | N/A | N/A |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (324 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (338 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (326 reviews) | Not enough data | 
| **Account Identification ** | 8.2 (336 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (299 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (297 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.3 (341 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (300 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **Guru** | N/A | N/A |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | Not enough data | 
| **Calls and Voice** | 6.9 (25 reviews) | Not enough data | 
| **Other Outreach Options ** | 7.7 (25 reviews) | Not enough data | 
| **CRM Integration** | 7.7 (31 reviews) | Not enough data | 
| **Calendar** | 7.6 (25 reviews) | Not enough data | 
| **Shared Records** | 8.0 (24 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | Not enough data | 
| **Workflow Management** | 7.7 (31 reviews) | Not enough data | 
| **Workflow Performance** | 7.7 (30 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | Not enough data | 
| **Gamification** | 7.6 (23 reviews) | Not enough data | 

#### AI and Automation

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | Not enough data | 
| **Lead Scoring** | 8.0 (25 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.1 (26 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (23 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (13 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (14 reviews) | Not enough data | 
| **Decision Making** | 6.8 (14 reviews) | Not enough data | 

### Insight Engines

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Guru** | 9.4/10 | 137 |

#### Content Management

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Data Centralization - Insight Engines** | Not enough data | 9.6 (86 reviews) | 
| **Archiving - Insight Engines** | Not enough data | 9.6 (87 reviews) | 
| **Search Analysis - Insight Engines** | Not enough data | 9.5 (83 reviews) | 

#### Content Discovery

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Search Interface - Insight Engines** | Not enough data | 9.4 (87 reviews) | 
| **AI Functionality - Insight Engines** | Not enough data | 9.5 (85 reviews) | 
| **NLP Functionality - Insight Engines** | Not enough data | 9.5 (82 reviews) | 
| **Data Mining - Insight Engines** | Not enough data | 9.2 (83 reviews) | 
| **Structured Navigation - Insight Engines** | Not enough data | 9.6 (81 reviews) | 
| **Machine Learning - Insight Engines** | Not enough data | 9.5 (82 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.3 (43 reviews) | 
| **AI Text Summarization** | Not enough data | 9.4 (45 reviews) | 

### Contact Center Knowledge Base

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Guru** | 9.3/10 | 916 |

#### Administration

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Database Management ** | Not enough data | 9.3 (640 reviews) | 
| **Data Workflows** | Not enough data | 9.2 (635 reviews) | 
| **Issue Management** | Not enough data | 9.2 (630 reviews) | 

#### Knowledge Management

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Knowledge Base** | Not enough data | 9.7 (757 reviews) | 
| **Publishing Workflows** | Not enough data | 9.3 (704 reviews) | 
| **Analytics** | Not enough data | 9.2 (668 reviews) | 

#### Compliance

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Policies and Controls** | Not enough data | 9.3 (650 reviews) | 
| **Data Governance** | Not enough data | 9.3 (621 reviews) | 
| **Compliance** | Not enough data | 9.3 (618 reviews) | 
| **Auditing** | Not enough data | 9.2 (596 reviews) | 

#### Customer Support

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Intelligent Search** | Not enough data | 9.2 (725 reviews) | 
| **Suggestions** | Not enough data | 9.2 (685 reviews) | 
| **Decision Trees** | Not enough data | 9.1 (613 reviews) | 

#### Data Security

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Risk Data Attributes** | Not enough data | 9.2 (598 reviews) | 
| **Data Transport** | Not enough data | 9.3 (592 reviews) | 
| **Access Management** | Not enough data | 9.3 (615 reviews) | 
| **Multi-Factor Authentication** | Not enough data | 9.2 (598 reviews) | 

#### Administration

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Integrations** | Not enough data | 9.2 (645 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.3 (666 reviews) | 
| **Performance and Reliability** | Not enough data | 9.5 (733 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 9.1 (456 reviews) | 

### Knowledge Base

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Guru** | 9.1/10 | 876 |

#### Knowledge Pages

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Templates** | Not enough data | 9.0 (654 reviews) | 
| **In-Content Feedback** | Not enough data | 9.1 (611 reviews) | 
| **Versioning and Version History** | Not enough data | 9.1 (653 reviews) | 
| **Decision Trees** | Not enough data | 8.9 (551 reviews) | 
| **Duplicate Detection** | Not enough data | 8.9 (510 reviews) | 
| **Content Editor** | Not enough data | 9.1 (522 reviews) | 

