# Adobe Marketo Engage vs Gong Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Gong excels in user experience, with many praising its **seamless interface** and ease of use. Users highlight features like AI call summaries that save time and provide valuable insights, making it a favorite for sales teams looking for efficiency.
- **According to verified reviews** , Adobe Marketo Engage is recognized for its **scalability and flexibility**. Users appreciate its ability to handle complex tasks such as lead scoring and personalized content, which can be crucial for businesses with diverse marketing needs.
- **Users say** Gong stands out in terms of support and coaching capabilities. Reviewers mention the effectiveness of its coaching features and AI-driven insights, which help improve sales performance and forecast accuracy, making it a strong partner for sales teams.
- **Reviewers mention** that Adobe Marketo Engage offers robust reporting capabilities, allowing users to **sift through data** effectively. This feature is particularly beneficial for marketers who need to analyze campaign performance and make data-driven decisions.
- **G2 reviewers report** that Gong's implementation process is notably quick and straightforward, which is a significant advantage for teams looking to get up and running without extensive delays. This ease of setup is often highlighted as a key factor in user satisfaction.
- **According to verified reviews** , while Adobe Marketo Engage provides powerful tools, some users have noted challenges with **configuration and setup** , which can hinder the initial user experience. This contrasts with Gong's more intuitive onboarding process, which many find less cumbersome.



| | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 3,148 | 6,678 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Mid-Market (69.4% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | No pricing available | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (192 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### Gong

Pros:
- Helpful (301 reviews)
- Ease of Use (240 reviews)

Cons:
- Call Issues (119 reviews)
- Recording Issues (77 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | Gong | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2632 reviews) | 9.4 (5103 reviews) | 
  | **Ease of Use** | 7.3 (2703 reviews) | 9.3 (5165 reviews) | 
  | **Ease of Setup** | 6.8 (1352 reviews) | 9.1 (1362 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 9.1 (777 reviews) | 
  | **Quality of Support** | 7.5 (2483 reviews) | 9.2 (3623 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1168 reviews) | 9.3 (779 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2598 reviews) | 9.0 (4761 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### Gong

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1988 |
| **Gong** | N/A | N/A |

#### Email Marketing

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1764 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.7 (1749 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.1 (1714 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.5 (1662 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1700 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.8 (1518 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.9 (1572 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1358 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 7.9 (1252 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.2 (1637 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (1600 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.4 (1659 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.0 (1536 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.2 (1607 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Program Management** | 8.3 (1615 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 8.3 (1498 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.0 (943 reviews) | Not enough data | 

#### Social

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Basic Reporting** | 7.7 (1655 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.2 (1234 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.2 (1160 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Customization ** | 7.7 (903 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.0 (905 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.7 (903 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.6 (595 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (61 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.9 (872 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.1 (793 reviews) ✓ Verified | Not enough data | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **Gong** | N/A | N/A |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (324 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (338 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (326 reviews) | Not enough data | 
| **Account Identification ** | 8.2 (336 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (299 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (297 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.3 (341 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (300 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Gong** | 8.1/10 | 400 |

#### Lead Facilitation

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 7.1 (347 reviews) | 
| **Lead Qualification** | Not enough data | 7.3 (341 reviews) | 
| **Lead Follow-up** | Not enough data | 7.6 (347 reviews) | 
| **Meeting Scheduling ** | Not enough data | 7.6 (346 reviews) | 

#### Organization

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 8.3 (351 reviews) | 
| **Data Entry** | Not enough data | 8.3 (346 reviews) | 
| **Integrations / APIs** | Not enough data | 8.3 (344 reviews) | 

#### Performance Analysis

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Coaching ** | Not enough data | 8.5 (347 reviews) | 
| **Peformance Tracking** | Not enough data | 8.6 (353 reviews) | 

