# Adobe Marketo Engage vs CTM Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Marketo Engage excels in its integration capabilities, particularly with Salesforce, allowing users to send emails on behalf of account managers. This flexibility is a significant advantage for teams looking to streamline their communication processes.
- **Users say** that CTM stands out for its exceptional customer support, with many praising the responsiveness of their agency partners. This level of support is crucial for users who rely on the platform daily to gain insights into lead output and resolve any issues quickly.
- **Reviewers mention** that Adobe Marketo Engage offers a high degree of customization, enabling users to personalize the buyer journey based on different personas and stages. This feature is particularly beneficial for marketers aiming to fine-tune their campaigns and improve engagement.
- **According to verified reviews** , CTM provides robust call tracking and recording features, allowing users to separate leads based on their source, such as direct or organic traffic. This capability helps businesses understand which marketing efforts are driving high-quality leads.
- **Users highlight** that Adobe Marketo Engage has a slightly steeper learning curve, with some mentioning challenges in setup and administration. However, once users are familiar with the platform, they appreciate the control it offers over client interactions and campaign performance.
- **G2 reviewers indicate** that while CTM has a more user-friendly setup and administration experience, Adobe Marketo Engage's advanced features for campaign tracking and revenue attribution provide significant value for mid-market companies looking to optimize their marketing strategies.



| | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 3,136 | 758 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Small-Business (66.2% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | $79.00 Per Month | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (192 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### CTM

Pros:
- Customer Support (49 reviews)
- Ease of Use (47 reviews)

Cons:
- Learning Curve (23 reviews)
- Complexity (15 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | CTM | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2629 reviews) | 9.1 (629 reviews) | 
  | **Ease of Use** | 7.3 (2691 reviews) | 8.6 (635 reviews) | 
  | **Ease of Setup** | 6.8 (1341 reviews) | 8.4 (532 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 8.7 (529 reviews) | 
  | **Quality of Support** | 7.5 (2479 reviews) | 9.0 (584 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1169 reviews) | 9.2 (524 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2595 reviews) | 9.1 (628 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### CTM

#### Entry-Level Pricing

Plan: Marketing Lite

Price: $79.00 Per Month

Description: Attribution essentials to measure the impact of your marketing efforts



Key Features:
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing

[Browse all 4 editions](https://www.g2.com/products/ctm-ctm/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1973 |
| **CTM** | N/A | N/A |

#### Email Marketing

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1758 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.7 (1746 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.1 (1713 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.5 (1661 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1698 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.8 (1517 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.9 (1571 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1357 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 7.9 (1250 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.2 (1634 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (1597 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.4 (1657 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.0 (1535 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.2 (1604 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Program Management** | 8.3 (1612 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 8.3 (1496 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.0 (943 reviews) | Not enough data | 

#### Social

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Basic Reporting** | 7.7 (1651 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.2 (1235 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.2 (1161 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Customization ** | 7.7 (904 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.0 (903 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.7 (902 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.6 (594 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (60 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (61 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.9 (871 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.1 (792 reviews) ✓ Verified | Not enough data | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **CTM** | N/A | N/A |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (324 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (338 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (326 reviews) | Not enough data | 
| **Account Identification ** | 8.2 (336 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (299 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (297 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.3 (341 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (300 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **CTM** | N/A | N/A |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | Not enough data | 
| **Calls and Voice** | 6.9 (25 reviews) | Not enough data | 
| **Other Outreach Options ** | 7.7 (25 reviews) | Not enough data | 
| **CRM Integration** | 7.7 (31 reviews) | Not enough data | 
| **Calendar** | 7.6 (25 reviews) | Not enough data | 
| **Shared Records** | 8.0 (24 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | Not enough data | 
| **Workflow Management** | 7.7 (31 reviews) | Not enough data | 
| **Workflow Performance** | 7.7 (30 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | Not enough data | 
| **Gamification** | 7.6 (23 reviews) | Not enough data | 

#### AI and Automation

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | Not enough data | 
| **Lead Scoring** | 8.0 (25 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.1 (26 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (23 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (13 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (14 reviews) | Not enough data | 
| **Decision Making** | 6.8 (14 reviews) | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **CTM** | 7.1/10 | 59 |