#### Knowledge Dissemination

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Page Analytics** | Not enough data | 9.0 (639 reviews) | 
| **Permissions** | Not enough data | 9.1 (634 reviews) | 
| **Knowledge Sharing** | Not enough data | 9.5 (711 reviews) | 
| **Notifications** | Not enough data | 9.2 (682 reviews) | 
| **Advanced Search** | Not enough data | 9.2 (546 reviews) | 
| **Browser Extension** | Not enough data | 9.2 (550 reviews) | 
| **Organization** | Not enough data | 9.4 (556 reviews) | 
| **Other Integrations** | Not enough data | 9.0 (527 reviews) | 
| **Knowledge Integrations** | Not enough data | 9.2 (531 reviews) | 

#### Agentic AI - Knowledge Base

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 8.7 (77 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.9 (77 reviews) | 
| **Proactive Assistance** | Not enough data | 8.9 (78 reviews) | 

### Enterprise Search Software

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Guru** | 9.2/10 | 127 |

#### Compatibility

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Federated Search** | Not enough data | 9.3 (74 reviews) | 
| **File Types** | Not enough data | 9.1 (72 reviews) | 
| **Global Language Support** | Not enough data | 9.1 (75 reviews) | 

#### Agentic AI - Enterprise Search Software

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (24 reviews) | 
| **Multi-step Planning** | Not enough data | 8.9 (25 reviews) | 
| **Cross-system Integration** | Not enough data | 9.2 (25 reviews) | 
| **Adaptive Learning** | Not enough data | 9.0 (24 reviews) | 
| **Proactive Assistance** | Not enough data | 8.9 (25 reviews) | 
| **Decision Making** | Not enough data | 8.8 (24 reviews) | 

#### Search Queries

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Typo Tolerance** | Not enough data | 9.4 (73 reviews) | 
| **Faceted Search** | Not enough data | 9.4 (76 reviews) | 
| **Synonyms** | Not enough data | 9.3 (72 reviews) | 
| **Highlighting** | Not enough data | 9.4 (69 reviews) | 
| **Natural Language** | Not enough data | 9.2 (74 reviews) | 

#### AI powered search - Enterprise Search Software

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Generative RAG (Retrieval augmented generation)** | Not enough data | 9.0 (19 reviews) | 
| **Relevance Tuning** | Not enough data | 9.1 (18 reviews) | 
| **NLP &amp; Semantic search** | Not enough data | 9.1 (18 reviews) | 

#### Functionality

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Personalization** | Not enough data | 9.2 (74 reviews) | 
| **Search Analytics** | Not enough data | 9.4 (75 reviews) | 
| **Integrations** | Not enough data | 9.3 (80 reviews) | 

#### Compatibility - Enterprise Search Software

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **File Types** | Not enough data | 9.2 (18 reviews) | 
| **Federated Search** | Not enough data | 9.6 (19 reviews) | 
| **Global Language Support** | Not enough data | 8.7 (18 reviews) | 

#### Functionality - Enterprise Search Software

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Personalization** | Not enough data | 9.2 (19 reviews) | 
| **Search Analytics** | Not enough data | 9.6 (19 reviews) | 
| **Integrations** | Not enough data | 9.4 (20 reviews) | 

#### Search Queries - Enterprise Search Software

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Highlighting** | Not enough data | 9.6 (19 reviews) | 
| **Faceted Search** | Not enough data | 8.9 (19 reviews) | 
| **Typo Tolerance** | Not enough data | 9.5 (19 reviews) | 
| **Synonyms** | Not enough data | 9.8 (18 reviews) | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Guru** | 9.0/10 | 106 |

#### Responses

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Personalization** | Not enough data | 9.1 (40 reviews) | 
| **Route To Human** | Not enough data | 9.3 (38 reviews) | 
| **Natural Language Understanding (NLU)** | Not enough data | 8.8 (40 reviews) | 

#### Automation - AI Agents

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | 8.7 (35 reviews) | 
| **Customer Interaction Automation** | Not enough data | 8.6 (37 reviews) | 
| **Lead Generation** | Not enough data | 8.7 (37 reviews) | 
| **Document Processing** | Not enough data | 8.9 (41 reviews) | 
| **Feedback Collection** | Not enough data | 9.1 (38 reviews) | 

#### Platform

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Conversation Editor** | Not enough data | 9.0 (38 reviews) | 
| **Integration** | Not enough data | 9.3 (41 reviews) | 
| **Human-In-The-Loop** | Not enough data | 9.2 (40 reviews) | 

#### Autonomy -  AI Agents

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Independent Decision Making** | Not enough data | 9.1 (40 reviews) | 
| **Adaptive Responses** | Not enough data | 9.1 (39 reviews) | 
| **Task Execution** | Not enough data | 9.1 (39 reviews) | 
| **Problem Solving** | Not enough data | 9.2 (41 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.8 (41 reviews) | 
| **AI Text Summarization** | Not enough data | 9.0 (39 reviews) | 