#### Sales Analysis

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 7.7 (330 reviews) | 
| **Sales Forecasting ** | Not enough data | 7.9 (337 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.6 (286 reviews) | 
| **AI Text Summarization** | Not enough data | 8.9 (294 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (53 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (52 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (56 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (53 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.2 (52 reviews) | 
| **Proactive Assistance** | Not enough data | 8.2 (53 reviews) | 
| **Decision Making** | Not enough data | 8.2 (54 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **Gong** | 8.0/10 | 142 |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | 7.9 (106 reviews) | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | 8.0 (112 reviews) | 
| **Calls and Voice** | 6.9 (25 reviews) | 8.4 (110 reviews) | 
| **Other Outreach Options ** | 7.7 (25 reviews) | 7.3 (98 reviews) | 
| **CRM Integration** | 7.7 (31 reviews) | 8.5 (111 reviews) | 
| **Calendar** | 7.6 (25 reviews) | 8.4 (104 reviews) | 
| **Shared Records** | 8.0 (24 reviews) | 8.5 (100 reviews) | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | 8.3 (102 reviews) | 
| **Workflow Management** | 7.7 (31 reviews) | 8.1 (103 reviews) | 
| **Workflow Performance** | 7.7 (30 reviews) | 8.0 (100 reviews) | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | 8.5 (118 reviews) | 
| **Gamification** | 7.6 (23 reviews) | 7.3 (97 reviews) | 

#### AI and Automation

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | 7.8 (91 reviews) | 
| **Lead Scoring** | 8.0 (25 reviews) | 7.7 (88 reviews) | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | 7.4 (88 reviews) | 
| **Buyer Intelligence** | 8.1 (26 reviews) | 7.6 (87 reviews) | 
| **Machine Learning** | 7.8 (23 reviews) | 8.0 (88 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | 8.2 (95 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | 8.1 (49 reviews) | 
| **Multi-step Planning** | 7.2 (13 reviews) | 8.0 (48 reviews) | 
| **Cross-system Integration** | 6.9 (13 reviews) | 8.2 (50 reviews) | 
| **Adaptive Learning** | 7.1 (13 reviews) | 8.2 (48 reviews) | 
| **Natural Language Interaction** | 7.3 (14 reviews) | 8.1 (50 reviews) | 
| **Proactive Assistance** | 7.0 (14 reviews) | 8.0 (47 reviews) | 
| **Decision Making** | 6.8 (14 reviews) | 8.3 (50 reviews) | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Gong** | 8.4/10 | 2993 |

#### Call Analytics

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Call Recording** | Not enough data | 9.6 (2803 reviews) ✓ Verified | 
| **Machine Learning** | Not enough data | 8.8 (2485 reviews) ✓ Verified | 
| **Call Analysis** | Not enough data | 9.1 (2711 reviews) ✓ Verified | 
| **Lead Qualification** | Not enough data | 8.3 (1794 reviews) ✓ Verified | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Customer Scoring** | Not enough data | 8.6 (1873 reviews) ✓ Verified | 
| **Speech-to-Text** | Not enough data | 8.3 (2548 reviews) ✓ Verified | 
| **Sentiment Analysis** | Not enough data | 8.7 (10 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 8.8 (702 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (134 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (134 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (144 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (135 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.2 (137 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (135 reviews) | 
| **Decision Making** | Not enough data | 8.0 (136 reviews) | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Gong** | 8.2/10 | 490 |

#### Revenue Sourcing and Forecasting

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Revenue History** | Not enough data | Feature Not Available | 
| **Pipeline Management** | Not enough data | 8.6 (377 reviews) | 
| **Dashboard Analytics** | Not enough data | 8.6 (408 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.2 (347 reviews) | 
| **Data Segmentation** | Not enough data | 8.4 (355 reviews) | 
| **Predictive Forecasting** | Not enough data | 8.0 (250 reviews) | 
| **Revenue Operations Cadence** | Not enough data | 8.1 (246 reviews) | 

#### CRM Data Enrichment

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Calendar Sync** | Not enough data | 9.0 (402 reviews) | 
| **Email Activity Capture** | Not enough data | 8.8 (389 reviews) | 
| **Conversation Intelligence** | Not enough data | 9.1 (424 reviews) | 
| **Marketing Leads** | Not enough data | Feature Not Available | 
| **Contact Capture** | Not enough data | 8.6 (253 reviews) | 