#### Call Analytics

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Call Recording** | Not enough data | 9.6 (54 reviews) ✓ Verified | 
| **Machine Learning** | Not enough data | 8.4 (33 reviews) ✓ Verified | 
| **Call Analysis** | Not enough data | 9.0 (46 reviews) ✓ Verified | 
| **Lead Qualification** | Not enough data | 8.9 (45 reviews) ✓ Verified | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Customer Scoring** | Not enough data | 8.7 (40 reviews) ✓ Verified | 
| **Speech-to-Text** | Not enough data | 8.5 (39 reviews) ✓ Verified | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 6.8 (11 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 5.3 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 6.1 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 5.6 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (6 reviews) | 
| **Decision Making** | Not enough data | 4.7 (6 reviews) | 

### Contact Center

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **CTM** | 9.1/10 | 65 |

#### Channels

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Voice** | Not enough data | 9.7 (32 reviews) ✓ Verified | 
| **Social** | Not enough data | 8.7 (22 reviews) | 
| **Web Chat** | Not enough data | 9.2 (19 reviews) ✓ Verified | 
| **Mobile SMS** | Not enough data | 9.0 (29 reviews) ✓ Verified | 
| **Email** | Not enough data | 9.0 (21 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **AI Text-to-Speech** | Not enough data | 7.9 (7 reviews) | 

#### Functions

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Session Routing** | Not enough data | 9.3 (50 reviews) ✓ Verified | 
| **Session Queuing** | Not enough data | 9.4 (47 reviews) ✓ Verified | 
| **Concurrent Calling** | Not enough data | 9.5 (43 reviews) ✓ Verified | 
| **Speech Analytics** | Not enough data | 9.2 (21 reviews) | 
| **Auto Dialer** | Not enough data | 9.4 (18 reviews) ✓ Verified | 
| **IVR** | Not enough data | 9.7 (27 reviews) ✓ Verified | 
| **Inbound Screen Pop** | Not enough data | 9.5 (22 reviews) ✓ Verified | 
| **Persistent Data** | Not enough data | 9.5 (22 reviews) ✓ Verified | 

#### Agentic AI - Contact Center

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 9.2 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (5 reviews) | 

#### Administrative

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Session Summary Notes** | Not enough data | 9.2 (47 reviews) ✓ Verified | 
| **Administrator Access** | Not enough data | 9.7 (47 reviews) ✓ Verified | 
| **Reporting & Dashboards** | Not enough data | 9.2 (50 reviews) ✓ Verified | 
| **Session Recording** | Not enough data | 9.8 (21 reviews) ✓ Verified | 
| **Agent Scheduling and Assignment** | Not enough data | 9.4 (19 reviews) ✓ Verified | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **CTM** | 8.0/10 | 57 |

#### Attribution Modeling

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 8.7 (43 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 8.1 (38 reviews) | 
| **Algorithmic Attribution** | Not enough data | Feature Not Available | 
| **Cross-Device Attribution** | Not enough data | 8.5 (33 reviews) | 
| **Offline Attribution** | Not enough data | 8.8 (39 reviews) | 
| **Custom Attribution** | Not enough data | Feature Not Available | 

#### Agentic AI - Attribution

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 5.2 (10 reviews) | 

#### Marketing

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **B2B Attribution** | Not enough data | 8.7 (29 reviews) | 
| **B2C Attribution** | Not enough data | 9.0 (33 reviews) | 
| **Marketing Channels** | Not enough data | 9.5 (43 reviews) | 
| **Integrations** | Not enough data | 9.1 (49 reviews) | 

#### Reporting

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Dashboards** | Not enough data | 8.8 (48 reviews) | 
| **Data Visualizations** | Not enough data | 8.6 (46 reviews) | 
| **Custom Reporting** | Not enough data | 8.8 (43 reviews) | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **CTM** | N/A | N/A |

#### Generative AI

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### AI Voice Assistants

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **CTM** | N/A | N/A |

#### Voice Recognition - AI Voice Assistants

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Voice Recognition** | Not enough data | Not enough data | 

#### Speech Synthesis - AI Voice Assistants

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Speech Synthesis** | Not enough data | Not enough data | 
| **Customizable speech** | Not enough data | Not enough data | 
| **Multiple voice actions** | Not enough data | Not enough data | 

#### Security and privacy - AI Voice Assistants

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Encrypted communication** | Not enough data | Not enough data | 

