# Adobe Marketo Engage vs ConnectWise PSA Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Marketo Engage excels in integration capabilities, particularly with Salesforce, allowing users to send emails on behalf of account managers. This flexibility enhances communication and streamlines marketing efforts, making it a preferred choice for those looking for robust marketing automation.
- **Users say** that ConnectWise PSA is effective for managing day-to-day operations, with features that keep everything organized. Reviewers appreciate the ease of entering time and managing tasks, which can be particularly beneficial for small businesses looking for straightforward project management solutions.
- **According to verified reviews** , Adobe Marketo Engage offers a high level of customization, enabling users to personalize the buyer journey based on different personas and stages. This capability allows for more targeted marketing strategies, which users find invaluable for tying campaigns to revenue outcomes.
- **Reviewers mention** that while ConnectWise PSA provides automation features that are flexible and easy to set up, some users feel it may not be as comprehensive as Adobe Marketo Engage in terms of marketing-specific functionalities. The automation is appreciated, but it may lack the depth needed for more complex marketing campaigns.
- **Users highlight** that Adobe Marketo Engage has a more favorable overall user satisfaction rating, reflecting its strong performance in areas like support quality and ease of setup. Many users find the onboarding process intuitive, which helps in quickly realizing the platform's full potential.
- **G2 reviewers indicate** that while both products have similar scores for meeting requirements, Adobe Marketo Engage's higher G2 Score suggests a more favorable user experience overall. Users often cite the platform's ability to fine-tune marketing strategies as a significant advantage over ConnectWise PSA.



| | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 3,133 | 525 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Small-Business (67.1% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | No pricing available | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (193 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### ConnectWise PSA

Pros:
- Ease of Use (36 reviews)
- Integration (21 reviews)

Cons:
- Learning Curve (24 reviews)
- Poor Customer Support (16 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2627 reviews) | 8.3 (442 reviews) | 
  | **Ease of Use** | 7.3 (2688 reviews) | 7.2 (449 reviews) | 
  | **Ease of Setup** | 6.8 (1338 reviews) | 6.2 (232 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 7.1 (214 reviews) | 
  | **Quality of Support** | 7.5 (2477 reviews) | 7.3 (414 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1169 reviews) | 7.4 (212 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2592 reviews) | 6.9 (433 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### ConnectWise PSA

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **ConnectWise PSA** | 7.3/10 | 169 |

#### Sales Force Automation

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 8.5 (137 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | 7.9 (95 reviews) ✓ Verified | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 7.8 (125 reviews) ✓ Verified | 
| **Task / Activity Management** | Not enough data | 8.3 (139 reviews) ✓ Verified | 
| **Territory & Quota Management** | Not enough data | 7.6 (101 reviews) ✓ Verified | 
| **Desktop Integration** | Not enough data | 8.3 (128 reviews) | 
| **Product & Price List Management** | Not enough data | 8.0 (114 reviews) ✓ Verified | 
| **Quote & Order Management** | Not enough data | 8.1 (114 reviews) ✓ Verified | 
| **Customer Contract Management** | Not enough data | 8.4 (124 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Email Marketing** | Not enough data | 7.3 (85 reviews) ✓ Verified | 
| **Campaign Management** | Not enough data | 7.2 (88 reviews) ✓ Verified | 
| **Lead Management** | Not enough data | 7.4 (94 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Not enough data | 7.4 (76 reviews) ✓ Verified | 

#### Customer Support

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Case Management** | Not enough data | 8.4 (127 reviews) | 
| **Customer Support Portal** | Not enough data | 7.6 (125 reviews) ✓ Verified | 
| **Knowledge Base** | Not enough data | 7.7 (119 reviews) | 
| **Call Center Features** | Not enough data | 7.5 (82 reviews) | 
| **Support Analytics** | Not enough data | 7.9 (108 reviews) | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Reporting** | Not enough data | 7.5 (139 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 7.3 (137 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | 7.5 (112 reviews) | 

#### Mobile & Social

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | Feature Not Available | 
| **Social Network Integration** | Not enough data | Feature Not Available | 
| **Mobile User Support** | Not enough data | 6.8 (95 reviews) ✓ Verified | 