#### Account Management

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Nonengaged Accounts** | Not enough data | 8.1 (324 reviews) | 
| **Account optimization** | Not enough data | 8.2 (339 reviews) | 
| **Historical Patterns** | Not enough data | 8.3 (350 reviews) | 
| **Rep Performance** | Not enough data | 8.6 (370 reviews) | 
| **Account Engagement** | Not enough data | 8.5 (259 reviews) | 
| **Historical Win/Loss Patterns** | Not enough data | 8.1 (240 reviews) | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (40 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (41 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (39 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (37 reviews) | 
| **Decision Making** | Not enough data | 7.4 (39 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **Gong** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (24 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | Not enough data | 
| **Link Activity** | 8.0 (83 reviews) | Not enough data | 
| **Attachment Activity** | 7.8 (46 reviews) | Not enough data | 

#### Customizations

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | Not enough data | 
| **Email Scheduling** | 8.5 (79 reviews) | Not enough data | 
| **Notifications** | 7.8 (45 reviews) | Not enough data | 
| **Email Categorization** | 7.6 (47 reviews) | Not enough data | 
| **Templates** | 7.9 (83 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Gong** | 8.5/10 | 1022 |

#### Agentic AI - Sales Analytics

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (57 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (57 reviews) | 
| **Adaptive Learning** | Not enough data | 8.4 (59 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.6 (60 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (59 reviews) | 

#### Data Sourcing

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.5 (750 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.7 (793 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.5 (719 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.9 (807 reviews) | 
| **Data Segmentation** | Not enough data | 8.6 (727 reviews) | 

#### Predictive Analytics

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.1 (724 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.4 (754 reviews) | 
| **Risk Analysis** | Not enough data | 8.2 (739 reviews) | 
| **Live Forecasting** | Not enough data | 8.3 (725 reviews) | 

#### Sales Management

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.6 (764 reviews) | 
| **Sales Gamification** | Not enough data | 8.2 (724 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.7 (762 reviews) | 
| **Activity Tracking** | Not enough data | 9.0 (833 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **Gong** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | 

#### Calling

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | Not enough data | 
| **Generate Location** | 6.9 (18 reviews) | Not enough data | 
| **Call Types** | 6.7 (17 reviews) | Not enough data | 
| **Click-to-Call** | 7.0 (19 reviews) | Not enough data | 
| **Auto Dialer** | 7.7 (5 reviews) | Not enough data | 

#### Contacts

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | Not enough data | 
| **Information Locater** | 7.0 (19 reviews) | Not enough data | 
| **Record Prospect Data** | 7.4 (17 reviews) | Not enough data | 

#### Insights

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | Not enough data | 
| **Daily Summary** | 6.9 (18 reviews) | Not enough data | 
| **Automated Voicemails** | 7.3 (8 reviews) | Not enough data | 
| **Automated Emails** | 9.2 (8 reviews) | Not enough data | 
| **Sorts Prospects** | 6.3 (18 reviews) | Not enough data | 
| **Automated Note Taking** | 8.0 (5 reviews) | Not enough data | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Gong** | 8.8/10 | 2880 |

#### Agentic AI - Sales Coaching

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 8.1 (62 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (62 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (62 reviews) | 
| **Decision Making** | Not enough data | 8.3 (60 reviews) | 

#### Training

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Knowledge Base** | Not enough data | 9.0 (1968 reviews) ✓ Verified | 
| **Coaching Materials** | Not enough data | 9.0 (2183 reviews) ✓ Verified | 
| **Playbook Creation** | Not enough data | 8.6 (1527 reviews) ✓ Verified | 
| **Video Record** | Not enough data | 9.2 (2218 reviews) ✓ Verified | 

#### Feedback

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Review** | Not enough data | 9.3 (2375 reviews) ✓ Verified | 
| **Scorecard** | Not enough data | 9.0 (1853 reviews) ✓ Verified | 
| **Coaching Card** | Not enough data | 9.0 (1895 reviews) ✓ Verified | 
| **Leaderboard** | Not enough data | 8.8 (1604 reviews) ✓ Verified | 
| **Real-Time Updates** | Not enough data | 8.9 (1790 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 8.9 (1877 reviews) ✓ Verified | 
| **Competition** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 8.9 (389 reviews) | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **Gong** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **Gong** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (289 reviews) | Not enough data | 
| **Lead Analysis ** | 8.3 (310 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.1 (293 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (293 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (257 reviews) | Not enough data | 
| **Media Attribution ** | 8.2 (265 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | Not enough data | 
| **Customization ** | 8.3 (296 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **Gong** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (231 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Gong** | 9.2/10 | 79 |

