# Adobe Marketo Engage vs Freshsales Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Marketo Engage excels in its integration capabilities, particularly with Salesforce, allowing users to send emails on behalf of account managers. This flexibility enhances collaboration and streamlines communication with potential clients.
- **Users say** that Freshsales stands out for its user-friendly interface, which simplifies onboarding and reduces the learning curve for new team members. The centralized dashboard feature helps users keep track of all communications, making it easier to manage client interactions.
- **Reviewers mention** that Adobe Marketo Engage offers robust customization options, enabling users to personalize the buyer journey based on specific personas and stages. This level of control is appreciated by marketers looking to fine-tune their campaigns for better results.
- **According to verified reviews** , Freshsales shines with its integration tools and automation features, which are tightly woven into the platform. Users find that these tools help streamline tasks and improve efficiency, making it a practical choice for small businesses.
- **G2 reviewers highlight** that while Adobe Marketo Engage has a strong focus on marketing automation, it may require a steeper learning curve for some users, particularly in setup and administration. This can be a challenge for teams looking for quick implementation.
- **Users appreciate** that Freshsales provides excellent support and guidance, with many noting the quality of customer service as a significant advantage. This support is crucial for small businesses that may not have extensive resources for troubleshooting and implementation.



| | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 3,148 | 1,236 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Small-Business (67.8% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | Starting at $9.00 1 User Per Month | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (193 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### Freshsales

Pros:
- Ease of Use (103 reviews)
- Features (70 reviews)

Cons:
- Missing Features (47 reviews)
- Limited Features (32 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | Freshsales | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2632 reviews) | 8.7 (1048 reviews) | 
  | **Ease of Use** | 7.3 (2703 reviews) | 9.0 (1062 reviews) | 
  | **Ease of Setup** | 6.8 (1352 reviews) | 8.7 (568 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 8.9 (536 reviews) | 
  | **Quality of Support** | 7.5 (2483 reviews) | 8.8 (1017 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1168 reviews) | 9.0 (530 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2598 reviews) | 9.3 (1041 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation &amp; Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### Freshsales

#### Entry-Level Pricing

Plan: Growth

Price: Starting at $9.00 1 User Per Month

Description: Tailored for startups and SMBs seeking efficient pipeline management and engagement across channels	

Key Features:
- Web Forms	
- SMS &amp; WhatsApp	
- Basic Workflows

[Browse all 3 editions](https://www.g2.com/products/freshsales/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Freshsales** | 8.4/10 | 830 |

#### Sales Force Automation

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Contact &amp; Account Management** | Not enough data | 8.9 (720 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | 8.3 (416 reviews) | 
| **Opportunity &amp; Pipeline Mgmt.** | Not enough data | 8.8 (711 reviews) ✓ Verified | 
| **Task / Activity Management** | Not enough data | 8.5 (707 reviews) ✓ Verified | 
| **Territory &amp; Quota Management** | Not enough data | 8.3 (506 reviews) ✓ Verified | 
| **Desktop Integration** | Not enough data | 8.6 (336 reviews) ✓ Verified | 
| **Product &amp; Price List Management** | Not enough data | 8.2 (481 reviews) ✓ Verified | 
| **Quote &amp; Order Management** | Not enough data | 8.1 (467 reviews) | 
| **Customer Contract Management** | Not enough data | 8.4 (509 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Email Marketing** | Not enough data | 8.5 (548 reviews) | 
| **Campaign Management** | Not enough data | 8.5 (521 reviews) | 
| **Lead Management** | Not enough data | 8.9 (632 reviews) | 
| **Marketing ROI Analytics** | Not enough data | 7.9 (114 reviews) | 

#### Customer Support

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Case Management** | Not enough data | 8.5 (533 reviews) | 
| **Customer Support Portal** | Not enough data | 8.6 (541 reviews) | 
| **Knowledge Base** | Not enough data | 8.6 (547 reviews) | 
| **Call Center Features** | Not enough data | 8.2 (457 reviews) | 
| **Support Analytics** | Not enough data | 8.5 (477 reviews) | 

