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Compare Adobe Marketo Engage and Close 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (79.1% of reviews)
Entry-Level Pricing
Contact Us Per Month
Starting at $9.00 1 User Per Month
Adobe Marketo Engage
Star Rating
(3,078)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansClose
Star Rating
(2,004)4.7 out of 5
Market Segments
Small-Business (79.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $9.00 1 User Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in its robust marketing capabilities, allowing users to manage campaigns and track leads effectively. Users appreciate its ability to scale over time, making it a strong choice for marketing teams looking for comprehensive solutions.
- Users say that Close stands out for its user-friendly interface, which simplifies navigation and reduces the learning curve for new users. This ease of use is particularly beneficial for small businesses, as it allows teams to quickly adapt without extensive training.
- According to verified reviews, Adobe Marketo Engage faces challenges in user experience, particularly in setup and configuration. Some users have noted that it can be complex to tailor the platform to specific workflows, which may hinder efficiency for teams with unique needs.
- Reviewers mention that Close shines in integration capabilities, particularly with tools like Calendly and Slack. Users find it incredibly helpful to generate leads directly from their communication platforms, streamlining their workflow and enhancing productivity.
- G2 reviewers highlight that while Adobe Marketo Engage is powerful for large-scale marketing efforts, it may not be as accessible for smaller teams or businesses. Users have expressed that the platform can feel overwhelming without prior experience, which could be a barrier for some.
- Users appreciate Close's comprehensive tracking features, which provide clear visibility into the sales cycle. The ability to utilize smart views and simple filters allows users to manage their deals effectively, making it a practical choice for sales teams focused on efficiency.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Close
Solo
Starting at $9.00
1 User Per Month
Perfect for individuals organizing leads, managing pipelines, and keeping all sales communication in one place.
- 1 user included
- Up to 10,000 Leads
- Built-in email, calling, & SMS
Free Trial
Adobe Marketo Engage
Free Trial is available
Close
Free Trial is available
Ratings
Meets Requirements
8.3
2,614
9.1
1,739
Ease of Use
7.3
2,669
9.2
1,780
Ease of Setup
6.7
1,322
9.0
1,117
Ease of Admin
7.6
1,174
9.0
565
Quality of Support
7.5
2,464
9.3
1,555
Has the product been a good partner in doing business?
7.7
1,167
9.3
560
Product Direction (% positive)
8.0
2,583
9.5
1,751
Features by Category
Sales Force Automation
Not enough data
9.0
1353
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
1358
|
Verified
Not enough data
9.0
1386
|
Verified
Not enough data
8.3
1166
Not enough data
9.1
1307
|
Verified
Not enough data
8.4
1123
Not enough data
8.3
1131
Not enough data
8.4
1162
Marketing Automation
Not enough data
8.7
1261
Not enough data
8.5
1218
Not enough data
9.2
1339
Not enough data
8.2
1133
Customer Support
Not enough data
8.7
1216
|
Verified
Not enough data
8.7
1226
|
Verified
Not enough data
8.7
1260
|
Verified
Not enough data
8.7
1250
|
Verified
Not enough data
8.6
1198
|
Verified
Reporting & Analytics
Not enough data
8.7
1259
|
Verified
Not enough data
8.8
1281
|
Verified
Not enough data
8.2
1141
Mobile & Social
Not enough data
8.2
1074
Not enough data
7.9
1096
Not enough data
8.2
1087
Platform
Not enough data
8.7
1196
|
Verified
Not enough data
8.8
1215
|
Verified
Not enough data
8.9
1198
Not enough data
8.5
1124
Not enough data
8.0
1070
|
Verified
Not enough data
8.4
1098
Not enough data
9.1