### AI Agent Builders

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Guru** | 10.0/10 | 13 |

#### Customization - AI Agent Builders

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Natural Language Configuration** | Not enough data | 10.0 (5 reviews) | 
| **Tone Customization** | Not enough data | Not enough data | 
| **Security Guardrails** | Not enough data | Not enough data | 

#### Functionality - AI Agent Builders

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Omni-channel Support** | Not enough data | Not enough data | 
| **Agent Branding** | Not enough data | Not enough data | 
| **Proactive Response Capabilities** | Not enough data | 10.0 (5 reviews) | 
| **Seamless Human Escalation** | Not enough data | Not enough data | 

#### Data and Analytics - AI Agent Builders

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Analytics &amp; Reporting** | Not enough data | Not enough data | 
| **Contextual Awareness** | Not enough data | Not enough data | 
| **Data Privacy Compliance** | Not enough data | Not enough data | 

#### Integration - AI Agent Builders

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Workflow Automation** | Not enough data | Not enough data | 
| **API Usage** | Not enough data | Not enough data | 
| **Platform Interoperability** | Not enough data | 10.0 (5 reviews) | 
| **CRM Data Integration** | Not enough data | Not enough data | 

### AI IT Agents

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Guru** | N/A | N/A |

#### Automation - AI IT Agents

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Document Processing** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 

#### Autonomy - AI IT Agents

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Independent Decision Making** | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | 

#### IT Ticket Management - AI IT Agents

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Ticket Status Updates** | Not enough data | Not enough data | 
| **SLA Monitoring** | Not enough data | Not enough data | 
| **Ticket Categorization** | Not enough data | Not enough data | 
| **Ticket Assignment** | Not enough data | Not enough data | 
| **Automated Ticket Creation** | Not enough data | Not enough data | 

#### IT Support Automation - AI IT Agents

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Knowledge Base Utilization** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 
| **Real-Time Troubleshooting** | Not enough data | Not enough data | 
| **User Self-Service Assistance** | Not enough data | Not enough data | 
| **Proactive Issue Detection** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **Guru** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (24 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | Not enough data | 
| **Link Activity** | 8.0 (83 reviews) | Not enough data | 
| **Attachment Activity** | 7.8 (46 reviews) | Not enough data | 

#### Customizations

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | Not enough data | 
| **Email Scheduling** | 8.5 (79 reviews) | Not enough data | 
| **Notifications** | 7.8 (45 reviews) | Not enough data | 
| **Email Categorization** | 7.6 (47 reviews) | Not enough data | 
| **Templates** | 7.9 (83 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **Guru** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | 

#### Calling

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | Not enough data | 
| **Generate Location** | 6.9 (18 reviews) | Not enough data | 
| **Call Types** | 6.7 (17 reviews) | Not enough data | 
| **Click-to-Call** | 7.0 (19 reviews) | Not enough data | 
| **Auto Dialer** | 7.7 (5 reviews) | Not enough data | 

#### Contacts

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | Not enough data | 
| **Information Locater** | 7.0 (19 reviews) | Not enough data | 
| **Record Prospect Data** | 7.4 (17 reviews) | Not enough data | 

#### Insights

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | Not enough data | 
| **Daily Summary** | 6.9 (18 reviews) | Not enough data | 
| **Automated Voicemails** | 7.3 (8 reviews) | Not enough data | 
| **Automated Emails** | 9.2 (8 reviews) | Not enough data | 
| **Sorts Prospects** | 6.3 (18 reviews) | Not enough data | 
| **Automated Note Taking** | 8.0 (5 reviews) | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **Guru** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **Guru** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (289 reviews) | Not enough data | 
| **Lead Analysis ** | 8.3 (310 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.1 (294 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (293 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (257 reviews) | Not enough data | 
| **Media Attribution ** | 8.2 (265 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | Not enough data | 
| **Customization ** | 8.3 (296 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **Guru** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (232 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **Guru** | N/A | N/A |

#### Analysis

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (116 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | Not enough data | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.3 (100 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Knowledge Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Guru** | N/A | N/A |

#### Knowledge Base

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Q &amp; A** | Not enough data | Not enough data | 
| **Link Sharing** | Not enough data | Not enough data | 
| **Searchable** | Not enough data | Not enough data | 

#### Security

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Verification** | Not enough data | Not enough data | 
| **Role-Based Permission** | Not enough data | Not enough data | 
| **Public vs Private** | Not enough data | Not enough data | 

