Link copied to clipboard

# Adobe Marketo Engage vs Gold Lasso Comparison - What are their main differences?

Share
[
Export
](/compare/adobe-marketo-engage/gold-lasso/export.csv)

Adobe Marketo EngageGold Lasso[+ Add Product](#)

Reviews

**Adobe Marketo Engage** [

4.1/5(3,294)

](https://www.g2.com/products/adobe-marketo-engage/reviews#reviews)

**Gold Lasso** [

4.8/5(16)

](https://www.g2.com/products/gold-lasso/reviews#reviews)

Pricing

**Adobe Marketo Engage**
Free Trial

**Contact Us** Per Month · Select 

**Gold Lasso**
 **Free** · AnnounceCast Send - for media companies

**Pricing Insights**
from reviews

Time to Implement

**Adobe Marketo Engage**
3 months

Based on 101 responses

**Gold Lasso**
Not enough reviews yet

Return on Investment

**Adobe Marketo Engage**
16 months

Based on 67 responses

**Gold Lasso**
Not enough reviews yet

Perceived Cost

**Adobe Marketo Engage**
$$$$$

**Gold Lasso**
$$$$$

Average Discount

**Adobe Marketo Engage**
17%

**Gold Lasso**
Not enough reviews yet

 ![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage")

 ![Gold Lasso](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_76fafc9f3e6fc2fee4ff71e599f26bf9/gold-lasso.png "Gold Lasso")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

 ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message

 ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call

Who do you want to talk with?

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent

 ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human

Pros & Cons

**Adobe Marketo Engage**
[
Ease of Use (192)
](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1551625&qs=pros-and-cons#reviews)[
Automation (185)
](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1549863&qs=pros-and-cons#reviews)[
Learning Curve (176)
](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1550790&qs=pros-and-cons#reviews)[
Steep Learning Curve (135)
](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1551684&qs=pros-and-cons#reviews)

**Gold Lasso**
Not enough data

Integrations

**Adobe Marketo Engage**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image")

Adobe Acrobat

](https://www.g2.com/products/adobe-acrobat/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eea525746279035b2a227975d6ad509/adobe-express.jpg "Product Avatar Image")

Adobe Express

](https://www.g2.com/products/adobe-express/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-journey-optimizer.png "Product Avatar Image")

Adobe Journey Optimizer

](https://www.g2.com/products/adobe-journey-optimizer/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/2032872/large_detail_01da161dbdd8c04ee53c0d5486b57d4d.png "Product Avatar Image")

Automa SA

](https://www.g2.com/products/automa-sa/reviews)[
View all
](https://www.g2.com/products/adobe-marketo-engage/integrations)

**Gold Lasso**
Not enough data

Screenshots

**Adobe Marketo Engage**
 ![Adobe Marketo Engage screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1457717/Marketo-Engage-CVS-Health-Summit-Session-Artwork.png)

**Gold Lasso**
 ![Gold Lasso screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/7425/eLoop-suite.png)

Ratings

Meets Requirements

**Adobe Marketo Engage**

8.3

8.32,756

**Gold Lasso**

9.7

9.713

Ease of Use

**Adobe Marketo Engage**

7.4

7.42,831

**Gold Lasso**

9.5

9.513

Ease of Setup

**Adobe Marketo Engage**

6.9

6.91,480

**Gold Lasso**

9.3

9.39

Ease of Admin

**Adobe Marketo Engage**

7.6

7.61,179

**Gold Lasso**

9.6

9.69

Quality of Support

**Adobe Marketo Engage**

7.5

7.52,608

**Gold Lasso**

10.0

10.013

Has the product been a good partner in doing business?

**Adobe Marketo Engage**

7.7

7.71,172

**Gold Lasso**

10.0

10.09

Product Direction (% positive)

**Adobe Marketo Engage**

8.0

8.02,601

**Gold Lasso**

10.0

10.013

Features

Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);)

7.2

2,113

Not enough data

Email Marketing

Building and Personalizing Emails

8.3(won by default)

1810

|

Verified

Not enough data

Sending Outbound Emails

8.7(won by default)

1791

|

Verified

Not enough data

Manage Email Deliverability

8.1(won by default)

1750

|

Verified

Not enough data

Automated Email Responses

8.5(won by default)

1699

|

Verified

Not enough data

Online Marketing

Landing Pages and Forms

7.8(won by default)

