Compare Adobe Marketo Engage and Blueshift 
Featured Products
At a Glance
Market Segments
Mid-Market (53.4% of reviews)
Mid-Market (53.3% of reviews)
Entry-Level Pricing
Contact Us Per Month
Free Trial
Adobe Marketo Engage
Star Rating
(3,122)4.1 out of 5
Market Segments
Mid-Market (53.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansBlueshift
Star Rating
(284)4.4 out of 5
Market Segments
Mid-Market (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users highlighting its robust features for managing campaigns, flexible segmentation, and comprehensive reporting tools. This makes it easier for teams to forecast and manage their marketing efforts effectively.
- Users say that Blueshift stands out for its ability to unify customer data and manage extensive product catalogs, making it a strong choice for businesses with large inventories. Reviewers appreciate its AI capabilities that enhance customer experience and promote loyalty.
- According to verified reviews, Adobe Marketo Engage has a more structured approach to campaign management, which users find beneficial for keeping their lists and data organized. This structured setup allows for smoother operations once implemented, reducing the need for manual intervention.
- Reviewers mention that Blueshift's customer support is a significant advantage, with many praising the quick and detailed responses they receive. This level of support can be crucial for users who need assistance navigating the platform or troubleshooting issues.
- G2 reviewers highlight that while Adobe Marketo Engage has a higher overall satisfaction score, Blueshift offers a more user-friendly experience, particularly in terms of ease of setup and daily usability. Users find Blueshift's interface intuitive, which can lead to a quicker onboarding process.
- Users report that Adobe Marketo Engage, despite its higher G2 score, may require more time to fully implement due to its complexity. In contrast, Blueshift's straightforward features and ease of use make it appealing for teams looking for a less complicated solution.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Blueshift
Customer Engagement Platform
Free Trial
Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.
- Unified Customer Profiles: A single place for all your customer data.
- Predictive Intelligence: AI-driven recommendations and targeting.
- Omnichannel Journeys: Coordinated campaigns across any channel.
Free Trial
Adobe Marketo Engage
Free Trial is available
Blueshift
Free Trial is available
Ratings
Meets Requirements
8.3
2,619
8.7
236
Ease of Use
7.3
2,680
7.9
241
Ease of Setup
6.7
1,332
7.7
123
Ease of Admin
7.6
1,176
8.3
112
Quality of Support
7.5
2,470
9.1
233
Has the product been a good partner in doing business?
7.7
1,169
9.1
115
Product Direction (% positive)
8.0
2,587
9.1
229
Features by Category
Email Marketing
8.3
1757
|
Verified
8.8
180
|
Verified
8.7
1742
|
Verified
9.0
179
|
Verified
8.1
1714
|
Verified
8.3
170
|
Verified
8.5
1655
|
Verified
8.8
158
|
Verified
Online Marketing
7.8
1700
|
Verified
7.7
79
7.8
1517
|
Verified
8.4
137
|
Verified
7.9
1572
|
Verified
8.3
153
|
Verified
7.4
1571
|
Verified
8.6
138
|
Verified
7.4
1337
|
Verified
Feature Not Available
Lead Management
8.5
1356
|
Verified
8.4
109
|
Verified
7.9
1251
|
Verified
8.3
118
|
Verified
8.2
1631
|
Verified
9.2
161
|
Verified
8.2
1595
|
Verified
8.3
93
8.4
1651
|
Verified
8.6
99
|
Verified
8.0
1534
|
Verified
8.5
121
|
Verified
8.3
1546
|
Verified
8.4
98
|
Verified
8.2
1600
|
Verified
8.6
99
|
Verified
Campaign Management
8.3
1607
|
Verified
8.6
107
|
Verified
8.3
1495
|
Verified
8.0
71
7.3
1188
|
Verified
7.7
78
|
Verified
7.0
943
7.3
64
Social
7.3
746
|
Verified
Feature Not Available
7.5
797
|
Verified
7.3
48
7.6
785
|
Verified
Feature Not Available
7.5
752
|
Verified
Feature Not Available
7.5
714
|
Verified
8.0
49
Reporting & Analytics
7.7
1647
|
Verified
8.2
166
|
Verified
7.2
1413
|
Verified
8.1
106
|
Verified
7.2
1235
|
Verified
7.6
94
|
Verified
7.2
1161
|
Verified
7.6
101
|
Verified
6.9
1010
|
Verified
Feature Not Available
Platform
7.7
901
|
Verified
8.4
102
|
Verified
8.0
896
|
Verified
8.2
93
|
Verified
8.4
913
|
Verified
8.7
107
|
Verified
7.7
635
|
Verified
8.3
60
7.3
636
|
Verified
8.6
92
|
Verified
7.8
898
|
Verified
8.7
107
|
Verified
7.6
594
8.0
64
|
Verified
Agentic AI - Marketing Automation
7.4
61
Not enough data
7.5
60
Not enough data
7.3
61
Not enough data
7.0
61
Not enough data
7.2
59
Not enough data
7.5
59
Not enough data
Integration
8.0
912
|
Verified
8.3
103
|
Verified
7.9
869
|
Verified
8.6
106
|
Verified
8.1
792
|
Verified
7.9
80
|
Verified
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Feature Not Available
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.7
56
|
Verified
Not enough data
8.8
57
|
Verified
Not enough data
Feature Not Available
Not enough data
8.8
58
|
Verified
Intelligence
Not enough data
8.4
68
|
Verified
Not enough data
8.4
62
|
Verified
Not enough data
8.7
69
|
Verified
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
7.2
23
Not enough data
7.2
23
Not enough data
7.5
23
Not enough data
7.2
23
Not enough data
7.0
24
Not enough data
6.8
24
Not enough data
7.4
25
Not enough data
Analytics
8.2
84
Not enough data
8.1
83
Not enough data
7.8
46
Not enough data
Customizations
7.8
81
Not enough data
8.5
79
Not enough data
7.9
45
Not enough data
7.7
47
Not enough data
8.0
83
Not enough data
Generative AI
6.7
40
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
9.2
8
Not enough data
9.0
7
Not enough data
8.1
8
Not enough data
9.0
7
Not enough data
Lead Intelligence
8.4
296
Not enough data
8.2
289
Not enough data
8.3
310
Not enough data
Lead Management
8.6
307
Not enough data
8.1
294
Not enough data
8.3
293
Not enough data
Marketing Campaigns
8.3
276
Not enough data
8.1
257
Not enough data
8.3
265
Not enough data
8.2
274
Not enough data
8.3
296
Not enough data
Data Availability - Marketing Account Intelligence
7.9
33
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
33
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
99
|
Verified
Not enough data
8.5
99
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Blueshift are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Blueshift is categorized as Personalization, Customer Data Platform (CDP), Personalization Engines, E-Commerce Personalization, and Customer Journey Analytics
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Blueshift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.6%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.5%
Financial Services
13.6%
Marketing and Advertising
8.8%
E-Learning
7.7%
Internet
6.6%
Retail
6.3%
Other
57.0%
Alternatives
Discussions
Is marketo a CRM?
3 Comments
PG
doesn't provide a built-in CRMRead more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
What is Adobe Marketo Engage used for?
2 Comments
NS
Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and...Read more
Is there any way to save blocks created in the email editor to reuse them?
2 Comments
G2
Good day everyone on this platform I wanna use this medium to express how you can recover your lost fund from forex, binary options scam companies or fake...Read more
Upcoming New Features for Integration with Blueshift
1 Comment
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
