# Adobe Marketo Engage, Batch vs Act-On Comparison

| | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.6 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 3,134 | 41 | 1,069 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Enterprise (45.0% of reviews) | Mid-Market (50.1% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | No pricing available | Starting at $900.00 Per Month | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (193 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### Batch

Pros:
- Customer Support (8 reviews)
- Ease of Use (5 reviews)

Cons:
- Missing Features (2 reviews)
- Dashboard Issues (1 reviews)

### Act-On

Pros:
- Ease of Use (27 reviews)
- Customer Support (18 reviews)

Cons:
- Missing Features (14 reviews)
- Not Intuitive (10 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
  | **Meets Requirements** | 8.3 (2628 reviews) | 8.6 (38 reviews) | 8.2 (897 reviews) | 
  | **Ease of Use** | 7.3 (2689 reviews) | 9.5 (37 reviews) | 8.0 (904 reviews) | 
  | **Ease of Setup** | 6.8 (1339 reviews) | 8.7 (29 reviews) | 7.7 (514 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 8.8 (12 reviews) | 8.2 (519 reviews) | 
  | **Quality of Support** | 7.5 (2478 reviews) | 9.5 (37 reviews) | 8.7 (863 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1169 reviews) | 9.4 (12 reviews) | 8.6 (499 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2593 reviews) | 10.0 (38 reviews) | 8.1 (886 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### Batch

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1972 |
| **Batch** | N/A | N/A |
| **Act-On** | 7.7/10 | 763 |

#### Email Marketing

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1757 reviews) ✓ Verified | Not enough data | 8.4 (709 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.7 (1745 reviews) ✓ Verified | Not enough data | 8.8 (697 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.1 (1713 reviews) ✓ Verified | Not enough data | 8.3 (692 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.5 (1660 reviews) ✓ Verified | Not enough data | 8.5 (616 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Landing Pages and Forms** | 7.8 (1698 reviews) ✓ Verified | Not enough data | 7.9 (641 reviews) ✓ Verified | 
| **Dynamic Content** | 7.8 (1516 reviews) ✓ Verified | Not enough data | 7.8 (540 reviews) ✓ Verified | 
| **A/B Testing** | 7.9 (1571 reviews) ✓ Verified | Not enough data | 7.9 (518 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | Not enough data | 7.9 (603 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | Not enough data | 7.8 (519 reviews) ✓ Verified | 

#### Lead Management

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Marketing Lead Database** | 8.5 (1357 reviews) ✓ Verified | Not enough data | 8.1 (580 reviews) ✓ Verified | 
| **Data Quality Management** | 7.9 (1250 reviews) ✓ Verified | Not enough data | 8.0 (560 reviews) ✓ Verified | 
| **Segmentation** | 8.2 (1633 reviews) ✓ Verified | Not enough data | 8.4 (626 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.2 (1597 reviews) ✓ Verified | Not enough data | 8.2 (591 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.4 (1656 reviews) ✓ Verified | Not enough data | 8.2 (575 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.0 (1535 reviews) ✓ Verified | Not enough data | 8.1 (572 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | Not enough data | 8.0 (515 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.2 (1604 reviews) ✓ Verified | Not enough data | 8.0 (535 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Program Management** | 8.3 (1611 reviews) ✓ Verified | Not enough data | 8.1 (507 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.3 (1496 reviews) ✓ Verified | Not enough data | 7.9 (429 reviews) ✓ Verified | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | Not enough data | 7.4 (336 reviews) ✓ Verified | 
| **Budgeting** | 7.0 (943 reviews) | Not enough data | 7.3 (79 reviews) | 

#### Social

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | Not enough data | 6.9 (306 reviews) ✓ Verified | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | Not enough data | 7.1 (373 reviews) ✓ Verified | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | Not enough data | 7.0 (317 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | Not enough data | 7.6 (97 reviews) ✓ Verified | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | Not enough data | 6.8 (233 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Basic Reporting** | 7.7 (1650 reviews) ✓ Verified | Not enough data | 7.9 (649 reviews) ✓ Verified | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | Not enough data | 7.7 (576 reviews) ✓ Verified | 
| **ROI Analytics** | 7.2 (1235 reviews) ✓ Verified | Not enough data | 7.1 (411 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.2 (1161 reviews) ✓ Verified | Not enough data | 6.9 (355 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | Not enough data | 7.3 (389 reviews) ✓ Verified | 

