Compare Adobe Marketo Engage and Coevera 
Featured Products
At a Glance
Market Segments
Mid-Market (53.4% of reviews)
Small-Business (70.3% of reviews)
Entry-Level Pricing
Contact Us Per Month
$65.00 1 User
Adobe Marketo Engage
Star Rating
(3,128)4.1 out of 5
Market Segments
Mid-Market (53.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansCoevera
Star Rating
(477)4.6 out of 5
Market Segments
Small-Business (70.3% of reviews)
Pros & Cons
Entry-Level Pricing
$65.00 1 User
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users appreciating its robust features for managing campaigns and forecasting. The platform's scalability and customization options are frequently highlighted, making it a strong choice for mid-market businesses looking for comprehensive marketing solutions.
- Users say that Pipeliner CRM stands out for its visual sales pipeline, which provides a clear overview of the entire sales process. This feature allows sales teams to track deals and understand priorities quickly, enhancing their ability to take action effectively.
- Reviewers mention that while Adobe Marketo Engage offers powerful features, some users find it challenging to set up and configure according to their specific workflows. This can lead to a steeper learning curve compared to Pipeliner CRM, which is noted for its intuitive setup and ease of use.
- According to verified reviews, Pipeliner CRM receives high marks for its quality of support, with users appreciating the responsive assistance they receive. In contrast, Adobe Marketo Engage, while still providing support, has been noted to have room for improvement in this area.
- G2 reviewers report that Adobe Marketo Engage's reporting and dashboard features are particularly beneficial for users who need to analyze campaign performance. This capability is often cited as a key advantage for marketing teams, allowing for better decision-making based on data insights.
- Users say that Pipeliner CRM's customizable sales stages are a significant advantage, enabling businesses to tailor their sales processes to fit their unique needs. This flexibility is especially appealing to small businesses that require a solution that can adapt to their specific sales strategies.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Coevera
Starter
$65.00
1 User
Basic sales management, tracking and collaboration.
- Contact Management
Free Trial
Adobe Marketo Engage
Free Trial is available
Coevera
Free Trial is available
Ratings
Meets Requirements
8.3
2,622
9.1
375
Ease of Use
7.3
2,683
9.3
375
Ease of Setup
6.8
1,333
9.1
138
Ease of Admin
7.6
1,176
9.2
136
Quality of Support
7.5
2,472
9.1
365
Has the product been a good partner in doing business?
7.7
1,169
9.2
133
Product Direction (% positive)
8.0
2,587
9.2
368
Features by Category
Sales Force Automation
Not enough data
9.0
302
|
Verified
Not enough data
9.0
210
|
Verified
Not enough data
9.2
301
|
Verified
Not enough data
9.0
293
|
Verified
Not enough data
8.9
236
|
Verified
Not enough data
9.1
277
|
Verified
Not enough data
8.9
234
|
Verified
Not enough data
8.8
230
|
Verified
Not enough data
8.9
233
Marketing Automation
Not enough data
8.8
225
|
Verified
Not enough data
8.8
208
|
Verified
Not enough data
9.3
274
|
Verified
Not enough data
Feature Not Available
Customer Support
Not enough data
8.9
237
Not enough data
9.1
234
|
Verified
Not enough data
9.1
248
|
Verified
Not enough data
8.9
202
Not enough data
9.0
218
Reporting & Analytics
Not enough data
9.1
288
|
Verified
Not enough data
9.2
278
|
Verified
Not enough data
9.2
252
|
Verified
Mobile & Social
Not enough data
9.0
221
|
Verified
Not enough data
9.1
230
|
Verified
Not enough data
9.0
257
|
Verified
Platform
Not enough data
9.0
101
|
Verified
Not enough data
9.2
96
|
Verified
Not enough data
9.2
102
|
Verified
Not enough data
9.1
78
|
Verified
Not enough data
9.0
72
|
Verified
Not enough data
8.8
89
|
Verified
Not enough data
9.2
100
|
Verified
Not enough data
9.0
81
|
Verified
Integration
Not enough data
9.1
100
|
Verified
Not enough data
8.9
87
|
Verified
Not enough data
9.2
73
|
Verified
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.3
1755
|
Verified
Not enough data
8.7
1742
|
Verified
Not enough data
8.1
1713
|
Verified
Not enough data
8.5
1656
|
Verified
Not enough data
Online Marketing
7.8
1698
|
Verified
Not enough data
7.8
1516
|
Verified
Not enough data
7.9
1571
|
Verified
Not enough data
7.4
1570
|
Verified
Not enough data
7.4
1337
|
Verified
Not enough data
Lead Management
8.5
1356
|
Verified
Not enough data
7.9
1250
|
Verified
Not enough data
8.2
1632
|
Verified
Not enough data
8.2
1596
|
Verified
Not enough data
8.4
1653
|
Verified
Not enough data
8.0
1534
|
Verified
Not enough data
8.3
1546
|
Verified
Not enough data
8.2
1602
|
Verified
Not enough data
Campaign Management
8.3
1610
|
Verified
Not enough data
8.3
1496
|
Verified
Not enough data
7.3
1188
|
Verified
Not enough data
7.0
943
Not enough data
Social
7.3
746
|
Verified
Not enough data
7.5
797
|
Verified
Not enough data
7.6
784
|
Verified
Not enough data