1730

|

Verified

Not enough data

Dynamic Content

7.8(won by default)

1548

|

Verified

Not enough data

A/B Testing

7.8(won by default)

1600

|

Verified

Not enough data

Mobile Optimized

7.3(won by default)

1582

|

Verified

Not enough data

Search Tracking and Optimization

7.4(won by default)

1357

|

Verified

Not enough data

Conversion Rate Optimization

3.3(won by default)

15

Not enough data

Multivariate Testing

0.0(won by default)

15

Not enough data

Customizable Forms

2.9(won by default)

7

Not enough data

Lead Management

Marketing Lead Database

8.4(won by default)

1372

|

Verified

Not enough data

Data Quality Management

7.9(won by default)

1255

|

Verified

Not enough data

Segmentation

8.2(won by default)

1643

|

Verified

Not enough data

Lead Scoring and Grading

8.2(won by default)

1606

|

Verified

Not enough data

Lead Nurturing

8.4(won by default)

1664

|

Verified

Not enough data

Email Tracking

8.0(won by default)

1544

|

Verified

Not enough data

Automated Alerts and Tasks

8.3(won by default)

1550

|

Verified

Not enough data

CRM Lead Integration

8.2(won by default)

1619

|

Verified

Not enough data

Third-Party Integrations

4.3(won by default)

7

Not enough data

Email Marketing

10.0(won by default)

5

Not enough data

Multi-Channel Marketing

7.1(won by default)

7

Not enough data

ROI Tracking

6.0(won by default)

5

Not enough data

Real-Time Data

Not enough data

Not enough data

Social Marketing

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Search Marketing

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Website Visitor Tracking

Not enough data

Not enough data

Campaign Management

Program Management

8.3(won by default)

1615

|

Verified

Not enough data

Event / Webinar Marketing

8.3(won by default)

1503

|

Verified

Not enough data

Calendaring

7.3(won by default)

1189

|

Verified

Not enough data

Budgeting

7.0(won by default)

944

Not enough data

Campaign Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Social

Social Listening

7.3(won by default)

746

|

Verified

Not enough data

Social Sharing

7.5(won by default)

797

|

Verified

Not enough data

Social Campaigns

7.6(won by default)

784

|

Verified

Not enough data

Social Media Engagement

7.5(won by default)

754

|

Verified

Not enough data

Social Media Advertising

7.5(won by default)

715

|

Verified

Not enough data

Drip Campaigns

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Reporting & Analytics

Basic Reporting

7.7(won by default)

1658

|

Verified

Not enough data

Web Analytics

7.2(won by default)

1414

|

Verified

Not enough data

ROI Analytics

7.2(won by default)

1235

|

Verified

Not enough data

Revenue Analytics

7.2(won by default)

1160

|

Verified

Not enough data

SEO / Keyword Analytics

6.9(won by default)

1011

|

Verified

Not enough data

Behavior Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Sales Analytics

Not enough data

Not enough data

Platform

Customization 

7.6(won by default)

928

|

Verified

Not enough data

Workflow Capability

7.9(won by default)

926

|

Verified

Not enough data

User, Role, and Access Management

8.3(won by default)

936

|

Verified

Not enough data

Internationalization

7.6(won by default)

645

|

Verified

Not enough data

Sandbox / Test Environments

7.2(won by default)

647

|

Verified

Not enough data

Performance and Reliability

7.7(won by default)

914

|

Verified

Not enough data

Output Document Generation

7.5(won by default)

605

Not enough data

Lead Generation

5.0(won by default)

8

Not enough data

Content Management

2.5(won by default)

8

Not enough data

Lead Management

10.0(won by default)

5

Not enough data

List Management

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Agentic AI - Marketing Automation

Autonomous Task Execution

7.3(won by default)

62

Not enough data

Multi-step Planning

7.3(won by default)

59

Not enough data

Cross-system Integration

7.2(won by default)

62

Not enough data

Adaptive Learning

6.9(won by default)

61

Not enough data

Proactive Assistance

7.0(won by default)

59

Not enough data

Decision Making

7.4(won by default)

59

Not enough data

Campaign Planning

Not enough data

Not enough data

Integration

Data Import & Export Tools

8.1(won by default)

946

|

Verified

Not enough data

Integration APIs

7.9(won by default)

906

|

Verified

Not enough data

Breadth of Partner Applications

8.1(won by default)