#### Compatibility - AI Voice Assistants

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Cross platform compatibility** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **CTM** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (24 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | Not enough data | 
| **Link Activity** | 8.0 (83 reviews) | Not enough data | 
| **Attachment Activity** | 7.8 (46 reviews) | Not enough data | 

#### Customizations

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | Not enough data | 
| **Email Scheduling** | 8.5 (79 reviews) | Not enough data | 
| **Notifications** | 7.8 (45 reviews) | Not enough data | 
| **Email Categorization** | 7.6 (47 reviews) | Not enough data | 
| **Templates** | 7.9 (83 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **CTM** | 8.8/10 | 18 |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | 6.9 (14 reviews) | 
| **Natural Language Interaction** | 8.0 (5 reviews) | 7.6 (13 reviews) | 

#### Calling

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | 9.8 (18 reviews) | 
| **Generate Location** | 6.9 (18 reviews) | 9.2 (17 reviews) | 
| **Call Types** | 6.7 (17 reviews) | 9.5 (18 reviews) | 
| **Click-to-Call** | 7.0 (19 reviews) | 9.5 (16 reviews) | 
| **Auto Dialer** | 7.7 (5 reviews) | 9.2 (17 reviews) | 

#### Contacts

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | 9.5 (16 reviews) | 
| **Information Locater** | 7.0 (19 reviews) | 9.4 (16 reviews) | 
| **Record Prospect Data** | 7.4 (17 reviews) | 9.4 (16 reviews) | 

#### Insights

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | 8.2 (17 reviews) | 
| **Daily Summary** | 6.9 (18 reviews) | 8.9 (17 reviews) | 
| **Automated Voicemails** | 7.3 (8 reviews) | 8.9 (17 reviews) | 
| **Automated Emails** | 9.2 (8 reviews) | Feature Not Available | 
| **Sorts Prospects** | 6.3 (18 reviews) | 7.3 (16 reviews) | 
| **Automated Note Taking** | 8.0 (5 reviews) | 8.6 (15 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **CTM** | 7.8/10 | 8 |

#### Agentic AI - Sales Coaching

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | 5.7 (5 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 

#### Training

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Knowledge Base** | Not enough data | 8.8 (8 reviews) | 
| **Coaching Materials** | Not enough data | 8.5 (8 reviews) | 
| **Playbook Creation** | Not enough data | 7.6 (7 reviews) | 
| **Video Record** | Not enough data | 7.9 (8 reviews) | 

#### Feedback

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Review** | Not enough data | 8.1 (8 reviews) | 
| **Scorecard** | Not enough data | 7.4 (7 reviews) | 
| **Coaching Card** | Not enough data | 7.4 (7 reviews) | 
| **Leaderboard** | Not enough data | 7.4 (7 reviews) | 
| **Real-Time Updates** | Not enough data | 8.8 (8 reviews) | 
| **Notifications** | Not enough data | 7.9 (8 reviews) | 
| **Competition** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **CTM** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **CTM** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (289 reviews) | Not enough data | 
| **Lead Analysis ** | 8.3 (310 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.1 (294 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (293 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (257 reviews) | Not enough data | 
| **Media Attribution ** | 8.2 (265 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | Not enough data | 
| **Customization ** | 8.3 (296 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **CTM** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (232 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | 

### UCaaS Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **CTM** | 9.4/10 | 21 |

#### Agentic AI - UCaaS Platforms

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Extensions

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Tenancy Flexibility** | Not enough data | 9.6 (13 reviews) ✓ Verified | 
| **Native VoIP** | Not enough data | 9.4 (12 reviews) ✓ Verified | 
| **CCaaS Option** | Not enough data | 9.3 (10 reviews) ✓ Verified | 

#### Features

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Voicemail to Email** | Not enough data | 9.5 (13 reviews) | 
| **Voicemail to SMS** | Not enough data | 9.4 (9 reviews) | 
| **File Sharing** | Not enough data | 8.9 (11 reviews) ✓ Verified | 
| **Voice Conferencing** | Not enough data | 9.5 (11 reviews) ✓ Verified | 
| **Video Conferencing** | Not enough data | Feature Not Available | 
| **Conference Transcripts** | Not enough data | 9.8 (9 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **CTM** | N/A | N/A |

#### Marketing Distribution

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **CTM** | N/A | N/A |

#### Analysis

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (116 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | Not enough data | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.3 (100 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **CTM** | 8.5/10 | 333 |