#### Platform

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Customization ** | 7.7 (904 reviews) ✓ Verified | Not enough data | 7.6 (377 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (903 reviews) ✓ Verified | Not enough data | 7.8 (338 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | Not enough data | 8.3 (398 reviews) ✓ Verified | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | Not enough data | 7.8 (206 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | Not enough data | 7.1 (204 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.7 (902 reviews) ✓ Verified | Not enough data | 8.3 (392 reviews) ✓ Verified | 
| **Output Document Generation** | 7.6 (594 reviews) | Not enough data | 7.7 (259 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.4 (60 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.2 (62 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 6.9 (61 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.0 (59 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | Not enough data | 8.2 (395 reviews) ✓ Verified | 
| **Integration APIs** | 7.9 (871 reviews) ✓ Verified | Not enough data | 7.8 (308 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.1 (792 reviews) ✓ Verified | Not enough data | 7.4 (282 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Batch** | N/A | N/A |
| **Act-On** | 7.5/10 | 40 |

#### Administration

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Template Creation** | Not enough data | Not enough data | 8.0 (37 reviews) | 
| **Preset Template Availability** | Not enough data | Not enough data | 7.3 (36 reviews) | 
| **Custom Unsubscribe** | Not enough data | Not enough data | 8.0 (36 reviews) | 
| **Email Segmentation** | Not enough data | Not enough data | 8.3 (36 reviews) | 
| **Detailed Server Logs** | Not enough data | Not enough data | 6.7 (26 reviews) | 
| **Notifications** | Not enough data | Not enough data | 7.6 (30 reviews) | 

#### Integrations

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Webhooks** | Not enough data | Not enough data | 7.1 (26 reviews) | 
| **Event Tracking API** | Not enough data | Not enough data | 7.2 (24 reviews) | 
| **Mail Send API** | Not enough data | Not enough data | 7.1 (25 reviews) | 
| **Spam Filter Testing** | Not enough data | Not enough data | 7.8 (31 reviews) | 

#### Platform

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Custom Tracking Domain** | Not enough data | Not enough data | 7.6 (26 reviews) | 
| **Multiple Domains** | Not enough data | Not enough data | 7.3 (25 reviews) | 
| **Dedicated IP** | Not enough data | Not enough data | 7.6 (28 reviews) | 
| **Documentation** | Not enough data | Not enough data | 7.4 (28 reviews) | 
| **Sender Reputation Management** | Not enough data | Not enough data | 7.6 (27 reviews) | 
| **Tracking & Reporting** | Not enough data | Not enough data | 7.9 (36 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 7.4 (29 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 7.8 (37 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **Batch** | N/A | N/A |
| **Act-On** | N/A | N/A |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | Not enough data | Not enough data | 
| **Account-level Insights ** | 8.2 (324 reviews) | Not enough data | Not enough data | 
| **Lead Analysis ** | 8.4 (338 reviews) | Not enough data | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | Not enough data | Not enough data | 
| **Predictive Scoring ** | 8.0 (326 reviews) | Not enough data | Not enough data | 
| **Account Identification ** | 8.2 (336 reviews) | Not enough data | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | Not enough data | Not enough data | 
| **Revenue Planning ** | 8.1 (299 reviews) | Not enough data | Not enough data | 
| **Media Attribution ** | 8.0 (297 reviews) | Not enough data | Not enough data | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Customization ** | 8.3 (341 reviews) | Not enough data | Not enough data | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | Not enough data | Not enough data | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | Not enough data | Not enough data | 
| **Trending Accounts ** | 8.1 (300 reviews) | Not enough data | Not enough data | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Batch** | N/A | N/A |
| **Act-On** | N/A | N/A |

#### Lead Generation

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **Batch** | N/A | N/A |
| **Act-On** | N/A | N/A |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Task Management** | 7.9 (33 reviews) | Not enough data | Not enough data | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | Not enough data | Not enough data | 
| **Calls and Voice** | 6.9 (25 reviews) | Not enough data | Not enough data | 
| **Other Outreach Options ** | 7.7 (25 reviews) | Not enough data | Not enough data | 
| **CRM Integration** | 7.7 (31 reviews) | Not enough data | Not enough data | 
| **Calendar** | 7.6 (25 reviews) | Not enough data | Not enough data | 
| **Shared Records** | 8.0 (24 reviews) | Not enough data | Not enough data | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Content Management** | 7.6 (29 reviews) | Not enough data | Not enough data | 
| **Workflow Management** | 7.7 (31 reviews) | Not enough data | Not enough data | 
| **Workflow Performance** | 7.7 (30 reviews) | Not enough data | Not enough data | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | Not enough data | Not enough data | 
| **Gamification** | 7.6 (23 reviews) | Not enough data | Not enough data | 

