# Adobe Marketo Engage vs D&B Rev.Up ABX Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Marketo Engage excels in integration capabilities, particularly with Salesforce, allowing users to send emails on behalf of account managers. This flexibility enhances user experience and streamlines communication with potential clients.
- **Users say** D&B Rev.Up ABX stands out for its Sales Activation Module, which surfaces prioritized accounts directly within sales tools. This feature has been described as a game changer, significantly aiding sales teams in their account-based marketing efforts.
- **Reviewers mention** that Adobe Marketo Engage offers robust customization options, enabling users to personalize the buyer journey based on specific personas and stages. This level of customization is highly valued by users looking to fine-tune their marketing strategies.
- **According to verified reviews** , D&B Rev.Up ABX provides granular insights and intelligence on accounts, which has been pivotal for users in enhancing their B2B marketing and selling processes. This capability is particularly beneficial for teams focused on account-based marketing.
- **Users highlight** that while Adobe Marketo Engage has a slightly lower ease of use rating, it still provides significant control over client interactions and campaign tracking, allowing users to tie marketing efforts directly to revenue outcomes.
- **G2 reviewers note** that D&B Rev.Up ABX has a higher quality of support, with users appreciating the assistance they receive, which can be crucial for teams navigating complex account-based marketing strategies.



| | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 3,148 | 109 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Mid-Market (40.7% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | No pricing available | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (192 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### D&B Rev.Up ABX

Pros:
- Analytics (2 reviews)
- Audience Targeting (2 reviews)

Cons:
- Learning Curve (2 reviews)
- Poor Customer Support (2 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2632 reviews) | 8.5 (102 reviews) | 
  | **Ease of Use** | 7.3 (2703 reviews) | 8.4 (106 reviews) | 
  | **Ease of Setup** | 6.8 (1352 reviews) | 8.1 (45 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 8.3 (35 reviews) | 
  | **Quality of Support** | 7.5 (2483 reviews) | 8.7 (97 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1168 reviews) | 9.2 (34 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2598 reviews) | 9.1 (102 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### D&B Rev.Up ABX

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1988 |
| **D&B Rev.Up ABX** | N/A | N/A |

#### Email Marketing

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1764 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.7 (1749 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.1 (1714 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.5 (1662 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1700 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.8 (1518 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.9 (1572 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1358 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 7.9 (1252 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.2 (1637 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (1600 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.4 (1659 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.0 (1536 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.2 (1607 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Program Management** | 8.3 (1615 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 8.3 (1498 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.0 (943 reviews) | Not enough data | 

#### Social

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Basic Reporting** | 7.7 (1655 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.2 (1234 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.2 (1160 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Customization ** | 7.7 (903 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.0 (905 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.7 (903 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.6 (595 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (61 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.9 (872 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.1 (793 reviews) ✓ Verified | Not enough data | 

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **D&B Rev.Up ABX** | 8.6/10 | 22 |

#### Data Availability

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.6 (20 reviews) | 
| **Company Data Availability** | Not enough data | 8.9 (20 reviews) | 
| **Industry Research Availability** | Not enough data | 9.0 (20 reviews) | 
| **Technographic Data Availability** | Not enough data | 8.5 (8 reviews) | 

#### Data Accuracy

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Contact Data Accuracy** | Not enough data | 8.4 (19 reviews) | 
| **Company Data Accuracy** | Not enough data | 8.7 (18 reviews) | 
| **Technographic Data Accuracy** | Not enough data | 7.7 (8 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Internationalization** | Not enough data | 8.8 (15 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (16 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (17 reviews) | 
| **Reporting/Dashboards** | Not enough data | 8.9 (17 reviews) | 
| **Mobile User Support** | Not enough data | 8.3 (14 reviews) | 
| **APIs** | Not enough data | 8.1 (14 reviews) | 