802

|

Verified

Not enough data

Social Media Integration

4.5(won by default)

20

Not enough data

Additional Functionality

Social Promotion

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Live Chat

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Marketing Automation

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Marketing Calendar

Not enough data

Not enough data

Customizable CTAs

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Account Data Management[Hide 20 FeaturesShow 20 Features](javascript:void(0);)

8.2

421

Not enough data

Lead Intelligence

Market Insights 

8.3(won by default)

321

Not enough data

Account-level Insights 

8.2(won by default)

324

Not enough data

Lead Analysis 

8.4(won by default)

338

Not enough data

Lead Management

Segmentation 

8.4(won by default)

360

Not enough data

Predictive Scoring 

8.0(won by default)

326

Not enough data

Account Identification 

8.2(won by default)

336

Not enough data

Marketing Campaigns

Omni-Channel Tracking 

8.4(won by default)

314

Not enough data

Revenue Planning 

8.1(won by default)

299

Not enough data

Media Attribution 

8.0(won by default)

297

Not enough data

Opportunity Timeline 

8.1(won by default)

314

|

Verified

Not enough data

Customization 

8.3(won by default)

341

Not enough data

Campaign Execution

Website Personalization 

8.2(won by default)

320

Not enough data

Prioritized Accounts 

8.1(won by default)

310

Not enough data

Trending Accounts 

8.1(won by default)

300

Not enough data

Email Campaigns 

8.9(won by default)

161

|

Verified

Not enough data

Agentic AI - Account Data Management

Autonomous Task Execution

8.2(won by default)

11

Not enough data

Cross-system Integration

8.0(won by default)

11

Not enough data

Adaptive Learning

8.1(won by default)

12

Not enough data

Proactive Assistance

8.3(won by default)

12

Not enough data

Decision Making

7.9(won by default)

12

Not enough data

Sales Engagement[Hide 39 FeaturesShow 39 Features](javascript:void(0);)

7.5

38

Not enough data

Integrated Workflows

Task Management

7.9(won by default)

33

Not enough data

Email Tracking/Automation

8.3(won by default)

33

Not enough data

Calls and Voice

6.9(won by default)

25

Not enough data

Other Outreach Options 

7.8(won by default)

26

Not enough data

CRM Integration

7.7(won by default)

31

Not enough data

Calendar

7.6(won by default)

25

Not enough data

Shared Records

8.0(won by default)

24

Not enough data

Business Process Automation

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Sales Pipeline Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Repeatability and Reportability

Content Management

7.6(won by default)

29

Not enough data

Workflow Management

7.7(won by default)

31

Not enough data

Workflow Performance

7.7(won by default)

30

Not enough data

Sales Coaching and Insights

7.2(won by default)

27

Not enough data

Gamification

7.7(won by default)

24

Not enough data

AI and Automation

Lead Prioritization

7.8(won by default)

24

Not enough data

Lead Scoring

8.0(won by default)

25

Not enough data

Best Time of Day Scheduling

8.2(won by default)

25

Not enough data

Buyer Intelligence

8.1(won by default)

26

Not enough data

Machine Learning

7.8(won by default)

23

Not enough data

Generative AI

AI Text Generation

7.5(won by default)

23

Not enough data

Generative AI

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Agentic AI - Sales Engagement

Autonomous Task Execution

6.7(won by default)

13

Not enough data

Multi-step Planning

7.2(won by default)

13

Not enough data

Cross-system Integration

6.9(won by default)

13

Not enough data

Adaptive Learning

7.1(won by default)

13

Not enough data

Natural Language Interaction

7.3(won by default)

14

Not enough data

Proactive Assistance

7.0(won by default)

14

Not enough data

Decision Making

6.8(won by default)

14

Not enough data

Strategic Planning

Not enough data

Not enough data

Additional Functionality

Prospecting Tools

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Auto-Dialer

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Email Tracking[Hide 48 FeaturesShow 48 Features](javascript:void(0);)

7.5

96

Not enough data

Agentic AI - Email Tracking

Autonomous Task Execution

7.1(won by default)

23

Not enough data

Multi-step Planning

7.0(won by default)

23

Not enough data

Cross-system Integration

7.3(won by default)

23

Not enough data

Adaptive Learning

7.0(won by default)

23

Not enough data

Natural Language Interaction

6.9(won by default)

24

Not enough data

Proactive Assistance

6.6(won by default)