#### Reporting &amp; Analytics

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Reporting** | Not enough data | 8.4 (632 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.6 (665 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | 8.3 (507 reviews) ✓ Verified | 

#### Mobile &amp; Social

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | Feature Not Available | 
| **Social Network Integration** | Not enough data | 8.2 (207 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 8.3 (330 reviews) ✓ Verified | 

#### Platform

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Customization** | Not enough data | 8.4 (405 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.5 (397 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.7 (414 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.3 (314 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 7.7 (258 reviews) | 
| **Document &amp; Content Mgmt.** | Not enough data | 8.0 (301 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.8 (413 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 8.0 (285 reviews) ✓ Verified | 

#### Integration

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Data Import &amp; Export Tools** | Not enough data | 8.4 (375 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.3 (333 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.9 (297 reviews) ✓ Verified | 

#### Generative AI

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.6 (85 reviews) | 

#### Agentic AI - CRM

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1986 |
| **Freshsales** | N/A | N/A |

#### Email Marketing

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1764 reviews) ✓ Verified | 9.3 (12 reviews) | 
| **Sending Outbound Emails** | 8.7 (1749 reviews) ✓ Verified | 9.2 (11 reviews) | 
| **Manage Email Deliverability** | 8.1 (1714 reviews) ✓ Verified | 8.1 (9 reviews) | 
| **Automated Email Responses** | 8.5 (1662 reviews) ✓ Verified | 8.8 (11 reviews) | 

#### Online Marketing

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1700 reviews) ✓ Verified | 9.0 (8 reviews) | 
| **Dynamic Content** | 7.8 (1518 reviews) ✓ Verified | 8.5 (8 reviews) | 
| **A/B Testing** | 7.9 (1572 reviews) ✓ Verified | 8.1 (12 reviews) | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | 9.4 (9 reviews) | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1358 reviews) ✓ Verified | 8.9 (9 reviews) | 
| **Data Quality Management** | 7.9 (1252 reviews) ✓ Verified | 8.5 (8 reviews) | 
| **Segmentation** | 8.2 (1637 reviews) ✓ Verified | 8.7 (10 reviews) | 
| **Lead Scoring and Grading** | 8.2 (1600 reviews) ✓ Verified | 8.5 (9 reviews) | 
| **Lead Nurturing** | 8.4 (1659 reviews) ✓ Verified | 8.9 (9 reviews) | 
| **Online Behavior Tracking** | 8.0 (1536 reviews) ✓ Verified | 8.9 (11 reviews) | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | 9.2 (10 reviews) | 
| **CRM Lead Integration** | 8.2 (1607 reviews) ✓ Verified | 8.7 (9 reviews) | 

#### Campaign Management

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Program Management** | 8.3 (1615 reviews) ✓ Verified | 9.2 (6 reviews) | 
| **Event / Webinar Marketing** | 8.3 (1498 reviews) ✓ Verified | 8.8 (7 reviews) | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.0 (943 reviews) | Not enough data | 

#### Social

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | 9.3 (5 reviews) | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | Not enough data | 

#### Reporting &amp; Analytics

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Basic Reporting** | 7.7 (1655 reviews) ✓ Verified | 8.7 (10 reviews) | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | 8.5 (11 reviews) | 
| **ROI Analytics** | 7.2 (1234 reviews) ✓ Verified | 8.6 (7 reviews) | 
| **Revenue Analytics** | 7.2 (1160 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Customization ** | 7.7 (903 reviews) ✓ Verified | 9.0 (5 reviews) | 
| **Workflow Capability** | 8.0 (905 reviews) ✓ Verified | 8.6 (6 reviews) | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | 8.3 (6 reviews) | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | 9.3 (5 reviews) | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.7 (903 reviews) ✓ Verified | 8.1 (6 reviews) | 
| **Output Document Generation** | 7.6 (595 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (61 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Data Import &amp; Export Tools** | 8.0 (912 reviews) ✓ Verified | 8.6 (7 reviews) | 
| **Integration APIs** | 7.9 (872 reviews) ✓ Verified | 8.3 (6 reviews) | 
| **Breadth of Partner Applications** | 8.1 (793 reviews) ✓ Verified | 9.0 (5 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **Freshsales** | N/A | N/A |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (324 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (338 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (326 reviews) | Not enough data | 
| **Account Identification ** | 8.2 (336 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (299 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (297 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.3 (341 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (300 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Freshsales** | N/A | N/A |

