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Compare Adobe Marketo Engage and eTrigue 
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At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (47.4% of reviews)
Entry-Level Pricing
Contact Us Per Month
$600.00 Per Month
Adobe Marketo Engage
Star Rating
(3,061)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing planseTrigue
Star Rating
(47)4.3 out of 5
Market Segments
Small-Business (47.4% of reviews)
Pros & Cons
Entry-Level Pricing
$600.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Engage excels in its email marketing capabilities, particularly in "Automated Email Responses" where it scored 8.5, while eTrigue received a higher score of 9.0, indicating that users find eTrigue's automation features more effective.
- Reviewers mention that eTrigue offers superior "Ease of Setup" with a score of 8.4 compared to Adobe Marketo Engage's 6.6, suggesting that eTrigue is more user-friendly for new users looking to implement marketing automation quickly.
- G2 users highlight that Adobe Marketo Engage has a more robust "Lead Management" system, particularly in "Lead Nurturing" with a score of 8.4, while eTrigue scored 8.8, indicating that both platforms are strong but eTrigue may have a slight edge in nurturing leads effectively.
- Reviewers mention that eTrigue shines in "Quality of Support" with a score of 9.2, significantly higher than Adobe Marketo Engage's 7.4, indicating that users feel more supported when using eTrigue.
- Users on G2 report that Adobe Marketo Engage has a more comprehensive "Campaign Management" feature set, particularly in "Event / Webinar Marketing" where it scored 8.4, while eTrigue scored 9.1, suggesting that eTrigue may provide better tools for managing events.
- Users say that both platforms have strong "Data Import & Export Tools," but eTrigue's score of 8.8 outperforms Adobe Marketo Engage's 8.0, indicating that eTrigue may offer a more seamless experience for data management.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
eTrigue
eTrigue (up to 1,000 email records)
$600.00
Per Month
- Includes all product features & full functionality, live support, unlimited: users, landing pages, forms and emails.
Free Trial
Adobe Marketo Engage
Free Trial is available
eTrigue
No trial information availableRatings
Meets Requirements
8.3
2,602
8.7
35
Ease of Use
7.3
2,657
8.8
36
Ease of Setup
6.7
1,308
8.5
22
Ease of Admin
7.7
1,169
9.0
21
Quality of Support
7.5
2,453
9.2
33
Has the product been a good partner in doing business?
7.7
1,162
9.4
21
Product Direction (% positive)
8.0
2,571
8.0
35
Features by Category
Email Marketing
8.3
1750
|
Verified
8.6
30
|
Verified
8.7
1739
|
Verified
9.0
29
|
Verified
8.1
1715
|
Verified
8.0
29
|
Verified
8.5
1650
|
Verified
9.0
24
|
Verified
Online Marketing
7.8
1698
|
Verified
8.0
28
|
Verified
7.8
1518
|
Verified
7.5
21
|
Verified
7.9
1574
|
Verified
7.5
16
|
Verified
7.4
1575
|
Verified
7.6
16
|
Verified
7.4
1339
|
Verified
8.4
19
|
Verified
Lead Management
8.5
1354
|
Verified
8.6
29
|
Verified
7.9
1252
|
Verified
8.5
27
|
Verified
8.2
1624
|
Verified
8.6
27
|
Verified
8.2
1590
|
Verified
8.3
19
|
Verified
8.4
1643
|
Verified
8.8
29
|
Verified
8.0
1535
|
Verified
8.6
23
|
Verified
8.3
1548
|
Verified
8.7
26
|
Verified
8.2
1592
|
Verified
7.5
21
|
Verified
Campaign Management
8.3
1603
|
Verified
8.9
24
|
Verified
8.3
1495
|
Verified
9.1
23
|
Verified
7.3
1193
|
Verified
8.1
13
|
Verified
7.0
948
8.0
5
Social
7.3
750
|
Verified
8.5
8
7.5
802
|
Verified
8.5
9
|
Verified
7.6
790
|
Verified
8.8
8
|
Verified
7.5
757
|
Verified
8.3
7
7.5
719
|
Verified
Not enough data
Reporting & Analytics
7.7
1641
|
Verified
8.6
30
|
Verified
7.2
1416
|
Verified
8.3
24
|
Verified
7.2
1235
|
Verified
7.9
18
|
Verified
7.2
1163
|
Verified
7.4
12
|
Verified
6.9
1014
|
Verified
7.5
12
|
Verified
Platform
7.7
896
|
Verified
8.2
15
|
Verified
8.0
886
|
Verified
7.8
6
8.4
913
|
Verified
9.0
16
|
Verified
7.7
636
|
Verified
7.6
7
|
Verified
7.3
639
|
Verified
8.5
9
|
Verified
7.7
895
|
Verified
8.9
16
|
Verified
7.6
595
8.5
11
|
Verified
Agentic AI - Marketing Automation
7.4
63
Not enough data
7.4
61
Not enough data
7.4
62
Not enough data
7.1
62
Not enough data
7.3
63
Not enough data
7.5
63
Not enough data
Integration
8.0
912
|
Verified
8.9
18
|
Verified
7.9
865
|
Verified
8.6
13
|
Verified
8.1
793
|
Verified
7.6
9
|
Verified
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Integrated Workflows
7.9
31
Not enough data
8.2
31
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.5
24
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
28
Not enough data
7.7
30
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.1
24
Not enough data
8.1
25
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
12
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.1
13
Not enough data
6.8
14
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Analytics
8.2
82
Not enough data
8.0
82
Not enough data
7.8
46
Not enough data
Customizations
7.7
81
Not enough data
8.4
78
Not enough data
7.9
45
Not enough data
7.5
46
Not enough data
7.9
82
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
8
Not enough data
8.1
8
Not enough data
7.7
8
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
311
Not enough data
Lead Management
8.6
309
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
231
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and eTrigue are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
eTrigue has no unique categories
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
eTrigue
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Information Technology and Services
21.1%
Computer Software
15.8%
Marketing and Advertising
10.5%
Publishing
5.3%
Internet
5.3%
Other
42.1%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 Comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
eTrigue has no discussions with answers
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