24

Not enough data

Decision Making

7.3(won by default)

25

Not enough data

Analytics

Open Rates

8.2(won by default)

84

Not enough data

Link Activity

8.0(won by default)

83

Not enough data

Attachment Activity

7.8(won by default)

46

Not enough data

Customizations

Email Platform Integration

7.7(won by default)

81

Not enough data

Email Scheduling

8.5(won by default)

79

Not enough data

Real-Time Notifications

7.8(won by default)

45

Not enough data

Email Categorization

7.6(won by default)

47

Not enough data

Templates

7.9(won by default)

83

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Generative AI

AI Text Generation

6.7(won by default)

40

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

Contact Management

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Team Management

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Subscription Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

API

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Geolocation

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Mailing List Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Email Distribution

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Outbound Call Tracking[Hide 51 FeaturesShow 51 Features](javascript:void(0);)

7.3

23

Not enough data

Agentic AI - Outbound Call Tracking

Autonomous Task Execution

7.3(won by default)

5

Not enough data

Natural Language Interaction

8.0(won by default)

5

Not enough data

Calling

Record Calls

6.9(won by default)

18

Not enough data

Generate Location

6.9(won by default)

18

Not enough data

Call Types

6.7(won by default)

17

Not enough data

Click-to-Call

7.0(won by default)

19

Not enough data

Auto Dialer

7.7(won by default)

5

Not enough data

Contacts

Personalization

7.9(won by default)

20

Not enough data

Information Locater

7.0(won by default)

19

Not enough data

Record Prospect Data

7.4(won by default)

17

Not enough data

Contact Management

Not enough data

Not enough data

Insights

Notes

6.9(won by default)

17

Not enough data

Daily Summary

6.9(won by default)

18

Not enough data

Automated Voicemails

7.3(won by default)

8

Not enough data

Automated Emails

9.2(won by default)

8

Not enough data

Sorts Prospects

6.3(won by default)

18

Not enough data

Automated Note Taking

8.0(won by default)

5

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Additional Functionality

Meeting Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Recommendations

Not enough data

Not enough data

Lead Distribution

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Sales Pipeline Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Automatic Call Distribution

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Deal Management

Not enough data

Not enough data

Call List Management

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

For Contact Centers

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Data Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

API

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Sales Enablement[Hide 81 FeaturesShow 81 Features](javascript:void(0);)

7.5

18

Not enough data

Agentic AI - Sales Enablement

Natural Language Interaction

8.7(won by default)

5

Not enough data

Autonomous Task Execution

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Content Management

Content Import

6.9(won by default)

12

Not enough data

Content Creation

6.4(won by default)

13

Not enough data

Templates

8.5(won by default)

13

Not enough data

Advanced Search

6.4(won by default)

13

Not enough data

Content Library

6.8(won by default)

11

Not enough data

Email Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Analytics

Reporting

8.1(won by default)

14

Not enough data

Alerts

8.1(won by default)

12

Not enough data

Account-Based Engagement

8.1(won by default)

14

Not enough data

Content Utilization

7.2(won by default)

12

Not enough data

Prioritization

Not enough data

Not enough data

Learning Management - Sales Enablement

Sales Training 

Not enough data

Not enough data

Sales Coaching

Not enough data

Not enough data

Sales Onboarding

Not enough data

Not enough data

Revenue Enablement - Sales Enablement

Cross-Functional Alignment

Not enough data

Not enough data

AI and Automation

Not enough data

Not enough data

End-to-End Customer Journey Insights

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

Chat/Messaging

Not enough data

Not enough data

Prospecting Tools

Not enough data

Not enough data

Content Delivery

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

API

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Audio/Video Recording

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Appointment Scheduling

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Scheduling

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

Microsoft Outlook Integration

Not enough data

Not enough data

Audio File Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Goal Management

Not enough data

Not enough data

Sales Planning

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

Pipeline Management

Not enough data

Not enough data

Conversation Intelligence

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Lead Scoring

Not enough data

Not enough data

Opportunity Management

Not enough data

Not enough data

Microlearning

Not enough data

Not enough data

Content Sharing

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Marketing Account Intelligence[Hide 17 FeaturesShow 17 Features](javascript:void(0);)

8.3

369

Not enough data

Agentic AI - Marketing Account Intelligence

Autonomous Task Execution

8.1(won by default)

8

Not enough data

Cross-system Integration

7.9(won by default)

