Compare Adobe Marketo Engage and Datanyze

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At a Glance
Adobe Marketo Engage
Adobe Marketo Engage
Star Rating
(3,095)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plans
Datanyze
Datanyze
Star Rating
(446)4.1 out of 5
Market Segments
Mid-Market (49.1% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$55 per month 90 credits/month
Browse all 2 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users highlighting its robust segmentation and reporting features that simplify campaign management and forecasting. This makes it a strong choice for businesses looking for comprehensive marketing solutions.
  • Users say that Datanyze stands out for its user interface and data accuracy, with many praising its ability to provide highly accurate contact information for targeted leads. This can be particularly beneficial for sales teams focused on lead generation.
  • According to verified reviews, Adobe Marketo Engage has a higher overall satisfaction score, indicating that users find it to be a more reliable partner in their marketing efforts. Reviewers appreciate its scalability and customization options, which cater to diverse business needs.
  • Reviewers mention that while Datanyze offers a quick setup process, Adobe Marketo Engage's implementation can be more complex, with some users noting that it requires more initial configuration. However, once set up, Marketo's automation capabilities reduce the need for manual intervention.
  • Users highlight that Datanyze's Chrome extension is particularly effective, making it easy to gather information on decision-makers. This feature is praised for enhancing lead qualification processes, which can be a game-changer for sales professionals.
  • G2 reviewers indicate that while both products have similar star ratings, Adobe Marketo Engage's extensive user base and higher total number of reviews suggest a more established presence in the market, providing potential users with greater confidence in its capabilities.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Browse all 4 pricing plans
Datanyze
Nyze Pro
$55 per month
90 credits/month
Browse all 2 pricing plans
Free Trial
Adobe Marketo Engage
Free Trial is available
Datanyze
Free Trial is available
Ratings
Meets Requirements
8.3
2,620
8.1
402
Ease of Use
7.3
2,675
8.6
402
Ease of Setup
6.7
1,328
9.0
87
Ease of Admin
7.6
1,177
8.8
83
Quality of Support
7.5
2,469
8.4
290
Has the product been a good partner in doing business?
7.7
1,170
8.5
76
Product Direction (% positive)
8.0
2,587
7.8
398
Features by Category
7.7
1,953
Not enough data
Email Marketing
8.3
1757
|
Verified
Not enough data
8.7
1742
|
Verified
Not enough data
8.1
1716
|
Verified
Not enough data
8.5
1654
|
Verified
Not enough data
Online Marketing
7.8
1700
|
Verified
Not enough data
7.8
1519
|
Verified
Not enough data
7.9
1574
|
Verified
Not enough data
7.4
1573
|
Verified
Not enough data
7.4
1339
|
Verified
Not enough data
Lead Management
8.5
1358
|
Verified
Not enough data
7.9
1253
|
Verified
Not enough data
8.2
1631
|
Verified
Not enough data
8.2
1596
|
Verified
Not enough data
8.4
1652
|
Verified
Not enough data
8.0
1536
|
Verified
Not enough data
8.3
1548
|
Verified
Not enough data
8.2
1598
|
Verified
Not enough data
Campaign Management
8.3
1605
|
Verified
Not enough data
8.3
1494
|
Verified
Not enough data
7.3
1190
|
Verified
Not enough data
7.0
945
Not enough data
Social
7.3
748
|
Verified
Not enough data
7.5
799
|
Verified
Not enough data
7.6
787
|
Verified
Not enough data
7.5
754
|
Verified
Not enough data
7.5
716
|
Verified
Not enough data
Reporting & Analytics
7.7
1648
|
Verified
Not enough data
7.2
1415
|
Verified
Not enough data
7.2
1236
|
Verified
Not enough data
7.2
1162
|
Verified
Not enough data
6.9
1012
|
Verified
Not enough data
Platform
7.7
901
|
Verified
Not enough data
8.0
895
|
Verified
Not enough data
8.4
915
|
Verified
Not enough data
7.7
636
|
Verified
Not enough data
7.3
638
|
Verified
Not enough data
7.7
899