#### Features

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Lead Builder** | Not enough data | 8.8 (20 reviews) | 
| **Integration to CRM/Marketing Automation** | Not enough data | 7.9 (18 reviews) | 
| **Data Cleaning/Enrichment** | Not enough data | 8.8 (16 reviews) | 
| **Data Segmentation/Filtering** | Not enough data | 9.0 (16 reviews) | 
| **Search** | Not enough data | 8.9 (17 reviews) | 
| **News/People Alerts** | Not enough data | 8.9 (14 reviews) | 
| **Connections** | Not enough data | 8.9 (14 reviews) | 
| **Reporting** | Not enough data | 8.7 (15 reviews) | 
| **Messaging** | Not enough data | 8.6 (13 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **D&B Rev.Up ABX** | 8.7/10 | 24 |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | 8.9 (22 reviews) ✓ Verified | 
| **Account-level Insights ** | 8.2 (324 reviews) | 9.0 (21 reviews) | 
| **Lead Analysis ** | 8.4 (338 reviews) | 8.9 (19 reviews) | 

#### Lead Management

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | 8.6 (22 reviews) | 
| **Predictive Scoring ** | 8.0 (326 reviews) | 8.3 (21 reviews) | 
| **Account Identification ** | 8.2 (336 reviews) | 8.6 (22 reviews) | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | 8.5 (19 reviews) | 
| **Revenue Planning ** | 8.1 (299 reviews) | 8.3 (18 reviews) | 
| **Media Attribution ** | 8.0 (297 reviews) | 8.6 (19 reviews) | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | 8.7 (19 reviews) ✓ Verified | 
| **Customization ** | 8.3 (341 reviews) | 8.8 (18 reviews) | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | 8.9 (19 reviews) | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | 8.8 (20 reviews) | 
| **Trending Accounts ** | 8.1 (300 reviews) | 8.9 (19 reviews) | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | 8.8 (20 reviews) | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **D&B Rev.Up ABX** | N/A | N/A |

#### Lead Generation

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **D&B Rev.Up ABX** | N/A | N/A |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | Not enough data | 
| **Calls and Voice** | 6.9 (25 reviews) | Not enough data | 
| **Other Outreach Options ** | 7.7 (25 reviews) | Not enough data | 
| **CRM Integration** | 7.7 (31 reviews) | Not enough data | 
| **Calendar** | 7.6 (25 reviews) | Not enough data | 
| **Shared Records** | 8.0 (24 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | Not enough data | 
| **Workflow Management** | 7.7 (31 reviews) | Not enough data | 
| **Workflow Performance** | 7.7 (30 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | Not enough data | 
| **Gamification** | 7.6 (23 reviews) | Not enough data | 

#### AI and Automation

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | Not enough data | 
| **Lead Scoring** | 8.0 (25 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.1 (26 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (23 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (13 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (14 reviews) | Not enough data | 
| **Decision Making** | 6.8 (14 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **D&B Rev.Up ABX** | 8.9/10 | 10 |

#### Data Sourcing

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Data Enrichment** | Not enough data | 9.4 (9 reviews) ✓ Verified | 
| **Expandability** | Not enough data | 8.9 (9 reviews) ✓ Verified | 
| **Content Marketing** | Not enough data | 9.1 (9 reviews) | 
| **Multiple Devices** | Not enough data | 8.3 (9 reviews) ✓ Verified | 

#### Intelligence

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 9.1 (9 reviews) ✓ Verified | 
| **Predictive Modeling** | Not enough data | 8.3 (8 reviews) ✓ Verified | 
| **Recommendation Engine** | Not enough data | 9.3 (9 reviews) ✓ Verified | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **D&B Rev.Up ABX** | N/A | N/A |

#### Data Availability

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Contact Data Availability** | Not enough data | Not enough data | 
| **Account Data Availability** | Not enough data | Not enough data | 
| **Offline Data** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Topic Customization** | Not enough data | Not enough data | 
| **Natural Language Processing (NLP)** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Real-time Intent** | Not enough data | Not enough data | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **D&B Rev.Up ABX** | N/A | N/A |

#### Platform Basics

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Centralization** | Not enough data | Not enough data | 
| **Account Identification and Segmentation** | Not enough data | Not enough data | 
| **Lead-to-Account Matching** | Not enough data | Not enough data | 
| **Multichannel Engagement** | Not enough data | Not enough data | 
| **Personalized Content and Messaging** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Measurement** | Not enough data | Not enough data | 
| **Revenue Analytics** | Not enough data | Not enough data | 