#### Platform

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Customization** | Not enough data | 7.4 (81 reviews) | 
| **Workflow Capability** | Not enough data | 7.9 (86 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.2 (86 reviews) | 
| **Internationalization** | Not enough data | 7.6 (53 reviews) | 
| **Sandbox / Test Environments** | Not enough data | 7.3 (57 reviews) | 
| **Document & Content Mgmt.** | Not enough data | 7.0 (74 reviews) | 
| **Performance and Reliability** | Not enough data | 8.0 (83 reviews) | 
| **Output Document Generation** | Not enough data | 7.3 (77 reviews) | 

#### Integration

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 7.7 (79 reviews) | 
| **Integration APIs** | Not enough data | 8.0 (78 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 8.5 (75 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - CRM

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.1 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 5.3 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 6.1 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 5.3 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 5.3 (6 reviews) | 
| **Decision Making** | Not enough data | 6.4 (6 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1971 |
| **ConnectWise PSA** | N/A | N/A |

#### Email Marketing

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1756 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.7 (1744 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.1 (1713 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.5 (1660 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1698 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.8 (1516 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.9 (1571 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1357 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 7.9 (1250 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.2 (1633 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (1597 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.4 (1656 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.0 (1535 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.2 (1604 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Program Management** | 8.3 (1611 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 8.3 (1496 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.0 (943 reviews) | Not enough data | 

#### Social

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Basic Reporting** | 7.7 (1650 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.2 (1235 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.2 (1161 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Customization ** | 7.7 (904 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.0 (903 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.7 (902 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.6 (594 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (60 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (61 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.9 (871 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.1 (792 reviews) ✓ Verified | Not enough data | 

### Help Desk

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **ConnectWise PSA** | 7.3/10 | 263 |

#### Ticket and Case Management

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Ticket creation user experience** | Not enough data | 8.6 (235 reviews) | 
| **Ticket response user experience** | Not enough data | 8.3 (231 reviews) | 
| **Workflow** | Not enough data | 8.3 (227 reviews) | 
| **Response Automation** | Not enough data | 8.4 (214 reviews) | 
| **SLA Management** | Not enough data | 8.1 (201 reviews) | 
| **Attachments/Screencasts** | Not enough data | 7.7 (217 reviews) | 
| **Ticket Collaboration** | Not enough data | 8.3 (225 reviews) | 
| **Customer and Contacts Database** | Not enough data | 8.4 (167 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.3 (9 reviews) | 
| **AI Text Summarization** | Not enough data | 6.1 (9 reviews) | 

#### Agentic AI - Help Desk

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 4.4 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 4.4 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 4.7 (6 reviews) | 

#### Communication Channels

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Customer Portal** | Not enough data | 7.6 (178 reviews) | 
| **Email to Case** | Not enough data | 8.5 (212 reviews) | 
| **Chat/Live Support** | Not enough data | 7.7 (137 reviews) | 
| **Social Integration** | Not enough data | 7.1 (109 reviews) | 
| **Voice** | Not enough data | 7.5 (77 reviews) | 

#### Platform

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Mobile User Support** | Not enough data | 6.5 (85 reviews) | 
| **Customization ** | Not enough data | 7.7 (96 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.4 (105 reviews) | 
| **Integration** | Not enough data | 7.8 (93 reviews) | 
| **Reporting** | Not enough data | 7.5 (195 reviews) | 
| **Dashboards** | Not enough data | 7.5 (203 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **ConnectWise PSA** | N/A | N/A |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (324 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (338 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (326 reviews) | Not enough data | 
| **Account Identification ** | 8.2 (336 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (299 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (297 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.3 (341 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (300 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **ConnectWise PSA** | N/A | N/A |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | Not enough data | 
| **Calls and Voice** | 6.9 (25 reviews) | Not enough data | 
| **Other Outreach Options ** | 7.7 (25 reviews) | Not enough data | 
| **CRM Integration** | 7.7 (31 reviews) | Not enough data | 
| **Calendar** | 7.6 (25 reviews) | Not enough data | 
| **Shared Records** | 8.0 (24 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | Not enough data | 
| **Workflow Management** | 7.7 (31 reviews) | Not enough data | 
| **Workflow Performance** | 7.7 (30 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | Not enough data | 
| **Gamification** | 7.6 (23 reviews) | Not enough data | 

#### AI and Automation

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | Not enough data | 
| **Lead Scoring** | 8.0 (25 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.1 (26 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (23 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (13 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (14 reviews) | Not enough data | 
| **Decision Making** | 6.8 (14 reviews) | Not enough data | 

