Compare Adobe Marketo Engage and Copper 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (79.2% of reviews)
Entry-Level Pricing
Contact Us Per Month
Starting at $9.00 Per Month
Adobe Marketo Engage
Star Rating
(3,086)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansCopper
Star Rating
(1,152)4.5 out of 5
Market Segments
Small-Business (79.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $9.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users appreciating its robust features for managing campaigns, such as flexible segmentation and comprehensive reporting tools. This makes it a strong choice for businesses looking to streamline their marketing efforts.
- Users say that Copper shines in its seamless integration with Google Workspace, allowing for a user-friendly experience. Many find it convenient to manage contacts and view activity directly within Gmail, which enhances productivity without the need to switch between applications.
- Reviewers mention that Adobe Marketo Engage offers scalability and customization options, making it suitable for mid-market companies. Users highlight the structured organization of campaigns and data, which helps in maintaining clarity and efficiency in marketing operations.
- According to verified reviews, Copper's ease of use is a significant advantage, with many users noting that they didn't have to learn a new tool due to its integration with existing workflows. This can be particularly beneficial for small businesses looking to minimize training time.
- G2 reviewers indicate that while Adobe Marketo Engage has a higher overall satisfaction score, it faces challenges in ease of setup and administration compared to Copper. Users have pointed out that the implementation process can be more complex, which may require additional resources for onboarding.
- Users highlight that Copper's quality of support is commendable, with many praising the responsiveness and helpfulness of the support team. This contrasts with Adobe Marketo Engage, where some users have expressed a desire for improved support options, particularly during the initial setup phase.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Copper
Copper Starter Edition - Annual
Starting at $9.00
Per Month
Get started on the Google Workspace CRM with essential relationship management tools + Zapier.
- 1,000 contact limit
- Google Workspace integration
- Activity feed
Free Trial
Adobe Marketo Engage
Free Trial is available
Copper
Free Trial is available
Ratings
Meets Requirements
8.3
2,618
8.7
924
Ease of Use
7.3
2,673
9.1
935
Ease of Setup
6.7
1,326
8.7
439
Ease of Admin
7.6
1,177
8.9
416
Quality of Support
7.5
2,468
8.6
856
Has the product been a good partner in doing business?
7.7
1,170
9.0
411
Product Direction (% positive)
8.0
2,586
9.0
866
Features by Category
Sales Force Automation
Not enough data
8.9
653
|
Verified
Not enough data
Feature Not Available
Not enough data
8.8
657
|
Verified
Not enough data
8.4
655
|
Verified
Not enough data
7.6
353
|
Verified
Not enough data
8.8
532
|
Verified
Not enough data
7.9
337
Not enough data
7.6
310
Not enough data
8.3
403
Marketing Automation
Not enough data
7.9
433
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
592
|
Verified
Not enough data
Feature Not Available
Customer Support
Not enough data
8.2
388
Not enough data
8.0
397
Not enough data
8.2
452
Not enough data
7.8
315
Not enough data
8.0
351
Reporting & Analytics
Not enough data
8.0
561
|
Verified
Not enough data
8.3
636
|
Verified
Not enough data
8.1
472
|
Verified
Mobile & Social
Not enough data
8.1
348
|
Verified
Not enough data
8.1
334
|
Verified
Not enough data
8.4
470
|
Verified
Platform
Not enough data
8.3
319
|
Verified
Not enough data
8.4
314
|
Verified
Not enough data
8.6
329
|
Verified
Not enough data
8.0
196
|
Verified
Not enough data
7.7
156
Not enough data
7.7
226
Not enough data
8.7
327
|
Verified
Not enough data
7.8
192
Integration
Not enough data
8.6
302
|
Verified
Not enough data
8.2
251
|
Verified
Not enough data
7.8
237
|
Verified
Generative AI
Not enough data
6.3
31
Agentic AI - CRM
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
8.5
9
Email Marketing
8.3
1757
|
Verified
Not enough data
8.7
1742
|
Verified
Not enough data
8.1
1716
|
Verified
Not enough data
8.5
1654
|
Verified
Not enough data
Online Marketing
7.8
1700
|
Verified
Not enough data
7.8
1519
|
Verified
Not enough data
7.9
1574
|
Verified
Not enough data
7.4
1573
|
Verified
Not enough data
7.4
1339
|
Verified
Not enough data
Lead Management
8.5
1358
|
Verified
Not enough data
7.9
1253
|
Verified
Not enough data
8.2
1631
|
Verified
Not enough data
8.2
1596
|
Verified
Not enough data
8.4
1652
|
Verified
Not enough data
8.0
1536
|
Verified
Not enough data
8.3
1548
|
Verified
Not enough data
8.2
1598
|
Verified
Not enough data
Campaign Management
8.3
1605
|
Verified
Not enough data
8.3
1494
|
Verified
Not enough data
7.3
1190
|
Verified
Not enough data
7.0
945
Not enough data
Social
7.3
748
|
Verified
Not enough data
7.5
799
|
Verified
Not enough data
7.6
787
|
Verified
Not enough data
7.5
754
|
Verified
Not enough data
7.5
716
|
Verified
Not enough data
Reporting & Analytics
7.7
1648
|
Verified
Not enough data
7.2
1415
|
Verified
Not enough data
7.2
1236
|
Verified
Not enough data
7.2
1162
|
Verified
Not enough data
6.9
1012
|
Verified
Not enough data
Platform
7.7
901
|
Verified
Not enough data
8.0
895
|
Verified
Not enough data
8.4
915
|
Verified
Not enough data
7.7
636
|
Verified
Not enough data
7.3
638
|
Verified
Not enough data
7.7
898
|
Verified
Not enough data
7.6
596
Not enough data
Agentic AI - Marketing Automation
7.4
63
Not enough data
7.4
62
Not enough data
7.2
63
Not enough data
6.9
62
Not enough data
7.1
61
Not enough data
7.5
61
Not enough data
Integration
8.0
913
|
Verified
Not enough data
7.9
868
|
Verified
Not enough data
8.1
792
|
Verified
Not enough data
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Google Workspace for Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
9.3
5
Incentives
Not enough data
Feature Not Available
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
8.3
5
Personalization
Not enough data
Feature Not Available
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Feature Not Available
Administrative
Not enough data
8.0
5
Not enough data
Feature Not Available
Not enough data
8.3
5
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
85
Not enough data
8.0
84
Not enough data
7.8
47
Feature Not Available
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
8.0
84
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Predictive Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Sales Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
Not enough data
8.2
290
Not enough data
8.3
311
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
34
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
34
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
99
|
Verified
Not enough data
8.5
99
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Copper are categorized as Email Tracking
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, and Sales Engagement
Copper is categorized as CRM, Online Form Builder, Sales Analytics, Sales Performance Management, and Google Workspace for Sales
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Copper
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.4%
Marketing and Advertising
11.6%
Information Technology and Services
8.3%
Computer Software
7.8%
Real Estate
6.9%
Financial Services
4.5%
Other
60.8%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
How seamless is the Gmail/Google Apps integration?
2 Comments
RZ
It will require heavily coding to be able to break a crack in this process while violating the agreement of the software. I have a friend who does this for a...Read more
What is copper CRM?
2 Comments
KG
Gmail-integrated customer relationship management system including pipelines, contact organization, and task management.Read more
What does the Chrome Extension do?
1 Comment
RZ
It will allow you to organize your plug-ins much more easier than ever and you will start loving plug-ins (healthy ones of course) while browsing. They will...Read more
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