#### Platform Additional Functionality 

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Artificial Intelligence

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **AI-Powered Data Analysis** | Not enough data | Not enough data | 
| **AI Personalization** | Not enough data | Not enough data | 

### Account-Based Web and Content Experiences

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **D&B Rev.Up ABX** | 9.2/10 | 9 |

#### Platform Basics

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Website Personalization** | Not enough data | 8.8 (8 reviews) | 
| **Content Creation and Distribution** | Not enough data | 9.2 (8 reviews) | 

#### Platform Reporting

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Measurement** | Not enough data | 9.3 (9 reviews) | 
| **Dashboards** | Not enough data | 9.4 (9 reviews) | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **D&B Rev.Up ABX** | 8.6/10 | 18 |

#### Platform Basics

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Retargeting** | Not enough data | 8.9 (18 reviews) | 

#### Platform Data

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Campaign Measurement** | Not enough data | 8.7 (18 reviews) | 
| **Attribution** | Not enough data | 8.9 (18 reviews) | 

#### Platform Additional Functionality

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Multivariate Testing** | Not enough data | 8.1 (18 reviews) | 
| **Integrations** | Not enough data | 8.8 (18 reviews) | 

#### Agentic AI - Account-Based Advertising

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead-to-Account Matching and Routing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **D&B Rev.Up ABX** | N/A | N/A |

#### Matching

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Priority Matching** | Not enough data | Not enough data | 
| **Account Tiebreakers** | Not enough data | Not enough data | 
| **Fuzzy Matching** | Not enough data | Not enough data | 

#### Routing

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Match and Route** | Not enough data | Not enough data | 
| **Multi-Objects** | Not enough data | Not enough data | 
| **Territories** | Not enough data | Not enough data | 
| **Working Hours** | Not enough data | Not enough data | 

#### Platform Operations

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Service level Agreements** | Not enough data | Not enough data | 
| **Audit Logs** | Not enough data | Not enough data | 
| **Duplicate Match** | Not enough data | Not enough data | 
| **Capping** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Alerts & Notifications** | Not enough data | Not enough data | 
| **AI Lead Matching & Routing** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **D&B Rev.Up ABX** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **D&B Rev.Up ABX** | 8.6/10 | 23 |

#### Agentic AI - Lead Scoring

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Lead Opportunity** | Not enough data | 8.8 (17 reviews) ✓ Verified | 
| **Lead Assignment** | Not enough data | 8.6 (14 reviews) ✓ Verified | 
| **Pipeline Acceleration** | Not enough data | 8.9 (17 reviews) ✓ Verified | 

#### Discovery

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Lead Management** | Not enough data | 9.0 (15 reviews) ✓ Verified | 
| **Scoring/Ranking** | Not enough data | 8.5 (21 reviews) ✓ Verified | 
| **Lead Context** | Not enough data | 8.5 (17 reviews) ✓ Verified | 

#### Management

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Conversion Viability** | Not enough data | 8.2 (16 reviews) ✓ Verified | 
| **Workflow** | Not enough data | 8.9 (17 reviews) ✓ Verified | 

#### Platform

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Data Synchronization** | Not enough data | 7.6 (18 reviews) ✓ Verified | 
| **Analysis** | Not enough data | 9.0 (17 reviews) ✓ Verified | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **D&B Rev.Up ABX** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **D&B Rev.Up ABX** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (24 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | Not enough data | 
| **Link Activity** | 8.0 (83 reviews) | Not enough data | 
| **Attachment Activity** | 7.8 (46 reviews) | Not enough data | 

#### Customizations

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | Not enough data | 
| **Email Scheduling** | 8.5 (79 reviews) | Not enough data | 
| **Notifications** | 7.8 (45 reviews) | Not enough data | 
| **Email Categorization** | 7.6 (47 reviews) | Not enough data | 
| **Templates** | 7.9 (83 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **D&B Rev.Up ABX** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | 

#### Calling

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | Not enough data | 
| **Generate Location** | 6.9 (18 reviews) | Not enough data | 
| **Call Types** | 6.7 (17 reviews) | Not enough data | 
| **Click-to-Call** | 7.0 (19 reviews) | Not enough data | 
| **Auto Dialer** | 7.7 (5 reviews) | Not enough data | 