1212
|
Verified
Not enough data
8.4
1115
Integration
Not enough data
8.8
1124
|
Verified
Not enough data
8.7
1126
|
Verified
Not enough data
8.5
1060
|
Verified
Generative AI
Not enough data
Feature Not Available
Agentic AI - CRM
Not enough data
8.5
82
Not enough data
8.5
80
Not enough data
8.6
80
Not enough data
8.5
81
Not enough data
8.7
81
Not enough data
8.8
80
Not enough data
8.7
80
Email Marketing
8.3
1757
|
Verified
Not enough data
8.7
1741
|
Verified
Not enough data
8.1
1717
|
Verified
Not enough data
8.5
1652
|
Verified
Not enough data
Online Marketing
7.8
1701
|
Verified
Not enough data
7.8
1520
|
Verified
Not enough data
7.9
1575
|
Verified
Not enough data
7.4
1574
|
Verified
Not enough data
7.4
1340
|
Verified
Not enough data
Lead Management
8.5
1357
|
Verified
Not enough data
7.9
1253
|
Verified
Not enough data
8.2
1630
|
Verified
Not enough data
8.2
1594
|
Verified
Not enough data
8.4
1649
|
Verified
Not enough data
8.0
1535
|
Verified
Not enough data
8.3
1550
|
Verified
Not enough data
8.2
1595
|
Verified
Not enough data
Campaign Management
8.3
1606
|
Verified
Not enough data
8.3
1495
|
Verified
Not enough data
7.3
1192
|
Verified
Not enough data
7.0
947
Not enough data
Social
7.3
750
|
Verified
Not enough data
7.5
801
|
Verified
Not enough data
7.6
789
|
Verified
Not enough data
7.5
756
|
Verified
Not enough data
7.5
718
|
Verified
Not enough data
Reporting & Analytics
7.7
1646
|
Verified
Not enough data
7.2
1416
|
Verified
Not enough data
7.2
1235
|
Verified
Not enough data
7.2
1164
|
Verified
Not enough data
6.9
1014
|
Verified
Not enough data
Platform
7.7
900
|
Verified
Not enough data
8.0
892
|
Verified
Not enough data
8.4
915
|
Verified
Not enough data
7.7
637
|
Verified
Not enough data
7.3
639
|
Verified
Not enough data
7.8
895
|
Verified
Not enough data
7.6
597
Not enough data
Agentic AI - Marketing Automation
7.4
64
Not enough data
7.5
63
Not enough data
7.3
63
Not enough data
7.0
64
Not enough data
7.2
63
Not enough data
7.5
63
Not enough data
Integration
8.0
913
|
Verified
Not enough data
7.9
868
|
Verified
Not enough data
8.1
793
|
Verified
Not enough data
Lead Intelligence
8.3
322
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Lead Facilitation
Not enough data
7.9
133
Not enough data
8.6
133
Not enough data
9.0
140
Not enough data
8.6
134
Organization
Not enough data
9.2
136
Not enough data
8.9
133
Not enough data
8.9
133
Performance Analysis
Not enough data
8.2
127
Not enough data
8.9
134
Sales Analysis
Not enough data
8.3
134
Not enough data
8.6
134
Generative AI
Not enough data
8.4
82
Not enough data
8.7
82
Agentic AI - AI Sales Assistant
Not enough data
9.8
9
Not enough data
9.6
9
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.8
8
Not enough data
8.9
9
Not enough data
9.8
8
Integrated Workflows
7.9
33
9.1
220
8.2
32
9.1
223
6.9
25
9.0
215
7.7
25
8.7
212
7.6
30
9.0
217
7.6
25
9.0
221
8.0
24
8.9
220
Repeatability and Reportability
7.6
29
8.6
215
7.7
31
8.9
215
7.7
30
8.9
205
7.2
27
8.3
203
7.6
23
7.8
201
AI and Automation
7.8
24
8.2
194
8.0
25
8.1
197
8.2
25
8.2
190
8.1
26
7.9
198
7.8
23
7.8
196
Generative AI
7.5
23
8.0
197
Agentic AI - Sales Engagement
6.7
13
8.5
32
7.2
13
8.5
32
6.9
13
8.6
32
7.1
13
8.3
31
7.3
14
8.8
31
7.0
14
8.8
32
6.8
14
8.9
32
Dialing Options
Not enough data
9.1
150
Not enough data
9.2
151
Not enough data
9.4
17
Agent Tools
Not enough data
8.6
146
Not enough data
8.8
142
Not enough data
9.4
147
Automation
Not enough data
8.9
141
Not enough data
8.5
142
Not enough data
8.6
142
Agentic AI - Auto Dialer
Not enough data
8.8
21
Not enough data
8.8
21
AI Capabilities - Auto Dialer
Not enough data
9.4
17
Not enough data
9.3
17
Not enough data
9.5
17
Text Messaging
Not enough data
8.8
265
|
Verified
Not enough data
9.3
287
|
Verified
Not enough data
9.3
282
|
Verified
Not enough data
8.7
267
|
Verified
Not enough data
8.4
252
Not enough data
8.7
257