#### AI and Automation

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | Not enough data | Not enough data | 
| **Lead Scoring** | 8.0 (25 reviews) | Not enough data | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | Not enough data | Not enough data | 
| **Buyer Intelligence** | 8.1 (26 reviews) | Not enough data | Not enough data | 
| **Machine Learning** | 7.8 (23 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.2 (13 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.1 (13 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.3 (14 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.0 (14 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 6.8 (14 reviews) | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Batch** | 8.6/10 | 27 |
| **Act-On** | N/A | N/A |

#### Campaigns

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Customize** | Not enough data | 8.8 (26 reviews) | Not enough data | 
| **Scheduling** | Not enough data | 8.9 (26 reviews) | Not enough data | 
| **Retarget** | Not enough data | 8.5 (26 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 8.6 (26 reviews) | Not enough data | 
| **Triggered Notifications** | Not enough data | 9.5 (26 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Campaign Performance** | Not enough data | 8.3 (25 reviews) | Not enough data | 
| **Audience Insights** | Not enough data | 7.9 (24 reviews) | Not enough data | 

#### Optimization

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **A/B Testing** | Not enough data | 8.3 (21 reviews) | Not enough data | 
| **Personalization** | Not enough data | 9.1 (23 reviews) | Not enough data | 
| **Rich Notifications** | Not enough data | 8.3 (23 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.2 (20 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Batch** | N/A | N/A |
| **Act-On** | N/A | N/A |

#### Segmentation

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | Not enough data | 

#### Targeting

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Geofencing** | Not enough data | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Batch** | N/A | N/A |
| **Act-On** | N/A | N/A |

#### Templates

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Text and Themes** | Not enough data | Not enough data | Not enough data | 
| **Stock Images** | Not enough data | Not enough data | Not enough data | 
| **Proofing** | Not enough data | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | Not enough data | 

#### Edit

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Pre-Made** | Not enough data | Not enough data | Not enough data | 
| **Build** | Not enough data | Not enough data | Not enough data | 
| **HTML** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Analytics** | Not enough data | Not enough data | Not enough data | 
| **Issues** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 
| **Shareable Link** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Batch** | N/A | N/A |
| **Act-On** | N/A | N/A |

#### Text Messaging

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Not enough data | Not enough data | 
| **Automatic URL Shortening** | Not enough data | Not enough data | Not enough data | 
| **MMS Marketing** | Not enough data | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | Not enough data | Not enough data | 

#### SMS Platform

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | Not enough data | 
| **Text-to-Landline** | Not enough data | Not enough data | Not enough data | 
| **Short Codes** | Not enough data | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Batch** | N/A | N/A |
| **Act-On** | 8.7/10 | 22 |

#### Platform Basics

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Templates** | Not enough data | Not enough data | 8.2 (18 reviews) | 
| **Exporting** | Not enough data | Not enough data | 8.5 (19 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | Not enough data | 9.0 (17 reviews) | 
| **Multiple Personas** | Not enough data | Not enough data | 8.6 (14 reviews) | 
| **Data Analytics ** | Not enough data | Not enough data | 8.6 (7 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Batch** | N/A | N/A |
| **Act-On** | 7.3/10 | 22 |

#### Platform Basics

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 7.9 (18 reviews) | 
| **Journey Optimization** | Not enough data | Not enough data | 7.5 (17 reviews) | 

#### Platform Data

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 7.3 (17 reviews) | 
| **Trends Reporting** | Not enough data | Not enough data | 6.4 (13 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 7.5 (19 reviews) | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 6.8 (17 reviews) | 

#### Platform Additional Functionality

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 7.1 (15 reviews) | 
| **Integrations** | Not enough data | Not enough data | 7.1 (17 reviews) | 
| **Automated Alerts** | Not enough data | Not enough data | 7.8 (15 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Batch** | N/A | N/A |
| **Act-On** | 7.2/10 | 44 |