#### Contacts

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | Not enough data | 
| **Information Locater** | 7.0 (19 reviews) | Not enough data | 
| **Record Prospect Data** | 7.4 (17 reviews) | Not enough data | 

#### Insights

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | Not enough data | 
| **Daily Summary** | 6.9 (18 reviews) | Not enough data | 
| **Automated Voicemails** | 7.3 (8 reviews) | Not enough data | 
| **Automated Emails** | 9.2 (8 reviews) | Not enough data | 
| **Sorts Prospects** | 6.3 (18 reviews) | Not enough data | 
| **Automated Note Taking** | 8.0 (5 reviews) | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **D&B Rev.Up ABX** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **D&B Rev.Up ABX** | 8.7/10 | 25 |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | 9.0 (22 reviews) | 
| **Account-level Insights ** | 8.2 (289 reviews) | 9.1 (17 reviews) | 
| **Lead Analysis ** | 8.3 (310 reviews) | 9.1 (23 reviews) | 

#### Lead Management

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | 8.4 (20 reviews) | 
| **Predictive Scoring ** | 8.1 (293 reviews) | 9.2 (22 reviews) | 
| **Account Identification ** | 8.3 (293 reviews) | 9.2 (23 reviews) | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | 8.0 (18 reviews) | 
| **Revenue Planning ** | 8.1 (257 reviews) | 7.9 (18 reviews) | 
| **Media Attribution ** | 8.2 (265 reviews) | 8.3 (16 reviews) | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | 8.1 (17 reviews) | 
| **Customization ** | 8.3 (296 reviews) | 9.1 (17 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | 9.0 (5 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | 8.3 (5 reviews) | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **D&B Rev.Up ABX** | 8.2/10 | 24 |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | 8.5 (24 reviews) | 
| **Account-level Insights ** | 8.1 (262 reviews) | 8.4 (24 reviews) | 
| **Lead Analysis ** | 8.1 (274 reviews) | 8.0 (23 reviews) | 

#### Lead Management

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | 8.1 (24 reviews) | 
| **Predictive Scoring ** | 8.0 (258 reviews) | 8.3 (24 reviews) | 
| **Account Identification ** | 8.1 (264 reviews) | 8.3 (24 reviews) | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | 8.4 (24 reviews) | 
| **Revenue Planning ** | 8.0 (211 reviews) | 7.8 (23 reviews) | 
| **Media Attribution ** | 8.0 (231 reviews) | 8.3 (24 reviews) | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | 8.0 (22 reviews) | 
| **Customization ** | 8.1 (263 reviews) | 8.3 (23 reviews) | 
| **Journey Analytics** | 8.3 (124 reviews) | 8.3 (23 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **D&B Rev.Up ABX** | N/A | N/A |

#### Marketing Distribution

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **D&B Rev.Up ABX** | N/A | N/A |

#### Analysis

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (116 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | Not enough data | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.3 (100 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management)

**Unique to Adobe Marketo Engage (6):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to D&B Rev.Up ABX (10):** [Lead-to-Account Matching and Routing Software](https://www.g2.com/categories/lead-to-account-matching-and-routing), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Personalization Software](https://www.g2.com/categories/personalization), [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences), [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | D&B Rev.Up ABX | 
|---|---|---|
| **Small-Business** | 21.9% | 32.4% | 
| **Mid-Market** | 53.3% | 40.7% | 
| **Enterprise** | 24.7% | 26.9% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.7%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.2%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.8%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 31.0%

#### D&B Rev.Up ABX

- **Information Technology and Services:** 24.8%
- **Computer Software:** 14.7%
- **Marketing and Advertising:** 9.2%
- **Accounting:** 4.6%
- **Telecommunications:** 4.6%
- **Real Estate:** 3.7%
- **Education Management:** 2.8%
- **Higher Education:** 2.8%
- **Human Resources:** 2.8%
- **Market Research:** 1.8%
- **Other:** 28.4%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25853 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14855 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13867 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)

### Alternatives to D&B Rev.Up ABX

- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1446 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14855 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (479 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9690 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### D&B Rev.Up ABX

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-dnbrevupabx)