Compare Adobe Marketo Engage and Crunchbase 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (56.8% of reviews)
Entry-Level Pricing
Contact Us Per Month
$99.00 1 user Per Month
Adobe Marketo Engage
Star Rating
(3,086)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansCrunchbase
Star Rating
(401)4.4 out of 5
Market Segments
Small-Business (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users highlighting its robust features for managing campaigns and forecasting. The platform's ability to streamline processes without manual intervention is particularly appreciated, making it a strong choice for marketing teams looking for efficiency.
- Users say that Crunchbase provides a user-friendly experience, especially for sales professionals. The platform's structured data and advanced search features allow users to quickly gather essential information about companies and individuals, which is invaluable for preparing for meetings and identifying prospects.
- According to verified reviews, Adobe Marketo Engage has a significantly higher overall satisfaction score compared to Crunchbase. Users commend its scalability and customization options, which cater well to mid-market businesses seeking comprehensive marketing automation solutions.
- Reviewers mention that while Crunchbase offers reliable and structured data, it may not match the depth of marketing automation features found in Adobe Marketo Engage. Users appreciate Crunchbase's speed in delivering firmographic data, but some feel it lacks the advanced marketing capabilities that Adobe provides.
- G2 reviewers highlight that Adobe Marketo Engage's reporting and dashboard features are particularly beneficial for tracking campaign performance. Users find these tools essential for making data-driven decisions, which enhances their overall marketing strategy.
- Users note that Crunchbase's ease of setup is a significant advantage, with many praising its intuitive interface that allows for quick onboarding. This is contrasted with Adobe Marketo Engage, where some users have reported challenges during the initial setup phase, indicating a steeper learning curve for new users.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Crunchbase
Crunchbase Pro (Monthly)
$99.00
1 user Per Month
Find and prioritize opportunities with best-in-class private company data. Pro Includes:
- Search 4M+ private companies with full results
- Unlock all company and investor profile data, including growth signals and AI-powered insights
- Track companies with saved searches and lists, alerts, and stages
Free Trial
Adobe Marketo Engage
Free Trial is available
Crunchbase
Free Trial is available
Ratings
Meets Requirements
8.3
2,619
8.5
302
Ease of Use
7.3
2,674
8.7
308
Ease of Setup
6.7
1,327
9.1
105
Ease of Admin
7.6
1,177
8.9
66
Quality of Support
7.5
2,468
8.4
199
Has the product been a good partner in doing business?
7.7
1,170
8.7
58
Product Direction (% positive)
8.0
2,587
8.1
284
Features by Category
Email Marketing
8.3
1757
|
Verified
Not enough data
8.7
1742
|
Verified
Not enough data
8.1
1716
|
Verified
Not enough data
8.5
1654
|
Verified
Not enough data
Online Marketing
7.8
1700
|
Verified
Not enough data
7.8
1519
|
Verified
Not enough data
7.9
1574
|
Verified
Not enough data
7.4
1573
|
Verified
Not enough data
7.4
1339
|
Verified
Not enough data
Lead Management
8.5
1358
|
Verified
Not enough data
7.9
1253
|
Verified
Not enough data
8.2
1631
|
Verified
Not enough data
8.2
1596
|
Verified
Not enough data
8.4
1652
|
Verified
Not enough data
8.0
1536
|
Verified
Not enough data
8.3
1548
|
Verified
Not enough data
8.2
1598
|
Verified
Not enough data
Campaign Management
8.3
1605
|
Verified
Not enough data
8.3
1494
|
Verified
Not enough data
7.3
1190
|
Verified
Not enough data
7.0
945
Not enough data
Social
7.3
748
|
Verified
Not enough data
7.5
799
|
Verified
Not enough data
7.6
787
|
Verified
Not enough data
7.5
754
|
Verified
Not enough data
7.5
716
|
Verified
Not enough data
Reporting & Analytics
7.7
1648
|
Verified
Not enough data
7.2
1415
|
Verified
Not enough data
7.2
1236
|
Verified
Not enough data
7.2
1162
|
Verified
Not enough data
6.9
1012
|
Verified
Not enough data
Platform
7.7
901
|
Verified
Not enough data
8.0
895
|
Verified
Not enough data
8.4
915
|
Verified
Not enough data
7.7
636
|
Verified
Not enough data
7.3
638
|
Verified
Not enough data
7.7
899
|
Verified
Not enough data
7.6
596
Not enough data
Agentic AI - Marketing Automation
7.4
63
Not enough data
7.4
62
Not enough data
7.2
63
Not enough data
6.9
62
Not enough data
7.1
61
Not enough data
7.5
61
Not enough data
Integration
8.0
913
|
Verified
Not enough data
7.9
868
|
Verified
Not enough data
8.1