### Professional Services Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **ConnectWise PSA** | 6.4/10 | 52 |

#### Customer Management

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Customer Profiles** | Not enough data | 7.3 (48 reviews) | 
| **Sales** | Not enough data | 6.9 (49 reviews) | 
| **Marketing** | Not enough data | 5.7 (44 reviews) | 
| **Client Portal** | Not enough data | 6.7 (51 reviews) | 

#### Project Management

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Project Planning** | Not enough data | 6.6 (49 reviews) | 
| **Project Tracking** | Not enough data | 6.6 (49 reviews) | 
| **Resource Definition** | Not enough data | 6.6 (48 reviews) | 
| **Resource Management** | Not enough data | 7.2 (50 reviews) | 

#### Accounting

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Revenue Recognition** | Not enough data | 6.7 (48 reviews) | 
| **Invoice Management** | Not enough data | 7.3 (49 reviews) | 
| **Payments** | Not enough data | 6.8 (47 reviews) | 
| **Project Accounting** | Not enough data | 6.6 (44 reviews) | 
| **Budget Tracking** | Not enough data | 6.5 (44 reviews) | 

#### Portfolio Management

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Portfolio Definition** | Not enough data | 6.1 (44 reviews) | 
| **Portfolio Performance** | Not enough data | 6.0 (43 reviews) | 
| **Risk** | Not enough data | 6.1 (43 reviews) | 
| **Portfolio Mix** | Not enough data | 6.2 (42 reviews) | 

#### Analytics

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Forecasting** | Not enough data | 6.0 (44 reviews) | 
| **Reporting** | Not enough data | 6.6 (49 reviews) | 
| **KPIs** | Not enough data | 6.1 (47 reviews) | 

#### Administration

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Standard Integrations** | Not enough data | 7.2 (49 reviews) | 
| **Workflow** | Not enough data | 7.5 (50 reviews) | 
| **Access Management** | Not enough data | 7.4 (47 reviews) | 

#### Platform

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **APIs** | Not enough data | 7.0 (45 reviews) | 
| **Internationalization** | Not enough data | 6.2 (42 reviews) | 
| **Performance and Reliability** | Not enough data | 6.9 (48 reviews) | 
| **Mobile** | Not enough data | 5.6 (46 reviews) | 
| **Offline Access** | Not enough data | 4.8 (43 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **AI Text Generation** | Not enough data | 4.2 (28 reviews) | 
| **AI Text Summarization** | Not enough data | 4.3 (28 reviews) | 

#### Artificial Intelligence - Professional Services Automation

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Predictive Forecasting** | Not enough data | Not enough data | 
| **Smart task suggestions** | Not enough data | Not enough data | 
| **Automated workflows** | Not enough data | Not enough data | 

#### Agentic AI - Professional Services Automation

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **ConnectWise PSA** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (24 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | Not enough data | 
| **Link Activity** | 8.0 (83 reviews) | Not enough data | 
| **Attachment Activity** | 7.8 (46 reviews) | Not enough data | 

#### Customizations

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | Not enough data | 
| **Email Scheduling** | 8.5 (79 reviews) | Not enough data | 
| **Notifications** | 7.8 (45 reviews) | Not enough data | 
| **Email Categorization** | 7.6 (47 reviews) | Not enough data | 
| **Templates** | 7.9 (83 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **ConnectWise PSA** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | 

#### Calling

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | Not enough data | 
| **Generate Location** | 6.9 (18 reviews) | Not enough data | 
| **Call Types** | 6.7 (17 reviews) | Not enough data | 
| **Click-to-Call** | 7.0 (19 reviews) | Not enough data | 
| **Auto Dialer** | 7.7 (5 reviews) | Not enough data | 

#### Contacts

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | Not enough data | 
| **Information Locater** | 7.0 (19 reviews) | Not enough data | 
| **Record Prospect Data** | 7.4 (17 reviews) | Not enough data | 

#### Insights

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | Not enough data | 
| **Daily Summary** | 6.9 (18 reviews) | Not enough data | 
| **Automated Voicemails** | 7.3 (8 reviews) | Not enough data | 
| **Automated Emails** | 9.2 (8 reviews) | Not enough data | 
| **Sorts Prospects** | 6.3 (18 reviews) | Not enough data | 
| **Automated Note Taking** | 8.0 (5 reviews) | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **ConnectWise PSA** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **ConnectWise PSA** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (289 reviews) | Not enough data | 
| **Lead Analysis ** | 8.3 (310 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.1 (294 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (293 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (257 reviews) | Not enough data | 
| **Media Attribution ** | 8.2 (265 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | Not enough data | 
| **Customization ** | 8.3 (296 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **ConnectWise PSA** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (232 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | 