Not enough data
8.9
256
Not enough data
Feature Not Available
SMS Platform
Not enough data
9.0
280
|
Verified
Not enough data
9.1
276
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.0
263
|
Verified
Agentic AI - SMS Marketing
Not enough data
8.6
15
Not enough data
8.4
15
Not enough data
9.0
15
Not enough data
8.7
15
Not enough data
8.9
15
Not enough data
8.6
15
Channels
Not enough data
8.6
105
Not enough data
8.6
107
Not enough data
8.0
107
Design
Not enough data
8.5
109
Not enough data
7.9
106
Not enough data
8.9
107
Not enough data
8.9
106
Not enough data
9.0
103
Generative AI
Not enough data
8.3
103
Not enough data
8.8
102
Platform
Not enough data
8.6
37
Not enough data
9.1
38
Not enough data
9.2
38
Not enough data
9.3
38
Not enough data
9.1
37
Not enough data
8.6
37
Not enough data
9.0
37
Generative AI
Not enough data
9.1
37
Workforce Management
Not enough data
9.3
38
Not enough data
9.1
37
Call Center Infrastructure (CCI)
Not enough data
9.8
9
Not enough data
9.6
9
Not enough data
9.8
10
Not enough data
9.8
9
Administrative
Not enough data
9.7
40
Not enough data
9.2
39
Agentic AI - Email Tracking
7.2
24
8.7
22
7.2
24
8.3
22
7.4
24
8.1
20
7.1
24
8.3
21
7.0
25
8.2
21
6.7
25
8.1
20
7.4
26
8.2
21
Analytics
8.2
84
8.6
488
8.0
83
Feature Not Available
7.8
47
Feature Not Available
Customizations
7.7
82
9.0
496
8.5
80
9.2
496
7.9
46
8.8
521
7.6
48
8.6
477
7.9
83
9.2
519
Generative AI
6.7
41
Feature Not Available
Agentic AI - Sales Analytics
Not enough data
9.0
17
Not enough data
8.9
17
Not enough data
8.8
16
Not enough data
9.0
17
Not enough data
8.4
17
Data Sourcing
Not enough data
8.5
163
Not enough data
8.7
163
Not enough data
8.5
163
Not enough data
8.8
166
Not enough data
8.6
160
Predictive Analytics
Not enough data
8.6
160
Not enough data
8.7
160
Not enough data
8.3
155
Not enough data
8.4
158
Sales Management
Not enough data
9.1
161
Not enough data
8.3
157
Not enough data
8.8
156
Not enough data
9.2
161
Agentic AI - Outbound Call Tracking
7.3
5
8.5
24
8.0
5
8.4
24
Calling
6.9
18
9.2
664
6.9
18
Feature Not Available
6.7
17
9.0
645
7.0
19
9.3
659
7.7
5
8.9
30
Contacts
7.9
20
8.8
655
7.0
19
8.7
618
7.4
17
9.0
653
Insights
6.9
17
9.3
676
6.9
18
9.0
630
7.3
8
8.7
592
9.2
8
9.0
652
6.3
18
8.8
631
8.0
5
9.0
28
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.2
15
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
Not enough data
8.2
290
Not enough data
8.3
311
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
34
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
34
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Close are categorized as Outbound Call Tracking, Email Tracking, and Sales Engagement
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, and Mobile Marketing
Close is categorized as Customer Communications Management, SMS Marketing, AI Sales Assistant, Sales Analytics, CRM, Call Center Infrastructure (CCI), and Auto Dialer
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Close
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.6%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.4%
Marketing and Advertising
15.0%
Computer Software
8.7%
Real Estate
8.2%
Financial Services
6.6%
Information Technology and Services
5.5%
Other
56.0%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
How fast does close read the feedback provided?
1 Comment
SW
Hi Kamaldeep, thank you for providing feedback for the Close team! We're always working to improve our CRM and take customer feedback seriously. We see all...Read more
how do I integrate WhatsApp?
1 Comment
KS
You can use Zapier or use API's to link them manually.Read more
How long does it take to generate a new integration?
1 Comment
PE
Hey Camila, we do not have an integration with Apollo at this time. However, you can request one in this form on our website...Read more
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