793
|
Verified
Not enough data
Data Availability
Not enough data
7.6
141
Not enough data
8.5
160
Not enough data
8.3
153
|
Verified
Not enough data
7.9
14
Data Accuracy
Not enough data
7.7
139
Not enough data
Feature Not Available
Not enough data
7.4
14
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
7.3
5
Platform
Not enough data
Feature Not Available
Not enough data
8.4
75
Not enough data
8.6
98
Not enough data
Feature Not Available
Not enough data
7.5
63
|
Verified
Not enough data
7.6
54
Features
Not enough data
8.2
105
Not enough data
7.7
84
Not enough data
7.6
96
|
Verified
Not enough data
8.3
121
|
Verified
Not enough data
8.7
159
|
Verified
Not enough data
8.2
122
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.4
76
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Financial Information
Not enough data
8.3
10
Not enough data
8.0
9
Analysis
Not enough data
8.5
9
Not enough data
8.2
10
Not enough data
7.6
9
Not enough data
7.8
9
Not enough data
7.2
9
Market News
Not enough data
8.7
9
Not enough data
8.7
10
Not enough data
8.9
9
Platform Basics
Not enough data
7.8
9
Not enough data
7.7
8
Agentic AI - Financial Research
Not enough data
Not enough data
Exchange Functions
Not enough data
7.9
25
Not enough data
7.7
24
Data as a Service
Not enough data
8.4
30
Not enough data
8.3
31
Not enough data
8.2
29
Not enough data
8.7
30
Management
Not enough data
Feature Not Available
Not enough data
8.1
26
Not enough data
8.0
27
Not enough data
Feature Not Available
Data collection
Not enough data
Feature Not Available
Not enough data
8.0
115
|
Verified
Not enough data
8.2
104
|
Verified
Not enough data
7.8
102
Not enough data
8.0
105
|
Verified
Segment Trending
Not enough data
7.8
93
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
99
Analysis
Not enough data
7.7
86
Not enough data
7.8
85
|
Verified
Not enough data
Feature Not Available
Platform
Not enough data
8.5
124
|
Verified
Not enough data
8.3
96
|
Verified
Not enough data
6.9
73
|
Verified
Not enough data
7.8
93
|
Verified
Not enough data
7.6
69
|
Verified
Not enough data
7.6
74
Agentic AI - Market Intelligence
Not enough data
7.7
5
Not enough data
7.3
5
Data Management
Not enough data
8.3
26
Not enough data
8.3
29
Not enough data
8.0
27
Data as a Service
Not enough data
8.3
27
Not enough data
8.5
31
Architecture
Not enough data
7.6
26
Not enough data
8.1
26
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
85
Not enough data
8.0
84
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
8.0
84
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
8.2
51
8.2
290
Feature Not Available
8.3
311
7.6
45
Lead Management
8.6
308
8.2
47
8.1
295
Feature Not Available
8.3
294
8.0
44
Marketing Campaigns
8.3
277
Feature Not Available
8.1
258
Feature Not Available
8.2
266
Feature Not Available
8.2
275
Feature Not Available
8.3
297
Feature Not Available
Data Availability - Marketing Account Intelligence
7.9
34
7.6
7
Data Accuracy - Marketing Account Intelligence
8.0
34
7.6
7
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
99
|
Verified
Not enough data
8.5
99
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Crunchbase are categorized as Marketing Account Intelligence
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Crunchbase is categorized as Data as a Service (DaaS), Data Exchange Platforms, Market Intelligence, Sales Intelligence, and Financial Research
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Crunchbase
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.5%
Computer Software
19.5%
Information Technology and Services
17.1%
Marketing and Advertising
8.8%
Staffing and Recruiting
5.7%
Financial Services
5.5%
Other
43.4%
Alternatives
Discussions
Is marketo a CRM?
3 Comments
PG
doesn't provide a built-in CRMRead more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
What is Adobe Marketo Engage used for?
2 Comments
NS
Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and...Read more
How does it integrates with Hubspot?
3 Comments
Official Response from Crunchbase
Hi Alejandro! Thanks for sharing your feedback. We currently offer a CRM integration with Salesforce for Crunchbase Pro and Enterprise customers. Through our...Read more
How much does crunchbase cost?
2 Comments
Official Response from Crunchbase
Crunchbase has three paid plans: Starter, Pro and Enterprise.
1. Crunchbase Starter - $29 / user / month, billed annually
2. Crunchbase Pro - $49 / user...Read more
Is crunchbase any good?
2 Comments
D
Crunchbase is definitely a good tool for in-depth inspection of companies and individuals in the business world. The contact details are also a useful...Read more
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