7.5
752
|
Verified
Not enough data
7.5
714
|
Verified
Not enough data
Reporting & Analytics
7.7
1648
|
Verified
Not enough data
7.2
1413
|
Verified
Not enough data
7.2
1235
|
Verified
Not enough data
7.2
1161
|
Verified
Not enough data
6.9
1010
|
Verified
Not enough data
Platform
7.7
902
|
Verified
Not enough data
8.0
898
|
Verified
Not enough data
8.4
913
|
Verified
Not enough data
7.7
635
|
Verified
Not enough data
7.3
636
|
Verified
Not enough data
7.7
901
|
Verified
Not enough data
7.6
594
Not enough data
Agentic AI - Marketing Automation
7.3
61
Not enough data
7.4
60
Not enough data
7.1
61
Not enough data
6.9
61
Not enough data
7.0
59
Not enough data
7.4
59
Not enough data
Integration
8.0
912
|
Verified
Not enough data
7.9
870
|
Verified
Not enough data
8.1
792
|
Verified
Not enough data
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Sales Team
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mapping
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Revenue Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Notifications
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Settings
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Not enough data
Feature Not Available
Not enough data
8.8
32
|
Verified
Not enough data
9.0
27
|
Verified
Not enough data
8.5
32
Personalization
Not enough data
8.8
39
Not enough data
9.0
47
|
Verified
Not enough data
8.9
39
|
Verified
Not enough data
9.3
34
|
Verified
Administrative
Not enough data
9.1
39
|
Verified
Not enough data
8.9
44
|
Verified
Not enough data
9.0
13
Agentic AI - Email Tracking
7.1
23
Not enough data
7.0
23
Not enough data
7.3
23
Not enough data
7.0
23
Not enough data
6.9
24
Not enough data
6.6
24
Not enough data
7.3
25
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
46
Not enough data
Customizations
7.7
81
9.7
5
8.5
79
Not enough data
7.8
45
Not enough data
7.6
47
Not enough data
7.9
83
Not enough data
Generative AI
6.7
40
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.2
10
Not enough data
9.1
9
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
9.0
8
Predictive Analytics
Not enough data
9.0
10
Not enough data
9.3
9
Not enough data
9.3
9
Not enough data
9.4
8
Sales Management
Not enough data
9.2
10
Not enough data
9.3
10
Not enough data
9.6
9
Not enough data
9.4
13
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.1
8
Not enough data
7.9
7
Not enough data
7.1
8
Not enough data
7.9
7
Not enough data
Lead Intelligence
8.3
296
Not enough data
8.2
289
Not enough data
8.3
310
Not enough data
Lead Management
8.6
307
Not enough data
8.1
294
Not enough data
8.3
293
Not enough data
Marketing Campaigns
8.3
276
Not enough data
8.1
257
Not enough data
8.2
265
Not enough data
8.2
274
Not enough data
8.3
296
Not enough data
Data Availability - Marketing Account Intelligence
7.9
33
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
33
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.4
106
|
Verified
Not enough data
8.6
116
Not enough data
8.1
83
|
Verified
Not enough data
8.3
92
|
Verified
Not enough data
Campaigns
8.3
102
Not enough data
8.2
102
|
Verified
Not enough data
8.3
100
Not enough data
8.1
98
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
93
|
Verified
Not enough data
Platform
8.4
112
|
Verified
Not enough data
8.3
109
|
Verified
Not enough data
8.3
105
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Coevera are categorized as Email Tracking
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, and Sales Engagement
Coevera is categorized as Customer Revenue Optimization, AI Sales Assistant, Sales Analytics, Sales Performance Management, CRM, and Online Appointment Scheduling
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Coevera
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.1%
Internet
5.7%
Financial Services
4.1%
Other
39.5%
Information Technology and Services
8.9%
Marketing and Advertising
7.3%
Computer Software
6.2%
Construction
4.3%
Management Consulting
3.9%
Other
69.5%
Alternatives
Discussions
Is marketo a CRM?
3 Comments
PG
doesn't provide a built-in CRMRead more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
What is Adobe Marketo Engage used for?
2 Comments
NS
Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and...Read more
How can Pipeliner fit into lottery businesses in Nigeria?
5 Comments
AU
The Pipeliner CRM can be fit into any business as far as sales management is concerned. It
provide solution for current challenges in the business...Read more
Can Pipeliner CRM work on mobile phone
5 Comments
NU
Thank you Sunny Ukandu for your interest in Pipeliner CRM software. Pipeliner CRM works perfectly with the mobile device. You can download it from your apple...Read more
Can a Pipeliner Account owner search for contact of a target audience from another account user owner of a Pipeliner?
4 Comments
RM
Yes you can, if you are the administrator of the system. The administrator in your organization (probably your boss and/or IT department) decides what you...Read more
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