#### Lead Generation

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import &amp; Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Freshsales** | 8.3/10 | 25 |

#### Lead Facilitation

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.1 (19 reviews) | 
| **Lead Qualification** | Not enough data | 8.3 (19 reviews) | 
| **Lead Follow-up** | Not enough data | 8.6 (20 reviews) | 
| **Meeting Scheduling ** | Not enough data | 8.7 (18 reviews) | 

#### Organization

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 8.6 (20 reviews) | 
| **Data Entry** | Not enough data | 8.9 (19 reviews) | 
| **Integrations / APIs** | Not enough data | 7.9 (19 reviews) | 

#### Performance Analysis

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Coaching ** | Not enough data | 7.9 (17 reviews) | 
| **Peformance Tracking** | Not enough data | 8.3 (23 reviews) | 

#### Sales Analysis

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 7.8 (20 reviews) | 
| **Sales Forecasting ** | Not enough data | 8.8 (21 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (12 reviews) | 
| **AI Text Summarization** | Not enough data | 7.9 (13 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **Freshsales** | 8.5/10 | 276 |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | 9.0 (236 reviews) ✓ Verified | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | 8.9 (244 reviews) ✓ Verified | 
| **Calls and Voice** | 6.9 (25 reviews) | 8.4 (182 reviews) ✓ Verified | 
| **Other Outreach Options ** | 7.7 (25 reviews) | 8.7 (182 reviews) ✓ Verified | 
| **CRM Integration** | 7.7 (31 reviews) | 8.9 (219 reviews) ✓ Verified | 
| **Calendar** | 7.6 (25 reviews) | 8.7 (69 reviews) | 
| **Shared Records** | 8.0 (24 reviews) | 8.8 (64 reviews) | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | 8.9 (206 reviews) ✓ Verified | 
| **Workflow Management** | 7.7 (31 reviews) | 8.9 (222 reviews) ✓ Verified | 
| **Workflow Performance** | 7.7 (30 reviews) | 8.9 (220 reviews) ✓ Verified | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | 8.7 (186 reviews) ✓ Verified | 
| **Gamification** | 7.6 (23 reviews) | 7.6 (57 reviews) | 

#### AI and Automation

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | 8.4 (66 reviews) | 
| **Lead Scoring** | 8.0 (25 reviews) | 8.2 (69 reviews) | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | 8.3 (62 reviews) | 
| **Buyer Intelligence** | 8.1 (26 reviews) | 7.9 (63 reviews) | 
| **Machine Learning** | 7.8 (23 reviews) | 7.7 (59 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | 8.2 (28 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (13 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (14 reviews) | Not enough data | 
| **Decision Making** | 6.8 (14 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Freshsales** | 8.4/10 | 18 |

#### Customization

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Custom Fields** | Not enough data | 9.1 (17 reviews) | 
| **Conditional Logic** | Not enough data | 8.3 (16 reviews) | 
| **Multi-page Forms** | Not enough data | 8.2 (14 reviews) | 
| **Design** | Not enough data | 8.3 (15 reviews) | 