#### Content

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Trackable Analytics** | Not enough data | Not enough data | 
| **Import** | Not enough data | Not enough data | 
| **File Viewing** | Not enough data | Not enough data | 
| **Update Notifications** | Not enough data | Not enough data | 

#### Communication

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Social Features** | Not enough data | Not enough data | 
| **Tagging ** | Not enough data | Not enough data | 
| **Upload ** | Not enough data | Not enough data | 
| **Comments** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Guru** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories

**Unique to Adobe Marketo Engage (9):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to Guru (7):** [Knowledge Base Software](https://www.g2.com/categories/knowledge-base-software), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Contact Center Knowledge Base Software](https://www.g2.com/categories/contact-center-knowledge-base), [Insight Engines Software](https://www.g2.com/categories/insight-engines), [Enterprise Search Software](https://www.g2.com/categories/enterprise-search-software), [ AI Agent Builders Software](https://www.g2.com/categories/ai-agent-builders), [AI IT Agents Software](https://www.g2.com/categories/ai-it-agents)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | Guru | 
|---|---|---|
| **Small-Business** | 22.0% | 14.2% | 
| **Mid-Market** | 53.3% | 56.4% | 
| **Enterprise** | 24.7% | 29.4% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.8%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.1%
- **Computer &amp; Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.7%
- **Hospital &amp; Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 30.9%

#### Guru

- **Computer Software:** 14.4%
- **Information Technology and Services:** 10.6%
- **Consumer Services:** 8.9%
- **Internet:** 6.5%
- **Financial Services:** 6.2%
- **Health, Wellness and Fitness:** 5.7%
- **Marketing and Advertising:** 4.6%
- **Outsourcing/Offshoring:** 3.3%
- **Leisure, Travel &amp; Tourism:** 2.7%
- **Telecommunications:** 2.7%
- **Other:** 34.5%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25791 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13810 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9095 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4462 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)

### Alternatives to Guru

- [Notion](https://www.g2.com/products/notion/reviews) — 4.6/5 stars (11895 reviews)
- [ClickUp](https://www.g2.com/products/clickup/reviews) — 4.6/5 stars (12423 reviews)
- [Bloomfire](https://www.g2.com/products/bloomfire/reviews) — 4.6/5 stars (513 reviews)
- [Document360](https://www.g2.com/products/document360/reviews) — 4.7/5 stars (516 reviews)
- [Glean](https://www.g2.com/products/glean-technologies-glean/reviews) — 4.7/5 stars (161 reviews)
- [Confluence](https://www.g2.com/products/confluence/reviews) — 4.1/5 stars (4353 reviews)
- [Stack Overflow Internal](https://www.g2.com/products/stack-overflow-internal/reviews) — 4.5/5 stars (792 reviews)
- [Slack](https://www.g2.com/products/slack/reviews) — 4.5/5 stars (39046 reviews)
- [Slab](https://www.g2.com/products/slab/reviews) — 4.6/5 stars (309 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1121 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn&#39;t provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing &amp; sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn&#39;t know what Marketo does :-)"

### Guru

- Title: [What does Guru do?](https://www.g2.com/discussions/what-does-guru-do) — 3 comments
  > **Top comment:** "Guru is an all-in-one tool that brings everyone on your teams together and puts all your information in one place: right in your workflow."
- Title: [Do we have any mobile app for Guru?](https://www.g2.com/discussions/34530-do-we-have-any-mobile-app-for-guru) — 3 comments, 2 upvotes
  > **Top comment:** "No there is not, however the Web app does scale to phones"
- Title: [What is Guru platform?](https://www.g2.com/discussions/guru-what-is-guru-platform) — 2 comments
  > **Top comment:** "Guru is a company wiki that works in your workflow, so the information you need to do your job is always at your fingertips. You can learn more here:..."
- Title: [What&#39;s the best way to memorize info on Guru and apply for everyday situations?](https://www.g2.com/discussions/what-s-the-best-way-to-memorize-info-on-guru-and-apply-for-everyday-situations) — 2 comments, 1 upvote
  > **Top comment:** "The best way to memorize info is... to not have to memorize it at all! Because so many things in a business change daily, Guru is designed to allow you to..."
- Title: [We&#39;re plateau-ing with content contribution. Need ideas.](https://www.g2.com/discussions/50469-we-re-plateau-ing-with-content-contribution-need-ideas) — 2 comments, 1 upvote
  > **Top comment:** "We encourage our reps to use the &quot;ask an expert&quot; feature and anytime a question is answered, we save the Q&amp;A as a card under a collection board names &quot;FAQs&quot;..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-guru)