|
Verified
Not enough data
7.6
596
Not enough data
Agentic AI - Marketing Automation
7.4
63
Not enough data
7.4
62
Not enough data
7.2
63
Not enough data
7.0
63
Not enough data
7.1
61
Not enough data
7.5
61
Not enough data
Integration
8.0
913
|
Verified
Not enough data
7.9
868
|
Verified
Not enough data
8.1
793
|
Verified
Not enough data
Not enough data
7.9
248
Data Availability
Not enough data
7.4
214
Not enough data
8.2
231
Not enough data
8.1
213
|
Verified
Not enough data
Not enough data
Data Accuracy
Not enough data
7.0
214
Not enough data
7.8
230
Not enough data
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
54
Not enough data
7.7
42
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
36
Features
Not enough data
8.0
175
Not enough data
8.2
173
Not enough data
7.7
162
|
Verified
Not enough data
7.9
187
|
Verified
Not enough data
8.3
207
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
163
Not enough data
7.2
51
Account Data ManagementHide 20 FeaturesShow 20 Features
8.2
420
Not enough data
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.5
34
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Not enough data
8.0
12
Lead Intelligence
Not enough data
8.7
10
|
Verified
Not enough data
8.2
11
|
Verified
Not enough data
7.7
11
|
Verified
Not enough data
Feature Not Available
Not enough data
7.4
11
|
Verified
Agentic AI - Lead Intelligence
Not enough data
Not enough data
7.5
89
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
85
Not enough data
8.0
84
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
8.0
84
Not enough data
Generative AI
6.7
41
Not enough data
Outbound Call TrackingHide 16 FeaturesShow 16 Features
7.3
20
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
7.6
15
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Account IntelligenceHide 17 FeaturesShow 17 Features
8.2
367
8.3
77
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
8.6
55
8.2
290
Feature Not Available
8.3
311
Feature Not Available
Lead Management
8.6
308
8.1
50
8.1
295
Feature Not Available
8.3
294
8.3
56
Marketing Campaigns
8.3
277
8.6
30
8.1
258
8.2
30
8.2
266
8.2
30
8.2
275
8.2
33
8.3
297
7.8
37
Data Availability - Marketing Account Intelligence
7.9
34
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
34
Not enough data
Account-Based AnalyticsHide 17 FeaturesShow 17 Features
8.1
334
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
8.3
138
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
99
|
Verified
Not enough data
8.5
99
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage
Adobe Marketo Engage
Datanyze
Datanyze
Adobe Marketo Engage and Datanyze are categorized as Marketing Account Intelligence
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
22.1%
Mid-Market(51-1000 emp.)
53.5%
Enterprise(> 1000 emp.)
24.4%
Datanyze
Datanyze
Small-Business(50 or fewer emp.)
28.8%
Mid-Market(51-1000 emp.)
49.1%
Enterprise(> 1000 emp.)
22.1%
Reviewers' Industry
Adobe Marketo Engage
Adobe Marketo Engage
Computer Software
25.9%
Information Technology and Services
12.6%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.5%
Datanyze
Datanyze
Internet
28.6%
Computer Software
25.6%
Information Technology and Services
15.7%
Marketing and Advertising
14.3%
Human Resources
1.6%
Other
14.3%
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Adobe Marketo Engage
Adobe Marketo Engage Alternatives
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Discussions
Adobe Marketo Engage
Adobe Marketo Engage Discussions
Is marketo a CRM?
3 Comments
prashanth g.
PG
doesn't provide a built-in CRMRead more
How do I gain experience with Marketo?
3 Comments
Scott M.
SM
Marketo has made quite a bit of content available on their website -...Read more
What is Adobe Marketo Engage used for?
2 Comments
Nikita S.
NS
Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and...Read more
Datanyze
Datanyze Discussions
Can I use it for?
1 Comment
Deb M.
DM
no answer necessary Read more
Monty the Mongoose crying
Datanyze has no more discussions with answers