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Compare Adobe Marketo Engage and CTM (formerly CallTrackingMetrics) 
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (66.4% of reviews)
Entry-Level Pricing
Contact Us Per Month
$79.00 Per Month
Adobe Marketo Engage
Star Rating
(3,070)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansCTM (formerly CallTrackingMetrics)
Star Rating
(759)4.5 out of 5
Market Segments
Small-Business (66.4% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Browse all 4 pricing plansAdobe Marketo Engage vs CTM (formerly CallTrackingMetrics)
When assessing the two solutions, reviewers found CTM (formerly CallTrackingMetrics) easier to use, set up, and administer. Reviewers also preferred doing business with CTM (formerly CallTrackingMetrics) overall.
- Reviewers felt that CTM (formerly CallTrackingMetrics) meets the needs of their business better than Adobe Marketo Engage.
- When comparing quality of ongoing product support, reviewers felt that CTM (formerly CallTrackingMetrics) is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of CTM (formerly CallTrackingMetrics) over Adobe Marketo Engage.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
CTM (formerly CallTrackingMetrics)
Marketing Lite
$79.00
Per Month
Attribution essentials to measure the impact of your marketing efforts
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing
Free Trial
Adobe Marketo Engage
Free Trial is available
CTM (formerly CallTrackingMetrics)
Free Trial is available
Ratings
Meets Requirements
8.3
2,609
9.1
630
Ease of Use
7.3
2,664
8.6
636
Ease of Setup
6.7
1,315
8.4
533
Ease of Admin
7.6
1,174
8.6
530
Quality of Support
7.5
2,459
9.0
585
Has the product been a good partner in doing business?
7.7
1,167
9.2
525
Product Direction (% positive)
8.0
2,578
9.1
630
Features by Category
Email Marketing
8.3
1753
|
Verified
Not enough data
8.7
1741
|
Verified
Not enough data
8.1
1718
|
Verified
Not enough data
8.5
1652
|
Verified
Not enough data
Online Marketing
7.8
1700
|
Verified
Not enough data
7.8
1520
|
Verified
Not enough data
7.9
1577
|
Verified
Not enough data
7.4
1576
|
Verified
Not enough data
7.4
1341
|
Verified
Not enough data
Lead Management
8.5
1357
|
Verified
Not enough data
7.9
1254
|
Verified
Not enough data
8.2
1628
|
Verified
Not enough data
8.2
1595
|
Verified
Not enough data
8.4
1647
|
Verified
Not enough data
8.0
1537
|
Verified
Not enough data
8.3
1551
|
Verified
Not enough data
8.2
1593
|
Verified
Not enough data
Campaign Management
8.3
1605
|
Verified
Not enough data
8.3
1497
|
Verified
Not enough data
7.3
1194
|
Verified
Not enough data
7.0
949
Not enough data
Social
7.3
752
|
Verified
Not enough data
7.5
803
|
Verified
Not enough data
7.6
791
|
Verified
Not enough data
7.5
758
|
Verified
Not enough data
7.5
720
|
Verified
Not enough data
Reporting & Analytics
7.7
1643
|
Verified
Not enough data
7.2
1418
|
Verified
Not enough data
7.2
1237
|
Verified
Not enough data
7.2
1165
|
Verified
Not enough data
6.9
1016
|
Verified
Not enough data
Platform
7.7
900
|
Verified
Not enough data
8.0
890
|
Verified
Not enough data
8.4
916
|
Verified
Not enough data
7.7
638
|
Verified
Not enough data
7.3
640
|
Verified
Not enough data
7.7
896
|
Verified
Not enough data
7.6
597
Not enough data
Agentic AI - Marketing Automation
7.4
65
Not enough data
7.5
64
Not enough data
7.3
64
Not enough data
7.0
64
Not enough data
7.3
64
Not enough data
7.5
64
Not enough data
Integration
8.0
915
|
Verified
Not enough data
7.9
868
|
Verified
Not enough data
8.1
794
|
Verified
Not enough data
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Integrated Workflows
7.9
32
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Call Analytics
Not enough data
9.6
54
|
Verified
Not enough data
8.4
33
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
45
|
Verified
Agent Performance Management
Not enough data
8.7
40
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
8.7
40
Generative AI
Not enough data
6.8
11
Agentic AI - Conversation Intelligence
Not enough data
5.8
6
Not enough data
5.3
6
Not enough data
6.1
6
Not enough data
5.6
6
Not enough data
6.7
6
Not enough data
5.8
6
Not enough data
4.7
6
Channels
Not enough data
9.7
32
|
Verified
Not enough data
8.7
22
Not enough data
9.2
19
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
9.0
21
Generative AI
Not enough data
7.9
7
Functions
Not enough data
9.3
50
|
Verified
Not enough data
9.4
47
|
Verified
Not enough data
9.5
43
|
Verified
Not enough data
9.2
21
Not enough data
9.4
18
|
Verified
Not enough data
9.7
27
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
9.5
22
|
Verified
Agentic AI - Contact Center