#### Additional Functionality

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Embedded Forms** | Not enough data | 8.4 (15 reviews) | 
| **Offline Capability** | Not enough data | 8.2 (12 reviews) | 
| **Notifications** | Not enough data | 8.4 (15 reviews) | 
| **Payments** | Not enough data | 8.5 (11 reviews) | 
| **Mobile Forms** | Not enough data | 8.3 (13 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Freshsales** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Freshsales** | 8.7/10 | 58 |

#### Agentic AI - Lead Scoring

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Lead Opportunity** | Not enough data | 8.8 (50 reviews) | 
| **Lead Assignment** | Not enough data | 9.0 (51 reviews) | 
| **Pipeline Acceleration** | Not enough data | 8.6 (50 reviews) | 

#### Discovery

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Lead Management** | Not enough data | 8.9 (51 reviews) | 
| **Scoring/Ranking** | Not enough data | 8.5 (53 reviews) | 
| **Lead Context** | Not enough data | 8.7 (50 reviews) | 

#### Management

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Conversion Viability** | Not enough data | 8.7 (49 reviews) | 
| **Workflow** | Not enough data | 9.0 (51 reviews) | 

#### Platform

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Data Synchronization** | Not enough data | 8.5 (49 reviews) | 
| **Analysis** | Not enough data | 8.7 (51 reviews) | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Freshsales** | 8.5/10 | 38 |

#### Agentic AI - Sales Performance Management

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Incentives

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Badges** | Not enough data | 8.5 (28 reviews) | 
| **Triggers** | Not enough data | 8.6 (29 reviews) | 
| **Commission Calculator** | Not enough data | 7.9 (28 reviews) | 
| **Leaderboards** | Not enough data | 8.3 (30 reviews) | 

#### Personalization

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Profiles** | Not enough data | 8.8 (32 reviews) | 
| **Custom Reports** | Not enough data | 8.6 (33 reviews) | 
| **Dashboards** | Not enough data | 8.6 (34 reviews) | 
| **Goal Setting** | Not enough data | 8.4 (31 reviews) | 

#### Administrative

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Integration** | Not enough data | 8.5 (32 reviews) | 
| **Employee Structure** | Not enough data | 8.4 (29 reviews) | 
| **Behavior Monitoring** | Not enough data | 8.4 (28 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **Freshsales** | 8.7/10 | 290 |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (24 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | 8.9 (223 reviews) | 
| **Link Activity** | 8.0 (83 reviews) | 8.8 (216 reviews) | 
| **Attachment Activity** | 7.8 (46 reviews) | 8.2 (50 reviews) | 

#### Customizations

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | 9.0 (233 reviews) | 
| **Email Scheduling** | 8.5 (79 reviews) | 9.2 (238 reviews) | 
| **Notifications** | 7.8 (45 reviews) | 8.9 (245 reviews) | 
| **Email Categorization** | 7.6 (47 reviews) | 8.6 (219 reviews) | 
| **Templates** | 7.9 (83 reviews) | 8.9 (240 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | 7.7 (32 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Freshsales** | 8.2/10 | 103 |

#### Agentic AI - Sales Analytics

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.1 (84 reviews) | 
| **Exporting &amp; Sharing Data** | Not enough data | 8.4 (84 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.2 (78 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.4 (89 reviews) | 
| **Data Segmentation** | Not enough data | 8.3 (84 reviews) | 

#### Predictive Analytics

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.1 (85 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.2 (83 reviews) | 
| **Risk Analysis** | Not enough data | 8.0 (78 reviews) | 
| **Live Forecasting** | Not enough data | 7.6 (80 reviews) | 

#### Sales Management

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.4 (89 reviews) | 
| **Sales Gamification** | Not enough data | 7.8 (79 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.3 (84 reviews) | 
| **Activity Tracking** | Not enough data | 8.7 (89 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **Freshsales** | 9.0/10 | 191 |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | 