### Service Desk

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **ConnectWise PSA** | 6.3/10 | 12 |

#### Incident Management

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Automate Ticket Routing** | Not enough data | 7.6 (11 reviews) | 
| **Ticket Prioritization** | Not enough data | 7.3 (11 reviews) | 
| **Ticket Notifications** | Not enough data | 8.5 (11 reviews) | 
| **Knowledge Base** | Not enough data | 7.0 (11 reviews) | 
| **Knowledge Base/Ticket Integration** | Not enough data | 6.4 (12 reviews) | 

#### Reporting

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Dashboards** | Not enough data | 7.3 (11 reviews) | 
| **Time Tracking** | Not enough data | 7.7 (11 reviews) | 
| **Surveys** | Not enough data | 6.5 (11 reviews) | 

#### Access & Usability

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Mobile** | Not enough data | 6.5 (10 reviews) | 
| **Self Service** | Not enough data | 7.8 (9 reviews) | 
| **Active Directory** | Not enough data | 6.7 (9 reviews) | 
| **Multi-Channel Access** | Not enough data | 6.7 (9 reviews) | 

#### Agentic AI - Service Desk

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 4.2 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 6.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 5.0 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 4.7 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 4.2 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 4.4 (6 reviews) | 
| **Decision Making** | Not enough data | 4.7 (6 reviews) | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **ConnectWise PSA** | N/A | N/A |

#### Analysis

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (116 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | Not enough data | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.3 (100 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Adobe Marketo Engage (8):** [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to ConnectWise PSA (4):** [CRM Software](https://www.g2.com/categories/crm), [Professional Services Automation Software](https://www.g2.com/categories/professional-services-automation), [Service Desk Software](https://www.g2.com/categories/service-desk), [Help Desk Software](https://www.g2.com/categories/help-desk)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | ConnectWise PSA | 
|---|---|---|
| **Small-Business** | 22.0% | 67.1% | 
| **Mid-Market** | 53.3% | 26.9% | 
| **Enterprise** | 24.7% | 6.0% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.9%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.1%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.7%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 30.9%

#### ConnectWise PSA

- **Information Technology and Services:** 59.0%
- **Computer & Network Security:** 9.0%
- **Computer Networking:** 5.4%
- **Computer Software:** 4.2%
- **Telecommunications:** 3.2%
- **Marketing and Advertising:** 2.4%
- **Accounting:** 2.2%
- **Non-Profit Organization Management:** 1.0%
- **Consulting:** 1.0%
- **Computer Hardware:** 0.8%
- **Other:** 11.8%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25784 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3568 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1943 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13797 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) — 4.5/5 stars (9092 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)

### Alternatives to ConnectWise PSA

- [Autotask](https://www.g2.com/products/autotask/reviews) — 4.3/5 stars (588 reviews)
- [ManageEngine ServiceDesk Plus](https://www.g2.com/products/manageengine-servicedesk-plus/reviews) — 4.2/5 stars (249 reviews)
- [Accelo](https://www.g2.com/products/accelo/reviews) — 4.4/5 stars (554 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25784 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13797 reviews)
- [Certinia PS Cloud](https://www.g2.com/products/certinia-ps-cloud/reviews) — 4.3/5 stars (711 reviews)
- [ServiceNow IT Service Management](https://www.g2.com/products/servicenow-it-service-management/reviews) — 4.5/5 stars (1859 reviews)
- [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (6936 reviews)
- [Jira Service Management](https://www.g2.com/products/jira-service-management/reviews) — 4.3/5 stars (976 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1618 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### ConnectWise PSA

- Title: [What applications does this tie to in order to maximimize use of other programs?](https://www.g2.com/discussions/what-applications-does-this-tie-to-in-order-to-maximimize-use-of-other-programs) — 1 comment, 1 upvote
  > **Top comment:** "I am not familiar with the programs you mention, but we somehow integrated with Hubspot for our sales and marketing teams. I was not part of the integration..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-connectwise-psa)