Compare Adobe Marketo Engage and Evam 
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Enterprise (37.4% of reviews)
Entry-Level Pricing
Contact Us Per Month
No pricing available
Adobe Marketo Engage
Star Rating
(3,082)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansEvam
Star Rating
(211)4.8 out of 5
Market Segments
Enterprise (37.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about EvamSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in managing complex marketing campaigns, with users praising its robust features for tracking leads and creating diverse campaigns. One user noted, "Marketo is a super robust marketing platform that allows us to manage campaigns, track leads from form fill through onboarding."
- Users say that Evam stands out for its speed and ease of setup, making it particularly appealing for organizations looking to implement marketing solutions quickly. A recent user highlighted, "What stood out to me was how quickly you can turn an idea into a live journey," showcasing its responsiveness.
- Reviewers mention that Adobe Marketo Engage has a steeper learning curve, with some users finding it challenging to navigate initially. However, once familiar, they appreciate its scalability, stating, "I like Adobe Marketo Engage's ability to scale over time and how it scales very easily once you know the tool well."
- According to verified reviews, Evam's real-time data management capabilities are a significant advantage, allowing users to act instantly on customer behavior. One user remarked, "Evam’s real-time data management capabilities are truly impressive," which is crucial for businesses needing immediate insights.
- G2 reviewers report that while Adobe Marketo Engage has a solid feature set for email marketing, Evam outperforms it in areas like automated alerts and tasks, with users noting Evam's superior ability to streamline workflows and improve efficiency.
- Users say that Adobe Marketo Engage has a larger market presence, particularly in the mid-market segment, but Evam's focus on enterprise solutions allows it to cater effectively to larger organizations, as highlighted by a user who appreciated its fit with legacy systems without needing significant changes.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Evam
No pricing availableFree Trial
Adobe Marketo Engage
Free Trial is available
Evam
No trial information availableRatings
Meets Requirements
8.3
2,615
9.5
194
Ease of Use
7.3
2,670
9.3
200
Ease of Setup
6.7
1,323
9.3
195
Ease of Admin
7.6
1,175
9.5
33
Quality of Support
7.5
2,465
9.5
190
Has the product been a good partner in doing business?
7.7
1,168
9.8
36
Product Direction (% positive)
8.0
2,584
9.6
188
Features by Category
Email Marketing
8.3
1756
|
Verified
9.6
107
8.7
1741
|
Verified
9.6
107
8.1
1715
|
Verified
9.5
102
8.5
1651
|
Verified
9.6
104
Online Marketing
7.8
1699
|
Verified
9.7
99
7.8
1518
|
Verified
9.7
102
7.9
1573
|
Verified
9.6
98
7.4
1572
|
Verified
9.7
95
7.4
1338
|
Verified
9.7
92
Lead Management
8.5
1356
|
Verified
9.7
92
7.9
1252
|
Verified
9.8
94
8.2
1629
|
Verified
9.8
101
8.2
1594
|
Verified
9.8
88
8.4
1650
|
Verified
9.7
89
8.0
1533
|
Verified
9.8
89
8.3
1548
|
Verified
9.8
87
8.2
1596
|
Verified
9.8
88
Campaign Management
8.3
1604
|
Verified
Feature Not Available
8.3
1493
|
Verified
Feature Not Available
7.3
1190
|
Verified
Feature Not Available
7.0
945
Feature Not Available
Social
7.3
748
|
Verified
9.7
86
7.5
799
|
Verified
9.6
84
7.6
787
|
Verified
9.7
84
7.5
754
|
Verified
9.6
84
7.5
716
|
Verified
9.7
84
Reporting & Analytics
7.7
1646
|
Verified
9.6
91
7.2
1414
|
Verified
Feature Not Available
7.2
1234
|
Verified
Feature Not Available
7.2
1162
|
Verified
Feature Not Available
6.9
1012
|
Verified
Feature Not Available
Platform
7.7
899
|
Verified
9.7
102
8.0
892
|
Verified
9.6
108
8.4
914
|
Verified
9.7
100
7.7
636
|
Verified
9.7
96
7.3
638
|
Verified
9.6
97
7.7
895
|
Verified
9.6
106
7.6
596
Feature Not Available
Agentic AI - Marketing Automation
7.4
63
9.5
14
7.4
62
9.5
13
7.3
62
9.6
12
6.9
62
9.4
12
7.1
61
9.4
11
