Compare Adobe Marketo Engage and Growbots 
Featured Products
At a Glance
Market Segments
Mid-Market (53.4% of reviews)
Small-Business (83.5% of reviews)
Entry-Level Pricing
Contact Us Per Month
Free
Adobe Marketo Engage
Star Rating
(3,127)4.1 out of 5
Market Segments
Mid-Market (53.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansGrowbots
Star Rating
(141)4.5 out of 5
Market Segments
Small-Business (83.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Learn more about GrowbotsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users appreciating its robust features for managing campaigns, such as flexible segmentation and comprehensive reporting tools. This makes it a strong choice for businesses looking for scalable marketing solutions.
- Users say that Growbots stands out for its exceptional customer support and partnership-oriented approach. Reviewers highlight the attentiveness of their account managers, which helps businesses tailor the software to their specific needs, enhancing the overall user experience.
- According to verified reviews, Adobe Marketo Engage has a more complex setup process, with some users mentioning challenges in configuration. In contrast, Growbots is praised for its intuitive setup, making it easier for users to get started quickly without extensive training.
- Reviewers mention that while Adobe Marketo Engage has a solid performance in email tracking and automation, Growbots offers a more user-friendly interface and seamless integration with verified leads, which simplifies the outreach process for users.
- G2 reviewers highlight that Growbots scores higher in overall usability, with users noting its ease of administration and the effectiveness of its lead prioritization features. This can be particularly beneficial for small businesses looking to streamline their sales processes.
- Users report that Adobe Marketo Engage, while powerful, may require more manual intervention after setup compared to Growbots, which operates smoothly and autonomously, allowing users to focus on strategy rather than day-to-day management.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Growbots
Free Plan
Free
- 3 active campaigns
- Statistics & Benchmarking
- Up to 5 steps in sequence
Free Trial
Adobe Marketo Engage
Free Trial is available
Growbots
Free Trial is available
Ratings
Meets Requirements
8.3
2,621
8.7
123
Ease of Use
7.3
2,682
8.5
123
Ease of Setup
6.7
1,332
8.8
50
Ease of Admin
7.6
1,176
8.9
48
Quality of Support
7.5
2,471
9.2
122
Has the product been a good partner in doing business?
7.7
1,169
9.6
48
Product Direction (% positive)
8.0
2,586
9.1
118
Features by Category
Email Marketing
8.3
1755
|
Verified
Not enough data
8.7
1742
|
Verified
Not enough data
8.1
1713
|
Verified
Not enough data
8.5
1656
|
Verified
Not enough data
Online Marketing
7.8
1698
|
Verified
Not enough data
7.8
1516
|
Verified
Not enough data
7.9
1571
|
Verified
Not enough data
7.4
1570
|
Verified
Not enough data
7.4
1337
|
Verified
Not enough data
Lead Management
8.5
1356
|
Verified
Not enough data
7.9
1250
|
Verified
Not enough data
8.2
1632
|
Verified
Not enough data
8.2
1596
|
Verified
Not enough data
8.4
1653
|
Verified
Not enough data
8.0
1534
|
Verified
Not enough data
8.3
1546
|
Verified
Not enough data
8.2
1602
|
Verified
Not enough data
Campaign Management
8.3
1610
|
Verified
Not enough data
8.3
1496
|
Verified
Not enough data
7.3
1188
|
Verified
Not enough data
7.0
943
Not enough data
Social
7.3
746
|
Verified
Not enough data
7.5
797
|
Verified
Not enough data
7.6
784
|
Verified
Not enough data
7.5
752
|
Verified
Not enough data
7.5
714
|
Verified
Not enough data
Reporting & Analytics
7.7
1648
|
Verified
Not enough data
7.2
1413
|
Verified
Not enough data
7.2
1235
|
Verified
Not enough data
7.2
1161
|
Verified
Not enough data
6.9
1010
|
Verified
Not enough data
Platform
7.7
902
|
Verified
Not enough data
8.0
898
|
Verified
Not enough data
8.4
913
|
Verified
Not enough data
7.7