#### Agentic AI - Revenue AI Platforms

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 7.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | 9.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 8.9 (22 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Conversation Intelligence** | Not enough data | 9.8 (52 reviews) | 
| **Predictive Forecasting** | Not enough data | 8.2 (10 reviews) | 
| **CRM Data Enrichment** | Not enough data | 8.7 (10 reviews) | 
| **Actionable Insights** | Not enough data | 9.7 (39 reviews) | 
| **Risk Flagging** | Not enough data | 10.0 (8 reviews) | 
| **Workflow Orchestration** | Not enough data | 9.2 (6 reviews) | 
| **Sales Coaching** | Not enough data | 9.6 (27 reviews) | 
| **Pipeline & Deal Management** | Not enough data | 9.6 (13 reviews) | 
| **Customer Data Capture** | Not enough data | 9.4 (36 reviews) | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **Gong** | N/A | N/A |

#### Analysis

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (116 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | Not enough data | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.3 (100 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to Adobe Marketo Engage (8):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking)

**Unique to Gong (6):** [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | Gong | 
|---|---|---|
| **Small-Business** | 21.9% | 12.9% | 
| **Mid-Market** | 53.3% | 69.4% | 
| **Enterprise** | 24.7% | 17.7% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.7%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.2%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.8%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 31.0%

#### Gong

- **Computer Software:** 37.4%
- **Information Technology and Services:** 16.9%
- **Marketing and Advertising:** 9.0%
- **Internet:** 5.0%
- **Financial Services:** 3.2%
- **Human Resources:** 1.9%
- **Telecommunications:** 1.7%
- **Computer & Network Security:** 1.7%
- **E-Learning:** 1.4%
- **Staffing and Recruiting:** 1.3%
- **Other:** 20.5%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25853 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14855 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13867 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)

### Alternatives to Gong

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25853 reviews)
- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5609 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [Salesken](https://www.g2.com/products/salesken/reviews) — 4.9/5 stars (396 reviews)
- [Aviso](https://www.g2.com/products/aviso/reviews) — 4.3/5 stars (983 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9689 reviews)
- [Jiminny](https://www.g2.com/products/jiminny/reviews) — 4.6/5 stars (929 reviews)
- [Backstory](https://www.g2.com/products/people-ai-backstory/reviews) — 4.5/5 stars (630 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (577 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### Gong

- Title: [What is gong software?](https://www.g2.com/discussions/what-is-gong-software) — 6 comments
  > **Top comment:** "Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This..."
- Title: [What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?](https://www.g2.com/discussions/25247-what-is-the-email-address-to-send-the-invite-to-for-a-last-minute-call-to-be-recorded-and-is-there-a-way-to-send-the-invite-via-email-not-through-the-gong-site) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Bianca! You can go ahead and send the invitation to assistant@gong.io. I hope that helps!"
- Title: [Do you accept marketing ideas/suggestions? I sent one to Udi and Amit.](https://www.g2.com/discussions/do-you-accept-marketing-ideas-suggestions-i-sent-one-to-udi-and-amit) — 3 comments, 4 upvotes
  > **Top comment:** "Very high ferformer"
- Title: [How do i make Gong automatic for all my calls ?](https://www.g2.com/discussions/how-do-i-make-gong-automatic-for-all-my-calls) — 3 comments, 1 upvote
  > **Top comment:** "You can control this in configuration settings. You should not have to log into Gong for it to record. "
- Title: [How is Gong revolutionizing sales strategies with its AI-driven insights?](https://www.g2.com/discussions/gong-how-is-gong-revolutionizing-sales-strategies-with-its-ai-driven-insights) — 2 comments
  > **Top comment:** "Great! Gong is a very reliable tools to use when it comes from documentation, recordings and quality analysis. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-gong)