Not enough data
7.0
5
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
8.0
5
Administrative
Not enough data
9.2
47
|
Verified
Not enough data
9.7
47
|
Verified
Not enough data
9.2
50
|
Verified
Not enough data
9.8
21
|
Verified
Not enough data
9.4
19
|
Verified
Attribution Modeling
Not enough data
8.7
43
Not enough data
8.1
38
Not enough data
Feature Not Available
Not enough data
8.5
33
Not enough data
8.8
39
Not enough data
Feature Not Available
Agentic AI - Attribution
Not enough data
5.8
10
Not enough data
7.0
10
Not enough data
5.8
10
Not enough data
5.2
10
Marketing
Not enough data
8.7
29
Not enough data
9.0
33
Not enough data
9.4
43
Not enough data
9.1
49
Reporting
Not enough data
8.8
48
Not enough data
8.6
46
Not enough data
8.8
43
Generative AI
Not enough data
Not enough data
Voice Recognition - AI Voice Assistants
Not enough data
Not enough data
Speech Synthesis - AI Voice Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and privacy - AI Voice Assistants
Not enough data
Not enough data
Compatibility - AI Voice Assistants
Not enough data
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
6.9
14
8.0
5
7.6
13
Calling
6.9
18
9.8
18
6.9
18
9.2
17
6.7
17
9.5
18
7.0
19
9.5
16
7.7
5
9.2
17
Contacts
7.9
20
9.5
16
7.0
19
9.4
16
7.4
17
9.4
16
Insights
6.9
17
8.2
17
6.9
18
8.9
17
7.3
8
8.9
17
9.2
8
Feature Not Available
6.3
18
7.3
16
8.0
5
8.6
15
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
5.7
5
Not enough data
Not enough data
Training
Not enough data
8.8
8
Not enough data
8.5
8
Not enough data
7.6
7
Not enough data
7.9
8
Feedback
Not enough data
8.1
8
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
8.8
8
Not enough data
7.9
8
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Not enough data
Lead Management
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Not enough data
Marketing Campaigns
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Agentic AI - UCaaS Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Extensions
Not enough data
9.6
13
|
Verified
Not enough data
9.4
12
|
Verified
Not enough data
9.3
10
|
Verified
Features
Not enough data
9.5
13
Not enough data
9.4
9
Not enough data
8.9
11
|
Verified
Not enough data
9.5
11
|
Verified
Not enough data
Feature Not Available
Not enough data
9.8
9
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Phone Number Management
Not enough data
9.2
294
Not enough data
9.1
249
Not enough data
8.8
180
Tracking
Not enough data
8.9
268
Not enough data
9.0
228
Not enough data
8.9
230
Analytics
Not enough data
9.0
296
Not enough data
9.3
299
Not enough data
8.7
270
Not enough data
8.4
102
Call Routing
Not enough data
8.9
169
Not enough data
8.9
150
Not enough data
8.6
137
Administration
Not enough data
8.5
85
Not enough data
9.2
131
Not enough data
9.1
149
Agentic AI - Inbound Call Tracking
Not enough data
6.2
22
Not enough data
7.0
22
Not enough data
6.1
22
Marketing Operations
Not enough data
8.4
45
Not enough data
9.1
58
Not enough data
8.8
47
Not enough data
9.1
58
Not enough data
8.3
45
Not enough data
8.5
42
Campaign Activity
Not enough data
8.8
51
Not enough data
8.7
62
Not enough data
8.0
44
Not enough data
8.9
55
Not enough data
8.3
40
Not enough data
7.5
35
Agentic AI - Marketing Analytics
Not enough data
6.1
11
Not enough data
7.3
11
Not enough data
6.7
11
Categories
Categories
Shared Categories
Adobe Marketo Engage and CTM (formerly CallTrackingMetrics) are categorized as Outbound Call Tracking
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Email Tracking, and Sales Engagement
CTM (formerly CallTrackingMetrics) is categorized as Speech Analytics, Conversation Intelligence, Sales Coaching, Inbound Call Tracking, Marketing Analytics, Attribution, Contact Center, AI Voice Assistants, and UCaaS Platforms
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CTM (formerly CallTrackingMetrics)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Marketing and Advertising
38.2%
Internet
6.2%
Construction
4.1%
Hospital & Health Care
3.8%
Consumer Services
3.8%
Other
43.8%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
What do you think is the best thing about Call Tracking Metrics
2 Comments
LB
I also think that it is very convenient, especially for parents. When I started letting my son go to school on his own, I realized the importance of such...Read more
Where can I forward my calls to?
1 Comment
AF
You can forward your calls within the CTM numbers you currently have or forward to an external answering service.Read more
Can I change plans after I sign up?
1 Comment
AF
Yes you can, there are several plans you can upgrade to.Read more
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