#### Page Customization

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Drag and Drop** | Not enough data | Not enough data | 7.8 (40 reviews) | 
| **Templates** | Not enough data | Not enough data | 7.4 (39 reviews) | 
| **Advanced Customization** | Not enough data | Not enough data | 7.2 (36 reviews) | 
| **Content Library** | Not enough data | Not enough data | 7.6 (39 reviews) | 

#### Page Optimization

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 7.2 (31 reviews) | 
| **Mobile Responsive** | Not enough data | Not enough data | 7.2 (43 reviews) | 
| **Web Analytics** | Not enough data | Not enough data | 7.3 (34 reviews) | 
| **SEO** | Not enough data | Not enough data | 6.6 (27 reviews) | 

#### Integrations

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **E-Commerce Integration** | Not enough data | Not enough data | 5.4 (17 reviews) | 
| **Email Marketing Integration** | Not enough data | Not enough data | 7.9 (34 reviews) | 
| **Domain Integration** | Not enough data | Not enough data | 7.8 (31 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 6.7 (10 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Batch** | N/A | N/A |
| **Act-On** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Batch** | N/A | N/A |
| **Act-On** | 7.4/10 | 35 |

#### Agentic AI - Lead Scoring

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Attribution

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Lead Opportunity** | Not enough data | Not enough data | 7.5 (25 reviews) | 
| **Lead Assignment** | Not enough data | Not enough data | 7.4 (24 reviews) | 
| **Pipeline Acceleration** | Not enough data | Not enough data | 7.0 (23 reviews) | 

#### Discovery

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Lead Management** | Not enough data | Not enough data | 7.6 (26 reviews) | 
| **Scoring/Ranking** | Not enough data | Not enough data | 8.1 (32 reviews) | 
| **Lead Context** | Not enough data | Not enough data | 7.4 (24 reviews) | 

#### Management

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Conversion Viability** | Not enough data | Not enough data | 6.5 (20 reviews) | 
| **Workflow** | Not enough data | Not enough data | 6.9 (22 reviews) | 

#### Platform

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Data Synchronization** | Not enough data | Not enough data | 8.0 (28 reviews) | 
| **Analysis** | Not enough data | Not enough data | 7.4 (29 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Batch** | N/A | N/A |
| **Act-On** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **Batch** | N/A | N/A |
| **Act-On** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.3 (23 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.6 (24 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | Not enough data | Not enough data | 
| **Link Activity** | 8.0 (83 reviews) | Not enough data | Not enough data | 
| **Attachment Activity** | 7.8 (46 reviews) | Not enough data | Not enough data | 

#### Customizations

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | Not enough data | Not enough data | 
| **Email Scheduling** | 8.5 (79 reviews) | Not enough data | Not enough data | 
| **Notifications** | 7.8 (45 reviews) | Not enough data | Not enough data | 
| **Email Categorization** | 7.6 (47 reviews) | Not enough data | Not enough data | 
| **Templates** | 7.9 (83 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | Not enough data | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **Batch** | N/A | N/A |
| **Act-On** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | Not enough data | 

#### Calling

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | Not enough data | Not enough data | 
| **Generate Location** | 6.9 (18 reviews) | Not enough data | Not enough data | 
| **Call Types** | 6.7 (17 reviews) | Not enough data | Not enough data | 
| **Click-to-Call** | 7.0 (19 reviews) | Not enough data | Not enough data | 
| **Auto Dialer** | 7.7 (5 reviews) | Not enough data | Not enough data | 

#### Contacts

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Personalization** | 7.9 (20 reviews) | Not enough data | Not enough data | 
| **Information Locater** | 7.0 (19 reviews) | Not enough data | Not enough data | 
| **Record Prospect Data** | 7.4 (17 reviews) | Not enough data | Not enough data | 

