Compare Adobe Marketo Engage and Dotdigital 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Mid-Market (46.2% of reviews)
Entry-Level Pricing
Contact Us Per Month
Contact Us
Adobe Marketo Engage
Star Rating
(3,088)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansDotdigital
Star Rating
(1,180)4.4 out of 5
Market Segments
Mid-Market (46.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in managing complex marketing campaigns, with users praising its robust capabilities for tracking leads and creating diverse audience segments. One user highlighted its effectiveness in building large audiences and utilizing various filters for targeted campaigns.
- Users say Dotdigital stands out for its user-friendly interface, making it easy for teams to quickly adapt and create marketing campaigns. Reviewers appreciate the platform's modular email construction and the simplicity of its campaign management, which allows for efficient automation across multiple channels.
- According to verified reviews, Adobe Marketo Engage has a strong reputation for scalability, allowing teams to accomplish more as they become familiar with the tool. Users noted that it can handle increased workloads effectively, making it suitable for growing marketing teams.
- Reviewers mention that Dotdigital's support quality is a significant advantage, with many users highlighting the platform's responsive customer service and helpful resources. This support enhances the overall user experience, especially for those new to marketing automation.
- G2 reviewers indicate that while Adobe Marketo Engage offers powerful features, some users find its setup process to be more challenging compared to Dotdigital. Users have noted that the learning curve can be steep, which may require additional time for onboarding.
- Users report that Dotdigital's campaign creation process is streamlined with pre-built templates, making it easier for marketers to launch campaigns quickly. This feature is particularly beneficial for teams looking to implement marketing strategies without extensive technical knowledge.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Free Trial
Adobe Marketo Engage
Free Trial is available
Dotdigital
Free Trial is available
Ratings
Meets Requirements
8.3
2,620
8.5
985
Ease of Use
7.3
2,675
8.7
997
Ease of Setup
6.7
1,328
8.1
530
Ease of Admin
7.6
1,177
8.4
389
Quality of Support
7.5
2,469
8.9
965
Has the product been a good partner in doing business?
7.7
1,170
8.6
388
Product Direction (% positive)
8.0
2,587
8.8
972
Features by Category
Email Marketing
Not enough data
8.6
133
Not enough data
8.4
138
Not enough data
9.1
125
Not enough data
8.8
144
Not enough data
9.1
129
Not enough data
8.6
124
Not enough data
8.3
109
Not enough data
9.1
52
Not enough data
8.4
49
Reporting & Analytics
Not enough data
8.3
107
|
Verified
Not enough data
8.6
130
Generative AI
Not enough data
7.1
28
Not enough data
7.0
26
Agentic AI - Email Marketing
Not enough data
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Integration
Not enough data
8.5
88
Not enough data
7.7
74
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Email Marketing
8.3
1757
|
Verified
8.9
571
|
Verified
8.7
1742
|
Verified
9.1
551
|
Verified
8.1
1716
|
Verified
8.8
537
|
Verified
8.5
1654
|
Verified
8.6
514
|
Verified
Online Marketing
7.8
1700
|
Verified
8.0
451
|
Verified
7.8
1519
|
Verified
8.3
493
|
Verified
7.9
1574
|
Verified
8.3
480
|
Verified
7.4
1573
|
Verified
8.3
498
|
Verified
7.4
1339
|
Verified
7.8
403
Lead Management
8.5
1358
|
Verified
8.0
380
|
Verified
7.9
1253
|
Verified
8.1
411
|
Verified
8.2
1631
|
Verified
8.7
506
|
Verified
8.2
1596
|
Verified
7.8
349
|
Verified
8.4
1652
|
Verified
8.0
362
|
Verified
8.0
1536
|
Verified
8.0
385
|
Verified
8.3
1548
|
Verified
7.8
351
|
Verified
8.2
1598
|
Verified
7.8
372
|
Verified
Campaign Management
8.3
1605
|
Verified
8.3
440
|
Verified
8.3
1494
|
Verified
8.0
359
|
Verified
7.3
1190
|
Verified
7.6
325
|
Verified
7.0
945
7.4
317
Social
7.3
748
|
Verified
7.0
302
7.5
799
|
Verified
7.4
321
|
Verified
7.6
787
|
Verified
7.1
314
|
Verified
7.5
754
|
Verified
7.2
304
|
Verified
7.5
716
|
Verified
7.1
293
|
Verified
Reporting & Analytics
7.7
1648
|
Verified
8.4
512
|
Verified
7.2
1415
|
Verified
8.1
412
|
Verified
7.2
1236
|
Verified
7.8
382
|
Verified
7.2
1162
|
Verified
7.7
362
|
Verified
6.9
1012
|
Verified
7.4
329
Platform
7.7
901
|
Verified
8.0
359
|
Verified
8.0
895
|
Verified
8.2
318
|
Verified
8.4
915
|
Verified
8.7
371
|
Verified
7.7
636
|
Verified
7.6
280
|
Verified
7.3
638
|
Verified
7.6
306
|
Verified
7.7
899
|
Verified
8.8
354
|
Verified
7.6
596
7.8
284
|
Verified
Agentic AI - Marketing Automation
7.4
63
7.7
26
7.4
62
7.9
25
7.2
63
7.5
24
7.0
63
7.7
25
7.1
61
7.6
26
7.5
61
7.4
27
Integration
8.0
913
|
Verified
8.3
366
|
Verified
7.9
868
|
Verified
7.9
354
|
Verified
8.1
793
|
Verified
7.6
313
|
Verified
Administration
Not enough data
8.5
151
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
145
Not enough data
Feature Not Available
Not enough data
7.7
128