#### Calling

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | 8.8 (137 reviews) | 
| **Generate Location** | 6.9 (18 reviews) | 8.8 (120 reviews) | 
| **Call Types** | 6.7 (17 reviews) | 8.7 (130 reviews) | 
| **Click-to-Call** | 7.0 (19 reviews) | 9.1 (146 reviews) | 
| **Auto Dialer** | 7.7 (5 reviews) | Not enough data | 

#### Contacts

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | 9.0 (151 reviews) | 
| **Information Locater** | 7.0 (19 reviews) | 9.0 (137 reviews) | 
| **Record Prospect Data** | 7.4 (17 reviews) | 9.0 (143 reviews) | 

#### Insights

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | 9.1 (165 reviews) | 
| **Daily Summary** | 6.9 (18 reviews) | 9.1 (142 reviews) | 
| **Automated Voicemails** | 7.3 (8 reviews) | 8.9 (123 reviews) | 
| **Automated Emails** | 9.2 (8 reviews) | 9.0 (145 reviews) | 
| **Sorts Prospects** | 6.3 (18 reviews) | 9.0 (141 reviews) | 
| **Automated Note Taking** | 8.0 (5 reviews) | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **Freshsales** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **Freshsales** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (289 reviews) | Not enough data | 
| **Lead Analysis ** | 8.3 (310 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.1 (293 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (293 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (257 reviews) | Not enough data | 
| **Media Attribution ** | 8.2 (265 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | Not enough data | 
| **Customization ** | 8.3 (296 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **Freshsales** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (231 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **Freshsales** | N/A | N/A |

#### Analysis

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (116 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | Not enough data | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.3 (100 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to Adobe Marketo Engage (5):** [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to Freshsales (7):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [CRM Software](https://www.g2.com/categories/crm), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | Freshsales | 
|---|---|---|
| **Small-Business** | 21.9% | 67.8% | 
| **Mid-Market** | 53.3% | 26.8% | 
| **Enterprise** | 24.7% | 5.4% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.7%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.2%
- **Computer &amp; Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.8%
- **Hospital &amp; Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 31.0%

#### Freshsales

- **Information Technology and Services:** 16.7%
- **Computer Software:** 13.7%
- **Marketing and Advertising:** 7.8%
- **Financial Services:** 4.2%
- **Internet:** 3.6%
- **Education Management:** 3.2%
- **Retail:** 2.8%
- **Real Estate:** 2.4%
- **Construction:** 1.9%
- **Telecommunications:** 1.9%
- **Other:** 41.7%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25853 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14861 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13872 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14718 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)

### Alternatives to Freshsales

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25853 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13872 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2939 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14718 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1443 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (299 reviews)
- [Salesmate](https://www.g2.com/products/salesmate/reviews) — 4.7/5 stars (118 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3092 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2046 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn&#39;t provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing &amp; sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn&#39;t know what Marketo does :-)"

### Freshsales

- Title: [What is Freshsales used for?](https://www.g2.com/discussions/what-is-freshsales-used-for) — 2 comments, 1 upvote
  > **Top comment:** "It&#39;s used for a number of things from lead generation to managing client accounts. It&#39;s a great tool to keep everything under 1 umbrella that is accessible..."
- Title: [What are the three benefits of CRM?](https://www.g2.com/discussions/freshsales-what-are-the-three-benefits-of-crm) — 2 comments
  > **Top comment:** "1. Creating sequences/pipelines to contact leads quicker and stay in communication with them easier
2. Allowing the sales team to easily access the..."
- Title: [What is Freshsales CRM?](https://www.g2.com/discussions/what-is-freshsales-crm) — 1 comment
  > **Top comment:** "It&#39;s a CRM software."
- Title: [What are the features of CRM software?](https://www.g2.com/discussions/freshsales-what-are-the-features-of-crm-software) — 1 comment
  > **Top comment:** "Very nice software "
- Title: [How to improve more on fresh sales](https://www.g2.com/discussions/how-to-improve-more-on-fresh-sales) — 1 comment, 1 upvote
  > **Top comment:** "Auto WhatsApp feature "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-freshsales)