7

Not enough data

Adaptive Learning

7.1(won by default)

8

Not enough data

Natural Language Interaction

7.9(won by default)

7

Not enough data

Lead Intelligence

Market Insights 

8.3(won by default)

296

Not enough data

Account-level Insights 

8.2(won by default)

289

Not enough data

Lead Analysis 

8.3(won by default)

310

Not enough data

Lead Management

Segmentation 

8.6(won by default)

307

Not enough data

Predictive Scoring 

8.1(won by default)

293

Not enough data

Account Identification 

8.3(won by default)

293

Not enough data

Marketing Campaigns

Omni-Channel Tracking 

8.3(won by default)

276

Not enough data

Revenue Planning 

8.1(won by default)

257

Not enough data

Media Attribution 

8.2(won by default)

265

Not enough data

Opportunity Timeline 

8.2(won by default)

274

Not enough data

Customization 

8.3(won by default)

296

Not enough data

Data Availability - Marketing Account Intelligence 

Technographic Data Availability

7.9(won by default)

33

Not enough data

Data Accuracy - Marketing Account Intelligence 

Technographic Data Accuracy

8.0(won by default)

33

Not enough data

Account-Based Analytics[Hide 35 FeaturesShow 35 Features](javascript:void(0);)

8.1

342

Not enough data

Agentic AI - Account-Based Analytics

Autonomous Task Execution

8.1(won by default)

9

Not enough data

Cross-system Integration

8.7(won by default)

9

Not enough data

Adaptive Learning

8.1(won by default)

9

Not enough data

Natural Language Interaction

8.1(won by default)

9

Not enough data

Proactive Assistance

7.8(won by default)

9

Not enough data

Lead Intelligence

Market Insights 

8.1(won by default)

261

Not enough data

Account-level Insights 

8.1(won by default)

264

Not enough data

Lead Analysis 

8.1(won by default)

276

Not enough data

Trend Analysis

Not enough data

Not enough data

Lead Management

Segmentation 

8.4(won by default)

284

Not enough data

Predictive Scoring 

8.0(won by default)

259

Not enough data

Account Identification 

8.1(won by default)

265

Not enough data

Lead Scoring

Not enough data

Not enough data

Marketing Campaigns

Omni-Channel Tracking 

8.2(won by default)

238

Not enough data

Revenue Planning 

8.0(won by default)

211

Not enough data

Media Attribution 

8.0(won by default)

231

Not enough data

Opportunity Timeline 

8.0(won by default)

231

Not enough data

Customization 

8.1(won by default)

263

Not enough data

Journey Analytics

8.3(won by default)

124

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Additional Functionality

Content Delivery

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Pipeline Reports

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Marketing Automation

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Content Creation

Not enough data

Not enough data

Mobile Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);)

8.3

140

Not enough data

Analysis

Application Attribution

8.4(won by default)

106

|

Verified

Not enough data

Campaign Analysis

8.6(won by default)

116

Not enough data

Uninstall Tracking

8.1(won by default)

83

|

Verified

Not enough data

Activity Dashboard

8.3(won by default)

92

|

Verified

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Campaigns

Proximity Marketing

8.3(won by default)

102

Not enough data

Alerts/Notifications

8.2(won by default)

102

|

Verified

Not enough data

Bulk SMS

8.3(won by default)

100

Not enough data

Two-Way Text Messaging

8.1(won by default)

98

|

Verified

Not enough data

Email Campaigns

8.7(won by default)

98

|

Verified

Not enough data

Audience Segmentation

8.4(won by default)

99

|

Verified

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Location-Based Marketing

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Engagement

Coupons and Promotions

8.1(won by default)

93

|

Verified

Not enough data

Social Promotion

Not enough data

Not enough data

Platform

Optimization

8.4(won by default)

112

|

Verified

Not enough data

Integrations - Mobile Marketing

8.3(won by default)

109

|

Verified

Not enough data

Internationalization

8.3(won by default)

105

|

Verified

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Agentic AI - Mobile Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Visual Analytics

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

CRM

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Coupons

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Show 2 feature categories with incomplete data

Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);)

Not enough data

Not enough data

Demand Side Platforms

Cross Channel Capabilities 

Not enough data

Not enough data

Agentic AI - Demand Side Platform (DSP)