#### Phone Number Management

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Local Phone Numbers** | Not enough data | 9.2 (293 reviews) | 
| **Toll-Free Numbers** | Not enough data | 9.1 (248 reviews) | 
| **Port Existing Numbers** | Not enough data | 8.8 (179 reviews) | 

#### Tracking

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Visitor & Keyword Tracking** | Not enough data | 8.9 (266 reviews) | 
| **Dynamic Number Insertion** | Not enough data | 9.1 (227 reviews) | 
| **Multi-Channel Call Attribution** | Not enough data | 8.9 (230 reviews) | 

#### Analytics

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Call Data** | Not enough data | 9.0 (294 reviews) | 
| **Call Recording** | Not enough data | 9.3 (299 reviews) | 
| **Advanced Reporting** | Not enough data | 8.7 (269 reviews) | 
| **Conversation Intelligence** | Not enough data | 8.4 (100 reviews) | 

#### Call Routing

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **IVR** | Not enough data | 8.9 (168 reviews) | 
| **Call Scheduling** | Not enough data | 8.9 (149 reviews) | 
| **Geo-Routing** | Not enough data | 8.6 (136 reviews) | 

#### Administration

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Martech Integrations** | Not enough data | 8.6 (85 reviews) | 
| **Privacy, Security, and Compliance** | Not enough data | 9.2 (130 reviews) | 
| **Performance and Reliability** | Not enough data | 9.1 (148 reviews) | 

#### Agentic AI - Inbound Call Tracking

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (22 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (22 reviews) | 
| **Proactive Assistance** | Not enough data | 6.1 (22 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **CTM** | 8.2/10 | 68 |

#### Marketing Operations

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.3 (44 reviews) | 
| **Data Collection** | Not enough data | 9.1 (57 reviews) | 
| **Customer Insights** | Not enough data | 8.8 (47 reviews) | 
| **Multi-User Access** | Not enough data | 9.1 (58 reviews) | 
| **Spend Management** | Not enough data | 8.3 (45 reviews) | 
| **White Label** | Not enough data | 8.5 (42 reviews) | 

#### Campaign Activity

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.8 (51 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.7 (62 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.0 (44 reviews) | 
| **Multichannel Tracking** | Not enough data | 8.9 (55 reviews) | 
| **Brand Optimization** | Not enough data | 8.3 (40 reviews) | 
| **Predictive Analytics** | Not enough data | 7.5 (35 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.1 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (11 reviews) | 

---
## Categories
**Shared Categories (1):** [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)

**Unique to Adobe Marketo Engage (8):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to CTM (9):** [Speech Analytics Software](https://www.g2.com/categories/speech-analytics), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Contact Center Software](https://www.g2.com/categories/contact-center), [AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants), [UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | CTM | 
|---|---|---|
| **Small-Business** | 22.0% | 66.2% | 
| **Mid-Market** | 53.3% | 30.3% | 
| **Enterprise** | 24.7% | 3.6% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.8%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.1%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.7%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 30.9%

#### CTM

- **Marketing and Advertising:** 38.4%
- **Internet:** 6.3%
- **Construction:** 4.1%
- **Consumer Services:** 3.8%
- **Hospital & Health Care:** 3.8%
- **Health, Wellness and Fitness:** 3.7%
- **Information Technology and Services:** 2.7%
- **Real Estate:** 2.7%
- **Computer Software:** 2.1%
- **Mental Health Care:** 1.8%
- **Other:** 30.5%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25812 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14769 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3570 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1952 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13823 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14695 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9099 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4607 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)

### Alternatives to CTM

- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (306 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2504 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1588 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (611 reviews)
- [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1549 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### CTM

- Title: [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) — 2 comments, 1 upvote
  > **Top comment:** "very convenient"
- Title: [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) — 1 comment, 1 upvote
  > **Top comment:** "Try Blue Pig Media. I’ve heard they’re quite good. "
- Title: [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) — 1 comment, 1 upvote
  > **Top comment:** "Do you mean to the receiving user of a response? "
- Title: [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) — 1 comment, 1 upvote
  > **Top comment:** "Hey Adrian! Good question. Both Reporting Tags and Call Tags can be customized, so the answer would depend on which you're referring to. 

Reporting Tags:..."
- Title: [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No problem, this is a process called porting. We will gladly port over your already existing number into our system for no additional cost. (USA and Canada..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-ctm-ctm)