#### Insights

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Notes** | 6.9 (17 reviews) | Not enough data | Not enough data | 
| **Daily Summary** | 6.9 (18 reviews) | Not enough data | Not enough data | 
| **Automated Voicemails** | 7.3 (8 reviews) | Not enough data | Not enough data | 
| **Automated Emails** | 9.2 (8 reviews) | Not enough data | Not enough data | 
| **Sorts Prospects** | 6.3 (18 reviews) | Not enough data | Not enough data | 
| **Automated Note Taking** | 8.0 (5 reviews) | Not enough data | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **Batch** | N/A | N/A |
| **Act-On** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **Batch** | N/A | N/A |
| **Act-On** | 7.9/10 | 170 |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | Not enough data | 8.1 (127 reviews) | 
| **Account-level Insights ** | 8.2 (289 reviews) | Not enough data | 7.9 (134 reviews) | 
| **Lead Analysis ** | 8.3 (310 reviews) | Not enough data | 8.0 (134 reviews) | 

#### Lead Management

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | Not enough data | 8.5 (140 reviews) | 
| **Predictive Scoring ** | 8.1 (294 reviews) | Not enough data | 8.0 (123 reviews) | 
| **Account Identification ** | 8.3 (293 reviews) | Not enough data | 7.9 (125 reviews) | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | Not enough data | 7.7 (94 reviews) | 
| **Revenue Planning ** | 8.1 (257 reviews) | Not enough data | 7.6 (79 reviews) | 
| **Media Attribution ** | 8.2 (265 reviews) | Not enough data | 7.6 (94 reviews) | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | Not enough data | 7.9 (94 reviews) | 
| **Customization ** | 8.3 (296 reviews) | Not enough data | 7.8 (116 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | Not enough data | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **Batch** | N/A | N/A |
| **Act-On** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | Not enough data | 
| **Media Attribution ** | 8.0 (232 reviews) | Not enough data | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **Batch** | 8.3/10 | 21 |
| **Act-On** | N/A | N/A |

#### Analysis

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | 8.2 (18 reviews) | Not enough data | 
| **Campaign Analysis** | 8.6 (116 reviews) | 8.2 (19 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | 6.9 (18 reviews) | Not enough data | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | 7.9 (18 reviews) | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | 8.3 (16 reviews) | Not enough data | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | 9.5 (19 reviews) | Not enough data | 
| **Bulk SMS** | 8.3 (100 reviews) | 8.0 (14 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | 8.2 (13 reviews) | Not enough data | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | 8.6 (15 reviews) | Not enough data | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | 8.5 (17 reviews) | Not enough data | 

#### Engagement

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | 7.8 (12 reviews) | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | 8.3 (16 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | 8.2 (13 reviews) | Not enough data | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | 8.9 (14 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Batch** | N/A | N/A |
| **Act-On** | 7.8/10 | 118 |

#### Marketing Operations

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 7.7 (74 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | Not enough data | 8.0 (85 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | Not enough data | 8.0 (84 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | Not enough data | 8.2 (86 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Not enough data | 6.7 (35 reviews) ✓ Verified | 
| **White Label** | Not enough data | Not enough data | 7.3 (39 reviews) ✓ Verified | 

#### Campaign Activity

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 8.2 (91 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | Not enough data | 8.2 (106 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | Not enough data | 7.7 (73 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | Not enough data | 7.7 (78 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | Not enough data | 8.0 (74 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Adobe Marketo Engage (8):** [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to Batch (6):** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Push Notification Software](https://www.g2.com/categories/push-notification), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

**Unique to Act-On (8):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Transactional Email Software](https://www.g2.com/categories/transactional-email)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | Batch | Act-On | 
|---|---|---|---|
| **Small-Business** | 22.0% | 12.5% | 38.3% | 
| **Mid-Market** | 53.3% | 42.5% | 50.1% | 
| **Enterprise** | 24.7% | 45.0% | 11.6% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.9%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.0%
- **Internet:** 5.7%
- **Financial Services:** 4.1%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.7%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 30.9%

#### Batch

- **Leisure, Travel & Tourism:** 12.5%
- **Broadcast Media:** 10.0%
- **Retail:** 7.5%
- **Marketing and Advertising:** 7.5%
- **Online Media:** 5.0%
- **Cosmetics:** 5.0%
- **Hospitality:** 5.0%
- **Animation:** 2.5%
- **Apparel & Fashion:** 2.5%
- **Banking:** 2.5%
- **Other:** 40.0%

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25789 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14744 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1946 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13799 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9092 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)

### Alternatives to Batch

- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (828 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1354 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1183 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2562 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (651 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (567 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)

### Alternatives to Act-On

- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14744 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (309 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### Batch

No discussions available for this product.

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-batch-vs-act-on)