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

Not enough data

Not enough data

Campaign Optimization

Not enough data

Not enough data

Reach

Not enough data

Not enough data

Bulk Editing

Not enough data

Not enough data

Batch Uploading

Not enough data

Not enough data

Brand Safety

Not enough data

Not enough data

Fraud Protection

Not enough data

Feature Not Available

Frequency Capping

Not enough data

Not enough data

Budget Pacing

Not enough data

Not enough data

Creative Optimization

Not enough data

Not enough data

Rich Media Capabilties

Not enough data

Not enough data

In-App Ads

Not enough data

Feature Not Available

Mobile Rich Media Capabilities

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

Not enough data

Not enough data

Retargeting

Not enough data

Not enough data

Geo-Targeting

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Demand Side Platforms

Machine Learning Optimization

Not enough data

Feature Not Available

Estimate and Projections

Not enough data

Not enough data

Cross-Device Capabilities

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Platform

API / Integrations

Not enough data

Not enough data

Custom Reports

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Feature Not Available

Performance and Reliability

Not enough data

Not enough data

Enterprise Scalability

Not enough data

Not enough data

Customization

Not enough data

Not enough data

Workflow Capability

Not enough data

Not enough data

Internationalization

Not enough data

Not enough data

Notifications

Not enough data

Not enough data

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Additional Functionality

Multi-Channel Marketing

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

For Advertising Agencies

Not enough data

Not enough data

Bidding Strategies

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Native Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Native Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage")](https://www.g2.com/products/adobe-marketo-engage/reviews)

Adobe Marketo Engage

Small-Business(50 or fewer emp.)

22.9%

Mid-Market(51-1000 emp.)

52.3%

Enterprise(\> 1000 emp.)

24.8%

[![Gold Lasso](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_76fafc9f3e6fc2fee4ff71e599f26bf9/gold-lasso.png "Gold Lasso")](https://www.g2.com/products/gold-lasso/reviews)

Gold Lasso

Small-Business(50 or fewer emp.)

41.7%

Mid-Market(51-1000 emp.)

50.0%

Enterprise(\> 1000 emp.)

8.3%

Small-Business

(50 or fewer emp.)

22.9%

41.7%

Mid-Market

(51-1000 emp.)

52.3%

50.0%

Enterprise

(\> 1000 emp.)

24.8%

8.3%

Reviewers' Industry

[![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage")](https://www.g2.com/products/adobe-marketo-engage/reviews)
Adobe Marketo Engage

Computer Software

25.1%

Information Technology and Services

13.0%

Marketing and Advertising

11.9%

Internet

5.5%

Financial Services

4.2%

Other

40.3%

[![Gold Lasso](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_76fafc9f3e6fc2fee4ff71e599f26bf9/gold-lasso.png "Gold Lasso")](https://www.g2.com/products/gold-lasso/reviews)
Gold Lasso

Marketing and Advertising

31.3%

Information Technology and Services

12.5%

Retail

6.3%

Research

6.3%

Real Estate

6.3%

Other

37.5%

Alternatives

**Adobe Marketo Engage Alternatives**

 ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud")

[
Salesforce Sales Cloud
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

 ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft")

[
Salesloft
](/products/salesloft/reviews)

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![Outreach](https://images.g2crowd.com/uploads/product/hd_favicon/1521467568/outreach.png "Outreach")

[
Outreach
](/products/outreach/reviews)

**Gold Lasso Alternatives**

 ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt")

[
StackAdapt
](/products/stackadapt/reviews)

 ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business")

[
Facebook
](/products/facebook-for-business/reviews)

 ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")

[
AdRoll
](/products/adroll/reviews)

 ![AdRoll ABM (Formerly RollWorks)](https://images.g2crowd.com/uploads/product/hd_favicon/d15a21bfa97d8fb029e52a795cd47823/adroll-abm-formerly-rollworks.svg "AdRoll ABM (Formerly RollWorks)")

[
AdRoll ABM (Formerly...
](/products/adroll-abm-formerly-rollworks/reviews)

## Adobe Marketo Engage vs Gold Lasso

When assessing the two solutions, reviewers found Gold Lasso easier to use, set up, and administer. Reviewers also preferred doing business with Gold Lasso overall.

- Reviewers felt that Gold Lasso meets the needs of their business better than Adobe Marketo Engage.
- When comparing quality of ongoing product support, reviewers felt that Gold Lasso is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Gold Lasso over Adobe Marketo Engage.