635
|
Verified
Not enough data
7.3
636
|
Verified
Not enough data
7.7
901
|
Verified
Not enough data
7.6
594
Not enough data
Agentic AI - Marketing Automation
7.3
61
Not enough data
7.4
60
Not enough data
7.1
61
Not enough data
6.9
61
Not enough data
7.0
59
Not enough data
7.4
59
Not enough data
Integration
8.0
912
|
Verified
Not enough data
7.9
870
|
Verified
Not enough data
8.1
792
|
Verified
Not enough data
Data Availability
Not enough data
8.7
83
Not enough data
8.8
80
Not enough data
8.4
70
|
Verified
Not enough data
Not enough data
Data Accuracy
Not enough data
7.8
83
Not enough data
8.3
79
Not enough data
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Feature Not Available
Not enough data
8.9
32
|
Verified
Not enough data
8.8
34
Not enough data
8.4
34
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
17
Features
Not enough data
8.8
81
Not enough data
8.4
63
Not enough data
8.2
59
|
Verified
Not enough data
8.3
71
|
Verified
Not enough data
8.6
84
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
79
|
Verified
Not enough data
8.7
74
|
Verified
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
8.6
6
6.9
25
Not enough data
7.7
25
8.7
5
7.7
31
9.0
5
7.6
25
Feature Not Available
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
9.0
5
7.6
23
Not enough data
AI and Automation
7.8
24
9.3
5
8.0
25
Not enough data
8.2
25
9.7
6
8.1
26
9.0
5
7.8
23
9.3
5
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Agentic AI - Email Tracking
7.1
23
Not enough data
7.0
23
Not enough data
7.3
23
Not enough data
7.0
23
Not enough data
6.9
24
Not enough data
6.6
24
Not enough data
7.3
25
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
46
Not enough data
Customizations
7.7
81
Not enough data
8.5
79
Not enough data
7.8
45
Not enough data
7.6
47
Not enough data
7.9
83
Not enough data
Generative AI
6.7
40
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.1
8
Not enough data
7.9
7
Not enough data
7.1
8
Not enough data
7.9
7
Not enough data
Lead Intelligence
8.3
296
Not enough data
8.2
289
Not enough data
8.3
310
Not enough data
Lead Management
8.6
307
Not enough data
8.1
294
Not enough data
8.3
293
Not enough data
Marketing Campaigns
8.3
276
Not enough data
8.1
257
Not enough data
8.2
265
Not enough data
8.2
274
Not enough data
8.3
296
Not enough data
Data Availability - Marketing Account Intelligence
7.9
33
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
33
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.4
106
|
Verified
Not enough data
8.6
116
Not enough data
8.1
83
|
Verified
Not enough data
8.3
92
|
Verified
Not enough data
Campaigns
8.3
102
Not enough data
8.2
102
|
Verified
Not enough data
8.3
100
Not enough data
8.1
98
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
93
|
Verified
Not enough data
Platform
8.4
112
|
Verified
Not enough data
8.3
109
|
Verified
Not enough data
8.3
105
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Growbots are categorized as Sales Engagement
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, and Email Tracking
Growbots is categorized as Sales Intelligence
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Growbots
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.1%
Internet
5.7%
Financial Services
4.1%
Other
39.5%
Computer Software
30.4%
Marketing and Advertising
13.0%
Information Technology and Services
10.1%
Internet
8.0%
Staffing and Recruiting
4.3%
Other
34.1%
Alternatives
Discussions
Is marketo a CRM?
3 Comments
PG
doesn't provide a built-in CRMRead more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
What is Adobe Marketo Engage used for?
2 Comments
NS
Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and...Read more
Growbots has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
Your software and services insights are valuable.
Your peers come to G2 to get an inside look at and other business solutions. Adding perspective on will help others pick the right solution based on real user experience.
