Compare Adobe Marketo Engage and Drip 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (92.8% of reviews)
Entry-Level Pricing
Contact Us Per Month
Free Trial Per Month
Adobe Marketo Engage
Star Rating
(3,085)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansDrip
Star Rating
(473)4.4 out of 5
Market Segments
Small-Business (92.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users highlighting its robust features for managing campaigns and forecasting. The platform's ability to handle complex workflows without manual intervention is particularly praised, making it a strong choice for businesses looking for scalability.
- Users say Drip stands out for its intuitive visual builder and powerful automation workflows, which allow for easy setup of customer behavior-based sequences. This feature is especially beneficial for e-commerce businesses aiming for personalized marketing, as it helps deliver timely and relevant messages.
- Reviewers mention that Adobe Marketo Engage offers comprehensive reporting and dashboard features, which enhance campaign management. Users appreciate the structured organization of campaigns, lists, and data, contributing to a more efficient marketing process.
- According to verified reviews, Drip's advanced segmentation and automation tools make it easy to target specific audiences effectively. Users find this capability essential for lifecycle marketing, allowing them to manage both active and inactive customers seamlessly.
- G2 reviewers highlight that while Adobe Marketo Engage has a higher overall satisfaction score, it faces challenges with ease of setup. Users have noted that the initial configuration can be complex, which may require additional time and resources compared to Drip's more straightforward onboarding process.
- Users report that Drip's customer support is highly regarded, with many finding the team knowledgeable and responsive. This level of support is crucial for users who may need assistance with the platform's features, especially when compared to the mixed feedback regarding support for Adobe Marketo Engage.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Drip
Free Trial
Free Trial
Per Month
14-day free trial (no credit card required)
- Access to All Features
- Free Migration
- No Credit Card Required
Free Trial
Adobe Marketo Engage
Free Trial is available
Drip
Free Trial is available
Ratings
Meets Requirements
8.3
2,618
8.8
372
Ease of Use
7.3
2,673
8.5
372
Ease of Setup
6.7
1,326
8.3
205
Ease of Admin
7.6
1,177
8.7
200
Quality of Support
7.5
2,468
8.8
359
Has the product been a good partner in doing business?
7.7
1,170
8.9
199
Product Direction (% positive)
8.0
2,586
8.6
367
Features by Category
Email Marketing
8.3
1757
|
Verified
8.7
276
|
Verified
8.7
1742
|
Verified
9.1
272
|
Verified
8.1
1716
|
Verified
8.5
250
|
Verified
8.5
1654
|
Verified
9.2
238
|
Verified
Online Marketing
7.8
1700
|
Verified
7.1
177
|
Verified
7.8
1519
|
Verified
8.2
185
|
Verified
7.9
1574
|
Verified
7.7
148
|
Verified
7.4
1573
|
Verified
8.7
211
|
Verified
7.4
1339
|
Verified
8.0
29
Lead Management
8.5
1358
|
Verified
8.3
208
|
Verified
7.9
1253
|
Verified
8.1
190
|
Verified
8.2
1631
|
Verified
8.8
244
|
Verified
8.2
1596
|
Verified
8.1
198
|
Verified
8.4
1652
|
Verified
8.5
209
|
Verified
8.0
1536
|
Verified
8.3
202
|
Verified
8.3
1548
|
Verified
8.4
169
|
Verified
8.2
1598
|
Verified
7.8
126
|
Verified
Campaign Management
8.3
1605
|
Verified
8.4
140
|
Verified
8.3
1494
|
Verified
7.9
87
7.3
1190
|
Verified
7.5
67
7.0
945
6.5
54
Social
7.3
748
|
Verified
7.1
22
7.5
799
|
Verified
7.9
23
7.6
787
|
Verified
7.7
79
|
Verified
7.5
754
|
Verified
8.1
24
7.5
716
|
Verified
7.8
78
|
Verified
Reporting & Analytics
7.7
1648
|
Verified
7.9
242
|
Verified
7.2
1415
|
Verified
7.8
179
|
Verified
7.2
1236
|
Verified
7.4
143
|
Verified
7.2
1162
|
Verified
7.5
139
|
Verified
6.9
1012
|
Verified
7.1
23
Platform
7.7
901
|
Verified
8.1
124
|
Verified
8.0
895
|
Verified
8.7
134
|
Verified
8.4
915
|
Verified
8.6
120
|
Verified
7.7
636
|
Verified
7.4
64
|
Verified
7.3
638
|
Verified
7.5
16
7.7
898
|
Verified
8.7
134
|
Verified
7.6
596
7.6
71
|
Verified
Agentic AI - Marketing Automation
7.4
63
Not enough data
7.4
62
Not enough data
7.2
63
Not enough data
6.9
62
Not enough data
7.1
61
Not enough data
7.5
61
Not enough data
Integration
8.0
913
|
Verified
8.4
125
|
Verified
7.9
868
|
Verified
8.3
124
|
Verified
8.1
792
|
Verified
7.9
103
|
Verified
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Visitor Behavior
Not enough data
8.5
39
|
Verified
Not enough data
8.6
40
|
Verified
Not enough data
8.1
33
|
Verified
Templates
Not enough data
8.2
40
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
36
|
Verified
Personalization
Not enough data
8.8
36
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
8.2
29
|
Verified
Not enough data
8.7
34
|
Verified
Not enough data
9.1
39
|
Verified
Multichannel
Not enough data
Feature Not Available
Not enough data
9.1
43
|
Verified
Not enough data
8.9
39
|
Verified
Administration
Not enough data
9.1
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.9
47
|
Verified
Not enough data
8.7
50
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.4
96
|
Verified
Not enough data
Feature Not Available
Not enough data
7.3
36
Not enough data
8.3
10
Edit
Not enough data
8.1
83
|
Verified
Not enough data
8.6
58
Not enough data
8.5
78
|
Verified
Logistics
Not enough data
8.1
93
|
Verified
Not enough data
7.2
71
|
Verified
Not enough data
8.6
48
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
85
Not enough data
8.0
84
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
8.0
84
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
Not enough data
8.2
290
Not enough data
8.3
311
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
34
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
34
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
99
|
Verified
Not enough data
8.5
99
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Drip are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Drip is categorized as Email Template Builder and E-Commerce Personalization
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Drip
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.4%
Marketing and Advertising
15.8%
Health, Wellness and Fitness
7.0%
Computer Software
6.6%
E-Learning
5.5%
Retail
5.0%
Other
60.1%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
What's the setup process like?
1 Comment
Official Response from Drip
We've made the setup workflow as painless as possible. It's a simple three-step process: activate your campaign, install our JavaScript, define your goal....Read more
What happens when I start a free trial?
1 Comment
Official Response from Drip
You get a fully-functional account for 14 days, which gives you access to everything Drip has to offer. If (and only if!) you love it, your card will be...Read more
Can I send individual emails and email sequences based on actions a user performs in my application?
1 Comment
Official Response from Drip
Definitely. In addition to marketing emails, Drip can be triggered to send emails based on events in your app such as creating their first project, tracking...Read more
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