7.5
61
9.6
13
Integration
8.0
912
|
Verified
9.7
105
7.9
867
|
Verified
9.7
102
8.1
792
|
Verified
9.6
100
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Campaigns
Not enough data
9.9
68
Not enough data
10.0
68
Not enough data
9.7
65
Not enough data
9.8
67
Not enough data
9.9
66
Analytics
Not enough data
9.8
64
Not enough data
9.8
62
Optimization
Not enough data
9.9
65
Not enough data
9.9
64
Not enough data
9.9
60
Not enough data
9.9
60
Agentic AI - Push Notification
Not enough data
9.7
19
Not enough data
9.9
18
Not enough data
9.8
18
Segmentation
Not enough data
9.9
23
Not enough data
9.9
23
Targeting
Not enough data
9.9
23
Not enough data
9.9
23
Triggered Content
Not enough data
9.9
20
Not enough data
9.9
21
Not enough data
9.9
21
Personalized Content
Not enough data
9.9
22
Not enough data
9.9
22
Not enough data
Feature Not Available
Agentic AI - Personalization Engines
Not enough data
10.0
8
Not enough data
10.0
7
Not enough data
10.0
7
Not enough data
10.0
7
Not enough data
10.0
7
Not enough data
10.0
7
Text Messaging
Not enough data
9.7
56
Not enough data
9.7
47
Not enough data
9.9
48
Not enough data
9.9
46
Not enough data
9.7
45
Not enough data
9.6
45
Not enough data
9.9
48
Not enough data
9.9
47
SMS Platform
Not enough data
9.9
47
Not enough data
9.9
49
Not enough data
9.8
45
Not enough data
9.9
45
Not enough data
9.8
46
Not enough data
9.8
49
Agentic AI - SMS Marketing
Not enough data
10.0
13
Not enough data
10.0
13
Not enough data
10.0
13
Not enough data
10.0
13
Not enough data
9.9
12
Not enough data
10.0
12
Platform Basics
Not enough data
9.8
67
Not enough data
9.8
68
Platform Data
Not enough data
9.8
66
Not enough data
9.7
65
Not enough data
9.6
64
Not enough data
9.7
67
Platform Additional Functionality
Not enough data
9.8
66
Not enough data
9.8
67
Not enough data
9.7
66
Agentic AI - Customer Journey Analytics
Not enough data
9.8
15
Not enough data
9.9
13
Not enough data
9.9
13
Not enough data
9.9
13
Agentic AI - Personalization
Not enough data
9.9
12
Not enough data
10.0
12
Not enough data
9.9
12
Not enough data
9.9
12
Not enough data
9.9
12
Not enough data
9.9
12
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.2
15
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
Not enough data
8.2
290
Not enough data
8.3
311
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
34
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
34
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
9.9
35
8.6
117
9.9
38
8.1
84
|
Verified
9.9
35
8.3
93
|
Verified
9.8
34
Campaigns
8.3
103
9.9
36
8.2
103
|
Verified
9.9
39
8.3
101
10.0
38
8.1
99
|
Verified
10.0
34
8.7
98
|
Verified
9.9
38
8.5
98
|
Verified
10.0
36
Engagement
8.1
94
|
Verified
9.9
36
Platform
8.4
113
|
Verified
9.9
34
8.3
110
|
Verified
10.0
37
8.3
106
|
Verified
9.9
32
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Marketing Operations
Not enough data
Feature Not Available
Not enough data
9.9
43
Not enough data
9.8
43
Not enough data
9.7
43
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.8
46
Not enough data
9.9
43
Not enough data
9.8
42
Not enough data
9.8
44
Not enough data
9.8
43
Not enough data
9.8
42
Agentic AI - Marketing Analytics
Not enough data
10.0
9
Not enough data
10.0
8
Not enough data
10.0
8
Categories
Categories
Shared Categories
Adobe Marketo Engage and Evam are categorized as Marketing Automation and Mobile Marketing
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Email Tracking, and Sales Engagement
Evam is categorized as Customer Journey Analytics, Personalization, Marketing Analytics, Push Notification, SMS Marketing, Stream Analytics, and Personalization Engines
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Evam
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.6%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.4%
Banking
40.9%
Telecommunications
21.7%
Retail
8.9%
Financial Services
4.4%
Information Technology and Services
3.9%
Other
20.2%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
Evam has no discussions with answers
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