Integrations
Not enough data
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Platform
Not enough data
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
138
Not enough data
7.8
114
Not enough data
8.7
137
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Diagnosis
Not enough data
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
308
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Deliverability
Not enough data
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Campaigns
Not enough data
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.3
5
Not enough data
9.0
5
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Feature Not Available
Not enough data
9.4
6
Not enough data
9.0
5
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.1
276
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
270
Edit
Not enough data
7.7
248
Not enough data
8.8
285
Not enough data
8.3
266
Logistics
Not enough data
8.4
290
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Generative AI
Not enough data
7.3
196
Not enough data
7.1
190
Agentic AI - Email Template Builder
Not enough data
7.2
20
Not enough data
7.1
19
Text Messaging
Not enough data
8.8
60
Not enough data
Feature Not Available
Not enough data
8.4
60
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.4
53
Not enough data
8.5
60
Not enough data
8.2
56
SMS Platform
Not enough data
7.9
59
Not enough data
8.4
59
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Agentic AI - SMS Marketing
Not enough data
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Data Sourcing
Not enough data
8.1
79
Not enough data
8.2
79
Not enough data
8.5
76
Not enough data
8.3
81
Intelligence
Not enough data
8.5
78
Not enough data
7.8
72
Not enough data
7.6
74
Platform Basics
Not enough data
8.7
121
Not enough data
8.6
116
Platform Data
Not enough data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Platform Additional Functionality
Not enough data
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Agentic AI - Customer Journey Analytics
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Functionality
Not enough data
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Support
Not enough data
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Page Customization
Not enough data
8.7
86
Not enough data
8.4
83
Not enough data
8.2
78
Not enough data
8.3
62
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Integrations
Not enough data
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Generative AI
Not enough data
7.4
58
Agentic AI - Landing Page Builders
Not enough data
7.7
8
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.3
16
Not enough data
7.4
14
Not enough data
7.9
14
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
85
Not enough data
8.0
84
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
8.0
84
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
Not enough data
8.2
290
Not enough data
8.3
311
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
34
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
34
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
8.2
85
|
Verified
8.6
117
8.6
99
8.1
84
|
Verified
8.0
82
|
Verified
8.3
93
|
Verified
7.9
85
|
Verified
Campaigns
8.3
103
8.3
84
8.2
103
|
Verified
7.7
79
|
Verified
8.3
101
7.9
82
8.1
99
|
Verified
7.7
77
|
Verified
8.7
99
|
Verified
9.1
106
|
Verified
8.5
99
|
Verified
8.7
98
|
Verified
Engagement
8.1
94
|
Verified
7.7
79
|
Verified
Platform
8.4
113
|
Verified
8.4
98
|
Verified
8.3
110
|
Verified
8.2
87
|
Verified
8.3
106
|
Verified
8.3
82
|
Verified
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Dotdigital are categorized as Marketing Automation and Mobile Marketing
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Email Tracking, and Sales Engagement
Dotdigital is categorized as SMS Marketing, Customer Data Platform (CDP), Personalization, Email Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, Push Notification, and Landing Page Builders
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.6%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.5%
Retail
11.4%
Non-Profit Organization Management
8.0%
Marketing and Advertising
7.9%
Financial Services
3.7%
Leisure, Travel & Tourism
3.1%
Other
66.0%
Alternatives
Discussions
Is marketo a CRM?
3 Comments
PG
doesn't provide a built-in CRMRead more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
What is Adobe Marketo Engage used for?
2 Comments
NS
Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and...Read more
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What is Dotdigital used for?
1 Comment
Official Response from Dotdigital
Dotdigital is an all-in-one customer experience and data platform. It's used by marketing teams to power dynamic cross-channel customer experiences. It can...Read more
How much does Dotmailer cost?
1 Comment
SG
Varied depends on the amount of customers and some other items that you might want to add. It is cheaper than other solutions but it is not inexpensive. On...Read more
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